# How to Resell WordPress to Clients > Learn how to resell WordPress Hosting to clients in GHL Customer Care. Set client pricing, create personalized offers, deploy hosting, and manage client billing. - Source: https://docs.ghlcustomercare.com/docs/sites/wordpress/how-to-resell-wordpress-to-your-clients - Section: Sites / Wordpress - Reading time: 4 min - Images: 7, each explained below --- WordPress Hosting reselling allows agencies to offer GHL Customer Care's managed WordPress Hosting to clients at a price they set. This article shows how to select a WordPress Hosting plan, set client pricing, create personalized offers, deploy hosting, and manage client billing. --- **TABLE OF CONTENTS** - [What is WordPress Hosting Reselling?](#what-is-wordpress-hosting-reselling)[](#key-benefits-of-wordpress-hosting-reselling) - [Key Benefits of WordPress Hosting Reselling](#key-benefits-of-wordpress-hosting-reselling)[](#prerequisite-connect-your-agency-stripe-account) - [Prerequisite: Connect Your Agency Stripe Account](#prerequisite-connect-your-agency-stripe-account)[](#wordpress-hosting-plans-and-agency-billing) - [WordPress Hosting Plans and Agency Billing](#wordpress-hosting-plans-and-agency-billing)[](#set-your-wordpress-reselling-price) - [Set Your WordPress Reselling Price](#set-your-wordpress-reselling-price)[](#create-personalized-offers-for-specific-clients) - [Create Personalized Offers for Specific Clients](#create-personalized-offers-for-specific-clients)[](#how-clients-purchase-wordpress-hosting) - [How Clients Purchase WordPress Hosting](#how-clients-purchase-wordpress-hosting)[](#how-does-the-billing-work) - [How Does the Billing Work?](#how-does-the-billing-work)[](#related-articles) - [Related Articles](#related-articles) --- # **What is WordPress Hosting Reselling?** WordPress Hosting reselling allows your agency to purchase WordPress Hosting from GHL Customer Care and offer it to clients at a price you control. Depending on how you want to provide the service, clients can purchase hosting themselves at your configured price, or your agency can deploy hosting directly to a sub-account and cover the cost. GHL Customer Care provides multiple WordPress Hosting plans to accommodate different agency needs. After selecting your agency plan, you can configure your customer pricing and manage WordPress offers for individual sub-accounts. --- ## **Key Benefits of WordPress Hosting Reselling** - **Recurring revenue:** Set a customer price above your agency cost to generate recurring revenue from WordPress Hosting. - **Flexible pricing:** Set a default customer price and create personalized prices for specific clients. - **Multiple agency plans:** Choose between Standard, Utility, and Truly Unlimited based on your agency's hosting requirements. - **Centralized management:** Manage WordPress Hosting offers for your sub-accounts from the agency's Reselling area. - **Flexible deployment:** Let clients purchase hosting themselves or deploy WordPress directly and charge the cost to your agency. --- ## **Prerequisite: Connect Your Agency Stripe Account** Connecting your agency Stripe account enables GHL Customer Care to process client payments when clients purchase resold WordPress Hosting. Complete this connection before enabling client-paid WordPress offers so payments can be collected at the customer price you configure. Make sure your **Agency Stripe account is connected** before configuring WordPress Hosting for client purchase. If your agency plans to deploy WordPress directly and pay for the subscription instead of having the client purchase it, the agency payment method is used for that deployment. --- ## **WordPress Hosting Plans and Agency Billing** Your WordPress Hosting plan determines the hosting capacity available to your agency and the base amount your agency pays GHL Customer Care. Selecting the appropriate plan before configuring customer pricing helps you understand your costs and determine how you want to package WordPress Hosting for clients. 1. Log in to your **GHL Customer Care Agency account**. 2. From the left navigation menu, click **Reselling**. 3. Under **Subscriptions**, select **WordPress**. 4. Review the available WordPress Hosting plans: - **Standard** - **Utility** - **Truly Unlimited** 5. Click **View Plan Details** to compare what is included with each plan. 6. Select **Monthly** or **Annual** billing based on your agency's preferred billing cycle. 7. Choose or upgrade to the plan that fits your agency's hosting requirements. ![WordPress Hosting Plans and Agency Billing (image 1 of 7)](https://jumpshare.com/share/3UJKkQS7ngQZdVrqymBg+/GIF+Recording+2026-09-09+at+20.00.33.gif) **WordPress Hosting Plans and Agency Billing (image 1 of 7)** This animation appears in the "WordPress Hosting Plans and Agency Billing" section of "How to Resell WordPress to Clients". The text alongside this image reads: Log in to your GHL Customer Care Agency account. From the left navigation menu, click Reselling. Under Subscriptions, select WordPress. Review the available WordPress Hosting plans: Click View Plan Details to compare what is included with each plan. Select Monthly or Annual billing based on your…. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Subscription Markup controls the customer price clients see when purchasing WordPress Hosting from their sub-account. GHL Customer Care displays your agency cost alongside the customer price and calculated profit, making it easier to…. - What to choose: Log in to your GHL Customer Care Agency account. From the left navigation menu, click Reselling. Under Subscriptions, select WordPress. Review the available WordPress Hosting plans: Click View Plan Details to compare what is included with each plan. Select Monthly or Annual billing based on your agency's preferred billing cycle. Choose or upgrade to the plan that fits your agency's hosting requirements. - Fields: Standard, Utility, Truly Unlimited - Controls: GHL Customer Care Agency account, Reselling, Subscriptions, WordPress, Standard, Utility, Truly Unlimited, View Plan Details, Monthly, Annual - Next: Subscription Markup controls the customer price clients see when purchasing WordPress Hosting from their sub-account. GHL Customer Care displays your agency cost alongside the customer price and calculated profit, making it easier to understand the margin on your hosting offer before making it available to clients. Full procedure: 1. Log in to your GHL Customer Care Agency account. 2. From the left navigation menu, click Reselling. 3. Under Subscriptions, select WordPress. 4. Review the available WordPress Hosting plans: 5. Click View Plan Details to compare what is included with each plan. 6. Select Monthly or Annual billing based on your agency's preferred billing cycle. 7. Choose or upgrade to the plan that fits your agency's hosting requirements. --- ## **Set Your WordPress Reselling Price** Subscription Markup controls the customer price clients see when purchasing WordPress Hosting from their sub-account. GHL Customer Care displays your agency cost alongside the customer price and calculated profit, making it easier to understand the margin on your hosting offer before making it available to clients. 1. Locate the **Subscription Markup** settings. 2. Review **Your Price**, which represents the amount your agency pays for the applicable WordPress Hosting subscription. 3. Enter the amount you want clients to pay as the **Customer's Price**. 4. Review the displayed **Profit** to understand the difference between your cost and the customer price. 5. Click **Save Changes**. For example, if your agency cost for the applicable subscription is $10 and you configure the customer price as $15, the interface displays a $5 difference as your profit. Your configured customer price serves as the general WordPress Hosting offer for eligible clients. You can also customize pricing for individual sub-accounts when a client requires a different offer. ![Set Your WordPress Reselling Price (image 2 of 7)](https://jumpshare.com/share/bjRoZBcXDRE5DSsLBhek+/Screen+Shot+2026-09-09+at+21.04.16.png) **Set Your WordPress Reselling Price (image 2 of 7)** This screenshot appears in the "Set Your WordPress Reselling Price" section of "How to Resell WordPress to Clients". The text alongside this image reads: Your configured customer price serves as the general WordPress Hosting offer for eligible clients. You can also customize pricing for individual sub-accounts when a client requires a different offer. Immediately after, the guide continues: Personalized offers allow you to adjust WordPress Hosting pricing for individual sub-accounts without changing the general price offered to your other clients. This is useful when different clients have negotiated pricing, different…. - What this covers: Your configured customer price serves as the general WordPress Hosting offer for eligible clients. You can also customize pricing for individual sub-accounts when a client requires a different offer. - Controls: Subscription Markup, Your Price, Customer's Price, Profit, Save Changes - Next: Personalized offers allow you to adjust WordPress Hosting pricing for individual sub-accounts without changing the general price offered to your other clients. This is useful when different clients have negotiated pricing, different service packages, or other account-specific arrangements. Full procedure: 1. Locate the Subscription Markup settings. 2. Review Your Price, which represents the amount your agency pays for the applicable WordPress Hosting subscription. 3. Enter the amount you want clients to pay as the Customer's Price. 4. Review the displayed Profit to understand the difference between your cost and the customer price. 5. Click Save Changes. --- ## **Create Personalized Offers for Specific Clients** Personalized offers allow you to adjust WordPress Hosting pricing for individual sub-accounts without changing the general price offered to your other clients. This is useful when different clients have negotiated pricing, different service packages, or other account-specific arrangements. 1. Go to **Reselling > Subscriptions > WordPress**. 2. Locate the sub-account management area and click **Manage**. ![Step 2 of 6: Locate the sub-account management area and click Manage](https://jumpshare.com/share/GAtZbKx8Ub6piY2yRXJw+/Screen+Shot+2026-09-10+at+13.32.15.png) **Step 2 of 6: Locate the sub-account management area and click Manage** This screenshot accompanies step 2 of 6 in the "Create Personalized Offers for Specific Clients" section of "How to Resell WordPress to Clients". At this point in the walkthrough you locate the sub-account management area and click Manage. The navigation path used here is Reselling > Subscriptions > WordPress. The next step is to for the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. - Path: Reselling > Subscriptions > WordPress - What to click: Locate the sub-account management area and click Manage. - Controls: Manage, Reselling > Subscriptions > WordPress, Click, three dots, Set Markup Price., Enable - Next: For the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. Full procedure: 1. Go to Reselling > Subscriptions > WordPress. 2. Locate the sub-account management area and click Manage. <- this image 3. For the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. 4. Review the displayed profit based on the customized price. 5. Click Enable to make the offer available to that sub-account. 6. The customized price applies to that particular sub-account, allowing you to offer different WordPress Hosting prices to different clients. 3. For the sub-account for which you want to customize the offer, **Click** on the **three dots** > **Set Markup Price.** ** ![Step 3 of 6: For the sub-account for which you want to customize the offer, Click…](https://jumpshare.com/share/9u1Nel3dKUbkCzjWagzl+/Screen+Shot+2026-09-10+at+13.41.51.png) **Step 3 of 6: For the sub-account for which you want to customize the offer, Click…** This screenshot accompanies step 3 of 6 in the "Create Personalized Offers for Specific Clients" section of "How to Resell WordPress to Clients". At this point in the walkthrough you for the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. The navigation path used here is Reselling > Subscriptions > WordPress. The next step is to review the displayed profit based on the customized price. - Path: Reselling > Subscriptions > WordPress - What to click: For the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. - Controls: Click, three dots, Set Markup Price., Reselling > Subscriptions > WordPress, Manage, Enable - Next: Review the displayed profit based on the customized price. Full procedure: 1. Go to Reselling > Subscriptions > WordPress. 2. Locate the sub-account management area and click Manage. 3. For the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. <- this image 4. Review the displayed profit based on the customized price. 5. Click Enable to make the offer available to that sub-account. 6. The customized price applies to that particular sub-account, allowing you to offer different WordPress Hosting prices to different clients. ** 4. Review the displayed profit based on the customized price. 5. Click **Enable** to make the offer available to that sub-account. 6. The customized price applies to that particular sub-account, allowing you to offer different WordPress Hosting prices to different clients. ![Step 6 of 6: The customized price applies to that particular sub-account, allowing…](https://jumpshare.com/share/HXSKzzriGMXjc54zAkOa+/Screen+Shot+2026-09-10+at+13.48.55.png) **Step 6 of 6: The customized price applies to that particular sub-account, allowing…** This screenshot accompanies step 6 of 6 in the "Create Personalized Offers for Specific Clients" section of "How to Resell WordPress to Clients". At this point in the walkthrough you the customized price applies to that particular sub-account, allowing you to offer different WordPress Hosting prices to different clients. The navigation path used here is Reselling > Subscriptions > WordPress. - Path: Reselling > Subscriptions > WordPress - What this covers: The customized price applies to that particular sub-account, allowing you to offer different WordPress Hosting prices to different clients. - Controls: Reselling > Subscriptions > WordPress, Manage, Click, three dots, Set Markup Price., Enable Full procedure: 1. Go to Reselling > Subscriptions > WordPress. 2. Locate the sub-account management area and click Manage. 3. For the sub-account for which you want to customize the offer, Click on the three dots > Set Markup Price. 4. Review the displayed profit based on the customized price. 5. Click Enable to make the offer available to that sub-account. 6. The customized price applies to that particular sub-account, allowing you to offer different WordPress Hosting prices to different clients. <- this image --- ## **How Clients Purchase WordPress Hosting** Client-paid activation allows the client to complete their WordPress Hosting purchase without requiring the agency to manually deploy the subscription. The customer is shown the price configured for their sub-account and completes payment using their own card. 1. From the sub-account, the client goes to **Sites > WordPress**. 2. The client clicks **Activate WordPress**. 3. GHL Customer Care displays the WordPress Hosting price configured by the agency for that client. 4. The client selects the card payment option and enters the required payment information. 5. The client completes the purchase. ![How Clients Purchase WordPress Hosting (image 6 of 7)](https://jumpshare.com/share/t1G0c7lD1JtU73uyeafv+/GIF+Recording+2026-09-10+at+15.04.13.gif) **How Clients Purchase WordPress Hosting (image 6 of 7)** This animation appears in the "How Clients Purchase WordPress Hosting" section of "How to Resell WordPress to Clients". The text alongside this image reads: From the sub-account, the client goes to Sites > WordPress. The client clicks Activate WordPress. GHL Customer Care displays the WordPress Hosting price configured by the agency for that client. The client selects the card payment option and enters the required payment information. The client…. The navigation path used here is Sites > WordPress. Immediately after, the guide continues: When your client purchases WordPress it creates 2 subscriptions in the System. - Path: Sites > WordPress - What this covers: From the sub-account, the client goes to Sites > WordPress. The client clicks Activate WordPress. GHL Customer Care displays the WordPress Hosting price configured by the agency for that client. The client selects the card payment option and enters the required payment information. The client completes the purchase. - Controls: Sites > WordPress, Activate WordPress - Next: When your client purchases WordPress it creates 2 subscriptions in the System Full procedure: 1. From the sub-account, the client goes to Sites > WordPress. 2. The client clicks Activate WordPress. 3. GHL Customer Care displays the WordPress Hosting price configured by the agency for that client. 4. The client selects the card payment option and enters the required payment information. 5. The client completes the purchase. --- ## **How Does the Billing Work?** When your client purchases WordPress it creates 2 subscriptions in the System 1. Between your client's card & your Stripe Account so you can collect payment from your clients 2. Between GHL Customer Care & your card so you can pay $10 / month to GHL Customer Care  ![How Does the Billing Work? (image 7 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155019817683/original/WlizuiB6eLgCdpqegzNiMSgwza5hghLpyQ.png) **How Does the Billing Work? (image 7 of 7)** This screenshot appears in the "How Does the Billing Work?" section of "How to Resell WordPress to Clients". The text alongside this image reads: Between your client's card & your Stripe Account so you can collect payment from your clients Between GHL Customer Care & your card so you can pay $10 / month to GHL Customer Care. Immediately after, the guide continues: WordPress Hosting: Specs, Market Comparison, and New Pricing Plans How to Setup WordPress for Clients Rebilling, Reselling, and Wallets Explained WordPress - Disk Space Add-on. - What this covers: Between your client's card & your Stripe Account so you can collect payment from your clients Between GHL Customer Care & your card so you can pay $10 / month to GHL Customer Care - Next: WordPress Hosting: Specs, Market Comparison, and New Pricing Plans How to Setup WordPress for Clients Rebilling, Reselling, and Wallets Explained WordPress - Disk Space Add-on Full procedure: 1. Between your client's card & your Stripe Account so you can collect payment from your clients 2. Between GHL Customer Care & your card so you can pay $10 / month to GHL Customer Care --- ### **Related Articles** - [WordPress Hosting: Specs, Market Comparison, and New Pricing Plans](https://docs.ghlcustomercare.com/docs/sites/wordpress/wordpress-hosting-specs-market-comparison-and-new-pricing-plans) - [How to Setup WordPress for Clients](https://docs.ghlcustomercare.com/docs/sites/wordpress/how-to-setup-wordpress-for-clients) - [Rebilling, Reselling, and Wallets Explained](https://docs.ghlcustomercare.com/docs/miscellaneous/miscellaneous/rebilling-reselling-and-wallets-explained) - [WordPress - Disk Space Add-on](https://docs.ghlcustomercare.com/docs/sites/wordpress/wordpress-hosting-specs-market-comparison-and-new-pricing-plans) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com