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How to Manually Add Schema Markups in Funnels & Websites

Create, validate, and publish schema markup in GHL Customer Care Websites & Funnels using Form or JSON view. Add multiple schemas per page easily for better ranking.

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  1. Key Benefits of Schema Markup Generator
  2. How To Generate Schema Markup in GHL Customer Care Funnels/Websites
  3. Schema Views: Form View vs JSON View
  4. Supported Schema Types
  5. Best Practices for Success
  6. Most Useful Schema Types for Local Businesses
  7. Good to Know
  8. Frequently Asked Questions
  9. Related Articles

Schema Markup Generator is a native tool in GHL Customer Care’s Website & Funnel Builder that lets you create, validate, and publish schema markup (JSON-LD) for a page. This article explains what the feature is, why it matters, and how to add and manage schema on your Websites and Funnels.

Note: Schema Markup Generator is a FREE tool.

TABLE OF CONTENTS

What is Schema Markup Generator?

Schema Markup Generator is a native tool in the GHL Customer Care Website & Funnel Builder that allows you to create, validate, and publish schema markup (structured data) for individual pages. Structured data helps search engines and AI systems interpret key details like your business type, products, FAQs, articles, events, and more.

Key Benefits of Schema Markup Generator

  • 140+ Schema Types: Covers common schema types such as LocalBusiness, Product, Article/BlogPosting, FAQPage, Event, Organization, and more.

  • Form View (No-code): Guided fields make it easy to complete schema details without technical knowledge.

  • JSON View (Advanced): Paste or write JSON-LD directly when you need full control.

  • Built-in Validation: Highlights issues when saving so you can fix schema problems before publishing.

  • One-Click Save & Publish Flow: Schema is saved to the page configuration and goes live when the page is published.

  • Multiple Schemas Per Page: Add and manage more than one schema type on the same page (for example, LocalBusiness + FAQPage).

How To Generate Schema Markup in GHL Customer Care Funnels/Websites

Correct setup starts by opening the exact Website page or Funnel step you want to optimize and then adding schema that matches the content visitors can see. Because schema is page-specific, you’ll repeat these steps for each page or step where you want structured data.

Note: You can generate Schema Markups easily using AI, checkout our detailed guide on How to Generate Schema Markups Using AI in Funnels & Websites 
Note: Schema is page-specific and does not carry over to other pages or funnel steps.

  1. Go to Sites.

  2. Click Funnels or Websites (whichever you want to add schema to).

    Step 2 of 13: Click Funnels or Websites (whichever you want to add schema to) What this shows Step 2 of 13: Click Funnels or Websites (whichever you want to add schema to). What this shows Shows what to click for step 2 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 2 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you click Funnels or Websites (whichever you want to add schema to). The next step is to create a new Funnel/Website, or edit an existing one. Step 2 of 13Image 1 of 13 What to clickClick Funnels or Websites (whichever you want to add schema to).
    Buttons and menus referenced FunnelsWebsitespagespecificdoesnotcarryoverotherpagesstepsSites
    Next stepCreate a new Funnel/Website, or edit an existing one.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to). this image
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  3. Create a new Funnel/Website, or edit an existing one.

    Step 3 of 13: Create a new Funnel/Website, or edit an existing one What this shows Step 3 of 13: Create a new Funnel/Website, or edit an existing one. What this shows Shows what this covers for step 3 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 3 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you create a new Funnel/Website, or edit an existing one. The next step is to click Edit on the specific Website page or Funnel step you want to update. Step 3 of 13Image 2 of 13 What this coversCreate a new Funnel/Website, or edit an existing one.
    Buttons and menus referenced CreateFunnel/Websiteedit an existing onepagespecificdoesnotcarryoverotherpagessteps
    Next stepClick Edit on the specific Website page or Funnel step you want to update.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one. this image
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  4. Click Edit on the specific Website page or Funnel step you want to update.

    Step 4 of 13: Click Edit on the specific Website page or Funnel step you want to… What this shows Step 4 of 13: Click Edit on the specific Website page or Funnel step you want to update. What this shows Shows what to click for step 4 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 4 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you click Edit on the specific Website page or Funnel step you want to update. The next step is to in the left panel, open SEO & AI search optimization. Step 4 of 13Image 3 of 13 What to clickClick Edit on the specific Website page or Funnel step you want to update.
    Buttons and menus referenced EditspecificpagestepdoesnotcarryoverotherpagesstepsSites
    Next stepIn the left panel, open SEO & AI search optimization.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update. this image
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  5. In the left panel, open SEO & AI search optimization.

  6. Click on Schema Markup.

    Step 6 of 13: Click on Schema Markup What this shows Step 6 of 13: Click on Schema Markup. What this shows Shows what to click for step 6 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 6 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you click on Schema Markup. For context, this section explains: Correct setup starts by opening the exact Website page or Funnel step you want to optimize and then adding schema that matches the content visitors can see. Because schema is page-specific, you’ll repeat these steps for each page or step where you want structured data. The next step is to click + New Schema button and select Add Schema option. Step 6 of 13Image 4 of 13 What to clickClick on Schema Markup.
    Buttons and menus referenced Schema MarkuppagespecificdoesnotcarryoverotherpagesstepsSitesFunnels
    Next stepClick + New Schema button and select Add Schema option.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup. this image
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  7. Click + New Schema button and select Add Schema option.

    Step 7 of 13: Click + New Schema button and select Add Schema option What this shows Step 7 of 13: Click + New Schema button and select Add Schema option. What this shows Shows what to choose for step 7 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 7 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you click + New Schema button and select Add Schema option. The next step is to in the pop-up, click on the + Add Schema option. Step 7 of 13Image 5 of 13 What to chooseClick + New Schema button and select Add Schema option.
    Buttons and menus referenced + New SchemaAdd SchemapagespecificdoesnotcarryoverotherpagesstepsSites
    Next stepIn the pop-up, click on the + Add Schema option.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option. this image
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  8. In the pop-up, click on the + Add Schema option.

    Step 8 of 13: In the pop-up, click on the + Add Schema option What this shows Step 8 of 13: In the pop-up, click on the + Add Schema option. What this shows Shows what to click for step 8 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 8 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you in the pop-up, click on the + Add Schema option. The next step is to select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting). Step 8 of 13Image 6 of 13 What to clickIn the pop-up, click on the + Add Schema option.
    Buttons and menus referenced + Add SchemapagespecificdoesnotcarryoverotherpagesstepsSitesFunnels
    Next stepSelect a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option. this image
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).

    Step 9 of 13: Select a schema type from the dropdown (for example: LocalBusiness… What this shows Step 9 of 13: Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting). What this shows Shows what to fill in for step 9 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 9 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting). The next step is to add your schema details using one of the following. Step 9 of 13Image 7 of 13 What to fill inSelect a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    Buttons and menus referenced LocalBusinessFAQPageProductArticle/BlogPostingpagespecificdoesnotcarryoverotherpages
    Next stepAdd your schema details using one of the following:
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting). this image
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  10. Add your schema details using one of the following:

    • Form View: Fill out the guided fields.

    • JSON View: Paste or write your JSON-LD.

      Step 2 of 2: JSON View: Paste or write your JSON-LD What this shows Step 2 of 2: JSON View: Paste or write your JSON-LD. What this shows Shows what to copy for step 2 of 2 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 2 of 2 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you JSON View: Paste or write your JSON-LD. For context, this section explains: Correct setup starts by opening the exact Website page or Funnel step you want to optimize and then adding schema that matches the content visitors can see. Because schema is page-specific, you’ll repeat these steps for each page or step where you want structured data. Step 2 of 2Image 8 of 13 What to copyJSON View: Paste or write your JSON-LD.
      Buttons and menus referenced pagespecificdoesnotcarryoverotherpagesstepsSitesFunnelsWebsites
      All 2 steps in this procedure
      1. Form View: Fill out the guided fields.
      2. JSON View: Paste or write your JSON-LD. this image

  11. Add the necessary information as per your chosen category.

    Step 11 of 13: Add the necessary information as per your chosen category What this shows Step 11 of 13: Add the necessary information as per your chosen category. What this shows Shows what this covers for step 11 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This animation accompanies step 11 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you add the necessary information as per your chosen category. The next step is to click Validate & Save. Step 11 of 13Image 9 of 13 What this coversAdd the necessary information as per your chosen category.
    Buttons and menus referenced pagespecificdoesnotcarryoverotherpagesstepsSitesFunnelsWebsites
    Next stepClick Validate & Save.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category. this image
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  12. Click Validate & Save.

    Step 12 of 13: Click Validate & Save What this shows Step 12 of 13: Click Validate & Save. What this shows Shows how to confirm for step 12 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 12 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you click Validate & Save. For context, this section explains: Correct setup starts by opening the exact Website page or Funnel step you want to optimize and then adding schema that matches the content visitors can see. Because schema is page-specific, you’ll repeat these steps for each page or step where you want structured data. The next step is to if validation fails, fix the highlighted fields or JSON formatting issues. Step 12 of 13Image 10 of 13 How to confirmClick Validate & Save.
    Buttons and menus referenced Validate & SavepagespecificdoesnotcarryoverotherpagesstepsSitesFunnels
    Next stepIf validation fails, fix the highlighted fields or JSON formatting issues.
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save. this image
    13. If validation fails, fix the highlighted fields or JSON formatting issues.

  13. If validation fails, fix the highlighted fields or JSON formatting issues.

    Step 13 of 13: If validation fails, fix the highlighted fields or JSON formatting… What this shows Step 13 of 13: If validation fails, fix the highlighted fields or JSON formatting issues. What this shows Shows what this covers for step 13 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 13 of 13 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you if validation fails, fix the highlighted fields or JSON formatting issues. Step 13 of 13Image 11 of 13 What this coversIf validation fails, fix the highlighted fields or JSON formatting issues.
    Buttons and menus referenced pagespecificdoesnotcarryoverotherpagesstepsSitesFunnelsWebsites
    All 13 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. In the left panel, open SEO & AI search optimization.
    6. Click on Schema Markup.
    7. Click + New Schema button and select Add Schema option.
    8. In the pop-up, click on the + Add Schema option.
    9. Select a schema type from the dropdown (for example: LocalBusiness, FAQPage, Product, Article/BlogPosting).
    10. Add your schema details using one of the following:
    11. Add the necessary information as per your chosen category.
    12. Click Validate & Save.
    13. If validation fails, fix the highlighted fields or JSON formatting issues. this image

  1. Save & Publish the Website page or Funnel Step to make the schema live.

    Step 1 of 1: Save & Publish the Website page or Funnel Step to make the schema live What this shows Step 1 of 1: Save & Publish the Website page or Funnel Step to make the schema live. What this shows Shows how to confirm for step 1 of 1 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot accompanies step 1 of 1 in the "How To Generate Schema Markup in GHL Customer Care Funnels/Websites" section of "How to Manually Add Schema Markups in Funnels & Websites". At this point in the walkthrough you save & Publish the Website page or Funnel Step to make the schema live. Step 1 of 1Image 12 of 13 How to confirmSave & Publish the Website page or Funnel Step to make the schema live.
    Buttons and menus referenced Save & PublishpagespecificdoesnotcarryoverotherpagesstepsSitesFunnels

Schema Views: Form View vs JSON View

Choosing the right editing view helps you work faster and reduce errors. Form View is ideal for most users, while JSON View is best when you need to paste schema from another source or customize advanced fields.

  • Form View:

    • Best for no-code setup

    • Uses guided fields to complete required and recommended properties

    • Helps avoid formatting mistakes

  • JSON View:

    • Best for advanced users and developers

    • Allows direct JSON-LD editing or pasting existing schema

    • Useful for adding specialized properties not shown in Form View

Schema Views: Form View vs JSON View (image 13 of 13) What this shows Choosing the right editing view helps you work faster and reduce errors. What this shows Illustrates the "Schema Views: Form View vs JSON View" section of "How to Manually Add Schema Markups in Funnels & Websites". This screenshot appears in the "Schema Views: Form View vs JSON View" section of "How to Manually Add Schema Markups in Funnels & Websites". The text alongside this image reads: Choosing the right editing view helps you work faster and reduce errors. Form View is ideal for most users, while JSON View is best when you need to paste schema from another source or customize advanced fields. This part of the guide covers 6 fields, listed below. Immediately after, the guide continues: Schema Markup Generator supports a wide range of schema types so you can match structured data to your page goals. Using the correct schema type improves clarity for search engines and AI systems and helps your page qualify for enhanced…. Image 13 of 13 What to copyChoosing the right editing view helps you work faster and reduce errors. Form View is ideal for most users, while JSON View is best when you need to paste schema from another source or customize advanced fields.
Fields in this part of the guide Form View:Best for no-code setupHelps avoid formatting mistakesJSON View:Best for advanced users and developersAllows direct JSON-LD editing or pasting existing schema
Next stepSchema Markup Generator supports a wide range of schema types so you can match structured data to your page goals. Using the correct schema type improves clarity for search engines and AI systems and helps your page qualify for enhanced results where applicable.
All 2 steps in this procedure
  1. Form View:
  2. JSON View:

Supported Schema Types

Schema Markup Generator supports a wide range of schema types so you can match structured data to your page goals. Using the correct schema type improves clarity for search engines and AI systems and helps your page qualify for enhanced results where applicable.

Common supported types include:

  • Organization

  • Website

  • BreadcrumbList

  • Article / BlogPosting

  • FAQPage

  • QAPage

  • HowTo

  • VideoObject

  • Person

  • Product

  • LocalBusiness

  • Event

  • Offer

  • Review

  • Aggregate Rating

  • Recipe

  • ImageObject

  • Service

  • Course

Note: This includes child types under each category (for example, LocalBusiness subtypes).

Best Practices for Success

  • Accuracy is critical: Only mark up information that's visible on the page. Never add fake reviews or hidden content.
  • Keep it current: Update schema when business hours, prices, or contact information changes.
  • Use specific types: Choose "Dentist" instead of generic "Local Business" when possible—the more specific, the better.
  • Combine multiple schemas: Your homepage can include both Organization and Local Business schema for comprehensive coverage.
  • Add schema to all key pages: Homepage, contact page, product/service pages, and blog posts all benefit from appropriate schema markup.

Most Useful Schema Types for Local Businesses

  • Local Business: Essential for any business with a physical location. Includes name, address, phone, hours, and service area.
  • Product: For items you sell. Shows prices, availability, ratings, and images directly in search results.
  • Service: For services you offer. Displays service descriptions, pricing, and service areas.
  • Review: Customer testimonials that appear as star ratings in search results (must be real reviews).
  • FAQ: Questions and answers that expand directly in Google search, capturing more screen space.
  • Event: Workshops, sales, classes, or any scheduled occurrence. Shows dates and registration links.

Good to Know

Knowing how schema behaves in the editor helps you troubleshoot quickly and avoid surprises after publishing. These details are especially important when you’re updating pages often or working across multiple funnels.

  • Schema is page-specific and does not automatically carry over to other pages or funnel steps.

  • Schema can appear in the editor/preview after saving, but it becomes live only after the page is published.

  • Schema is not auto-generated when creating a new page with AI—add it manually after your content is finalized.

  • Keep schema updated when visible details change (for example: business hours, pricing, contact information).

Frequently Asked Questions

Q: Do I need technical knowledge to use Schema Markup Generator?

No. Form View is designed for no-code setup. Advanced users can use JSON View to paste or customize JSON-LD.

Q: How does schema selection differ between manual setup and AI-generated schemas?
In manual setup, the available schema types are limited to a predefined list—usually the most commonly used ones for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

With AI, there is no such limitation. The AI can generate any valid schema type based on the content of the page.

Q: Can AI generate schema types that are not available in the manual list?
Yes. AI can analyze the page content and create schema markup using any valid schema type, even if it is not included in the manual selection options.

Q: Where does the schema get published on my page?

Schema is published as JSON-LD in the page’s  when the page is published.

Q: Why do I see schema in preview but not on the live page?

Saving stores schema for the page, but it only goes live after you publish the page or funnel step.

Q: Can I add more than one schema type to a single page?

Yes. You can add and manage multiple schemas per page (for example, LocalBusiness + FAQPage).

Q: Can I paste schema from another tool or website?

Yes. Use JSON View to paste your JSON-LD, then Validate & Save to check for issues before publishing.

Q: What does “Validate & Save” check?

Validation helps identify missing or incorrect fields and formatting issues so you can correct problems before publishing.

Q: Should my schema match what’s visible on the page?

Yes. Only add structured data that reflects real content users can see to avoid misleading markup.

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