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Generate Schema Markups Using AI in Funnels & Websites

Learn how to use Schema Markup AI in GHL Customer Care to generate, refine, and publish structured data for website and funnel pages with stronger SEO performance.

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  1. Key Benefits of Generating Schema Markup Using AI
  2. How To Generate Schema Markup Using AI
  3. Important Notes and Limitations
  4. Frequently Asked Questions
  5. Related Articles

Schema Markup AI helps you generate structured data for website and funnel pages directly inside the GHL Customer Care Website & Funnel Builder using AI in minutes. This article explains what the feature does, how to access it, how to generate and refine schema with AI, and what to review before publishing it live.

Note: Schema Markup Generator is a FREE Tool.

TABLE OF CONTENTS

What is Schema Markup AI Generator?

Schema Markup AI is designed to turn page content into structured data with fewer manual steps. Understanding the workflow helps you know what AI handles automatically and what still needs your review before publishing.

When you open Schema Markup AI, GHL Customer Care reads the content already on the page and identifies schema types that best match what the page contains. AI can generate one or more schemas, populate the available fields, validate the result, and save it. After generation, you can continue refining the schema through conversation by asking AI to add a schema, remove a schema, update a value, or switch to a different schema type.

Examples of refinements you can ask for:

  • Add FAQ schema to this page

  • Remove the Article schema

  • Change this schema from Organization to Local Business

  • Update the business phone number

  • Add a custom description

Schema Markup AI works on a page-by-page basis, so each page or funnel step can have its own schema setup. Once the schema is generated and reviewed, you still need to publish the page for the schema to go live.

Key Benefits of Generating Schema Markup Using AI

  • Faster setup: Generate schema in minutes instead of manually selecting types and filling out fields one by one.

  • Smarter schema selection: AI reviews your live page content and recommends the most relevant schema types for that page.

  • Pre-populated fields: Available schema fields are filled in automatically based on page content, reducing manual entry.

  • Conversational editing: Add, change, or remove schema by chatting with AI instead of editing everything manually.

  • Built-in validation: AI-generated schema is validated before it is saved, helping reduce formatting issues.

  • Flexible access: Use Schema Markup AI whether Funnel AI is enabled or disabled.

  • Page-level control: Customize schema for each website page or funnel step independently.

How To Generate Schema Markup Using AI

Proper setup starts after your page content is already in place. Because AI reads the page to determine the right schema types and values, completing your page content first helps generate more accurate schema markup.

Note: Schema is page-specific and does not carry over to other pages or funnel steps.

  1. Go to Sites.

  2. Click Funnels or Websites (whichever you want to add schema to).

    Step 2 of 15: Click Funnels or Websites (whichever you want to add schema to) What this shows Step 2 of 15: Click Funnels or Websites (whichever you want to add schema to). What this shows Shows what to click for step 2 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 2 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you click Funnels or Websites (whichever you want to add schema to). The next step is to create a new Funnel/Website, or edit an existing one. Step 2 of 15Image 1 of 12 What to clickClick Funnels or Websites (whichever you want to add schema to).
    Buttons and menus referenced FunnelsWebsitespagespecificdoesnotcarryoverotherpagesstepsSites
    Next stepCreate a new Funnel/Website, or edit an existing one.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to). this image
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  3. Create a new Funnel/Website, or edit an existing one.

    Step 3 of 15: Create a new Funnel/Website, or edit an existing one What this shows Step 3 of 15: Create a new Funnel/Website, or edit an existing one. What this shows Shows what this covers for step 3 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 3 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you create a new Funnel/Website, or edit an existing one. The next step is to click Edit on the specific Website page or Funnel step you want to update. Step 3 of 15Image 2 of 12 What this coversCreate a new Funnel/Website, or edit an existing one.
    Buttons and menus referenced CreateFunnel/Websiteedit an existing onepagespecificdoesnotcarryoverotherpagessteps
    Next stepClick Edit on the specific Website page or Funnel step you want to update.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one. this image
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  4. Click Edit on the specific Website page or Funnel step you want to update.

    Step 4 of 15: Click Edit on the specific Website page or Funnel step you want to… What this shows Step 4 of 15: Click Edit on the specific Website page or Funnel step you want to update. What this shows Shows what to click for step 4 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 4 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you click Edit on the specific Website page or Funnel step you want to update. The next step is to click on SEO & AI search optimization. Step 4 of 15Image 3 of 12 What to clickClick Edit on the specific Website page or Funnel step you want to update.
    Buttons and menus referenced EditspecificpagestepdoesnotcarryoverotherpagesstepsSites
    Next stepClick on SEO & AI search optimization.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update. this image
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  5. Click on SEO & AI search optimization.

  6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)

    Step 6 of 15: Click on Schema Markup. (Make sure the page already has content… What this shows Step 6 of 15: Click on Schema Markup. What this shows Shows what to click for step 6 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 6 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.). The next step is to click + New Schema button and select Create with AI option. Step 6 of 15Image 4 of 12 What to clickClick on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    Buttons and menus referenced Schema MarkuppagespecificdoesnotcarryoverotherpagesstepsSitesFunnels
    Next stepClick + New Schema button and select Create with AI option.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.) this image
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.
  7. Click + New Schema button and select Create with AI option.
    Step 7 of 15: Click + New Schema button and select Create with AI option What this shows Step 7 of 15: Click + New Schema button and select Create with AI option. What this shows Shows what to choose for step 7 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 7 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you click + New Schema button and select Create with AI option. The next step is to enter a well detailed and relevant prompt and click on the Send Message button. Step 7 of 15Image 5 of 12 What to chooseClick + New Schema button and select Create with AI option.
    Buttons and menus referenced + New SchemaCreate with AIpagespecificdoesnotcarryoverotherpagesstepsSites
    Next stepEnter a well detailed and relevant prompt and click on the Send Message button.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option. this image
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  8. Enter a well detailed and relevant prompt and click on the Send Message button.

    Step 8 of 15: Enter a well detailed and relevant prompt and click on the Send… What this shows Step 8 of 15: Enter a well detailed and relevant prompt and click on the Send Message button. What this shows Shows what to fill in for step 8 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 8 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you enter a well detailed and relevant prompt and click on the Send Message button. The next step is to wait for AI to analyze the page and generate the most relevant schema markup. Step 8 of 15Image 6 of 12 What to fill inEnter a well detailed and relevant prompt and click on the Send Message button.
    Buttons and menus referenced detailedrelevantpromptSendMessagepagespecificdoesnotcarryoverother
    Next stepWait for AI to analyze the page and generate the most relevant schema markup.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button. this image
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  9. Wait for AI to analyze the page and generate the most relevant schema markup.

    Step 9 of 15: Wait for AI to analyze the page and generate the most relevant schema… What this shows Step 9 of 15: Wait for AI to analyze the page and generate the most relevant schema markup. What this shows Shows what this covers for step 9 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 9 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you wait for AI to analyze the page and generate the most relevant schema markup. The next step is to click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view. Step 9 of 15Image 7 of 12 What this coversWait for AI to analyze the page and generate the most relevant schema markup.
    Buttons and menus referenced pagespecificdoesnotcarryoverotherpagesstepsSitesFunnelsWebsites
    Next stepClick on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup. this image
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.

    Step 10 of 15: Click on the View Schema Markup button and Review the generated schema… What this shows Step 10 of 15: Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view. What this shows Shows what to click for step 10 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 10 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view. The next step is to in AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema. Step 10 of 15Image 8 of 12 What to clickClick on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    Buttons and menus referenced View Schema MarkupReview the generated schemapagespecificdoesnotcarryoverotherpagesstepsSites
    Next stepIn AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view. this image
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.

    Step 11 of 15: In AI-generated schemas, Form view may not display every field. If you… What this shows Step 11 of 15: In AI-generated schemas, Form view may not display every field. What this shows Shows what to click for step 11 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 11 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you in AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema. The next step is to you can add, modify and delete the schemas directly from the chat window. Step 11 of 15Image 9 of 12 What to clickIn AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    Buttons and menus referenced Form view may not display every fieldView detailspagespecificdoesnotcarryoverotherpagesstepsSites
    Next stepYou can add, modify and delete the schemas directly from the chat window.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema. this image
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  12. You can add, modify and delete the schemas directly from the chat window.

    Step 12 of 15: You can add, modify and delete the schemas directly from the chat window What this shows Step 12 of 15: You can add, modify and delete the schemas directly from the chat window. What this shows Shows what this covers for step 12 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 12 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you you can add, modify and delete the schemas directly from the chat window. The next step is to click on Validate and Save. Step 12 of 15Image 10 of 12 What this coversYou can add, modify and delete the schemas directly from the chat window.
    Buttons and menus referenced addmodifydeletepagespecificdoesnotcarryoverotherpagessteps
    Next stepClick on Validate and Save.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window. this image
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

  13. Click on Validate and Save.

    Step 13 of 15: Click on Validate and Save What this shows Step 13 of 15: Click on Validate and Save. What this shows Shows how to confirm for step 13 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 13 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you click on Validate and Save. For context, this section explains: Proper setup starts after your page content is already in place. Because AI reads the page to determine the right schema types and values, completing your page content first helps generate more accurate schema markup. The next step is to confirm the generated schema appears under Active Schemas. Step 13 of 15Image 11 of 12 How to confirmClick on Validate and Save.
    Buttons and menus referenced Validate and SavepagespecificdoesnotcarryoverotherpagesstepsSitesFunnels
    Next stepConfirm the generated schema appears under Active Schemas.
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save. this image
    14. Confirm the generated schema appears under Active Schemas.

  14. Confirm the generated schema appears under Active Schemas.

  15. Publish the page to make the schema live.

    Step 15 of 15: Publish the page to make the schema live What this shows Step 15 of 15: Publish the page to make the schema live. What this shows Shows how to confirm for step 15 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". This screenshot accompanies step 15 of 15 in the "How To Generate Schema Markup Using AI" section of "Generate Schema Markups Using AI in Funnels & Websites". At this point in the walkthrough you publish the page to make the schema live. Step 15 of 15Image 12 of 12 How to confirmPublish the page to make the schema live.
    Buttons and menus referenced PublishpagespecificdoesnotcarryoverotherpagesstepsSitesFunnels
    All 14 steps in this procedure
    1. Go to Sites.
    2. Click Funnels or Websites (whichever you want to add schema to).
    3. Create a new Funnel/Website, or edit an existing one.
    4. Click Edit on the specific Website page or Funnel step you want to update.
    5. Click on SEO & AI search optimization.
    6. Click on Schema Markup. (Make sure the page already has content. Schema Markup AI cannot generate schema for an empty page.)
    7. Click + New Schema button and select Create with AI option.
    8. Enter a well detailed and relevant prompt and click on the Send Message button.
    9. Wait for AI to analyze the page and generate the most relevant schema markup.
    10. Click on the View Schema Markup button and Review the generated schema and any populated values in Form and JSON view.
    11. In AI-generated schemas, Form view may not display every field. If you see a warning banner, click View details to review the hidden fields, or click JSON view to edit the full schema.
    12. You can add, modify and delete the schemas directly from the chat window.
    13. Click on Validate and Save.
    14. Confirm the generated schema appears under Active Schemas.

Important Notes and Limitations

Knowing the current behavior and limitations helps you avoid setup issues and use the feature more effectively. These details are especially useful when troubleshooting why schema was not generated or why it may not appear on another page.

  • Schema Markup AI must be triggered manually. It is not generated automatically when a new page is created with AI.

  • The page must contain content before running Schema Markup AI. Empty pages will return an error and no schema will be generated.

  • Custom value field mapping, such as {{custom_values.field_name}}, is not supported in Schema Markup AI at this time.

  • Schema is page-specific. It does not carry over automatically to other website pages or funnel steps.

  • AI-generated schema is auto-saved after validation, but the page must still be published for the schema to go live.

Frequently Asked Questions

Q: How does schema selection differ between manual setup and AI-generated schemas?
In manual setup, the available schema types are limited to a predefined list—usually the most commonly used ones for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

With AI, there is no such limitation. The AI can generate any valid schema type based on the content of the page.

Q: Can AI generate schema types that are not available in the manual list?
Yes. AI can analyze the page content and create schema markup using any valid schema type, even if it is not included in the manual selection options.

Q: Do I need to publish the page after Schema Markup AI saves the schema?

Yes. The schema is saved in the builder after validation, but it only goes live after you publish the page.

Q: Can Schema Markup AI generate more than one schema for a page?
Yes. AI can generate one or more schema types depending on the content on the page.

Q: What happens if my page has no content?
Schema Markup AI will not generate schema for an empty page and will show an error.

Q: Can I remove or change a schema after AI creates it?
Yes. You can ask AI to add, remove, or modify schema, and you can review the saved schemas from the Schema Markup area.

Q: Does schema from one page apply to all pages in my website or funnel?
No. Schema is page-specific and must be managed separately for each page or funnel step.

Q: Does Schema Markup AI work only when Funnel AI is disabled?
No. If Funnel AI is disabled, a dedicated Schema Markup AI pane opens in the left panel for schema-only actions.

Q: Can I still add schema manually instead of using AI?
Yes. GHL Customer Care also supports manual schema setup for users who want direct control over schema types and field values.

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