Learn how to insert URL Parameters through the Custom Value Picker, add fallback text, format incoming values, reuse parameters across supported elements, and pass dynamic values through links. The native workflow removes the need to manually type URL-parameter syntax when creating new dynamic page content.

1. What are URL Parameters?
2. Key Benefits of URL Parameters
3. Supported Builders and Elements
4. How to Set Up URL Parameters
5. Set a Default Value
6. Format URL Parameter Text
7. URL Parameter Behavior
8. URL Parameters in Links
9. Frequently Asked Questions
10. Related Articles

What are URL Parameters?

URL Parameters are key-value pairs added to a page URL that can pass information into the page. GHL Customer Care can use these values to dynamically personalize supported page content for each visitor.

For example, if a page is opened with:

A URL Parameter configured with the name city can display Austin directly in the page content. The native Custom Value Picker lets you configure this without manually entering template syntax.

Key Benefits of URL Parameters

The native URL Parameter workflow makes dynamic text easier to configure and provides more control over what visitors see when URL data is incomplete or inconsistently formatted.

• No-Code Setup: Insert and configure URL Parameters directly from the Custom Value Picker.
• Default Values: Display fallback content when a parameter is missing or empty.
• Text Formatting: Apply UPPERCASE, lowercase, Title Case, or Sentence case to incoming values.
• Cleaner Display: Hyphens and underscores in incoming values are automatically converted to spaces.
• Broader Coverage: Use URL Parameters across supported text areas, including button text and sub-text.
• Safe Rendering: Incoming parameter values are sanitized before they are displayed on the page.

Supported Builders and Elements

URL Parameters can be inserted into supported text areas throughout GHL Customer Care's page-building experiences, allowing the same personalization workflow to be used across different types of customer-facing pages.

How to Set Up URL Parameters

Configuring URL Parameters through the Custom Value Picker keeps the parameter name, fallback content, and formatting rules attached to the token itself. This makes dynamic content easier to build and edit without manually managing URL-parameter syntax.

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Set a Default Value

A default value controls what visitors see when the expected URL Parameter is missing or contains no value. This prevents dynamic areas from appearing blank.

For example, if a token is configured for city, its default is displayed when either of these conditions occurs:

• The URL does not contain a city parameter.
• The URL contains an empty parameter such as ?city=.

Format URL Parameter Text

Text transformations let you control the capitalization of incoming URL values without changing the parameter itself. Separator normalization also makes common UTM-style values easier to read.

URL Parameter Behavior

Understanding how URL Parameters are matched and rendered helps you build predictable personalization across pages and campaigns.

URL Parameters in Links

Passing a URL Parameter through a link and displaying that parameter on the destination page are two parts of the same personalization flow. The link supplies the value; the URL Parameter token determines where and how the value appears.

A URL can pass a fixed value:

You can also use a merge field in a link so the value changes for each contact:

On the destination page, configure a URL Parameter token named first_name wherever you want that incoming value to appear.

Frequently Asked Questions

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