# How to Use Rich Text Elements in Funnels & Websites > Learn how to use List Item Spacing in GHL Customer Care Page Builder to control the space between bullet list items for cleaner, more readable pages. - Source: https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/how-to-use-rich-text-elements-in-funnels-websites - Section: Sites / Funnels and Websites - Reading time: 5 min - Images: 7, each explained below --- Create headings, quotes, code blocks, colorful highlights, and perfectly nested lists - no HTML blocks or third-party hacks required. This article shows you how to drop the Rich Text Element into any funnel or website page and start writing with word-processor-style controls right inside the Builder. --- **TABLE OF CONTENTS** - [What Is the Rich Text Element?](#what-is-the-rich-text-element) - [Key Benefits of Using the Rich Text Element](#key-benefits-of-using-the-rich-text-element)  - [Advanced Formatting Features](#advanced-formatting-features) - [Switch Between Paragraph and Headings](#switch-between-paragraph-and-headings) - [Create Block Quotes](#create-block-quotes) - [Inline Code Blocks](#inline-code-blocks) - [Full Code Blocks](#full-code-blocks) - [Advanced and Nested Lists](#advanced-and-nested-lists) - [Highlighting Text with Background Color](#highlighting-text-with-background-color) - [Keyboard / Markdown Shortcuts](#keyboard-markdown-shortcuts) - [Sidebar Styling Options](#sidebar-styling-options) - [How to Add a Rich Text Element](#how-to-add-a-rich-text-element) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What Is the Rich Text Element?** The Rich Text Element empowers you with advanced formatting capabilities directly within the editor. The all-in-one text box brings advanced formatting including headings, block quotes, inline code, multi-level lists, and highlight colors. Because everything lives in a single element while using  the same sidebar as the Paragraph element, you can style content faster. Unlike basic paragraph elements, it allows you to seamlessly switch text styles, add block quotes, highlight text, and insert code blocks without needing custom HTML or CSS. --- ## **Key Benefits of Using the Rich Text Element**  Enhance your content creation experience with these major advantages: - **Easy Formatting:** Effortlessly switch between paragraphs, headings, and styles - **Advanced Lists:** Create organized content with various bullet styles (disc, circle, square), and numbering formats (numeric, alphabetic, Roman numerals) - **Highlighting and Quotes:** Emphasize important content with customizable highlights colors and block quotes - **Markdown-Style Shortcuts:** Type >, \`code\`, or \`\`\` to auto-create quotes and code blocks - **No Coding Required:** Eliminate the need for third-party tools or HTML blocks, improving workflow efficiency - **Zero Learning Curve:** The sidebar matches the existing Paragraph element, so styling feels familiar --- ## **Advanced Formatting Features** Explore powerful formatting features within the Rich Text element to elevate your website content: ### **Switch Between Paragraph and Headings** Instantly change text from paragraph to headings (H1-H6) directly within the floating toolbar: 1. Highlight the text in the Rich Text element 2. Click the **Paragraph** dropdown 3. Select your preferred heading style from the dropdown list ![Switch Between Paragraph and Headings (image 1 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050692767/original/YpE5Nj6LcxJumaDYcYj3C67JqP58IdQMdQ.png) **Switch Between Paragraph and Headings (image 1 of 7)** This screenshot appears in the "Switch Between Paragraph and Headings" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: Highlight the text in the Rich Text element Click the Paragraph dropdown Select your preferred heading style from the dropdown list. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Highlight important quotes or customer testimonials clearly. - What to choose: Highlight the text in the Rich Text element Click the Paragraph dropdown Select your preferred heading style from the dropdown list - Fields: Highlight the text in the Rich Text element - Controls: Paragraph - Next: Highlight important quotes or customer testimonials clearly: Full procedure: 1. Highlight the text in the Rich Text element 2. Click the Paragraph dropdown 3. Select your preferred heading style from the dropdown list ### **Create Block Quotes** Highlight important quotes or customer testimonials clearly: 1. Type the **greater-than symbol (>)** within a Rich Text element 2. Hit **enter** to create the Block Quote 3. Add your text to the Block Quote ![Create Block Quotes (image 2 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050693065/original/THdKO-sNXsXv2tY5EXePx_4mKuB_VPihqA.png) **Create Block Quotes (image 2 of 7)** This screenshot appears in the "Create Block Quotes" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: Type the greater-than symbol (>) within a Rich Text element Hit enter to create the Block Quote Add your text to the Block Quote. Immediately after, the guide continues: Clearly display inline code snippets within your content. - What to fill in: Type the greater-than symbol (>) within a Rich Text element Hit enter to create the Block Quote Add your text to the Block Quote - Controls: greater-than symbol (>), enter - Next: Clearly display inline code snippets within your content: Full procedure: 1. Type the greater-than symbol (>) within a Rich Text element 2. Hit enter to create the Block Quote 3. Add your text to the Block Quote ### **Inline Code Blocks** Clearly display inline code snippets within your content: - Surround the desired text with **single backticks (\`)** within a Rich Text element ![Inline Code Blocks (image 3 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050693292/original/uVP3xWMcCWsHtWmo27qoF3Cb-p9RO5UCRQ.png) **Inline Code Blocks (image 3 of 7)** This screenshot appears in the "Inline Code Blocks" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: Surround the desired text with single backticks (`) within a Rich Text element. Immediately after, the guide continues: Effectively present larger code segments. - What this covers: Surround the desired text with single backticks (`) within a Rich Text element - Controls: single backticks (`) - Next: Effectively present larger code segments: ### **Full Code Blocks** Effectively present larger code segments: 1. Type **triple backticks (\`\`\`)** within a Rich Text element 2. Hit **enter** to create the Full Code Block 3. Add your text to the Full Code Block ![Full Code Blocks (image 4 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050693393/original/J21l1gxYDkr462mjelXdZPouVgDFYxu-2w.png) **Full Code Blocks (image 4 of 7)** This screenshot appears in the "Full Code Blocks" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: Type triple backticks (```) within a Rich Text element Hit enter to create the Full Code Block Add your text to the Full Code Block. Immediately after, the guide continues: Improve content structure and readability with advanced list types. - What to fill in: Type triple backticks (```) within a Rich Text element Hit enter to create the Full Code Block Add your text to the Full Code Block - Controls: triple backticks (```), enter - Next: Improve content structure and readability with advanced list types: Full procedure: 1. Type triple backticks (```) within a Rich Text element 2. Hit enter to create the Full Code Block 3. Add your text to the Full Code Block ### **Advanced and Nested Lists** Improve content structure and readability with advanced list types: 1. There are two ways to create a list within a Rich Text element: -  Type **asterisk (\*)** then hit space - Highlight the text and within the floating toolbar, click **Unordered List** or **Ordered List** 2. Click the dropdown next to the bullet to select the list type: - The options for unordered lists are: - • (Bullets) - ○ (Circles) - ■ (Squares) - The options for ordered lists are: - 1 2 3 (Numeric) - a b c (Lower Alpha) - A B C (Upper Alpha - i ii iii (Lower Roman) - I II III (Upper Roman) 3. Press **Tab** to indent (create nested levels) or **Shift + Tab** to out-dent ![Advanced and Nested Lists (image 5 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050693816/original/F7dJYAquvx0g7CuiAHzqMT8jNEW3rhippg.png) **Advanced and Nested Lists (image 5 of 7)** This screenshot appears in the "Advanced and Nested Lists" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: There are two ways to create a list within a Rich Text element: Click the dropdown next to the bullet to select the list type: Press Tab to indent (create nested levels) or Shift + Tab to out-dent. This part of the guide covers 5 fields, listed below. Immediately after, the guide continues: Draw attention to key phrases or points. - What to fill in: There are two ways to create a list within a Rich Text element: Click the dropdown next to the bullet to select the list type: Press Tab to indent (create nested levels) or Shift + Tab to out-dent - Fields: The options for unordered lists are:, The options for ordered lists are:, 1 2 3 (Numeric), A B C (Upper Alpha, I II III (Upper Roman) - Controls: asterisk (*), Unordered List, Ordered List, Tab, Shift + Tab - Next: Draw attention to key phrases or points: Full procedure: 1. There are two ways to create a list within a Rich Text element: 2. Click the dropdown next to the bullet to select the list type: 3. Press Tab to indent (create nested levels) or Shift + Tab to out-dent ### **Highlighting Text with Background Color** Draw attention to key phrases or points: - Select the desired text within a Rich Text Element - Click the **Color Picker** icon from the floating toolbar and choose your highlight color ![Highlighting Text with Background Color (image 6 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050693562/original/cI3rZZ7beCE6CXa4kWLKEH0Zk1g60fjTMg.png) **Highlighting Text with Background Color (image 6 of 7)** This screenshot appears in the "Highlighting Text with Background Color" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: Select the desired text within a Rich Text Element Click the Color Picker icon from the floating toolbar and choose your highlight color. Immediately after, the guide continues: Action Keyboard / Markdown Shortcut Toggle Paragraph ↔ Heading Ctrl + Alt + 1-6 (Windows) or ⌘ + Option + 1-6 (Mac) Add Block Quote Type > + Space at line start Inline Code Wrap text with back-ticks `code` Code Block Type triple…. - What to choose: Select the desired text within a Rich Text Element Click the Color Picker icon from the floating toolbar and choose your highlight color - Controls: Color Picker - Next: Action Keyboard / Markdown Shortcut Toggle Paragraph ↔ Heading Ctrl + Alt + 1-6 (Windows) or ⌘ + Option + 1-6 (Mac) Add Block Quote Type > + Space at line start Inline Code Wrap text with back-ticks `code` Code Block Type triple back-ticks ``` then Enter Highlight Color Select text → choose color swatch Full procedure: 1. Select the desired text within a Rich Text Element 2. Click the Color Picker icon from the floating toolbar and choose your highlight color --- ## **Keyboard / Markdown Shortcuts**

Action

Keyboard / Markdown Shortcut

Toggle Paragraph ↔ Heading

Ctrl + Alt + 1-6 (Windows) or ⌘ + Option + 1-6 (Mac)

Add Block Quote

Type > + Space at line start

Inline Code

Wrap text with back-ticks `code`

Code Block

Type triple back-ticks ``` then Enter

Highlight Color

Select text → choose color swatch

--- ## **Sidebar Styling Options** Everything you can tweak in a Paragraph block—fonts, size, line-height, shadows, animation—works here too, so your Rich Text stays perfectly on brand. - **Typography:** Choose font family, weight, size, and line spacing. - **Spacing:** Adjust margin and padding for desktop, tablet, and mobile. - **Effects:** Add drop shadows or entrance animations. - **Visibility:** Show or hide the element on specific devices. - **Advanced:** Apply a custom CSS class for theme-wide overrides. --- ### **List Item Spacing (Rich Text & Bullet Lists)** List Item Spacing controls the vertical space between individual list items, independent of text line height. Adjusting this value improves scannability for longer lists and ensures comfortable spacing on different devices. **Key benefits** - **Readability**: Reduces visual clutter in dense lists. - **Mobile comfort:** Adds breathing room for small screens. - **Precision**: Fine-tunes spacing without altering paragraph line height. **How it works** 1. Select a Rich Text or Bullet List element on the page. 2. Open the Style panel → locate List Item Spacing next to Line Height. 3. Drag the slider or enter a value to increase/decrease space between list items. Tip: Use Line Height for paragraph spacing inside a list item, and List Item Spacing for the gap between items. **Supported elements:** Rich Text, Bullet List. \*(Additional editors—Email/Blog—NEEDS CONFIRMATION before listing here.) --- ## **How to Add a Rich Text Element** Follow these three quick steps to get the element onto your canvas and start typing: 1. Open the funnel or website Builder for your page 2. In the left panel, click **Quick Add** → **Rich Text** 3. Drag the element into any row or column and click once to begin editing ![How to Add a Rich Text Element (image 7 of 7)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155050693872/original/gbvm5Bsc0PBLnbFzPQPGvNNNCDY8t5_R8Q.png) **How to Add a Rich Text Element (image 7 of 7)** This screenshot appears in the "How to Add a Rich Text Element" section of "How to Use Rich Text Elements in Funnels & Websites". The text alongside this image reads: Open the funnel or website Builder for your page In the left panel, click Quick Add → Rich Text Drag the element into any row or column and click once to begin editing. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Q: Can I convert an existing Paragraph element into Rich Text? - Where to go: Open the funnel or website Builder for your page In the left panel, click Quick Add → Rich Text Drag the element into any row or column and click once to begin editing - Fields: In the left panel, click Quick Add → Rich Text - Controls: Quick Add, Rich Text - Next: Q: Can I convert an existing Paragraph element into Rich Text? Full procedure: 1. Open the funnel or website Builder for your page 2. In the left panel, click Quick Add → Rich Text 3. Drag the element into any row or column and click once to begin editing --- ## **Frequently Asked Questions** **Q: Can I convert an existing Paragraph element into Rich Text?** No. The text must be a Rich text element to switch between a heading and paragraph **Q: How do I create nested lists?** After creating your main list item, press "Tab" or use the indent option to create nested sub-items. **Q: Can I use the Rich Text element and Paragraph element interchangeably when writing paragraphs?** Yes, but Rich Text provides advanced formatting tools not available in the standard Paragraph element. **Q: Will global fonts and colors apply automatically?** Absolutely. The element inherits your global theme settings. --- ## **Related Articles** - [How to Change Heading Tags (h1, h2, etc) on Funnels/Websites](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/how-to-change-heading-tags-h1-h2-etc-on-funnels-websites) - [Font Weight in Funnels and Websites](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/font-weight-in-funnels-and-websites) - [Sites Overview](https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/websites-overview) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com