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How to Create an Exit-Intent Pop-Up in GHL Customer Care

Learn how to create an exit-intent pop-up in GHL Customer Care to capture leads before they leave. Follow this guide to set up customize pop-ups and boost conversions.

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On this page
  1. Key Benefits of Exit Intent Pop-ups
  2. How To Create an Exit Intent Pop-up
  3. Desktop vs Mobile Behavior
  4. Frequently Asked Questions
  5. Related Articles

This article will show you how to build and configure an exit-intent pop-up using GHL Customer Care's website and funnel builders. Exit-intent pop-ups help re-engage users before they leave your page, encouraging sign-ups, lead capture, or special offers.

TABLE OF CONTENTS

What is an Exit Intent Pop-up?

Exit intent pop-ups are triggered when a user's cursor behavior indicates they are about to leave your site, typically by moving toward the browser bar or close button. GHL Customer Care enables you to design pop-ups within the website or funnel builder and configure them to trigger based on exit intent.

Key Benefits of Exit Intent Pop-ups

Exit-intent pop-ups can significantly boost lead capture and conversion by offering a last-chance call-to-action. Here's what makes them valuable:

  • Reduce bounce rate: Prevent users from leaving without engaging by presenting an offer right before they exit.

  • Capture abandoning visitors: Use one final message or incentive to collect lead information before the user leaves.

  • Boost conversion rates: Exit pop-ups can turn hesitant users into leads with time-limited deals or special discounts.

  • Customizable content: Design the look, layout, and form fields of your pop-up to fit your brand.

  • Flexible form integration: Embed any GHL Customer Care form to collect emails, phone numbers, or other key data.

  • Works within funnel and website builder: No need for third-party tools—exit-intent behavior is built into GHL Customer Care’s editor.

How To Create an Exit Intent Pop-up

Follow these steps to build your exit-intent pop-up from form creation to trigger configuration.

Step 1: Create a Form for Your Pop-up

Forms are what allow you to collect information from users in the pop-up. Start by creating or locating the form you want to use in the pop-up. 

Click here to learn more: How to create a contact form in GHL Customer Care?

Step 2: Create the Pop-Up

Now you'll create pop-up within a funnel or website builder page and add the form that was created.

  • Navigate to Sites → Funnels or Websites and select the funnel or website you want to use

  • Locate the specific funnel step or page that the pop-up will be added to. Click the blue Edit button to open that website page or funnel step in the builder

  • In the top navigation bar of the website builder, click Pop-up Settings

  • Click Add Row, then Add Element to add a Form element to the Pop-Up.Use the form picker to select your desired form

  • Customize the pop-up design to match your branding.

  • (Optional) Use the sidebar dropdown to switch the selected form after adding the initial form.

Step 2: Create the Pop-Up (image 1 of 3) What this shows Navigate to Sites → Funnels or Websites and select the funnel or website you want to use Locate the specific funnel step or page that the… What this shows Illustrates the "Step 2: Create the Pop-Up" section of "How to Create an Exit-Intent Pop-Up in GHL Customer Care". This screenshot appears in the "Step 2: Create the Pop-Up" section of "How to Create an Exit-Intent Pop-Up in GHL Customer Care". The text alongside this image reads: Navigate to Sites → Funnels or Websites and select the funnel or website you want to use Locate the specific funnel step or page that the pop-up will be added to. Click the blue Edit button to open that website page or funnel step in the builder In the top navigation bar of the website builder…. Immediately after, the guide continues: To make the pop-up appear when users attempt to leave, you need to configure the correct setting. Image 1 of 3 Where to goNavigate to Sites → Funnels or Websites and select the funnel or website you want to use Locate the specific funnel step or page that the pop-up will be added to. Click the blue Edit button to open that website page or funnel step in the builder In the top navigation bar of the website builder, click Pop-up Settings Click Add Row, then Add Element to add a Form element to the Pop-Up.Use the form picker to select your desired form Customize the pop-up design to match your branding. (Optional) Use the sidebar dropdown to switch the selected form after adding the initial form.
Buttons and menus referenced Sites → Funnels or Websitesfunnel step or pageEditPop-up SettingsAdd Row,Add Elementform pickersidebar dropdown
Next stepTo make the pop-up appear when users attempt to leave, you need to configure the correct setting.
All 6 steps in this procedure
  1. Navigate to Sites → Funnels or Websites and select the funnel or website you want to use
  2. Locate the specific funnel step or page that the pop-up will be added to. Click the blue Edit button to open that website page or funnel step in the builder
  3. In the top navigation bar of the website builder, click Pop-up Settings
  4. Click Add Row, then Add Element to add a Form element to the Pop-Up.Use the form picker to select your desired form
  5. Customize the pop-up design to match your branding.
  6. (Optional) Use the sidebar dropdown to switch the selected form after adding the initial form.

Step 3: Set the Pop-up to Trigger on Exit Intent

To make the pop-up appear when users attempt to leave, you need to configure the correct setting.

  • Click the blue button named Pop Up Settings with the gear icon at the top of the pop-up.

  • In the sidebar, scroll to "Show Pop-up On".

  • From the dropdown, choose Exit. Selecting "None" or "Delay" will disable or change the intended behavior
Step 3: Set the Pop-up to Trigger on Exit Intent (image 2 of 3) What this shows Click the blue button named Pop Up Settings with the gear icon at the top of the pop-up. What this shows Illustrates the "Step 3: Set the Pop-up to Trigger on Exit Intent" section of "How to Create an Exit-Intent Pop-Up in GHL Customer Care". This screenshot appears in the "Step 3: Set the Pop-up to Trigger on Exit Intent" section of "How to Create an Exit-Intent Pop-Up in GHL Customer Care". The text alongside this image reads: Click the blue button named Pop Up Settings with the gear icon at the top of the pop-up. In the sidebar, scroll to "Show Pop-up On". From the dropdown, choose Exit. Selecting "None" or "Delay" will disable or change the intended behavior. Immediately after, the guide continues: Once saved and published, test that the Pop-Up is working as desired. Image 2 of 3 Where to goClick the blue button named Pop Up Settings with the gear icon at the top of the pop-up. In the sidebar, scroll to "Show Pop-up On". From the dropdown, choose Exit. Selecting "None" or "Delay" will disable or change the intended behavior
Buttons and menus referenced Pop Up Settingsgear icon"Show Pop-up On".Exit.
Next stepOnce saved and published, test that the Pop-Up is working as desired.
All 3 steps in this procedure
  1. Click the blue button named Pop Up Settings with the gear icon at the top of the pop-up.
  2. In the sidebar, scroll to "Show Pop-up On".
  3. From the dropdown, choose Exit. Selecting "None" or "Delay" will disable or change the intended behavior

Step 4: Test the Pop-up

Once saved and published, test that the Pop-Up is working as desired.

  • Preview the page or funnel step
  • Move your cursor toward the top of the browser (as if exiting)
  • Confirm the pop-up appears
  • Adjust styling and content as needed
Step 4: Test the Pop-up (image 3 of 3) What this shows Preview the page or funnel step Move your cursor toward the top of the browser (as if exiting) Confirm the pop-up appears Adjust styling… What this shows Illustrates the "Step 4: Test the Pop-up" section of "How to Create an Exit-Intent Pop-Up in GHL Customer Care". This animation appears in the "Step 4: Test the Pop-up" section of "How to Create an Exit-Intent Pop-Up in GHL Customer Care". The text alongside this image reads: Preview the page or funnel step Move your cursor toward the top of the browser (as if exiting) Confirm the pop-up appears Adjust styling and content as needed. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Exit intent detection uses mouse cursor tracking, so it only works on desktop. This behavior does not function on mobile because touchscreens lack a cursor. Image 3 of 3 How to confirmPreview the page or funnel step Move your cursor toward the top of the browser (as if exiting) Confirm the pop-up appears Adjust styling and content as needed
Fields in this part of the guide Preview the page or funnel stepAdjust styling and content as needed
Next stepExit intent detection uses mouse cursor tracking, so it only works on desktop. This behavior does not function on mobile because touchscreens lack a cursor.
All 4 steps in this procedure
  1. Preview the page or funnel step
  2. Move your cursor toward the top of the browser (as if exiting)
  3. Confirm the pop-up appears
  4. Adjust styling and content as needed

Desktop vs Mobile Behavior

Exit intent detection uses mouse cursor tracking, so it only works on desktop. This behavior does not function on mobile because touchscreens lack a cursor.

Explore best practices for mobile engagement in our guide: Creating Mobile-Responsive Designs Made Easy

Frequently Asked Questions

Q: Can I use an exit-intent pop-up on a non-GHL Customer Care website?
No. Exit-intent pop-ups are only supported on funnels and websites built inside GHL Customer Care.

Q: What happens if I choose "None" or "Delay" instead of "Exit"?
The pop-up won't behave as an exit-intent prompt. "None" disables it, and "Delay" will show the pop-up after a time delay instead of cursor exit.

Q: Can I use different forms for different pop-ups?
Yes. You can assign different forms to individual pop-ups on each funnel step or page.

Q: Can I preview the pop-up before going live?
Yes. Use the page preview option inside the builder to test behavior before publishing.

Q: Does the pop-up styling match my site?
You can fully customize the pop-up's row, column, background, and form styles to match your site branding.

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