# Guide: Funnel & Website Stats Definitions > Learn what each Funnel and Website Stat means. This guide explains Page Views, Opt-ins, Sales metrics, and more to help you improve your funnel performance. - Source: https://docs.ghlcustomercare.com/docs/sites/funnels-and-websites/guide-funnel-website-stats-definitions - Section: Sites / Funnels and Websites - Reading time: 2 min --- This guide explains the meaning of each metric you’ll see when viewing your Funnel & Website Stats. Use these definitions to understand your performance and improve your marketing. --- **TABLE OF CONTENTS** - [Page Views](#page-views) - [Opt-Ins](#opt-ins) - [Sales - Orders](#sales-orders) - [Sales - Rate](#sales-rate) - [Sales - Quantity](#sales-quantity) - [Sales - Amount](#sales-amount) - [Average Cart Value](#average-cart-value) - [Earnings/Page Views](#earnings-page-views) - [Performance Indicators](#performance-indicators) --- ## **Page Views** How many times your funnel pages are visited.
TypeDescription
AllAll page views - includes repeat visits.
UniqueUnique visitors that visited the page.
> **Example: 1 person visits twice → All = 2, Unique = 1.** --- ## **Opt-Ins** Tracks users who express interest in your offer.
TypeDescription
AllNumber of users who opted in for the product, bought the product, submitted a form/survey, or booked an appointment through a calendar.
Rate"All Opt-ins" divided by Unique Page Views.
> **Example: 50 opt-ins from 200 unique views → Rate = 25% > ** --- ## **Sales - Orders** Counts purchases in your funnel.
LevelDescription
Funnel Step LevelNumber of sale orders that happened -> how many orders were placed (does not consider number of products or quantities purchased).
Individual Product LevelNumber of times the particular product has been purchased.
Bump ProductNumber of times the bump product is purchased.
> **Example: 30 orders placed in a step, 18 of those included product A and 5 included the bump product so Funnel Step Level = 30, Individual Product Level = 18 and Bump Product = 5.** --- ## **Sales - Rate** Shows conversion from views to purchases.
LevelDescription
Funnel Step LevelNumber of times ANY product is purchased divided by Unique Page Views.
Individual Product LevelNumber of times the particular product is purchased divided by Unique Page Views.
Bump ProductNumber of times the bump product is purchased divided by total orders placed for the step.
> **Example: 20 bump purchases out of 100 orders → Rate = 20%.** --- ## **Sales - Quantity** Total items sold.
LevelDescription
Funnel Step LevelTotal quantity of all products purchased in this funnel step.
Product LevelTotal quantity of the specific product in that funnel step.
> **Example: 10 orders with 3 items each → Quantity = 30.** --- ## **Sales - Amount** Total revenue generated.
LevelDescription
Funnel Step LevelTotal value of all products purchased in that funnel step.
Product LevelTotal sale value of a specific product in that funnel step.
--- ## **Average Cart Value** Average revenue per order.
LevelDescription
Funnel Step LevelTotal Amount divided by Total Orders.
Product LevelNot Applicable.
> **Example: $1000 in sales from 20 orders → Average Cart Value = $50.** --- ## **Earnings/Page Views** Revenue per page view.
TypeDescription
AllSales Value divided by All Page Views (not unique page views). Total Sales Value ÷ All Page Views.
UniquesEarnings divided by Unique Page Views. Total Sales Value ÷ Unique Page Views.
> **Example: $5000 sales with 5000 page views → $1 per view.** --- ## **Performance Indicators** #### **What to Aim For?** 1. Growing unique visitors and opt-ins. 2. Healthy and stable conversion rates. 3. Strong average cart value and high revenue per view. #### **Performance Warning Signs** 1. Declining or consistently low unique traffic. 2. Low opt-in or sales conversion rates. 3. Small average order values or poor upsell performance. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com