Funnel & Website AI
Learn how to generate complete, on-brand funnels and websites in minutes. Explore Assist and Build modes, import designs from links or images, auto-generate SEO content.
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Funnel & Website AI helps you create and edit funnel and website pages using AI-powered generation, guided inputs, prompts, links, and image references. This article explains the available AI creation paths, how to generate and refine pages, how to use AI-assisted editing and SEO suggestions, and what to review before publishing.
IMPORTANT: This feature is currently available in Labs. If you don’t see it, ask an admin to enable it at Agency Settings > Labs. For more, refer to Labs Features - Complete Overview. Usage and Pricing: Funnel & Website AI is currently available at no additional AI usage cost, subject to a daily prompt limit per location. For current limits and pricing, refer to AI Product Pricing.
TABLE OF CONTENTS
- What is Funnel & Website AI?
- Key Benefits of Funnel & Website AI
- Choose Your AI Creation Path: Assist or Build
- Chat Mode and Side-by-Side Editing
- Import from a Link or Image
- AI-Powered SEO Suggestions
- How To Use Funnel & Website AI
- Important Notes
- Frequently Asked Questions
- Related Articles
What is Funnel & Website AI?
Funnel & Website AI is GHL Customer Care’s AI-powered page creation experience for building funnel and website pages from prompts, guided inputs, URLs, and images. It helps users generate layouts, copy, visuals, and page structure more quickly while still keeping builder controls available for manual refinement. This matters because it gives both beginners and experienced builders a faster way to launch polished pages without starting from scratch.
Available Funnel & Website AI Tools:
| Path/Feature | Description |
|---|---|
| Assist | Helps users generate pages with guided presets and structured inputs such as business niche, goal, audience, tone, and layout preferences. |
| Build | Gives users more creative freedom by letting them describe exactly what they want the AI to create. |
| Chat-based editing | Makes it easier to update copy, sections, layout ideas, and design direction in real time while working inside the page builder. |
| Ask AI + Settings Side-by-Side | Keeps AI assistance and builder controls close together so users can refine content and styling without constantly switching views. |
| Import from a Link or Image | Helps users create pages inspired by a public URL or image reference. |
| SEO Support | Helps generate page titles, descriptions, and content suggestions that support stronger page optimization. |
Key Benefits of Funnel & Website AI
Funnel & Website AI is designed to help users create better pages in less time, with fewer revisions and less design guesswork. These benefits are especially useful for agencies, marketers, and business owners who want a faster path from idea to launch.
- Faster page creation: Generate page structure, copy, visuals, and layout direction without starting from scratch.
- Guided or flexible creation: Choose structured Assist inputs or describe exactly what you want with Build.
- AI-assisted editing: Refine copy, sections, layout, and design direction through chat.
- Reference-based generation: Use links or images to provide visual or structural direction.
- SEO assistance: Generate SEO suggestions that you can review and refine before publishing.
Choose Your AI Creation Path: Assist or Build
Funnel & Website AI gives users two primary ways to create a funnel page, depending on how much guidance or control they want. Choosing the right path at the start helps generate more relevant results and makes the building process smoother from the beginning. The current GHL Customer Care experience presents these two paths directly inside the Ask AI panel.
| Mode | Best For |
|---|---|
| Assist | Users who want guided inputs and help shaping the page |
| Build | Users who know what they want and prefer direct prompting |
1. Assist
Assist is the guided path for users who want GHL Customer Care to help shape the page before generation. It uses structured inputs like the funnel page name, business niche, page goal, target audience, and offer details to create a more tailored starting point. This option is especially helpful when you want direction, want to move quickly, or are not sure how to phrase a detailed prompt yourself.
Users can fill in fields such as:
- Name of the funnel page
- Business niche
- Goal of the funnel page
- Target audience
- What is being offered
Once those details are entered, users can generate the page directly or continue customizing before generation.
Fields in this part of the guide
Name of the funnel pageBusiness nicheGoal of the funnel pageTarget audienceWhat is being offered
Next stepBuild is the flexible path for users who already have a clear vision for the funnel. Instead of following guided fields, users can type a direct request and ask the AI to plan, build, or modify the page based on their instructions. This is ideal for users who want more creative freedom, have a specific campaign structure in mind, or want to describe copy and design direction in their own words.
Example values
- Name of the funnel page
- Priya Raman
- Business niche
- Northgate Dental
Illustrative values showing the expected format. They are not read from the screenshot.
All 5 steps in this procedure
- Name of the funnel page
- Business niche
- Goal of the funnel page
- Target audience
- What is being offered
2. Build
Build is the flexible path for users who already have a clear vision for the funnel. Instead of following guided fields, users can type a direct request and ask the AI to plan, build, or modify the page based on their instructions. This is ideal for users who want more creative freedom, have a specific campaign structure in mind, or want to describe copy and design direction in their own words.
Build also includes suggested prompt starters to help users move faster, such as creating a high-converting funnel or improving copy for impact.
Chat Mode and Side-by-Side Editing
Chat-based editing makes ongoing changes more conversational and efficient. Instead of manually digging through settings for every update, users can ask the AI to rewrite text, adjust sections, suggest design improvements, or refine messaging directly inside the builder.
The side-by-side experience matters because it combines AI assistance with traditional editing controls. That means users can:
- Ask AI to improve copy
- Refine layout direction
- Adjust content section by section
- Review and tweak styling through builder settings
- Make faster decisions without interrupting their workflow
This workflow is especially useful after the first generation, when the page already exists and needs refinement rather than full recreation.
Fields in this part of the guide
Ask AI to improve copyRefine layout directionAdjust content section by section
Next stepImport from a link or image helps users create pages inspired by an existing visual reference. This can be useful when you want to capture a style, structure, or creative direction without starting from zero.
All 5 steps in this procedure
- Ask AI to improve copy
- Refine layout direction
- Adjust content section by section
- Review and tweak styling through builder settings
- Make faster decisions without interrupting their workflow
Fields in this part of the guide
Ask AI to improve copyRefine layout directionAdjust content section by section
Next stepImport from a link or image helps users create pages inspired by an existing visual reference. This can be useful when you want to capture a style, structure, or creative direction without starting from zero.
All 5 steps in this procedure
- Ask AI to improve copy
- Refine layout direction
- Adjust content section by section
- Review and tweak styling through builder settings
- Make faster decisions without interrupting their workflow
Import from a Link or Image
Import from a link or image helps users create pages inspired by an existing visual reference. This can be useful when you want to capture a style, structure, or creative direction without starting from zero.
Users can use this workflow to:
- Take inspiration from a public webpage
- Recreate the feel of a design direction
- Build around a brand style shown in an image
- Speed up ideation when they already know the look they want
Fields in this part of the guide
Take inspiration from a public webpageRecreate the feel of a design directionBuild around a brand style shown in an imageSpeed up ideation when they already know the look they want
Next stepImportant: Importing from a link or image provides the AI with a reference for generating the page. It does not create an exact clone of the original page or guarantee that every design element, layout, interaction, or piece of content will be reproduced.
All 4 steps in this procedure
- Take inspiration from a public webpage
- Recreate the feel of a design direction
- Build around a brand style shown in an image
- Speed up ideation when they already know the look they want
Important: Importing from a link or image provides the AI with a reference for generating the page. It does not create an exact clone of the original page or guarantee that every design element, layout, interaction, or piece of content will be reproduced.
AI-Powered SEO Suggestions
Funnel & Website AI can help users move faster on SEO by generating suggested titles, descriptions, and content direction during page creation. That gives users a stronger starting point when preparing a page for search visibility.
AI-generated SEO suggestions should still be reviewed before publishing. This matters because page goals, brand language, and search intent may require manual refinement.
Helpful follow-up tasks after AI generation:
- Review the page title for clarity and relevance
- Refine the meta description for search intent
- Confirm headings match the page purpose
- Update page copy to reflect your brand voice
- Add any custom metadata needed before publishing
Fields in this part of the guide
Refine the meta description for search intent
Next stepNote: AI-generated SEO content is a starting point. Review page titles, descriptions, headings, keywords, and page copy for accuracy, search intent, and brand relevance before publishing.
All 5 steps in this procedure
- Review the page title for clarity and relevance
- Refine the meta description for search intent
- Confirm headings match the page purpose
- Update page copy to reflect your brand voice
- Add any custom metadata needed before publishing
Note: AI-generated SEO content is a starting point. Review page titles, descriptions, headings, keywords, and page copy for accuracy, search intent, and brand relevance before publishing.
How To Use Funnel & Website AI
A strong setup process helps users get better first-generation results and reduces the need for excessive edits later. Starting with the right mode, inputs, and expectations makes the AI output more relevant and easier to refine.
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel.
Step 1 of 6: Navigate to Sites → Funnels or Websites in your GHL Customer Care… What this shows Step 1 of 6: Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. What this shows Shows where to go for step 1 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". This screenshot accompanies step 1 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". At this point in the walkthrough you navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel. The next step is to choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page. Where to goNavigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel. Buttons and menus referenced SitesFunnelsWebsitesBuild with AIAssistBuildNext stepChoose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.All 6 steps in this procedure
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel. this image
- Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.
- Review the page’s SEO fields, then complete any final edits before publishing.
- Publish the page once your content, layout, and settings are ready.
- Choose your AI creation path:
After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.Step 2 of 6: Choose your AI creation path: After opening the AI experience, use… What this shows Step 2 of 6: Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. What this shows Shows what to choose for step 2 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". This screenshot accompanies step 2 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". At this point in the walkthrough you choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page. The next step is to if you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style. What to chooseChoose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page. Buttons and menus referenced AssistBuildSitesFunnelsWebsitesBuild with AINext stepIf you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.All 6 steps in this procedure
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel.
- Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page. this image
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.
- Review the page’s SEO fields, then complete any final edits before publishing.
- Publish the page once your content, layout, and settings are ready.
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details.
If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.Step 3 of 6: If you choose Assist, enter your funnel page name, business niche… What this shows Step 3 of 6: If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. What this shows Shows what to fill in for step 3 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". This screenshot accompanies step 3 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". At this point in the walkthrough you if you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style. The next step is to use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals. What to fill inIf you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style. Buttons and menus referenced AssistBuildSitesFunnelsWebsitesBuild with AINext stepUse Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.All 6 steps in this procedure
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel.
- Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style. this image
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.
- Review the page’s SEO fields, then complete any final edits before publishing.
- Publish the page once your content, layout, and settings are ready.
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.
Step 4 of 6: Use Ask AI chat and builder settings to refine the page. Update… What this shows Step 4 of 6: Use Ask AI chat and builder settings to refine the page. What this shows Shows what to copy for step 4 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". This screenshot accompanies step 4 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". At this point in the walkthrough you use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals. The next step is to review the page’s SEO fields, then complete any final edits before publishing. What to copyUse Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals. Buttons and menus referenced SitesFunnelsWebsitesBuild with AIAssistBuildNext stepReview the page’s SEO fields, then complete any final edits before publishing.All 6 steps in this procedure
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel.
- Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals. this image
- Review the page’s SEO fields, then complete any final edits before publishing.
- Publish the page once your content, layout, and settings are ready.
- Review the page’s SEO fields, then complete any final edits before publishing.
Step 5 of 6: Review the page’s SEO fields, then complete any final edits before… What this shows Step 5 of 6: Review the page’s SEO fields, then complete any final edits before publishing. What this shows Shows what this covers for step 5 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". This animation accompanies step 5 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". At this point in the walkthrough you review the page’s SEO fields, then complete any final edits before publishing. The next step is to publish the page once your content, layout, and settings are ready. What this coversReview the page’s SEO fields, then complete any final edits before publishing. Buttons and menus referenced SitesFunnelsWebsitesBuild with AIAssistBuildNext stepPublish the page once your content, layout, and settings are ready.All 6 steps in this procedure
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel.
- Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.
- Review the page’s SEO fields, then complete any final edits before publishing. this image
- Publish the page once your content, layout, and settings are ready.
- Publish the page once your content, layout, and settings are ready.
Step 6 of 6: Publish the page once your content, layout, and settings are ready What this shows Step 6 of 6: Publish the page once your content, layout, and settings are ready. What this shows Shows how to confirm for step 6 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". This screenshot accompanies step 6 of 6 in the "How To Use Funnel & Website AI" section of "Funnel & Website AI". At this point in the walkthrough you publish the page once your content, layout, and settings are ready. How to confirmPublish the page once your content, layout, and settings are ready. Buttons and menus referenced SitesFunnelsWebsitesBuild with AIAssistBuildAll 6 steps in this procedure
- Navigate to Sites → Funnels or Websites in your GHL Customer Care sub-account. Click Build with AI to create a new funnel or website asset OR Open an existing Website or Funnel.
- Choose your AI creation path: After opening the AI experience, use Assist or Build to create the initial page. Once inside the builder, use the available AI chat alongside standard builder controls to refine the generated page.
- If you choose Assist, enter your funnel page name, business niche, page goal, target audience, and offer details. If you choose Build, enter a detailed prompt that explains the page purpose, audience, messaging, and desired style.
- Use Ask AI chat and builder settings to refine the page. Update headlines, section order, copy tone, images, and styling until the page aligns with your brand and campaign goals.
- Review the page’s SEO fields, then complete any final edits before publishing.
- Publish the page once your content, layout, and settings are ready. this image
Important Notes
- Review AI-generated content before publishing: Verify generated copy, claims, contact information, offers, links, images, and other business-specific information for accuracy.
- Reference-based generation is not exact cloning: A link or image provides creative and structural direction but does not guarantee an identical reproduction.
- SEO suggestions require review: AI-generated titles, descriptions, and content suggestions should be refined for your target audience, search intent, and brand.
- You can continue editing manually: AI-generated pages remain editable using the standard Funnel and Website Builder controls.
- Check current AI usage limits: Funnel & Website AI is currently available without additional AI usage charges, subject to usage limits. Refer to the AI Product Pricing article for current details.
Frequently Asked Questions
Q: When should I use Assist instead of Build?
Use Assist when you want a guided starting point and would benefit from presets or structured inputs. Use Build when you already have a clear page concept and want to describe it directly.
Q. Can Funnel & Website AI edit an existing page?
Yes. The current article explicitly allows users to open an existing Funnel or Website and use AI tools to refine it.
Q: Does importing from a link or image work the same way as cloning a funnel or website?
No. AI reference-based creation is best treated as inspiration-driven generation.
Q: Can I still manually edit the page after AI generates it?
Yes. The AI experience is meant to speed up creation, but users can continue refining the page using chat-based edits and standard builder settings.
Q: Will the AI-generated SEO content be enough on its own?
It is a strong starting point, but it should still be reviewed for accuracy, search intent, and brand voice before publishing. GHL Customer Care also supports manual metadata updates.
Q: Do I need design experience to use Funnel & Website AI?
No. One of the main benefits of the tool is that it reduces design complexity by generating layouts, copy, and page structure for you.
Related Articles
Frequently asked questions
What is Funnel & Website AI?
Funnel & Website AI is GHL Customer Care’s AI-powered page creation experience for building funnel and website pages from prompts, guided inputs, URLs, and images. It helps users generate layouts, copy, visuals, and page structure more quickly while still keeping builder controls available for manual refinement. This matters because it gives both beginners and experienced builders a faster way to launch polished pages without starting from scratch. Available Funnel & Website AI Tools: Path/Feature Description Assist Helps users generate pages with guided presets and structured inputs such as business niche, goal, audience, tone, and layout preferences. Build Gives users more creative freedom by letting them describe exactly what they want the AI to create. Chat-based editing Makes it easier to update copy, sections, layout ideas, and design direction in real time while working inside the…
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