# How to Improve Funnel & Website Page Speed

> Learn how to speed up funnels & websites with image optimization, fewer elements, and faster loading best practices.

- Source: https://docs.ghlcustomercare.com/docs/sites/faqs-and-common-troubleshooting-steps/how-to-improve-funnel-website-page-speed
- Section: Sites / FAQs and Common Troubleshooting Steps
- Reading time: 2 min

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A fast-loading page is critical for conversions, user experience, and SEO. If your funnel or website feels slow, here are steps you can take to improve page speed.

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**TABLE OF CONTENTS**

-   [1\. Optimize Images](#1-optimize-images)
-   [2\. Limit Heavy Elements](#2-limit-heavy-elements)
-   [3\. Clean Up Your Pages](#3-clean-up-your-pages)
-   [4\. Use System Features Wisely](#4-use-system-features-wisely)
-   [5\. Leverage Browser & Hosting Optimizations](#5-leverage-browser-and-hosting-optimizations)
-   [6\. Test and Monitor Performance](#6-test-and-monitor-performance)
-   [7\. Reduced initial HTML Size](#7-reduced-initial-html-size) 
-   [When to Contact Support](#when-to-contact-support)

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## **1\. Optimize Images**  

-   **Resize before upload:** Don’t upload giant images and expect the system to resize them. Keep them close to the display size.
-   **Use compressed formats:** Save images as JPG or WebP for photos and PNG for graphics with transparency.
-   **Limit the number of images:** Fewer images = fewer requests = faster load time. Use images only where they add real value (e.g., one strong hero image instead of several).

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## **2\. Limit Heavy Elements**  

-   **Reduce video backgrounds:** Use short loops, smaller files for video backgrounds.
-   **Limit animations and widgets:** Too many moving parts slow down rendering.
-   **Keep scripts minimal:** Avoid stacking third-party tracking scripts unless absolutely needed.
-   **Avoid heavy elements above the fold:** Ensure the first screen loads quickly by keeping it simple and lightweight.

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## **3\. Clean Up Your Pages**  

-   **Remove unused sections:** Don’t leave hidden or duplicate blocks you aren’t using.
-   **Simplify layouts**: Fewer rows, columns, and elements = faster rendering.
-   **Check for oversized files:** Upload optimized PDFs or downloadable content.

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## **4\. Use System Features Wisely**  

-   **Global Sections:** Reuse blocks for efficiency instead of duplicating large layouts.
-   **Forms & Surveys:** Embed GHL Customer Care-native ones instead of third-party versions (they load faster).
-   **Custom Code:** Keep injected CSS lightweight.
-   **Check system settings:  
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    -   Ensure “Optimise Javascript” is enabled in funnel settings.
    -   Ensure “Image optimisation” is enabled in funnel settings.
-   **Inspect network requests:** Use the browser’s developer tools to check the Network tab and spot any large images slowing down page load.

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## **5\. Leverage Browser & Hosting Optimizations**  

-   **Enable caching:** Returning visitors load faster with cached assets.
-   **Use a custom domain with SSL:** Speeds up delivery and improves trust.
-   **Check hosting location:** GHL Customer Care uses global CDN, but a clean custom domain setup avoids extra redirects.

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## **6\. Test and Monitor Performance**  

-   Use free tools like:
    -   PageSpeed Insights
    -   GTMetrix
-   Run tests on desktop and mobile (mobile is usually slower).
-   Apply suggested fixes from the tools for best results.

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## **7\. Reduced initial HTML Size** 

We optimized the data used to render pages by removing unnecessary fields from the page data response. This reduces the average final HTML document size by about 10%, which can improve initial load performance—especially on slower connections.

Note: This change is a performance optimization and does not require any action in most cases.

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## **When to Contact Support**

If your funnel or website is still extremely slow after following these steps, reach out to Support with:

-   Funnel/website link
-   PageSpeed test results
-   Steps you’ve already tried

This helps our team troubleshoot faster.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com