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How to Add and Edit SEO Information for Blog Posts

Learn how to add and edit SEO information for GHL Customer Care blog posts, including titles, cover images, alt text, and descriptions to improve search visibility.

3 min read599 words6 explained imagesUpdated Thu, 3 Sep at 8:51 AM
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On this page
  1. Key Benefits of SEO for Blog Posts
  2. How to Add SEO Information to a Blog Post
  3. How to Edit SEO Information for an Existing Blog Post
  4. Frequently Asked Questions
  5. Related Articles

Add or update SEO information for blog posts in GHL Customer Care, including the SEO title, cover image, alt text, and post description. This article shows how to add SEO information when creating a blog post and edit it for an existing post.

TABLE OF CONTENTS

What is SEO for Blog Posts?

SEO information helps define how a blog post is described and presented for search engines and visitors. GHL Customer Care lets you manage key SEO details for each blog post during the publishing process or update them later for an existing post.

Key Benefits of SEO for Blog Posts

  • Better search visibility: Add relevant titles and descriptions that help search engines understand your blog post.
  • Improved accessibility: Add alt text to the cover image to describe the image for visitors using assistive technologies.
  • Easy SEO management: Add SEO information while creating a post or update it later without recreating the blog post

How to Add SEO Information to a Blog Post

SEO information can be added after you finish writing your blog post and move to the publishing settings. This lets you prepare the post's SEO details before saving, scheduling, or publishing it.

  1. In your GHL Customer Care sub-account, go to Sites > Blogs.
  2. Open the blogsite where you want to create the post. (To create a blog site, checkout our article on Getting Started with Blogs and Blog Posts) 
    Step 2 of 10: Open the blog site where you want to create the post. (To create a… What this shows Step 2 of 10: Open the blog site where you want to create the post. What this shows Shows where to go for step 2 of 10 in the "How to Add SEO Information to a Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". This animation accompanies step 2 of 10 in the "How to Add SEO Information to a Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". At this point in the walkthrough you open the blog site where you want to create the post. (To create a blog site, checkout our article on Getting Started with Blogs and Blog Posts). The navigation path used here is Sites > Blogs. The next step is to click + New Post. Step 2 of 10Path: Sites > BlogsImage 1 of 6 Where to goOpen the blog site where you want to create the post. (To create a blog site, checkout our article on Getting Started with Blogs and Blog Posts)
    Buttons and menus referenced OpenblogsiteSites > Blogs+ New PostCreateformatblog post content.Create Blog PostsContinuecategoryauthor
    Next stepClick + New Post.
    All 10 steps in this procedure
    1. In your GHL Customer Care sub-account, go to Sites > Blogs.
    2. Open the blog site where you want to create the post. (To create a blog site, checkout our article on Getting Started with Blogs and Blog Posts) this image
    3. Click + New Post.
    4. Create and format your blog post content. (If you need help creating a blog post, check our article on Create Blog Posts)
    5. When your post content is ready, click Continue in the upper-right corner.
    6. Complete the applicable post settings, such as the category, author, and keywords.
    7. Locate the SEO Metadata settings.
    8. Add or update the following information:
    9. Select the appropriate publishing option.
    10. Click Publish to publish the post, or use the available draft or scheduling option as needed.
  3. Click + New Post.

  4. Create and format your blog post content. (If you need help creating a blog post, check our article on Create Blog Posts)

  5. When your post content is ready, click Continue in the upper-right corner.
  6. Complete the applicable post settings, such as the category, author, and keywords.
    Step 6 of 10: Complete the applicable post settings, such as the category, author… What this shows Step 6 of 10: Complete the applicable post settings, such as the category, author, and keywords. What this shows Shows what this covers for step 6 of 10 in the "How to Add SEO Information to a Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". This animation accompanies step 6 of 10 in the "How to Add SEO Information to a Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". At this point in the walkthrough you complete the applicable post settings, such as the category, author, and keywords. The navigation path used here is Sites > Blogs. The next step is to locate the SEO Metadata settings. Step 6 of 10Path: Sites > BlogsImage 2 of 6 What this coversComplete the applicable post settings, such as the category, author, and keywords.
    Buttons and menus referenced categoryauthorkeywordsSites > BlogsOpenblogsite+ New PostCreateformatblog post content.Create Blog Posts
    Next stepLocate the SEO Metadata settings.
    All 10 steps in this procedure
    1. In your GHL Customer Care sub-account, go to Sites > Blogs.
    2. Open the blog site where you want to create the post. (To create a blog site, checkout our article on Getting Started with Blogs and Blog Posts)
    3. Click + New Post.
    4. Create and format your blog post content. (If you need help creating a blog post, check our article on Create Blog Posts)
    5. When your post content is ready, click Continue in the upper-right corner.
    6. Complete the applicable post settings, such as the category, author, and keywords. this image
    7. Locate the SEO Metadata settings.
    8. Add or update the following information:
    9. Select the appropriate publishing option.
    10. Click Publish to publish the post, or use the available draft or scheduling option as needed.
  7. Locate the SEO Metadata settings.
  8. Add or update the following information:
    • Title: Enter the SEO title for the blog post.
    • Cover Image: Upload or select the cover image for the post.
    • Alt Text: Add descriptive alt text for the cover image.
    • Post Description: Add a short description that gives readers a preview of the post. A description between 100 and 250 characters works best.
  9. Select the appropriate publishing option.
  10. Click Publish to publish the post, or use the available draft or scheduling option as needed.
    Step 10 of 10: Click Publish to publish the post, or use the available draft or… What this shows Step 10 of 10: Click Publish to publish the post, or use the available draft or scheduling option as needed. What this shows Shows how to confirm for step 10 of 10 in the "How to Add SEO Information to a Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". This screenshot accompanies step 10 of 10 in the "How to Add SEO Information to a Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". At this point in the walkthrough you click Publish to publish the post, or use the available draft or scheduling option as needed. The navigation path used here is Sites > Blogs. Step 10 of 10Path: Sites > BlogsImage 3 of 6 How to confirmClick Publish to publish the post, or use the available draft or scheduling option as needed.
    Buttons and menus referenced PublishSites > BlogsOpenblogsite+ New PostCreateformatblog post content.Create Blog PostsContinuecategory
    All 10 steps in this procedure
    1. In your GHL Customer Care sub-account, go to Sites > Blogs.
    2. Open the blog site where you want to create the post. (To create a blog site, checkout our article on Getting Started with Blogs and Blog Posts)
    3. Click + New Post.
    4. Create and format your blog post content. (If you need help creating a blog post, check our article on Create Blog Posts)
    5. When your post content is ready, click Continue in the upper-right corner.
    6. Complete the applicable post settings, such as the category, author, and keywords.
    7. Locate the SEO Metadata settings.
    8. Add or update the following information:
    9. Select the appropriate publishing option.
    10. Click Publish to publish the post, or use the available draft or scheduling option as needed. this image

How to Edit SEO Information for an Existing Blog Post

Existing blog posts can have their SEO information updated directly from the blog post list, allowing you to revise metadata without creating the post again.

  1. Go to Sites > Blogs.
  2. Open the blog site containing the post you want to update.
    Step 2 of 7: Open the blog site containing the post you want to update What this shows Step 2 of 7: Open the blog site containing the post you want to update. What this shows Shows where to go for step 2 of 7 in the "How to Edit SEO Information for an Existing Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". This animation accompanies step 2 of 7 in the "How to Edit SEO Information for an Existing Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". At this point in the walkthrough you open the blog site containing the post you want to update. The navigation path used here is Sites > Blogs. This part of the guide covers 4 fields, listed below. The next step is to find the applicable blog post. Step 2 of 7Path: Sites > BlogsImage 4 of 6 Where to goOpen the blog site containing the post you want to update.
    Fields in this part of the guide TitleCover ImageAlt TextPost Description
    Buttons and menus referenced Openblog siteSites > Blogsthree-dot menuChange Blog Post SEO DetailsTitleCover ImageAlt TextPost DescriptionUpdate Blog Post
    Next stepFind the applicable blog post.
    Example values
    Title
    Practice Manager

    Illustrative values showing the expected format. They are not read from the screenshot.

    All 7 steps in this procedure
    1. Go to Sites > Blogs.
    2. Open the blog site containing the post you want to update. this image
    3. Find the applicable blog post.
    4. Click the three-dot menu on the right side of the post.
    5. Select Change Blog Post SEO Details.
    6. Update any of the following fields as needed:
    7. Click Update Blog Post to save the changes.
  3. Find the applicable blog post.
  4. Click the three-dot menu on the right side of the post.
  5. Select Change Blog Post SEO Details.
    Step 5 of 7: Select Change Blog Post SEO Details What this shows Step 5 of 7: Select Change Blog Post SEO Details. What this shows Shows what to choose for step 5 of 7 in the "How to Edit SEO Information for an Existing Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". This screenshot accompanies step 5 of 7 in the "How to Edit SEO Information for an Existing Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". At this point in the walkthrough you select Change Blog Post SEO Details. For context, this section explains: Existing blog posts can have their SEO information updated directly from the blog post list, allowing you to revise metadata without creating the post again. The navigation path used here is Sites > Blogs. This part of the guide covers 4 fields, listed below. The next step is to update any of the following fields as needed. Step 5 of 7Path: Sites > BlogsImage 5 of 6 What to chooseSelect Change Blog Post SEO Details.
    Fields in this part of the guide TitleCover ImageAlt TextPost Description
    Buttons and menus referenced Change Blog Post SEO DetailsSites > BlogsOpenblog sitethree-dot menuTitleCover ImageAlt TextPost DescriptionUpdate Blog Post
    Next stepUpdate any of the following fields as needed:
    Example values
    Title
    Practice Manager

    Illustrative values showing the expected format. They are not read from the screenshot.

    All 7 steps in this procedure
    1. Go to Sites > Blogs.
    2. Open the blog site containing the post you want to update.
    3. Find the applicable blog post.
    4. Click the three-dot menu on the right side of the post.
    5. Select Change Blog Post SEO Details. this image
    6. Update any of the following fields as needed:
    7. Click Update Blog Post to save the changes.
  6. Update any of the following fields as needed:
    • Title
    • Cover Image
    • Alt Text
    • Post Description
  7. Click Update Blog Post to save the changes.
    Step 7 of 7: Click Update Blog Post to save the changes What this shows Step 7 of 7: Click Update Blog Post to save the changes. What this shows Shows how to confirm for step 7 of 7 in the "How to Edit SEO Information for an Existing Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". This screenshot accompanies step 7 of 7 in the "How to Edit SEO Information for an Existing Blog Post" section of "How to Add and Edit SEO Information for Blog Posts". At this point in the walkthrough you click Update Blog Post to save the changes. The navigation path used here is Sites > Blogs. This part of the guide covers 4 fields, listed below. Step 7 of 7Path: Sites > BlogsImage 6 of 6 How to confirmClick Update Blog Post to save the changes.
    Fields in this part of the guide TitleCover ImageAlt TextPost Description
    Buttons and menus referenced Update Blog PostSites > BlogsOpenblog sitethree-dot menuChange Blog Post SEO DetailsTitleCover ImageAlt TextPost Description
    Example values
    Title
    Practice Manager

    Illustrative values showing the expected format. They are not read from the screenshot.

    All 7 steps in this procedure
    1. Go to Sites > Blogs.
    2. Open the blog site containing the post you want to update.
    3. Find the applicable blog post.
    4. Click the three-dot menu on the right side of the post.
    5. Select Change Blog Post SEO Details.
    6. Update any of the following fields as needed:
    7. Click Update Blog Post to save the changes. this image

Frequently Asked Questions

Q: Do I need to recreate a blog post to change its SEO information?
No. SEO information for an existing post can be updated directly from the blog post's SEO settings.

Q: What SEO information can I edit for a blog post?
You can update the title, cover image, cover image alt text, and post description.

Q: How long should my blog post description be?
A post description between 100 and 250 characters works best.

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