Create Blog Posts with AI
Create SEO-friendly blog posts faster with Blog Post AI in GHL Customer Care using Assist Mode, Build Mode, smart editing tools, images, and web search.
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Create SEO-friendly blog posts faster with Blog Post AI. This built-in writing assistant helps you generate, refine, and publish blog content directly inside the Blog Editor, so you can move from idea to draft without switching tools.
Important: Blog Post AI is available through Labs. Turn it on for your sub-account before using it.TABLE OF CONTENTS
What is Blog Post AI?
Blog Post AI is GHL Customer Care’s built-in AI writing assistant for the Blogs. It helps you create SEO-friendly content from inside the Blog Editor. Instead of starting from a blank page or relying on external writing tools, you can generate and refine blog content in one place.
Blog Post AI can search the web in real time to gather the latest information before generating content. The AI retrieves relevant sources, compiles recent updates, and uses that information to generate structured blog content.
Whether you want full automation or precise control, you can choose between Assist Mode and Build Mode to generate content effortlessly. Blog Post AI enables you to:
Generate blog posts from a topic
Create long-form or custom content using your own prompt
Automatically generate images
Get SEO-personalized titles, descriptions & keywords
Edit, rewrite, or regenerate any part of your blog
Publish or save drafts instantly
This turns GHL Customer Care into a full end-to-end content creation workspace!
Key Benefits of Blog Post AI
Faster Drafting: Generate complete blog post drafts in minutes instead of writing every section from scratch.
Built-in SEO Support: Create blog content with SEO-focused structure, metadata, and keyword guidance directly in the editor.
Flexible Creation Options: Choose between guided topic-based generation and custom prompt-based generation depending on your goals.
Smarter Editing: Improve tone, clarity, readability, and content length without leaving the Blog Editor.
Streamlined Publishing: Save your work as a draft or publish directly after reviewing the final content.
AI Modes Explained
Below are detailed explanations of the two AI writing modes:
Assist Mode (Topic-Based Blog Generation)
Use Assist Mode when you want AI to create a full blog from a simple topic. This option is useful when you already know the blog subject but want help with structure, SEO direction, and drafting.
How it works:
Enter your topic and preferences (word count, target audience, keywords) and GHL Customer Care generates a blog draft designed for readability and SEO. This includes a complete outline, headings & subheadings, SEO metadata (title, description, keywords) and relevant AI-generated images.
Best for:
First drafts from a simple topic idea
SEO-focused content
Faster content creation with minimal prompting
Agencies producing blogs at scale
All 4 steps in this procedure
- First drafts from a simple topic idea
- SEO-focused content
- Faster content creation with minimal prompting
- Agencies producing blogs at scale
Build Mode (Prompt Creation)
Build Mode is for advanced users who want long-form or highly personalized outputs. By allowing you to enter a custom prompt, Build Mode gives you more control over the content direction, tone, structure, or creative style.
How it works:
To use Build Mode, write any custom prompt, such as the example below, and the AI will create a tailored blog:
“Write a 1500-word guide on sustainable fashion for beginners.”
“Create a blog about the benefits of magnesium with research-backed points.”
Best for:
Niche industries
Technical or expert-level topics
Advanced marketers & agencies
Writers needing creative control
All 2 steps in this procedure
- “Write a 1500-word guide on sustainable fashion for beginners.”
- “Create a blog about the benefits of magnesium with research-backed points.”
Smart Editing Tools
After generating content, you can seamlessly refine your post. Inside the editor, you can:
- Regenerate paragraphs
- Improve tone, clarity, or length
- Replace or regenerate AI images
- Delete unused sections
- Apply SEO enhancement suggestions
Everything happens in one place, no copying or switching tabs.
All 5 steps in this procedure
- Regenerate paragraphs
- Improve tone, clarity, or length
- Replace or regenerate AI images
- Delete unused sections
- Apply SEO enhancement suggestions
All 5 steps in this procedure
- Regenerate paragraphs
- Improve tone, clarity, or length
- Replace or regenerate AI images
- Delete unused sections
- Apply SEO enhancement suggestions
All 5 steps in this procedure
- Regenerate paragraphs
- Improve tone, clarity, or length
- Replace or regenerate AI images
- Delete unused sections
- Apply SEO enhancement suggestions
Language Translation
Blog Post AI supports multi-language content generation and translation, allowing users to create or translate blog content into different languages directly inside the editor. This makes it easier for businesses and agencies to publish content for global audiences.
- Under Assist mode, select Personalize.
Step 1 of 2: Under Assist mode, select Personalize What this shows Step 1 of 2: Under Assist mode, select Personalize. What this shows Shows what to choose for step 1 of 2 in the "Language Translation" section of "Create Blog Posts with AI". This screenshot accompanies step 1 of 2 in the "Language Translation" section of "Create Blog Posts with AI". At this point in the walkthrough you under Assist mode, select Personalize. For context, this section explains: Blog Post AI supports multi-language content generation and translation, allowing users to create or translate blog content into different languages directly inside the editor. This makes it easier for businesses and agencies to publish content for global audiences. The next step is to use the drop-down to select the desired language. You can also change the tone of the writing from this page. What to chooseUnder Assist mode, select Personalize. Buttons and menus referenced AssistPersonalizeNext stepUse the drop-down to select the desired language. You can also change the tone of the writing from this page.All 2 steps in this procedure
- Under Assist mode, select Personalize. this image
- Use the drop-down to select the desired language. You can also change the tone of the writing from this page.
- Use the drop-down to select the desired language. You can also change the tone of the writing from this page.
Step 2 of 2: Use the drop-down to select the desired language. You can also change… What this shows Step 2 of 2: Use the drop-down to select the desired language. What this shows Shows what to choose for step 2 of 2 in the "Language Translation" section of "Create Blog Posts with AI". This screenshot accompanies step 2 of 2 in the "Language Translation" section of "Create Blog Posts with AI". At this point in the walkthrough you use the drop-down to select the desired language. You can also change the tone of the writing from this page. What to chooseUse the drop-down to select the desired language. You can also change the tone of the writing from this page. Buttons and menus referenced AssistPersonalizeAll 2 steps in this procedure
- Under Assist mode, select Personalize.
- Use the drop-down to select the desired language. You can also change the tone of the writing from this page. this image
URL and Image Referencing
Reference inputs help Blog Post AI produce more contextual and relevant output. Supplying a source URL or an image can improve alignment when you want the generated content to follow a specific source, campaign, topic, or visual direction.
Blog Post AI can use:
Reference URLs as contextual inputs during content generation
Image inputs when generating blog sections or related content
All 2 steps in this procedure
- Reference URLs as contextual inputs during content generation
- Image inputs when generating blog sections or related content
How to Use Blog Post AI
Go to Sites > Blogs.
Step 1 of 9: Go to Sites > Blogs What this shows Step 1 of 9: Go to Sites > Blogs. What this shows Shows where to go for step 1 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 1 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you go to Sites > Blogs. For context, this section explains: Go to Sites > Blogs. Open your blog and create a new blog post or open an existing draft. In the Blog Editor, open the Ask AI panel. Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content. Enter topic or prompt and click Generate. Edit & refine using Smart…. The navigation path used here is Sites > Blogs. The next step is to open your blog and create a new blog post or open an existing draft. Where to goGo to Sites > Blogs. Buttons and menus referenced Sites > BlogsAsk AIAssistBuildGenerate.ContinueDraftPublishScheduleNext stepOpen your blog and create a new blog post or open an existing draft.All 9 steps in this procedure
- Go to Sites > Blogs. this image
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Open your blog and create a new blog post or open an existing draft.
Step 2 of 9: Open your blog and create a new blog post or open an existing draft What this shows Step 2 of 9: Open your blog and create a new blog post or open an existing draft. What this shows Shows where to go for step 2 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 2 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you open your blog and create a new blog post or open an existing draft. The navigation path used here is Sites > Blogs. The next step is to in the Blog Editor, open the Ask AI panel. Where to goOpen your blog and create a new blog post or open an existing draft. Buttons and menus referenced Sites > BlogsAsk AIAssistBuildGenerate.ContinueDraftPublishScheduleNext stepIn the Blog Editor, open the Ask AI panel.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft. this image
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
In the Blog Editor, open the Ask AI panel.
Step 3 of 9: In the Blog Editor, open the Ask AI panel What this shows Step 3 of 9: In the Blog Editor, open the Ask AI panel. What this shows Shows what this covers for step 3 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 3 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you in the Blog Editor, open the Ask AI panel. The navigation path used here is Sites > Blogs. The next step is to choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content. What this coversIn the Blog Editor, open the Ask AI panel. Buttons and menus referenced Ask AISites > BlogsAssistBuildGenerate.ContinueDraftPublishScheduleNext stepChoose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel. this image
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
Step 4 of 9: Choose Assist (Topic-Based) or Build (Free Prompt) depending on how… What this shows Step 4 of 9: Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content. What this shows Shows what to choose for step 4 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 4 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content. The navigation path used here is Sites > Blogs. The next step is to enter topic or prompt and click Generate. What to chooseChoose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content. Buttons and menus referenced AssistBuildSites > BlogsAsk AIGenerate.ContinueDraftPublishScheduleNext stepEnter topic or prompt and click Generate.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content. this image
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Enter topic or prompt and click Generate.
Step 5 of 9: Enter topic or prompt and click Generate What this shows Step 5 of 9: Enter topic or prompt and click Generate. What this shows Shows what to fill in for step 5 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 5 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you enter topic or prompt and click Generate. The navigation path used here is Sites > Blogs. The next step is to edit & refine using Smart Editing Tools. What to fill inEnter topic or prompt and click Generate. Buttons and menus referenced Generate.Sites > BlogsAsk AIAssistBuildContinueDraftPublishScheduleNext stepEdit & refine using Smart Editing Tools.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate. this image
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Edit & refine using Smart Editing Tools.
Step 6 of 9: Edit & refine using Smart Editing Tools What this shows Step 6 of 9: Edit & refine using Smart Editing Tools. What this shows Shows what this covers for step 6 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 6 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you edit & refine using Smart Editing Tools. The navigation path used here is Sites > Blogs. The next step is to once the draft is complete, click Continue. What this coversEdit & refine using Smart Editing Tools. Buttons and menus referenced Sites > BlogsAsk AIAssistBuildGenerate.ContinueDraftPublishScheduleNext stepOnce the draft is complete, click Continue.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools. this image
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Once the draft is complete, click Continue.
Step 7 of 9: Once the draft is complete, click Continue What this shows Step 7 of 9: Once the draft is complete, click Continue. What this shows Shows what to click for step 7 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 7 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you once the draft is complete, click Continue. The navigation path used here is Sites > Blogs. The next step is to view the SEO information that was generated by the AI. Make any needed updates. What to clickOnce the draft is complete, click Continue. Buttons and menus referenced ContinueSites > BlogsAsk AIAssistBuildGenerate.DraftPublishScheduleNext stepView the SEO information that was generated by the AI. Make any needed updates.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue. this image
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
View the SEO information that was generated by the AI. Make any needed updates.
Step 8 of 9: View the SEO information that was generated by the AI. Make any needed… What this shows Step 8 of 9: View the SEO information that was generated by the AI. What this shows Shows what this covers for step 8 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 8 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you view the SEO information that was generated by the AI. Make any needed updates. The navigation path used here is Sites > Blogs. The next step is to select Draft, Publish or Schedule then click the button in the top right corner to apply. What this coversView the SEO information that was generated by the AI. Make any needed updates. Buttons and menus referenced Sites > BlogsAsk AIAssistBuildGenerate.ContinueDraftPublishScheduleNext stepSelect Draft, Publish or Schedule then click the button in the top right corner to apply.All 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates. this image
- Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Select Draft, Publish or Schedule then click the button in the top right corner to apply.
Step 9 of 9: Select Draft, Publish or Schedule then click the button in the top… What this shows Step 9 of 9: Select Draft, Publish or Schedule then click the button in the top right corner to apply. What this shows Shows what to choose for step 9 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". This screenshot accompanies step 9 of 9 in the "How to Use Blog Post AI" section of "Create Blog Posts with AI". At this point in the walkthrough you select Draft, Publish or Schedule then click the button in the top right corner to apply. The navigation path used here is Sites > Blogs. What to chooseSelect Draft, Publish or Schedule then click the button in the top right corner to apply. Buttons and menus referenced DraftPublishScheduleSites > BlogsAsk AIAssistBuildGenerate.ContinueAll 9 steps in this procedure
- Go to Sites > Blogs.
- Open your blog and create a new blog post or open an existing draft.
- In the Blog Editor, open the Ask AI panel.
- Choose Assist (Topic-Based) or Build (Free Prompt) depending on how you want to generate content.
- Enter topic or prompt and click Generate.
- Edit & refine using Smart Editing Tools.
- Once the draft is complete, click Continue.
- View the SEO information that was generated by the AI. Make any needed updates.
- Select Draft, Publish or Schedule then click the button in the top right corner to apply. this image
Frequently Asked Questions
Q: Can I regenerate only a specific section?
Yes. Hover over any paragraph → choose Regenerate, Rewrite, or Adjust Tone.
Q: Can I change the AI-generated images?
Absolutely. You can replace, regenerate, or delete images anytime.
Q: Is SEO metadata generated automatically?
Yes. Blog Post AI creates the SEO title, meta description and keywords. All of which can be edited manually.
Q: Can I use both modes in the same blog?
Yes. You can start in Assist Mode, then use Build Mode prompts for additional sections.
Q: What is the difference between Assist Mode and Build Mode?
Assist Mode generates a complete blog from a simple topic input. Build Mode gives you more control using custom prompts for specific or branded content
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