# Business Profile Settings - General > Configure Facebook merge, booking time zone, bot filtering, email verification, and unsubscribe defaults. See where duplicate, SMS, and intelligence settings - Source: https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-general - Section: Settings / Business Profile Settings - Reading time: 4 min - Images: 4, each explained below --- These toggles impact data quality, scheduling, and deliverability across GHL Customer Care. Review each setting carefully and align choices with your team’s intake, sales, and compliance workflows. After updating, save changes and test a few key flows (form submissions, bookings, and a sample email send) to confirm the expected behavior. To learn more about the Business Profile Settings, including how to navigate to the settings panel, see: [Business Profile Settings Overview](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-155000006223)[](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-155000006223) --- **TABLE OF CONTENTS** - [General Section of Business Profile Settings](#general-section-of-business-profile-settings) - [Duplication Opportunity Settings](#duplication-opportunity-settings) - [Merge Facebook Contacts By Name](#merge-facebook-contacts-by-name) - [Disable Contact Timezone](#disable-contact-timezone) - [Bot Detection Preventing Statistics Increment and Automation Execution](#bot-detection-preventing-statistics-increment-and-automation-execution) - [Number Intelligence Settings](#number-intelligence-settings) - [Verify Email Address when first email is sent to a new contact](#verify-email-address-when-first-email-is-sent-to-a-new-contact) - [SMS Compliance Settings](#sms-compliance-settings) - [Make Email compliant by adding an Unsubscribe link in your email](#make-email-compliant-by-adding-an-unsubscribe-link-in-your-email) - [Related Articles](#related-articles) --- # **General Section of Business Profile Settings** This section of your Business Profile is incredibly important so we will break down each section one by one below. Make sure you pay close attention to these settings as they can have significant effects on your sub-account. You may experience something in the CONTACTS section, not know how to fix it, and then come look at these settings and realize you turned on or turned off something that should or shouldn't have been. ![General Section of Business Profile Settings (image 1 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052716583/original/jkZ4Nltmog80pNzSOKDxBzL2Ygp6WqymSA.png) **General Section of Business Profile Settings (image 1 of 4)** This screenshot appears in the "General Section of Business Profile Settings" section of "Business Profile Settings - General". The text alongside this image reads: This section of your Business Profile is incredibly important so we will break down each section one by one below. Make sure you pay close attention to these settings as they can have significant effects on your sub-account. You may experience something in the CONTACTS section, not know how to fix…. Immediately after, the guide continues: Turning this feature "ON" will allow duplicate opportunities to be created in the same pipeline. If this is turned "ON", new opportunities will be created in the same pipeline instead of an opportunity moving from one pipeline stage to…. - What this covers: This section of your Business Profile is incredibly important so we will break down each section one by one below. Make sure you pay close attention to these settings as they can have significant effects on your sub-account. You may experience something in the CONTACTS section, not know how to fix it, and then come look at these settings and realize you turned on or turned off something that should or shouldn't have been. - Next: Turning this feature "ON" will allow duplicate opportunities to be created in the same pipeline. If this is turned "ON", new opportunities will be created in the same pipeline instead of an opportunity moving from one pipeline stage to another. In certain scenarios or use cases, this can be very useful, even necessary. #### **Duplication Opportunity Settings** Turning this feature "ON" will allow duplicate opportunities to be created in the same pipeline. If this is turned "ON", new opportunities will be created in the same pipeline instead of an opportunity moving from one pipeline stage to another. In certain scenarios or use cases, this can be very useful, even necessary. You can now find these settings under _Objects > Opportunities > Details_, alongside other opportunity-specific configurations. To go directly to this setting, click the _Go to Opportunities Settings_button. #### **Merge Facebook Contacts By Name** When contacts message your company from Facebook Messenger, a brand new contact will be created in your system. This is because Facebook only sends us the user's name, not their phone number or email address. If you turn on this setting, contacts from Facebook Messenger will be merged into any existing contact with the same name. The name is case-sensitive and must be an exact match. ![Merge Facebook Contacts By Name (image 2 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052716737/original/6WbPnq36FF_WnMJedWqhLbpxAP_bHF29NA.png) **Merge Facebook Contacts By Name (image 2 of 4)** This screenshot appears in the "Merge Facebook Contacts By Name" section of "Business Profile Settings - General". The text alongside this image reads: If you turn on this setting, contacts from Facebook Messenger will be merged into any existing contact with the same name. The name is case-sensitive and must be an exact match. Immediately after, the guide continues: Using your contact's timezone for various features can be critical. Let's say you are sending emails at 8 am EST, but your customer is located in California (PST), which would be 3 hours behind. You would be sending that same email at 5…. - What this covers: If you turn on this setting, contacts from Facebook Messenger will be merged into any existing contact with the same name. The name is case-sensitive and must be an exact match. - Next: Using your contact's timezone for various features can be critical. Let's say you are sending emails at 8 am EST, but your customer is located in California (PST), which would be 3 hours behind. You would be sending that same email at 5 am PST if you DID NOT make sure the contact's timezone was considered in the sending process. #### **Disable Contact Timezone** Using your contact's timezone for various features can be critical. Let's say you are sending emails at 8 am EST, but your customer is located in California (PST), which would be 3 hours behind. You would be sending that same email at 5 am PST if you DID NOT make sure the contact's timezone was considered in the sending process. If there is a reason why you don't need to use the contact's specific time zone, you can use this feature to turn off any recognition of the contact's timezone and only use the timezone assigned in the sub-account. #### **Bot Detection Preventing Statistics Increment and Automation Execution** In the realm of email marketing, accurate metrics are crucial for understanding customer engagement and the effectiveness of your campaigns. Bots can artificially inflate your open and click rates, leading to misleading data. To combat this, we have introduced the _Bot Detection Preventing Statistics Increment and Automation Execution_ feature. Turn this setting on to reduce the impact of bot actions on your data. [Click here to learn more about Bot Detection Preventing Statistics Increment and Automation Execution](https://docs.ghlcustomercare.com/docs/email/general-2/bot-detection-preventing-statistics-increment-and-automation-execution) ![Bot Detection Preventing Statistics Increment and Automation Execution (image 3 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052716932/original/SQR4wvKzScc5yptv7H-8fkEYLOKk-dR5Cg.png) **Bot Detection Preventing Statistics Increment and Automation Execution (image 3 of 4)** This screenshot appears in the "Bot Detection Preventing Statistics Increment and Automation Execution" section of "Business Profile Settings - General". The text alongside this image reads: Click here to learn more about Bot Detection Preventing Statistics Increment and Automation Execution. Immediately after, the guide continues: Number Intelligence is a bundle of best-practice phone number checks. It ensures that using the phone for calls and texts works as expected, keeps costs under control, and protects reputation. - What to click: Click here to learn more about Bot Detection Preventing Statistics Increment and Automation Execution - Next: Number Intelligence is a bundle of best-practice phone number checks. It ensures that using the phone for calls and texts works as expected, keeps costs under control, and protects reputation. #### **Number Intelligence Settings** Number Intelligence is a bundle of best-practice phone number checks. It ensures that using the phone for calls and texts works as expected, keeps costs under control, and protects reputation. You can now find these settings under _Number Intelligence_ in _Advanced Settings_. To go directly to this setting, click the _Go to Number Intelligence Settings_button. [Click here to learn more about Number Intelligence](https://docs.ghlcustomercare.com/docs/phone-system/general/number-intelligence-spam-detection-caller-id-sms-validation) #### **Verify Email Address when first email is sent to a new contact** This feature will automatically attempt to validate a contact's email when you attempt send the very first email to a new contact in your account. If the email is marked as "Invalid", the email will not be sent, and you will need to validate the email before being able to send email to this contact in the future. The standard price for validating phone numbers is $0.005 per validation attempt. This amount will be deducted from your agency account or sub-account credits wallet every time a phone number validation attempt occurs. For Agency Pro GHL Customer Care Accounts ($497/mo): If a sub-account is set to "SaaS Mode", the cost of validating phone numbers can be adjusted so that you can make a profit every time there is a validation attempt. [Click Here to learn more about SaaS Mode and Rebilling](https://docs.ghlcustomercare.com/docs/miscellaneous/miscellaneous/rebilling-reselling-and-wallets-explained)[](https://docs.ghlcustomercare.com/docs/miscellaneous/miscellaneous/rebilling-reselling-and-wallets-explained) #### **SMS Compliance Settings** SMS compliance is incredibly important and needs to be taken very seriously. That is why GHL Customer Care automatically configures "Opt-Out" messaging in all of your sub-accounts by default. You can configure these opt-out messages and even turn them off (which we do not recommend).  You can now find these settings under _SMS Compliance_ in _Advanced Settings_. To go directly to this setting, click the _Go to SMS Compliance Settings_button. [Click Here to learn more about SMS Compliance](https://docs.ghlcustomercare.com/docs/phone-system/messaging/best-practices-for-sms-deliverability-and-avoiding-sms-restrictions) #### **Make Email compliant by adding an Unsubscribe link in your email** New laws are being passed all the time around sending emails in order to keep consumers safe and their information secure. That is why GHL Customer Care automatically configures your email unsubscribe link in all of your sub-accounts by default. You can configure the unsubscribe link and even turn it off (which we do not recommend), but to get you and your customers started, we make sure that this setting is turned on and configured by default in all sub-accounts. [Click Here to learn more about Email Unsubscribe Links](https://docs.ghlcustomercare.com/docs/email/lc-email/managing-default-unsubscribe-links-in-lc-email) ![Make Email compliant by adding an Unsubscribe link in your email (image 4 of 4)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155052717115/original/1U-GY8_9HEK0r_3lVG0pvoO_sa8e2qgBzg.png) **Make Email compliant by adding an Unsubscribe link in your email (image 4 of 4)** This screenshot appears in the "Make Email compliant by adding an Unsubscribe link in your email" section of "Business Profile Settings - General". The text alongside this image reads: Click Here to learn more about Email Unsubscribe Links. Immediately after, the guide continues: Business Profile Settings Business Profile Settings - General Business Profile Settings - Business Physical Address Business Profile Settings - Business Information Business Profile Settings - Authorized Representative Contact…. - What to click: Click Here to learn more about Email Unsubscribe Links - Next: Business Profile Settings Business Profile Settings - General Business Profile Settings - Business Physical Address Business Profile Settings - Business Information Business Profile Settings - Authorized Representative Contact Deduplication Preferences Business Profile Settings - Enable / Disable Deprecated Features --- ## **Related Articles** - [Business Profile Settings](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-155000006223) - [Business Profile Settings - General](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-general-information) - [Business Profile Settings - Business Physical Address](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-business-physical-address) - [Business Profile Settings - Business Information](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-business-information) - [Business Profile Settings - Authorized Representative](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-authorized-representative) - [Contact Deduplication Preferences](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/allow-duplicate-contacts-contact-deduplication-preferences) - [Business Profile Settings - Enable / Disable Deprecated Features](https://docs.ghlcustomercare.com/docs/settings/business-profile-settings/business-profile-settings-enable-disable-depreciated-features) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com