# How to Resell Marketplace Apps as a Part of SaaS Plans

> Learn how to bundle Marketplace apps into GHL Customer Care SaaS plans: auto-install for new sub-accounts, choose to absorb or pass costs, and enrich your offering.

- Source: https://docs.ghlcustomercare.com/docs/saas-configurator/saas-mode/how-to-resell-marketplace-apps-as-a-part-of-saas-plans
- Section: SaaS Configurator / Saas Mode
- Reading time: 4 min
- Images: 4, each explained below

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Bundle eligible Marketplace apps directly into your GHL Customer Care SaaS plans to deliver ready-to-use toolsets for every new sub-account. This guide explains eligibility, pricing options, automatic installation, and lifecycle controls so agencies can package third-party apps with confidence. You’ll find step-by-step setup instructions, best-practice notes, and FAQs to help you avoid common pitfalls. 

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**TABLE OF CONTENTS**

-   [What is Reselling Marketplace Apps in SaaS Plans?](#what-is-reselling-marketplace-apps-in-saas-plans)[](#key-benefits-of-reselling-marketplace-apps-in-saas-plans)
-   [Key Benefits of Reselling Marketplace Apps in SaaS Plans](#key-benefits-of-reselling-marketplace-apps-in-saas-plans)[](#how-to-resell-marketplace-apps-as-part-of-saas-plans)
-   [How To Resell Marketplace Apps as Part of SaaS Plans](#how-to-resell-marketplace-apps-as-part-of-saas-plans)[](#step-1-access-marketplace-apps-in-saas-configurator)
    -   [Step 1: Access Marketplace Apps in SaaS Configurator](#step-1-access-marketplace-apps-in-saas-configurator)[](#step-2-add-apps-to-your-saas-plan)
    -   [Step 2: Add Apps to Your SaaS Plan](#step-2-add-apps-to-your-saas-plan)[](#step-3-update-or-remove-apps)
    -   [Step 3: Update or Remove Apps](#step-3-update-or-remove-apps)[](#pre-requisites-considerations-and-limits)
-   [Pre-requisites, Considerations & Limits](#pre-requisites-considerations-and-limits)[](#app-cost-handling)
-   [App Cost Handling](#app-cost-handling)[](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles)
-   [Related Articles](#related-articles)

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# **What is Reselling Marketplace Apps in SaaS Plans?**

Reselling Marketplace apps in SaaS plans lets agencies include eligible third-party apps as part of a subscription. When a new sub-account is created on a plan containing bundled apps, those apps can be installed automatically, reducing manual work, standardizing toolsets, and improving time-to-value for clients.

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## **Key Benefits of Reselling Marketplace Apps in SaaS Plans**

Understanding the benefits helps you decide which apps to bundle and how to price them across tiers.

-   **Automatic installation**: New sub-accounts receive bundled apps with selected tiers—no manual steps needed.
    
-   **Flexible billing**: Absorb app costs or price them into your SaaS plan with a markup.
    
-   **Standardized onboarding**: Deliver a consistent, pre-configured app stack for every new client.
    
-   **Centralized control**: Manage app tiers and removals from the SaaS Configurator.
    
-   **Scalable packaging**: Bundle multiple apps (up to current limit) into a single plan.
    
-   **Improved visibility**: Display bundled apps alongside other features/add-ons in the SaaS Configurator.
    
-   **Developer alignment**: Drive installs for participating developers while maintaining pricing control.
    

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## **How To Resell Marketplace Apps as Part of SaaS Plans**

Following the exact sequence below ensures apps are eligible, bundled correctly, billed as intended, and installed automatically for new sub-accounts.

### **Step 1:** Access Marketplace Apps in SaaS Configurator

1.  Click on **SaaS** **Configurator** from your Agencyaccount**.**
2.  Either **create a new SaaS plan** or **edit an existing one**.
3.  Select the **Marketplace** **Apps** tab.
4.  You’ll see apps already installed at your agency that are eligible for packaging.

**Note:** If you don’t see any apps listed, click **Explore** **Marketplace** to browse and install new apps at the agency level first.

![Step 1: Access Marketplace Apps in SaaS Configurator (image 1 of 4)](https://jumpshare.com/share/AxQ4y4JI242IWfXBHC1W+/GIF+Recording+2025-09-08+at+11.28.36+PM.gif)

**Step 1: Access Marketplace Apps in SaaS Configurator (image 1 of 4)**

This animation appears in the "Step 1: Access Marketplace Apps in SaaS Configurator" section of "How to Resell Marketplace Apps as a Part of SaaS Plans". The text alongside this image reads: Note: If you don’t see any apps listed, click Explore Marketplace to browse and install new apps at the agency level first. Immediately after, the guide continues: Note: By default, app subscription charges bill to your agency card; to pass costs to clients, add the app price plus markup to your SaaS plan price.
- What to click: Note: If you don’t see any apps listed, click Explore Marketplace to browse and install new apps at the agency level first.
- Controls: SaaS, Configurator, ., create a new SaaS plan, edit an existing one, Marketplace, Apps, Explore
- Next: Note: By default, app subscription charges bill to your agency card; to pass costs to clients, add the app price plus markup to your SaaS plan price.

Full procedure:

1. Click on SaaS Configurator from your Agencyaccount.
2. Either create a new SaaS plan or edit an existing one.
3. Select the Marketplace Apps tab.
4. You’ll see apps already installed at your agency that are eligible for packaging.

### **Step 2:** Add Apps to Your SaaS Plan  

**Note:** By default, **app subscription charges bill to your agency card**; to pass costs to clients, add the app price plus markup to your SaaS plan price.

1.  Click on the **+** icon under **Actions** tab to include the app in the bundle.
2.  Select which **plan tier** of the app you’d like to bundle with your SaaS plan **if its a paid app**.
3.  Repeat for each app you want to include (**up to 10 per plan**).
4.  Click **Save Changes** to confirm.

![Step 2: Add Apps to Your SaaS Plan (image 2 of 4)](https://jumpshare.com/share/o7mJi7MCQo0KHw7h0e99+/GIF+Recording+2025-09-08+at+11.30.34+PM.gif)

**Step 2: Add Apps to Your SaaS Plan (image 2 of 4)**

This animation appears in the "Step 2: Add Apps to Your SaaS Plan" section of "How to Resell Marketplace Apps as a Part of SaaS Plans". The text alongside this image reads: Click on the + icon under Actions tab to include the app in the bundle. Select which plan tier of the app you’d like to bundle with your SaaS plan if its a paid app. Repeat for each app you want to include (up to 10 per plan). Click Save Changes to confirm. Immediately after, the guide continues: You can change the pricing plan of any bundled app from the SaaS Configurator. To remove an app.
- What to choose: Click on the + icon under Actions tab to include the app in the bundle. Select which plan tier of the app you’d like to bundle with your SaaS plan if its a paid app. Repeat for each app you want to include (up to 10 per plan). Click Save Changes to confirm.
- Controls: +, Actions, plan tier, if its a paid app, up to 10 per plan, Save Changes
- Next: You can change the pricing plan of any bundled app from the SaaS Configurator. To remove an app:

Full procedure:

1. Click on the + icon under Actions tab to include the app in the bundle.
2. Select which plan tier of the app you’d like to bundle with your SaaS plan if its a paid app.
3. Repeat for each app you want to include (up to 10 per plan).
4. Click Save Changes to confirm.

### **Step 3:** Update or Remove Apps

1.  You can **change the pricing plan** of any bundled app from the SaaS Configurator.
2.  To remove an app:
    -   Click the **Remove** (Bin Button) option next to the app.
    -   **Confirm** the warning.
    -   Click on the **Save Changes** button.

**Note:** Either of the above will **not impact existing sub-accounts that already have the app installed**. They’ll continue to use it **until you/they uninstall manually**.

![Step 3: Update or Remove Apps (image 3 of 4)](https://jumpshare.com/share/10urqjZNYbH5GbuApWV4+/GIF+Recording+2025-09-08+at+11.40.09+PM.gif)

**Step 3: Update or Remove Apps (image 3 of 4)**

This animation appears in the "Step 3: Update or Remove Apps" section of "How to Resell Marketplace Apps as a Part of SaaS Plans". The text alongside this image reads: Note: Either of the above will not impact existing sub-accounts that already have the app installed. They’ll continue to use it until you/they uninstall manually. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Platform limits and behaviors influence packaging strategy and client communication.
- What this covers: Note: Either of the above will not impact existing sub-accounts that already have the app installed. They’ll continue to use it until you/they uninstall manually.
- Fields: To remove an app:
- Controls: change the pricing plan, Remove, Confirm, Save Changes, until you/they uninstall manually
- Next: Platform limits and behaviors influence packaging strategy and client communication.

Full procedure:

1. You can change the pricing plan of any bundled app from the SaaS Configurator.
2. To remove an app:

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## **Pre-requisites, Considerations & Limits  
**

Platform limits and behaviors influence packaging strategy and client communication.

-   Only apps with the **Agency & Sub-Account only** distribution type are eligible for bundling.
    
-   You can bundle **up to 10 apps per plan** (current MVP limit).
    
-   Agency Owner/Admin permissions recommended for SaaS Configurator access.
-   Ensure your billing is active and your **agency card** is valid.
-   Install eligible apps at the **agency** level first if they’re not already present.
-   Auto-install triggers only on **new** sub-account creation under the plan.
    
-   Changes to app tiers or plan pricing may affect margins; review before saving.
    

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## **App Cost Handling**

Choosing how costs flow is fundamental to profitability. You can absorb app charges or include them in your plan price.

-   By default, app subscription charges are billed to your **agency card**.
    
-   To pass costs on, **raise the SaaS plan price** to include app price + your markup.
    
-   Review pricing tier alignment across all bundled apps to prevent under-recovery.
    

![App Cost Handling (image 4 of 4)](https://jumpshare.com/share/rG6O6NFcNZfleR5TRM4L+/Screen+Shot+2025-09-08+at+11.42.50+PM.png)

**App Cost Handling (image 4 of 4)**

This screenshot appears in the "App Cost Handling" section of "How to Resell Marketplace Apps as a Part of SaaS Plans". The text alongside this image reads: By default, app subscription charges are billed to your agency card. To pass costs on, raise the SaaS plan price to include app price + your markup. Review pricing tier alignment across all bundled apps to prevent under-recovery. Immediately after, the guide continues: Q: Who can bundle Marketplace apps into SaaS plans?
- What this covers: By default, app subscription charges are billed to your agency card. To pass costs on, raise the SaaS plan price to include app price + your markup. Review pricing tier alignment across all bundled apps to prevent under-recovery.
- Controls: agency card, raise the SaaS plan price
- Next: Q: Who can bundle Marketplace apps into SaaS plans?

Full procedure:

1. By default, app subscription charges are billed to your agency card.
2. To pass costs on, raise the SaaS plan price to include app price + your markup.
3. Review pricing tier alignment across all bundled apps to prevent under-recovery.

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## **Frequently Asked Questions**

**Q: Who can bundle Marketplace apps into SaaS plans?**

Agency Owners/Admins with access to the SaaS Configurator.

**Q: Do existing sub-accounts get apps automatically if I add them to a plan later?**

No. Auto-install applies to new sub-accounts created after saving your changes. Existing sub-accounts can add the apps manually.

**Q: How many apps can I include in a single plan?**

**Up to 10** apps per plan (current limit).

**Q: How do I pass app costs to clients?**

Increase the SaaS plan price to include the app price plus your markup. App charges bill to your agency card by default.

**Q: What happens if I change the tier of a bundled app?**

New sub-accounts get the updated tier going forward. Existing sub-accounts retain their current install until you/they change or uninstall it.

**Q: If I remove a bundled app from a plan, does it uninstall from current clients?**

No. Removal stops future installs only. Existing sub-accounts keep the app until it’s manually uninstalled.

**Q: I don’t see any apps in the Marketplace Apps tab. What should I do?**

Click **Explore Marketplace** to install eligible apps at the agency level, then return to the Configurator.

**Q: Can I keep automatic future installation enabled at the agency level and also bundle the app in a plan?**

No. When an app is added to a plan, its agency-level automatic future installation is disabled to prevent conflicts.

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## **Related Articles**

-   SaaS Mode - Full Setup Guide + FAQ
    
    [  
    ](https://docs.ghlcustomercare.com/docs/agency-view/reselling/saas-reselling-add-ons-with-saas-plans)
    
-   [SaaS: Reselling Add-Ons with SaaS Plans](https://docs.ghlcustomercare.com/docs/agency-view/reselling/saas-reselling-add-ons-with-saas-plans)
    
-   Upgrading and Cancelling SaaS Plans for Clients
-   [Selling Marketplace Snapshots with SaaS Plans](https://docs.ghlcustomercare.com/docs/agency-view/agency-dashboard/selling-marketplace-snapshots-with-saas-plans)
-   Guide to SaaS Plan Creation, Sales, and Customer Onboarding

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com