# The message was not delivered due to per-user marketing template message limits error

> "Per-User Marketing Template Message Limits" Error Why this error appears and what to expect I am facing an error. The message was not delivered due to a…

- Source: https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/the-message-was-not-delivered-due-to-per-user-marketing-template-message-limits
- Section: Reselling Products / WhatsApp
- Reading time: 1 min
- Images: 1, each explained below

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# "Per-User Marketing Template Message Limits" Error

Why this error appears and what to expect

I am facing an error. The message was not delivered due to a per-user marketing template message limits error.

!["Per-User Marketing Template Message Limits" Error (image 1 of 1)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155043380330/original/chCN0Ga4xJ3Yl4YqfZs47KtdziTW6BVUIA.png)

**"Per-User Marketing Template Message Limits" Error (image 1 of 1)**

This screenshot appears in the ""Per-User Marketing Template Message Limits" Error" section of "The message was not delivered due to per-user marketing template message limits error". For context, this section explains: "Per-User Marketing Template Message Limits" Error Why this error appears and what to expect I am facing an error. The message was not delivered due to a per-user marketing template message limits error. Solution This error occurs because the phone number has received the maximum number of….

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## Solution

This error occurs because the phone number has received the maximum number of marketing messages from other business platforms as well — this is to be expected.

The error lasts for 24 hours, after which it disappears, allowing you to send utility templates.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com