# Error: The message was not delivered due to the "WhatsApp undelivered" error

> "WhatsApp Message Undeliverable" Error Common causes behind the "Message Undeliverable" error and how to resolve them Why This Happens When a WhatsApp…

- Source: https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/error-the-message-was-not-delivered-due-to-the-whatsapp-undelivered-error
- Section: Reselling Products / WhatsApp
- Reading time: 1 min
- Images: 1, each explained below

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# "WhatsApp Message Undeliverable" Error

Common causes behind the "Message Undeliverable" error and how to resolve them

!["WhatsApp Message Undeliverable" Error (image 1 of 1)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155043379728/original/wVhSqt8C6gM4YnoXBOfK6nKqtReRU4CL7w.png)

**"WhatsApp Message Undeliverable" Error (image 1 of 1)**

This screenshot appears in the ""WhatsApp Message Undeliverable" Error" section of "Error: The message was not delivered due to the "WhatsApp undelivered" error". For context, this section explains: "WhatsApp Message Undeliverable" Error Common causes behind the "Message Undeliverable" error and how to resolve them Why This Happens When a WhatsApp message fails with the reason Message Undeliverable, it's typically due to one of the following: 1 Phone number doesn't have WhatsApp. If you…. This part of the guide covers 5 fields, listed below.
- Fields: Android: 2.21.15.15, SMBA: 2.21.15.15, SMBI: 2.21.170.4, KaiOS: 2.2130.10, Web: 2.2132.6
- Controls: Message Undeliverable, Phone number doesn't have WhatsApp., Marketing template limit.

Full procedure:

1. Android: 2.21.15.15
2. SMBA: 2.21.15.15
3. iOS: 2.21.170.4
4. SMBI: 2.21.170.4
5. KaiOS: 2.2130.10
6. Web: 2.2132.6

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## Why This Happens

When a WhatsApp message fails with the reason **Message Undeliverable**, it's typically due to one of the following:

1**Phone number doesn't have WhatsApp.** If you receive a message undelivered error while sending a WhatsApp message, first check whether the contact number has WhatsApp activated. You can use a tool like [this WhatsApp checker](https://2chat.co/tools/whatsapp-checker) to verify.

2

**Marketing template limit.**

_Short explanation:_ The user has reached the maximum number of marketing templates allowed in a certain period.

_Long explanation:_ To create high-quality user experiences and maximize marketing template message engagement, Meta may limit the number of marketing template messages a person receives from any business in a given period of time, starting with a small number of conversations that are less likely to be read. This limit is based on the number of marketing template messages a person has already received from any business, and is not related to your business specifically.

3Recipient has not accepted WhatsApp's latest Terms of Service and Privacy Policy.

4

Recipient is using an old WhatsApp version. They must be on the following version or greater:

-   Android: 2.21.15.15
-   SMBA: 2.21.15.15
-   iOS: 2.21.170.4
-   SMBI: 2.21.170.4
-   KaiOS: 2.2130.10
-   Web: 2.2132.6

5The customer may have blocked the business phone number.

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## Solutions

-   Create and send a utility template, as there is no limit on utility templates.
-   Ask the customer to initiate a conversation by sending a message.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com