# Error: "The message was not delivered due to high-quality user experience"

> "Message Not Delivered Due to High-Quality User Experience" Error Understand why this happens and how to get your message delivered Table of Contents •…

- Source: https://docs.ghlcustomercare.com/docs/reselling-products/whatsapp/error-the-message-was-not-delivered-due-to-high-quality-user-experience
- Section: Reselling Products / WhatsApp
- Reading time: 1 min
- Images: 1, each explained below

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# "Message Not Delivered Due to High-Quality User Experience" Error

Understand why this happens and how to get your message delivered

Table of Contents

-   [• Understanding the Issue](#understanding-the-issue)
-   [• Why Does This Happen?](#why-does-this-happen)
-   [• How to Resolve the Issue](#how-to-resolve-the-issue)

!["Message Not Delivered Due to High-Quality User Experience" Error (image 1 of 1)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155043289862/original/Iax0K--WG71LyZd_57iTWVFXuPLf_Bb1Gw.png)

**"Message Not Delivered Due to High-Quality User Experience" Error (image 1 of 1)**

This screenshot appears in the ""Message Not Delivered Due to High-Quality User Experience" Error" section of "Error: "The message was not delivered due to high-quality user experience"". For context, this section explains: "Message Not Delivered Due to High-Quality User Experience" Error Understand why this happens and how to get your message delivered Table of Contents Understanding the Issue This error occurs due to Meta's restrictions on marketing messages, designed to maintain a high-quality user experience and….
- Controls: Utility templates, utility template, temporary

Full procedure:

1. • Understanding the Issue
2. • Why Does This Happen?
3. • How to Resolve the Issue

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## Understanding the Issue

This error occurs due to Meta's restrictions on marketing messages, designed to maintain a high-quality user experience and prevent excessive promotional messaging.

## Why Does This Happen?

If a customer receives certain marketing templates within a single day, Meta may temporarily block additional marketing messages to that user. However, utility templates are not affected by this restriction and can still be delivered.

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## How to Resolve the Issue

### Option 1: Use a Utility Template

-   **Utility templates** (such as order confirmations, payment reminders, and account updates) are not subject to this restriction.
-   Sending a **utility template** should allow your message to be delivered without issues.

### Option 2: Retry Sending the Marketing Template Later

-   Meta's block on marketing messages is usually **temporary**.
-   After some time, try resending the marketing template, and it may be successfully delivered.

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com