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Reputation Management & Reviews

Reputation Management- Adding Multiple Review Links to Emails

Easily collect reviews by adding multiple platform links in one email. Simple setup, built-in validation, and higher review conversion rates in GHL Customer Care.

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On this page
  1. Key Benefits of Multiple Review Links Feature
  2. How To Use Multiple Review Links in Your Email Templates
  3. Frequently Asked Questions
  4. Related Articles

Multiple Review Links feature lets you add multiple review platform links inside one email template in Reputation Management. Built-in auto-validation helps prevent broken or incorrect URLs, so you can increase review conversions across platforms while keeping setup simple. This update simplifies feedback collection and boosts review conversion by offering customizable, validated, and easily manageable review options.

TABLE OF CONTENTS

What is the Multiple Review Links Feature?

This new Reputation Management feature lets you add multiple review links (like Google, Facebook, and others) directly into your email templates. It automatically pulls in all your connected review platforms and gives you easy options to customize the text, order, and visibility of each link.

By showing several review destinations in one email, customers can choose the platform they prefer—making it easier for them to leave a review and boosting your chances of getting more responses.

These benefits focus on driving more completed reviews with less manual effort while keeping your messaging on brand.

  • Brand choice: Give customers multiple platforms to pick from, meeting them where they already are.
  • Higher conversions: Reduce drop-off by removing the “wrong platform” dead end.
  • Flexible copy: Customize the link text to match your brand voice and call to action.
  • Fewer mistakes: Auto-validation helps catch malformed or incorrect URLs before sending.
  • Simple control: Reorder, hide/unhide, or delete links without changing your integrations.

Follow these steps to add multiple platforms to a single review-request email:

  1. Navigate to Reputation → Settings → Email Requests
    Step 1 of 9: Navigate to Reputation → Settings → Email Requests What this shows Step 1 of 9: Navigate to Reputation → Settings → Email Requests What this shows Shows where to go for step 1 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". This screenshot accompanies step 1 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". At this point in the walkthrough you navigate to Reputation → Settings → Email Requests. The next step is to click on + Create New or Edit an Existing Template. Step 1 of 9Image 1 of 6 Where to goNavigate to Reputation → Settings → Email Requests
    Buttons and menus referenced ReputationSettingsEmailRequestsCreate NewEdit an Existing TemplateDragDropAddEditDeselectCustomize
    Next stepClick on + Create New or Edit an Existing Template.
    All 9 steps in this procedure
    1. Navigate to Reputation → Settings → Email Requests this image
    2. Click on + Create New or Edit an Existing Template.
    3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    4. Add or Edit or Deselect platform URLs as needed.
    5. Customize link text (e.g., “Leave a review on Google”).
    6. If you have multiple GBPs connected, select the specific GBP location.
    7. Reorder links by dragging.
    8. Confirm there are no validation errors.
    9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
  2. Click on + Create New or Edit an Existing Template.
    Step 2 of 9: Click on + Create New or Edit an Existing Template What this shows Step 2 of 9: Click on + Create New or Edit an Existing Template. What this shows Shows what to click for step 2 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". This animation accompanies step 2 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". At this point in the walkthrough you click on + Create New or Edit an Existing Template. The next step is to drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms). Step 2 of 9Image 2 of 6 What to clickClick on + Create New or Edit an Existing Template.
    Buttons and menus referenced Create NewEdit an Existing TemplateReputationSettingsEmailRequestsDragDropAddEditDeselectCustomize
    Next stepDrag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    All 9 steps in this procedure
    1. Navigate to Reputation → Settings → Email Requests
    2. Click on + Create New or Edit an Existing Template. this image
    3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    4. Add or Edit or Deselect platform URLs as needed.
    5. Customize link text (e.g., “Leave a review on Google”).
    6. If you have multiple GBPs connected, select the specific GBP location.
    7. Reorder links by dragging.
    8. Confirm there are no validation errors.
    9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
  3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    Step 3 of 9: Drag and Drop the Review Links element in the builder. (pre-selects… What this shows Step 3 of 9: Drag and Drop the Review Links element in the builder. What this shows Shows what this covers for step 3 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". This animation accompanies step 3 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". At this point in the walkthrough you drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms). The next step is to add or Edit or Deselect platform URLs as needed. Step 3 of 9Image 3 of 6 What this coversDrag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    Buttons and menus referenced DragDropReputationSettingsEmailRequestsCreate NewEdit an Existing TemplateAddEditDeselectCustomize
    Next stepAdd or Edit or Deselect platform URLs as needed.
    All 9 steps in this procedure
    1. Navigate to Reputation → Settings → Email Requests
    2. Click on + Create New or Edit an Existing Template.
    3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms) this image
    4. Add or Edit or Deselect platform URLs as needed.
    5. Customize link text (e.g., “Leave a review on Google”).
    6. If you have multiple GBPs connected, select the specific GBP location.
    7. Reorder links by dragging.
    8. Confirm there are no validation errors.
    9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
  4. Add or Edit or Deselect platform URLs as needed.

    Step 4 of 9: Add or Edit or Deselect platform URLs as needed What this shows Step 4 of 9: Add or Edit or Deselect platform URLs as needed. What this shows Shows what this covers for step 4 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". This animation accompanies step 4 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". At this point in the walkthrough you add or Edit or Deselect platform URLs as needed. The next step is to customize link text (e.g., “Leave a review on Google”). Step 4 of 9Image 4 of 6 What this coversAdd or Edit or Deselect platform URLs as needed.
    Buttons and menus referenced AddEditDeselectReputationSettingsEmailRequestsCreate NewEdit an Existing TemplateDragDropCustomize
    Next stepCustomize link text (e.g., “Leave a review on Google”).
    All 9 steps in this procedure
    1. Navigate to Reputation → Settings → Email Requests
    2. Click on + Create New or Edit an Existing Template.
    3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    4. Add or Edit or Deselect platform URLs as needed. this image
    5. Customize link text (e.g., “Leave a review on Google”).
    6. If you have multiple GBPs connected, select the specific GBP location.
    7. Reorder links by dragging.
    8. Confirm there are no validation errors.
    9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
  5. Customize link text (e.g., “Leave a review on Google”).
  6. If you have multiple GBPs connected, select the specific GBP location.
  7. Reorder links by dragging. 
    Step 7 of 9: Reorder links by dragging What this shows Step 7 of 9: Reorder links by dragging. What this shows Shows what this covers for step 7 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". This animation accompanies step 7 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". At this point in the walkthrough you reorder links by dragging. For context, this section explains: Follow these steps to add multiple platforms to a single review-request email. The next step is to confirm there are no validation errors. Step 7 of 9Image 5 of 6 What this coversReorder links by dragging.
    Buttons and menus referenced ReputationSettingsEmailRequestsCreate NewEdit an Existing TemplateDragDropAddEditDeselectCustomize
    Next stepConfirm there are no validation errors.
    All 9 steps in this procedure
    1. Navigate to Reputation → Settings → Email Requests
    2. Click on + Create New or Edit an Existing Template.
    3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    4. Add or Edit or Deselect platform URLs as needed.
    5. Customize link text (e.g., “Leave a review on Google”).
    6. If you have multiple GBPs connected, select the specific GBP location.
    7. Reorder links by dragging. this image
    8. Confirm there are no validation errors.
    9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
  8. Confirm there are no validation errors.
  9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
    Step 9 of 9: Save your template, Preview, and Send (or use it in recurring or… What this shows Step 9 of 9: Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests). What this shows Shows how to confirm for step 9 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". This animation accompanies step 9 of 9 in the "How To Use Multiple Review Links in Your Email Templates" section of "Reputation Management- Adding Multiple Review Links to Emails". At this point in the walkthrough you save your template, Preview, and Send (or use it in recurring or workflow-driven review requests). Step 9 of 9Image 6 of 6 How to confirmSave your template, Preview, and Send (or use it in recurring or workflow-driven review requests).
    Buttons and menus referenced SavePreviewSendReputationSettingsEmailRequestsCreate NewEdit an Existing TemplateDragDropAdd
    All 9 steps in this procedure
    1. Navigate to Reputation → Settings → Email Requests
    2. Click on + Create New or Edit an Existing Template.
    3. Drag and Drop the Review Links element in the builder. (pre-selects any connected review platforms)
    4. Add or Edit or Deselect platform URLs as needed.
    5. Customize link text (e.g., “Leave a review on Google”).
    6. If you have multiple GBPs connected, select the specific GBP location.
    7. Reorder links by dragging.
    8. Confirm there are no validation errors.
    9. Save your template, Preview, and Send (or use it in recurring or workflow-driven review requests). this image

Frequently Asked Questions

Q: Do I need to enable anything to see Review Links?
No. Once your review platforms are connected, they’ll appear automatically in the Review Links component.

Q: What if I don’t see any platforms listed?
Connect your review platforms in Reputation → Settings → Integrations, then return to the Email Builder and open Review Links.

Q: Can I customize the call-to-action (CTA) text for each link?
Yes. You can edit the text for each platform so it matches your brand voice.

Q: Is it possible to reorder or remove review links once added?
Yes. You can reorder, select/unselect, or delete each link directly in the email builder.

Q: Is there a limit to how many links I can add?
You can add multiple links to one email. For best readability, keep the list concise.

Q: How does auto-validation work for review links?
The component automatically checks each link to ensure it’s valid, reducing the chance of broken or incorrect URLs.

Q: Do I need to disconnect a platform to hide it from an email?
No. Simply unselect the platform in the template to hide it without removing the integration.

Q: Can I use these templates in automations or recurring sends?
Yes. Save your template and use it in recurring review emails or the Review Request workflow action.

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