# A2P Campaign Registration: Step by Step Guide and FAQs

> Learn how to register your A2P 10DLC campaigns in GHL Customer Care. Ensure compliance, improve SMS deliverability, and avoid message filtering by carriers in the U.S.

- Source: https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-campaign-registration-step-by-step-guide-and-faqs
- Section: Phone System / A2P registration
- Reading time: 12 min
- Images: 12, each explained below
- Modified on Fri, 11 Sep at 11:16 AM

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SMS Compliance

# A2P Campaign Registration: Step-by-Step Guide

Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability.

What You'll Learn

This guide walks you through A2P 10DLC Campaign registration in GHL Customer Care, including how to choose between Chat Widget Setup and Manual Setup, select your messaging use case, complete consent requirements, and submit your Campaign for carrier review.

Campaign registration is required after Brand registration approval to send SMS messages from applicable standard 10-digit local phone numbers in the United States.

Table of Contents

[1Before You Start](#section-1)

[2What is a Messaging Use Case?](#section-2)

[3Messaging Volume Options](#section-3)

[4Chat Widget Setup vs. Manual Setup](#section-4)

[5How to Access Campaign Registration](#how-to-access-campaign-registration)

[6How to Register an A2P Campaign](#how-to-register-an-a2p-campaign)

[7AI Compliance Review and Submission](#step-6-run-ai-compliance-review-and-submit)

[8Frequently Asked Questions](#section-faq)

[9Related Articles](#section-related)

## 1Before You Start

Your Brand must be eligible to continue into Campaign registration. Campaign registration is required after your Brand registration is approved.

If you are completing Brand and Campaign registration in one workflow, GHL Customer Care will guide you into Campaign Details when the Brand portion is ready to proceed.

Important

You must have an active GHL Customer Care account, approved Brand registration, and a business website accessible to carriers for verification.

## 2What is a Messaging Use Case?

Your messaging use case describes the primary purpose of the SMS messages you send. Carriers require accurate use-case classification to filter spam, enforce compliance, and maintain recipient trust.

Chat Widget Setup supports **Marketing / Promotional**, **Informational / Non-Marketing**, and **Mixed**. Select **Mixed** when one messaging program genuinely includes both promotional and informational messages. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to **Low Volume Mixed**.

Review the [A2P 10DLC Campaign Use Cases](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-campaign-use-cases) article before selecting a use case if your messaging includes more than one purpose or you are unsure which category applies.

## 3Messaging Volume Options

GHL Customer Care offers two messaging-volume options for standard Brand Campaigns. Your selection determines daily throughput capacity and associated fees.

| Volume Option | Description |
| --- | --- |
| Low Volume Standard Brand | Suitable for businesses with moderate daily SMS needs. Daily throughput limits apply. Lower registration fees. |
| High Volume Standard Brand | Designed for businesses with high daily messaging requirements. Higher daily throughput capacity. Higher registration fees. |

Important

**Low Volume Standard Brand** is a messaging-volume option and is different from the **Low Volume Mixed** Campaign use case. When Mixed is selected in Chat Widget Setup, the Campaign Use Case is automatically set to Low Volume Mixed. Refer to current GHL Customer Care documentation for exact daily segment limits and fees.

## 4Chat Widget Setup vs. Manual Setup

GHL Customer Care offers two paths to complete Campaign registration. Choose the method that fits your consent workflow and compliance requirements.

**Chat Widget Setup** opens by default and uses a GHL Customer Care-generated opt-in widget with pre-filled Campaign information to simplify registration. The guided flow supports Marketing / Promotional, Informational / Non-Marketing, and Mixed messaging programs.

If your business collects SMS consent through another method, switch to **Manual Setup**. Manual Setup supports consent methods such as existing website forms, paper forms, lead forms, QR codes, kiosks, and verbal consent.

If you switch to Manual Setup and later decide to use the Chat Widget, you can return to Chat Widget Setup from the Campaign details step panel.

The remainder of this guide provides instructions for both paths. Follow the steps that correspond to your selected setup method.

## 5How to Access Campaign Registration

There are two ways to access Campaign registration. The correct starting point depends on whether you are completing registration for the first time or adding a Campaign to an existing approved Brand.

If you are completing A2P registration for the first time, you may continue into **Campaign Details** after completing the Brand Registration steps.

If your Brand is already approved and you want to create another Campaign, start from Trust Center.

Step 1

Navigate to Trust Center

Navigate to **Settings > Phone System > Trust Center**. In the A2P Messaging (SMS) card, click **Brand & Campaigns**.

![How to Access Campaign Registration (image 1 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077175440/original/65YK636Ftk3aK0CqZDEyvuPQGxQI-TmoXQ.jpeg)

**How to Access Campaign Registration (image 1 of 12)**

This screenshot appears in the "How to Access Campaign Registration" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Step 2

Create a Campaign

Open the **Campaigns** tab, then click **Create Campaign**. From the dropdown, select the Brand you want to create the Campaign for. After selecting the Brand, you will enter the Campaign setup flow described in this article.

![How to Access Campaign Registration (image 2 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077175463/original/28M7dnFv8xqPgr0RF_OtdUy3r_aIjUgg9Q.jpeg)

**How to Access Campaign Registration (image 2 of 12)**

This screenshot appears in the "How to Access Campaign Registration" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

## 6How to Register an A2P Campaign

After accessing Campaign registration, complete the Campaign setup steps below. Your Brand type, messaging volume, use case, and consent method determine the information required during registration.

Step 1

Select Your Messaging Volume

The first step in Campaign details is selecting your messaging volume. The available options depend on your Brand type.

**If you have a Tax ID**, choose the messaging volume option that best matches your business texting needs.

| Standard Brand Option | Best For | Key Information |
| --- | --- | --- |
| Low Volume Standard Brand | Registered businesses with lower messaging volume and throughput needs. | Supports multiple phone numbers. Allows up to 6,000 SMS segments per day. Lower cost than High Volume.\* |
| High Volume Standard Brand | Registered businesses that send larger volumes of messages and require higher throughput. | Supports multiple phone numbers. Allows up to 600,000 SMS segments per day. Higher cost than Low Volume.\* |

\*For specific pricing information, see: [A2P 10DLC Messaging Fees: Registration, Monthly, and Carrier Costs](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-messaging-fees-registration-monthly-and-carrier-costs).

**If you do not have a Tax ID,** the only available option is Single-number registration. Only one number can be linked to this registration. You can change the number later.

![How to Register an A2P Campaign (image 3 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077175477/original/x4Wm53WKpNPlzL3bH6UdU4_A47hJpOM-vw.jpeg)

**How to Register an A2P Campaign (image 3 of 12)**

This screenshot appears in the "How to Register an A2P Campaign" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Step 2

Choose Chat Widget Setup or Manual Setup

Campaign registration opens in **Chat Widget Setup** by default after you complete Brand registration. Chat Widget Setup uses a GHL Customer Care-generated opt-in widget and pre-fills Campaign information to simplify registration.

If your business collects SMS consent through another method, select **Switch to manual setup** from the Chat Widget Setup screen. Manual Setup lets you provide your existing consent method and Campaign information.

You can return to Chat Widget Setup from Manual Setup by selecting **Chat widget setup — recommended** in the Campaign details step panel.

If you are using **Chat Widget Setup**, continue to [**Step 3A: Complete Chat Widget Setup**](#complete-chat-widget-setup).

If you selected **Manual Setup**, continue to [**Step 3B: Complete Manual Setup**](#complete-manual-setup).

![How to Register an A2P Campaign (image 4 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077175598/original/HCMuD1klhuPmKQrixoclFaYCgi5Y6yOxKA.jpeg)

**How to Register an A2P Campaign (image 4 of 12)**

This screenshot appears in the "How to Register an A2P Campaign" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Chat Widget Setup Path

### Complete Chat Widget Setup

Follow these steps when using the guided Chat Widget Setup path. For Manual Setup, skip to Step 3B below.

Step 3A: Chat Widget Setup

### Messaging Use Case, Widget Setup, and Compliance

Chat Widget Setup combines messaging-use-case selection, website information, widget installation, and consent configuration into a guided registration experience.

1\. Messaging Use Case & Website Details

-   **Messaging use case:**Choose the option that accurately represents your messaging program:
    -   **Marketing / Promotional** for promotional messaging.
    -   **Informational / Non-Marketing** for transactional or informational messaging.
    -   **Mixed** when the same messaging program includes both promotional and informational communication.
-   When **Mixed** is selected, GHL Customer Care automatically sets the Campaign Use Case to **Low Volume Mixed**.
    
-   **Your business website URL:** Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
-   **Age-gated content checkbox:** Select this option only if your business sends age-restricted content.

**Using Mixed?** For additional details about the Mixed option, Low Volume Mixed assignment, and the generated dual-consent experience, see Mixed Use-Case Support for Chat Widget Flow.

2\. Copy & Install the Widget Code

Copy the widget code provided in Chat Widget Setup and install it on your website. Click **Copy code**, then paste the snippet into the `<body>` or footer section of your website. If needed, use **Customize widget** to adjust supported appearance settings before installation.

Make sure the widget is fully installed and visible on your website before continuing.

3\. Website Compliance Check

The Chat Widget should be the only form on the submitted page collecting SMS consent.

Do not place the widget on a submitted page that also contains another SMS opt-in form, such as a Contact Form, Lead Capture Form, or Appointment Form.

![Messaging Use Case, Widget Setup, and Compliance (image 5 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176179/original/l0EtHDpRUzgYT_-faVbO32WH70qMSWTHyw.png)

**Messaging Use Case, Widget Setup, and Compliance (image 5 of 12)**

This screenshot appears in the "Messaging Use Case, Widget Setup, and Compliance" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

### Switch to Manual Setup

If your business collects SMS consent through a method other than the Chat Widget, select **Switch to manual setup** below the Chat Widget Setup screen. Use Manual Setup when you need to provide a different approved consent method.

Compliance Tip

For more detailed guidance on compliance requirements and examples, see [A2P 10DLC Campaign Approval Best Practices](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-campaign-approval-best-practices).

Step 4A: User Consent

After completing Chat Widget Setup, GHL Customer Care automatically fills in the inputs for Use Case Description, Sample Message #1, Sample Message #2, How do Contacts Opt-in to Messages, and the Opt-in Message.

If **Mixed** is selected, the generated Chat Widget includes two independent consent checkboxes: one for informational/transactional messaging and one for marketing/promotional messaging. Neither checkbox is pre-selected, and each consent choice includes its own locked disclosure content.

Review the generated information carefully to ensure it matches your business and messaging intent.

![Switch to Manual Setup (image 6 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176203/original/Mbdu75m3e4HMncMxe52LwrBbK7OUNNhZEw.jpeg)

**Switch to Manual Setup (image 6 of 12)**

This screenshot appears in the "Switch to Manual Setup" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Step 5A: Business Website Compliance Checklist

The website compliance checklist helps confirm that the submitted business information, consent experience, and required website content are accessible before the Campaign moves to final review.

After reviewing all checklist items, select the blue **Review Application** button, then continue to Step 6.

![Switch to Manual Setup (image 7 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176244/original/N_U6s4jOnshqz0G9DeahPaHXTwM-cwB9RA.jpeg)

**Switch to Manual Setup (image 7 of 12)**

This screenshot appears in the "Switch to Manual Setup" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Manual Setup Path

### Complete Manual Setup

Use Manual Setup when your business collects consent through a method other than the GHL Customer Care Chat Widget. From Chat Widget Setup, select **Switch to manual setup** to continue with the Manual Setup flow.

Complete the required Campaign details and consent information for your existing opt-in method.

For Chat Widget Setup, see Step 3A above.

**Tip:** To return to Chat Widget Setup, select **Chat widget setup — recommended** from the Campaign details step panel.

![Complete Manual Setup (image 8 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155080122899/original/xl7K28ndrBcqa-L_uuzpN50QKcb-mHU5yA.png)

**Complete Manual Setup (image 8 of 12)**

This screenshot appears in the "Complete Manual Setup" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Step 3B: Campaign Details

Manual Setup requires you to provide the Campaign information and consent details that would otherwise be generated through Chat Widget Setup. Keep every field aligned with the selected Campaign use case and the messaging program recipients will actually receive.

**Campaign Use Case:** Select the use case that best matches the type of messages your business will send. This should align with your business purpose, messages, and opt-in method. For detailed information, see [A2P 10DLC Campaign Use Cases](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-campaign-use-cases).

**Website URL:** Enter a live, publicly accessible business website that represents your business and matches the information provided during Brand registration.

**Use Case Description:** Explain who sends the messages, who receives them, what messages are sent, and how contacts opt in. The description should match the selected use case and sample messages.

**Sample Messages:** Enter realistic examples of the SMS your business will send. Samples should identify the sender, align with the selected use case, and include applicable opt-out language. Do not include custom fields or values in sample messages.

**Additional Message Details:** Select applicable options such as links, phone numbers, age-gated content, or financial-related content. These selections may affect compliance requirements.

Helpful Tip

Click **See Example** in GHL Customer Care for guidance on completing these fields.

For detailed requirements and examples, see [A2P 10DLC Campaign Approval Best Practices](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-campaign-approval-best-practices).

![Complete Manual Setup (image 9 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176288/original/w24DXJ8Im_oeKHP2TlnzaBdB0uJGbVJ9aQ.png)

**Complete Manual Setup (image 9 of 12)**

This screenshot appears in the "Complete Manual Setup" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Important

If you have an EIN for your company but want to use a different brand name for your messages, you can add the sentence "We are doing DBA as \[Business\_Name\]" in the Campaign Use Case.

Make sure the rest of the submission, including the website, Privacy Policy, Terms & Conditions, and business name shown in opt-in form checkboxes, matches the declared \[Legal Business Name\] DBA \[DBA Name\]. You can register the same EIN for up to 10 brands.

Step 4B: User Consent

Manual Setup requires clear documentation of how contacts provide permission to receive SMS. The opt-in method, consent language, and supporting URLs should align with the Campaign use case and sample messages.

**Opt-In Method:** Select how contacts opt in to receive messages. Common options include website forms, paper forms, Facebook lead forms, QR codes, kiosks, or verbal consent.

**Opt-in Form URL:** Enter a publicly accessible URL that shows where users provide their phone number and opt in. If the method is not publicly visible, provide a hosted image or public link that clearly shows the opt-in flow.

**Description of Opt-In Flow:** Explain where contacts provide their phone number, what language they see, whether opt-in is optional, and what messages they agree to receive.

**Opt-in Message:** Enter the consent or confirmation language shown to users. It should align with the Campaign use case and include applicable program/company identification, message frequency, message and data rate disclosure, HELP instructions, and STOP instructions.

**Privacy Policy URL:** Provide a publicly accessible link to your Privacy Policy.

**Terms & Conditions URL:** Provide a publicly accessible link to your Terms & Conditions.

Helpful Tip

Click **See Example** in GHL Customer Care for guidance on completing these fields.

For detailed requirements and examples, see [A2P 10DLC Campaign Approval Best Practices](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-campaign-approval-best-practices).

![Complete Manual Setup (image 10 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176309/original/-XXgaagGJdejovzrihZX7FQQtXwKJypITA.png)

**Complete Manual Setup (image 10 of 12)**

This screenshot appears in the "Complete Manual Setup" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

Step 5B: Business Website Compliance Checklist

Reviewing the website checklist before submission helps ensure reviewers can verify the business, consent method, and required legal information associated with the Campaign.

After reviewing all checklist items, select the blue **Review Application** button. Then continue to Step 6.

![Complete Manual Setup (image 11 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176318/original/PPKJfhjeuOdyZMMrZR-w7tgBGmveeW5ppQ.png)

**Complete Manual Setup (image 11 of 12)**

This screenshot appears in the "Complete Manual Setup" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

### Step 6: Run AI Compliance Review and Submit

The compliance review checks Campaign and website information for issues that should be corrected before submission. Passing these checks prepares the application for carrier review but does not guarantee final approval.

Click **Review Application** to run the AI compliance review.

If any checks fail, review the issue, fix the required item, and click **Review Again**. You cannot submit the Campaign until all required compliance checks pass. Once the checks pass, submit your Campaign for carrier review.

![Step 6: Run AI Compliance Review and Submit (image 12 of 12)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155077176331/original/DUM4Cqnp3ci1lTVLEPJTQ5zjGZ0BIWM7hg.jpeg)

**Step 6: Run AI Compliance Review and Submit (image 12 of 12)**

This screenshot appears in the "Step 6: Run AI Compliance Review and Submit" section of "A2P Campaign Registration: Step by Step Guide and FAQs". For context, this section explains: SMS Compliance A2P Campaign Registration: Step-by-Step Guide Complete A2P 10DLC Campaign registration using Chat Widget Setup or Manual Setup to support carrier approval and maintain SMS deliverability. What You'll Learn This guide walks you through A2P 10DLC Campaign registration in…. This part of the guide covers 5 fields, listed below.
- Fields: Mixed Use-Case Support for Chat Widget Flow, Pre-Built A2P Campaign Registration with Chat Widget, What is A2P 10 DLC: Brand and Campaign Registration, Registering Your A2P Brand, A2P 10DLC Campaign Approval Best Practices
- Controls: Marketing / Promotional, Informational / Non-Marketing, Mixed, Low Volume Mixed, Low Volume Standard Brand, Chat Widget Setup, Manual Setup, Campaign Details, Settings > Phone System > Trust Center, Brand & Campaigns, Campaigns, Create Campaign

Full procedure:

1. Messaging use case: Choose the option that accurately represents your messaging program:
2. When Mixed is selected, GHL Customer Care automatically sets the Campaign Use Case to Low Volume Mixed.
3. Your business website URL: Enter the website where users will provide consent to receive messages. This should be a live, publicly accessible site that represents your business and matches the information provided in your Brand registration. The website should clearly display your business name and contact details.
4. Age-gated content checkbox: Select this option only if your business sends age-restricted content.

## After Your A2P Campaign is Approved

An approved Campaign can only be used successfully when the applicable sending phone number is associated with that Campaign. Verifying the number-to-Campaign connection prevents an approved registration from appearing complete while SMS is still unable to use the A2P route.

To confirm your number is ready:

1.  Go to **Settings > Phone System > Phone Numbers**.
2.  Locate the phone number you want to use for messaging.
3.  Confirm that the number displays the green **A2P Verified** label.
4.  If the label is missing, link the number to the approved A2P Campaign.
5.  Repeat this check whenever you purchase or add another applicable local number.

For step-by-step instructions, see [How to Link a Phone Number to an Approved A2P Campaign](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/error-30034-linking-a-phone-number-to-an-approved-a2p-campaign).

## Troubleshooting A2P After Submission

Campaign status helps identify whether you should wait for review, correct a rejection, or troubleshoot the phone number after approval. Use the status before creating another Campaign or making unrelated changes.

| Campaign Status | What It Means | What to Do Next | Resources |
| --- | --- | --- | --- |
| **Pending** | Your Campaign is still being reviewed. | Wait for the review to finish. Do not create another Campaign or resubmit while the current Campaign is Pending. | — |
| **Rejected** | One or more issues were identified during review. | Open **View required fixes →** for every rejection reason and correct all applicable issues before taking the next action. | [A2P Campaign Rejections, Required Fixes & Vetting Errors](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-campaign-rejections-required-fixes-vetting-errors) |
| **Approved, but SMS still isn't working** | The Campaign is approved, but the sending number may not be linked correctly or the SMS failure may have another cause. | Verify the sending number is linked to the approved Campaign and displays **A2P Verified**. If it is already verified, troubleshoot the SMS error. | [Error 30034: How to Link a Phone Number to an Approved A2P Campaign](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/error-30034-linking-a-phone-number-to-an-approved-a2p-campaign) |

## Frequently Asked Questions

Q: What happens when I select Mixed in Chat Widget Setup?

GHL Customer Care automatically sets the Campaign Use Case to **Low Volume Mixed**. The generated Chat Widget also includes separate consent checkboxes for informational/transactional and marketing/promotional messaging, and neither checkbox is pre-selected.

Q: How will Campaign vetting affect a newly submitted Campaign?

A newly submitted Campaign remains in a Pending state until the applicable vetting and approval process is complete. Compliant messaging can use the A2P route after the Campaign is fully approved and the applicable number is properly linked.

Q: What should I do if my Campaign is rejected?

Open **View required fixes** and review every rejection reason. Correct all applicable issues before taking the next action. If additional assistance is needed after reviewing the required fixes, contact Support.

Q: Is Toll-Free messaging an alternative to A2P 10DLC?

Yes. Toll-Free messaging uses a separate verification process and does not rely on A2P 10DLC Brand and Campaign registration.

Q: Does GHL Customer Care add a markup to A2P fees?

No. A2P registration, vetting, monthly Campaign, and applicable carrier messaging fees are passed through without a GHL Customer Care markup.

### Related Articles

-   Mixed Use-Case Support for Chat Widget Flow
-   [Pre-Built A2P Campaign Registration with Chat Widget](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/pre-built-a2p-campaign-registration-with-chat-widget)
-   [What is A2P 10 DLC: Brand and Campaign Registration](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/what-is-a2p-10-dlc-brand-and-campaign-registration)
-   [Registering Your A2P Brand](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/registering-your-a2p-brand)
-   [A2P 10DLC Campaign Approval Best Practices](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-campaign-approval-best-practices)
-   [A2P 10DLC Messaging Fees: Registration, Monthly, and Carrier Costs](https://docs.ghlcustomercare.com/docs/phone-system/a2p-registration/a2p-10dlc-messaging-fees-registration-monthly-and-carrier-costs)

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Documentation for GHL Customer Care. Support: support@ghlcustomercare.com