# How to Track Gift Card Performance (Analytics & Metric Tracking) > Track gift card performance in GHL Customer Care: issued totals, total value, AOV, unique customers, and top denominations. Find details for specific gift card orders. - Source: https://docs.ghlcustomercare.com/docs/payments/gift-cards/how-to-track-gift-card-performance-analytics-metric-tracking - Section: Payments / Gift Cards - Reading time: 3 min - Images: 8, each explained below - Modified on Mon, 5 Jan at 12:27 PM --- Use the Gift Cards analytics dashboard to understand how many gift cards you’ve issued, total value, average order value, and which denominations perform best. This article explains each metric, how filters work, and how to drill into Gift Card Orders so you can make smarter merchandising and promotion decisions. --- **TABLE OF CONTENTS** - [What is the Gift Card Dashboard?](#what-is-the-gift-card-dashboard) - [Key Benefits of Gift Card Analytics](#key-benefits-of-gift-card-analytics) - [Filters and Date Ranges](#filters-and-date-ranges) - [Gift Card Dashboard Metrics](#gift-card-dashboard-metrics) - [Total Gift Cards Issued](#total-gift-cards-issued) - [Total Value of Gift Cards Issued](#total-value-of-gift-cards-issued) - [Average Order Value (AOV)](#average-order-value-aov) - [Number of Unique Customers](#number-of-unique-customers) - [Top Denominations & Popularity Chart](#top-denominations-and-popularity-chart) - [Gift Card Orders Page](#gift-card-orders-page) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What is the Gift Card Dashboard?** The Gift Card Dashboard (under **Payments → Gift Cards**) provides a consolidated view of how your gift card program is performing over time. This includes issuance counts, revenue impact, buyer trends, and denomination preferences. The dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details. ![What is the Gift Card Dashboard? (image 1 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126280/original/VBfDyrU0khfv574THijmSBng_3yuPsncMg.jpeg) **What is the Gift Card Dashboard? (image 1 of 8)** This screenshot appears in the "What is the Gift Card Dashboard?" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: The dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details. Immediately after, the guide continues: Fast Performance Insights: See cards issued, total value, average order value, and top denomination at a glance. Better Merchandising: Identify which denominations convert best and adjust your product mix or promos. Faster Auditing: Jump…. - What this covers: The dashboard also gives you information on specific Gift Card Orders to verify the customer, status, remaining balance and other gift card details. - Controls: Payments → Gift Cards - Next: Fast Performance Insights: See cards issued, total value, average order value, and top denomination at a glance. Better Merchandising: Identify which denominations convert best and adjust your product mix or promos. Faster Auditing: Jump from KPIs to Gift Card Orders to confirm code, balance, delivery, and status. Filter Results: Compare metrics from predefined (Today, Yesterday, Last 7/30 days, This/Last Month) or custom date ranges --- ## **Key Benefits of Gift Card Analytics** - **Fast Performance Insights:** See cards issued, total value, average order value, and top denomination at a glance. - **Better Merchandising:** Identify which denominations convert best and adjust your product mix or promos. - **Faster Auditing:** Jump from KPIs to Gift Card Orders to confirm code, balance, delivery, and status. - **Filter Results:** Compare metrics from predefined (Today, Yesterday, Last 7/30 days, This/Last Month) or custom date ranges --- ## **Filters and Date Ranges** The dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default. This remains as a consistent section irrespective of whether user is viewing the Gift Card Products page or All Orders page. ![Filters and Date Ranges (image 2 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126454/original/oNA28_DyA1fMGYtdKrPh-g0adsJm3cshXw.png) **Filters and Date Ranges (image 2 of 8)** This screenshot appears in the "Filters and Date Ranges" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: The dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default. This remains as a consistent section irrespective of whether user is viewing the Gift Card Products page or All Orders page. Immediately after, the guide continues: Shows the total number of gift cards created within the selected time period, combining both. - What this covers: The dashboard view changes based on the filters available on the top left corner of the Gift Cards landing page, with 'This Month' as the default. This remains as a consistent section irrespective of whether user is viewing the Gift Card Products page or All Orders page. - Next: Shows the total number of gift cards created within the selected time period, combining both: --- ## **Gift Card Dashboard Metrics** ### **Total Gift Cards Issued** Shows the total number of gift cards created within the selected time period, combining both: - Cards sold through any checkout, and - Cards sent directly through the Send flow Use this metric to understand overall adoption and utilization. ![Total Gift Cards Issued (image 3 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126349/original/HGCf-abRC3zQyvUcF_3hFwp2FQCy27Rk6w.png) **Total Gift Cards Issued (image 3 of 8)** This screenshot appears in the "Total Gift Cards Issued" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Use this metric to understand overall adoption and utilization. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: Displays the total monetary value of all issued gift cards. A trend chart shows value changes over time, helpful for spotting seasonal peaks or campaign-driven spikes. - What this covers: Use this metric to understand overall adoption and utilization. - Fields: Cards sold through any checkout, and, Cards sent directly through the Send flow - Next: Displays the total monetary value of all issued gift cards. A trend chart shows value changes over time, helpful for spotting seasonal peaks or campaign-driven spikes. Full procedure: 1. Cards sold through any checkout, and 2. Cards sent directly through the Send flow ### **Total Value of Gift Cards Issued** Displays the total monetary value of all issued gift cards. A trend chart shows value changes over time, helpful for spotting seasonal peaks or campaign-driven spikes. Example: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500. ![Total Value of Gift Cards Issued (image 4 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126371/original/4nglZ0EzYDUzFu20Ni2uTWcD--b5AFmZkg.png) **Total Value of Gift Cards Issued (image 4 of 8)** This screenshot appears in the "Total Value of Gift Cards Issued" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Example: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500. Immediately after, the guide continues: Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations. - What this covers: Example: If five $500 cards and two $2,000 cards were issued in a week, the total value reflects $6,500. - Next: Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations. ### **Average Order Value (AOV)** Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations. ![Average Order Value (AOV) (image 5 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126377/original/I-0zyiO1fk7XxDk3Dw-N52Gl006No8SVJg.png) **Average Order Value (AOV) (image 5 of 8)** This screenshot appears in the "Average Order Value (AOV)" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations. Immediately after, the guide continues: Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting. - What this covers: Shows the average value of gift card orders. This helps identify whether customers gravitate toward smaller or larger denominations. - Next: Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting. ### **Number of Unique Customers** Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting. ![Number of Unique Customers (image 6 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126390/original/tUDYpDiqu5BaUSuwERjAM3WKfinCyawXzg.png) **Number of Unique Customers (image 6 of 8)** This screenshot appears in the "Number of Unique Customers" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting. Immediately after, the guide continues: The most frequently issued denomination The Top 5 denominations chart. - What this covers: Represents how many unique individuals purchased or received a gift card during the selected time period. This helps measure program reach, repeat engagement, and customer acquisition via gifting. - Next: The most frequently issued denomination The Top 5 denominations chart ### **Top Denominations & Popularity Chart** This metric highlights: - The most frequently issued denomination - The Top 5 denominations chart These insights help you optimize future inventory and denomination options. Example: Top 5: $1,000 → $500 → $2,000 → $250 → $5,000 ![Top Denominations & Popularity Chart (image 7 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126407/original/o85PWY2k1vBDQ8o8UDbRR6LB82KHvHktWg.png) **Top Denominations & Popularity Chart (image 7 of 8)** This screenshot appears in the "Top Denominations & Popularity Chart" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: Example: Top 5: $1,000 → $500 → $2,000 → $250 → $5,000. This part of the guide covers 2 fields, listed below. Immediately after, the guide continues: The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page…. - What this covers: Example: Top 5: $1,000 → $500 → $2,000 → $250 → $5,000 - Fields: The most frequently issued denomination, The Top 5 denominations chart - Next: The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the account. You can use the filters to slice metrics by contacts, status or denomination. Full procedure: 1. The most frequently issued denomination 2. The Top 5 denominations chart --- ## **Gift Card Orders Page** The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the account. You can use the filters to slice metrics by contacts, status or denomination. ![Gift Card Orders Page (image 8 of 8)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155059126474/original/-Z20oQpNQXeAkmaxsYEiXoYOxYBSO399gA.png) **Gift Card Orders Page (image 8 of 8)** This screenshot appears in the "Gift Card Orders Page" section of "How to Track Gift Card Performance (Analytics & Metric Tracking)". The text alongside this image reads: The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the…. Immediately after, the guide continues: Q: How are Scheduled gift cards counted in the dashboard? Scheduled issues are included in issuance totals for the selected date range. Use the Status filter to analyze Scheduled or Active gift cards specifically. - What this covers: The gift card orders page lists all the sold or sent gift cards along with their statuses, balances and customer details. All cards on this page are clickable and open up a detailed page for that order. The gift card order details page acts as the single source of truth for all Gift Cards in the account. You can use the filters to slice metrics by contacts, status or denomination. - Next: Q: How are Scheduled gift cards counted in the dashboard? Scheduled issues are included in issuance totals for the selected date range. Use the Status filter to analyze Scheduled or Active gift cards specifically. --- ## **Frequently Asked Questions** **Q: How are Scheduled gift cards counted in the dashboard?** Scheduled issues are included in issuance totals for the selected date range. Use the Status filter to analyze Scheduled or Active gift cards specifically. **Q: What’s the difference between Gift Card Orders and the regular Orders page?** Gift Card Orders (inside Payments → Gift Cards) track every card issued or purchased. The generic Orders page only records paid transactions. **Q****: How do gift card transitions done in Test mode affect analytics?** Gift cards created in **Test** mode do not have any affect on analytics in the Gift Card Dashboard. --- ## **Related Articles** - [Getting Started with Gift Cards](https://docs.ghlcustomercare.com/docs/payments/gift-cards/getting-started-with-gift-cards) - [How to Sell Gift Cards](https://docs.ghlcustomercare.com/docs/payments/gift-cards/how-to-sell-gift-cards) - [How to Send Gift Cards](https://docs.ghlcustomercare.com/docs/payments/gift-cards/how-to-send-gift-cards) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com