# Coupon Targeting by Product, Price, and Variant > *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-scroll-anchor="true" data-testid="conversation-turn-10"… - Source: https://docs.ghlcustomercare.com/docs/payments/getting-started-w-payments/coupon-targeting-by-product-price-and-variant - Section: Payments / Getting Started w/ Payments - Reading time: 5 min - Images: 5, each explained below --- Easily create more precise promotions in GHL Customer Care by applying coupons to entire products, specific prices, or individual variants. This gives businesses more control over how discounts are used across Funnels, Forms, Ecommerce, Payment Links, and Calendars. It also helps reduce manual workarounds by letting you target the exact item or pricing option you want to discount. This article explains how coupon targeting works, how to set it up, and how it impacts checkout and workflows. --- **TABLE OF CONTENTS** - [What is Coupon Targeting by Product, Price, and Variant?](#what-is-coupon-targeting-by-product-price-and-variant)[](#key-benefits-of-coupon-targeting-by-product-price-and-variant) - [Key Benefits of Coupon Targeting by Product, Price, and Variant](#key-benefits-of-coupon-targeting-by-product-price-and-variant)[](#how-coupon-targeting-works) - [How Coupon Targeting Works](#how-coupon-targeting-works)[](#checkout-behavior-for-price-and-variant-level-coupons) - [Checkout Behavior for Price and Variant-Level Coupons](#checkout-behavior-for-price-and-variant-level-coupons)[](#workflow-trigger-support-for-product-price-and-variant-filters) - [Workflow Trigger Support for Product, Price, and Variant Filters](#workflow-trigger-support-for-product-price-and-variant-filters) - Highrise UI Experience for Coupon Setup[](#how-to-setup-coupon-targeting-by-product-price-and-variant) - [How To Setup Coupon Targeting by Product, Price, and Variant](#how-to-setup-coupon-targeting-by-product-price-and-variant)[](#frequently-asked-questions) - [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles) - [Related Articles](#related-articles) --- # **What is Coupon Targeting by Product, Price, and Variant?** Coupon targeting by product, price, and variant allows you to control exactly where a coupon can be used in GHL Customer Care. Instead of limiting a coupon to an entire product only, you can now choose whether the coupon applies to all prices or variants under that product, or only to specific prices or variants. This makes it easier to run targeted promotions for specific offers, pricing tiers, or product options without duplicating products or removing variants. It also helps ensure customers only receive discounts when the selected item matches the coupon configuration. --- ## **Key Benefits of Coupon Targeting by Product, Price, and Variant** Granular coupon targeting gives you more flexibility when creating promotions and building automation around discounted purchases. - **More precise promotions:** Apply discounts to a specific price point or variant instead of the entire product. - **Less Manual Setup:** Avoid workarounds like duplicating products just to offer a discount on one option. - **Improved Checkout Accuracy:** Coupons only apply when the selected product, price, or variant matches the coupon configuration. - **Better Workflow Control:** Use product-based filters with price or variant refinement for more targeted automation. - **Future Ready Setup:** Selecting the full product automatically includes current and future prices or variants under that product. --- ## **How Coupon Targeting Works** Understanding the difference between product-level and price or variant-level targeting helps you choose the right setup for your promotion. When creating or editing a coupon, you can configure it to apply to: - An entire product - All prices or variants under a product - Only selected prices under a product - Only selected variants under a product When selecting products during coupon setup, GHL Customer Care provides a nested selection view that allows you to expand a product and choose how broadly or narrowly the coupon should apply. --- ## **Checkout Behavior for Price and Variant-Level Coupons** Checkout behavior now follows the coupon configuration more precisely across supported payment surfaces. This helps prevent discounts from being applied too broadly and gives businesses confidence that coupon rules are enforced correctly. All supported checkouts respect this updated logic, including: - Funnels - Forms - Ecommerce / Store - [Payment Links ](https://docs.ghlcustomercare.com/docs/payments/payment-links/payment-links) - Calendars If a coupon is configured for a specific price or variant, the coupon will only apply when that exact price or variant is selected at checkout. If the customer chooses a different price or variant under the same product, the coupon will not apply. This is especially useful for scenarios such as: - Discounting only a premium pricing tier - Offering a promotion on one product variant but not all variants - Running limited offers tied to a specific option within a product --- ## **Workflow Trigger Support for Product, Price, and Variant Filters** Workflow trigger enhancements make it easier to build automation based on how a coupon was used. This allows you  to create more targeted follow-up actions based on the exact discounted item purchased. For the following workflow triggers, you can now refine filters beyond the product level: - Coupon Code Applied - Coupon Code Redeemed The filtering works in a dependent order: 1. Select the Product first 2. The system then enables the relevant Price or Variant options for that product 3. Choose the specific price or variant you want to use as a filter Because these are dependent filters, price and variant options are only available after a product has been selected. This supports automation use cases such as: - Starting a workflow only when a coupon is applied to a specific pricing tier - Triggering follow-up actions when a coupon is redeemed on a specific variant - Segmenting contacts based on discounted purchases tied to a particular offer option --- ## **How To Setup Coupon Targeting by Product, Price, and Variant** Setting up coupon targeting correctly helps ensure your discount is applied exactly where you intend. A careful setup also reduces confusion at checkout and makes workflow automation more reliable. 1. Go to Payments. Click Coupons. ![Step 1 of 9: Go to Payments. Click Coupons](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069377368/original/hphPxLjs0Q0A1UiebqJw5r6AgJlBcRe5Pw.png) **Step 1 of 9: Go to Payments. Click Coupons** This screenshot accompanies step 1 of 9 in the "How To Setup Coupon Targeting by Product, Price, and Variant" section of "Coupon Targeting by Product, Price, and Variant". At this point in the walkthrough you go to Payments. Click Coupons. For context, this section explains: *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto"> Easily create more precise promotions in GHL Customer Care by applying coupons to entire products, specific prices, or individual variants. This gives businesses more control over how discounts are…. The navigation path used here is Automation > Workflows. This part of the guide covers 12 fields, listed below. The next step is to select Create Coupon to make a new coupon, or open an existing coupon and click Edit. - Path: Automation > Workflows - Where to go: Go to Payments. Click Coupons. - Fields: How Coupon Targeting Works, Checkout Behavior for Price and Variant-Level Coupons, Highrise UI Experience for Coupon Setup, How To Setup Coupon Targeting by Product, Price, and Variant, Frequently Asked Questions, Related Articles, An entire product, All prices or variants under a product, Only selected prices under a product, Only selected variants under a product, Funnels, Forms - Controls: TABLE OF CONTENTS, How Coupon Targeting Works, Frequently Asked Questions, Related Articles - Next: Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. Full procedure: 1. Go to Payments. Click Coupons. <- this image 2. Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. 3. Enter the coupon details, including the coupon code, discount type, and discount value. 4. In the product selection area, choose the product you want the coupon to apply to. 5. Use the nested selection view to choose one of the following: 6. Save the coupon configuration. 7. Test the coupon on the relevant checkout surface, such as a Funnel, Form, Ecommerce page, Payment Link, or Calendar booking page. 8. If needed, go to Automation > Workflows and add a coupon-based trigger. 9. Select the product first in the trigger filters, then choose the relevant price or variant filter. 2. Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. ![Step 2 of 9: Select Create Coupon to make a new coupon, or open an existing coupon…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069379221/original/2JjuQS3ZTQ5xloBocNJnln549aa4b9nPGw.png) **Step 2 of 9: Select Create Coupon to make a new coupon, or open an existing coupon…** This screenshot accompanies step 2 of 9 in the "How To Setup Coupon Targeting by Product, Price, and Variant" section of "Coupon Targeting by Product, Price, and Variant". At this point in the walkthrough you select Create Coupon to make a new coupon, or open an existing coupon and click Edit. The navigation path used here is Automation > Workflows. This part of the guide covers 12 fields, listed below. The next step is to enter the coupon details, including the coupon code, discount type, and discount value. - Path: Automation > Workflows - What to choose: Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. - Fields: How Coupon Targeting Works, Checkout Behavior for Price and Variant-Level Coupons, Highrise UI Experience for Coupon Setup, How To Setup Coupon Targeting by Product, Price, and Variant, Frequently Asked Questions, Related Articles, An entire product, All prices or variants under a product, Only selected prices under a product, Only selected variants under a product, Funnels, Forms - Controls: TABLE OF CONTENTS, How Coupon Targeting Works, Frequently Asked Questions, Related Articles - Next: Enter the coupon details, including the coupon code, discount type, and discount value. Full procedure: 1. Go to Payments. Click Coupons. 2. Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. <- this image 3. Enter the coupon details, including the coupon code, discount type, and discount value. 4. In the product selection area, choose the product you want the coupon to apply to. 5. Use the nested selection view to choose one of the following: 6. Save the coupon configuration. 7. Test the coupon on the relevant checkout surface, such as a Funnel, Form, Ecommerce page, Payment Link, or Calendar booking page. 8. If needed, go to Automation > Workflows and add a coupon-based trigger. 9. Select the product first in the trigger filters, then choose the relevant price or variant filter. 3. Enter the coupon details, including the coupon code, discount type, and discount value. ![Step 3 of 9: Enter the coupon details, including the coupon code, discount type…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069379258/original/PbdJK-K0WMomra8NWj88vd4pDiSLRbP0Qg.png) **Step 3 of 9: Enter the coupon details, including the coupon code, discount type…** This screenshot accompanies step 3 of 9 in the "How To Setup Coupon Targeting by Product, Price, and Variant" section of "Coupon Targeting by Product, Price, and Variant". At this point in the walkthrough you enter the coupon details, including the coupon code, discount type, and discount value. The navigation path used here is Automation > Workflows. This part of the guide covers 12 fields, listed below. The next step is to in the product selection area, choose the product you want the coupon to apply to. - Path: Automation > Workflows - What to fill in: Enter the coupon details, including the coupon code, discount type, and discount value. - Fields: How Coupon Targeting Works, Checkout Behavior for Price and Variant-Level Coupons, Highrise UI Experience for Coupon Setup, How To Setup Coupon Targeting by Product, Price, and Variant, Frequently Asked Questions, Related Articles, An entire product, All prices or variants under a product, Only selected prices under a product, Only selected variants under a product, Funnels, Forms - Controls: TABLE OF CONTENTS, How Coupon Targeting Works, Frequently Asked Questions, Related Articles - Next: In the product selection area, choose the product you want the coupon to apply to. Full procedure: 1. Go to Payments. Click Coupons. 2. Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. 3. Enter the coupon details, including the coupon code, discount type, and discount value. <- this image 4. In the product selection area, choose the product you want the coupon to apply to. 5. Use the nested selection view to choose one of the following: 6. Save the coupon configuration. 7. Test the coupon on the relevant checkout surface, such as a Funnel, Form, Ecommerce page, Payment Link, or Calendar booking page. 8. If needed, go to Automation > Workflows and add a coupon-based trigger. 9. Select the product first in the trigger filters, then choose the relevant price or variant filter. 4. In the product selection area, choose the product you want the coupon to apply to. ![Step 4 of 9: In the product selection area, choose the product you want the coupon…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069379362/original/DnkyHSv6GE1DTt7hXedpD50Z5HjoBFno4A.png) **Step 4 of 9: In the product selection area, choose the product you want the coupon…** This screenshot accompanies step 4 of 9 in the "How To Setup Coupon Targeting by Product, Price, and Variant" section of "Coupon Targeting by Product, Price, and Variant". At this point in the walkthrough you in the product selection area, choose the product you want the coupon to apply to. The navigation path used here is Automation > Workflows. This part of the guide covers 12 fields, listed below. The next step is to use the nested selection view to choose one of the following. - Path: Automation > Workflows - What to choose: In the product selection area, choose the product you want the coupon to apply to. - Fields: How Coupon Targeting Works, Checkout Behavior for Price and Variant-Level Coupons, Highrise UI Experience for Coupon Setup, How To Setup Coupon Targeting by Product, Price, and Variant, Frequently Asked Questions, Related Articles, An entire product, All prices or variants under a product, Only selected prices under a product, Only selected variants under a product, Funnels, Forms - Controls: TABLE OF CONTENTS, How Coupon Targeting Works, Frequently Asked Questions, Related Articles - Next: Use the nested selection view to choose one of the following: Full procedure: 1. Go to Payments. Click Coupons. 2. Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. 3. Enter the coupon details, including the coupon code, discount type, and discount value. 4. In the product selection area, choose the product you want the coupon to apply to. <- this image 5. Use the nested selection view to choose one of the following: 6. Save the coupon configuration. 7. Test the coupon on the relevant checkout surface, such as a Funnel, Form, Ecommerce page, Payment Link, or Calendar booking page. 8. If needed, go to Automation > Workflows and add a coupon-based trigger. 9. Select the product first in the trigger filters, then choose the relevant price or variant filter. 5. Use the nested selection view to choose one of the following: - the full product - all prices or variants under the product - specific prices - specific variants 6. Save the coupon configuration. 7. Test the coupon on the relevant checkout surface, such as a Funnel, Form, Ecommerce page, Payment Link, or Calendar booking page. 8. If needed, go to Automation > Workflows and add a coupon-based trigger. ![Step 8 of 9: If needed, go to Automation > Workflows and add a coupon-based trigger](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155069379830/original/GnVkMSMiQiVHuEVzJOOsfQdOSDK31uyotA.png) **Step 8 of 9: If needed, go to Automation > Workflows and add a coupon-based trigger** This screenshot accompanies step 8 of 9 in the "How To Setup Coupon Targeting by Product, Price, and Variant" section of "Coupon Targeting by Product, Price, and Variant". At this point in the walkthrough you if needed, go to Automation > Workflows and add a coupon-based trigger. The navigation path used here is Automation > Workflows. This part of the guide covers 12 fields, listed below. The next step is to select the product first in the trigger filters, then choose the relevant price or variant filter. - Path: Automation > Workflows - What this covers: If needed, go to Automation > Workflows and add a coupon-based trigger. - Fields: How Coupon Targeting Works, Checkout Behavior for Price and Variant-Level Coupons, Highrise UI Experience for Coupon Setup, How To Setup Coupon Targeting by Product, Price, and Variant, Frequently Asked Questions, Related Articles, An entire product, All prices or variants under a product, Only selected prices under a product, Only selected variants under a product, Funnels, Forms - Controls: TABLE OF CONTENTS, How Coupon Targeting Works, Frequently Asked Questions, Related Articles - Next: Select the product first in the trigger filters, then choose the relevant price or variant filter. Full procedure: 1. Go to Payments. Click Coupons. 2. Select Create Coupon to make a new coupon, or open an existing coupon and click Edit. 3. Enter the coupon details, including the coupon code, discount type, and discount value. 4. In the product selection area, choose the product you want the coupon to apply to. 5. Use the nested selection view to choose one of the following: 6. Save the coupon configuration. 7. Test the coupon on the relevant checkout surface, such as a Funnel, Form, Ecommerce page, Payment Link, or Calendar booking page. 8. If needed, go to Automation > Workflows and add a coupon-based trigger. <- this image 9. Select the product first in the trigger filters, then choose the relevant price or variant filter. 9. Select the product first in the trigger filters, then choose the relevant price or variant filter. --- ## **Frequently Asked Questions** **Q: Can I still apply a coupon to an entire product? **A: Yes. The existing product-level behavior is still supported, and you can continue applying coupons to the full product. **Q: What happens if I select the full product during coupon setup? **A: Selecting the full product includes all current prices or variants under that product, as well as future prices or variants added later. **Q: Can I apply one coupon to multiple prices or variants within the same product?** A: Yes. You can choose the specific prices or variants you want included when configuring the coupon. **Q: Why is my coupon not applying to another variant of the same product?** A: The coupon only applies to the prices or variants selected in the coupon configuration. If a different variant was chosen at checkout and it was not included, the coupon will not apply. **Q: Do existing subscriptions use the new coupon logic? **A: No. Existing subscriptions and past transactions continue using the older coupon logic for backward compatibility. **Q: What happens if I edit an existing coupon? **A: Updated coupons use the new configuration logic for future transactions. **Q: Why can’t I see the price or variant filter in my workflow trigger? **A: Price and variant filters are dependent filters. You must first select a product before those options become available. **Q: Which checkout surfaces support this updated coupon behavior? **A: Funnels, Forms, Ecommerce / Store, Payment Links, and Calendars all respect the updated coupon logic. --- ## **Related Articles** - [Getting Started with Coupons](https://docs.ghlcustomercare.com/docs/payments/products-taxes-and-coupons/getting-started-with-coupons) - [Workflow Trigger](https://docs.ghlcustomercare.com/docs/workflows/payments-workflow-triggers/workflow-trigger-coupon-code-redeemed) - [Coupon Application on Subscription Products](https://docs.ghlcustomercare.com/docs/payments/getting-started-w-payments/coupon-application-on-subscription-products) - [Coupon Codes in Calendars](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/scheduling-appointments/coupon-codes-in-calendars) - [Payment Links](https://docs.ghlcustomercare.com/docs/payments/payment-links/payment-links) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com