Spintax: Create dynamic email variations automatically
Improve personalization and reduce repetitive messaging by generating multiple content variations from one template. TABLE OF CONTENTS What is Spintax…
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Improve personalization and reduce repetitive messaging by generating multiple content variations from one template.
TABLE OF CONTENTS
- What is Spintax
- Why Use Spintax?
- Spintax and Email Deliverability
- Common Use Cases/ Examples:
- How to Use Spintax:
- Using Custom Values Inside Spintax
What is Spintax
Spintax allows you to create multiple variations of a message using a single template. GHL Customer Care automatically selects one of the available options each time the content is sent, helping make messages feel more natural and less repetitive.
Spintax can be used in almost all email builders, across :
Conversations
Bulk Actions
Workflows
Email Builder
Why Use Spintax?
Spintax is especially useful for cold email outreach, follow-ups, appointment reminders, and automated conversations. Spintax helps you in:
Create unique message variations automatically
Reduce repetitive content across campaigns
Personalize messages at scale
Test different messaging styles
Improve engagement with more natural communication
Spintax and Email Deliverability
When every recipient receives the exact same email, mailbox providers may identify the content as highly repetitive.
Spintax helps create variations in your messages by rotating words, phrases, and sentences. This can help reduce content uniformity across large campaigns.
For example, instead of sending: Hey {{contact.firstname}}, you can use - {SPIN| Hi|Hello|Hey}
Important
Spintax should be used thoughtfully. Modern email providers can recognize simple word substitutions, so changing only greetings may have limited impact.
For the best results:
Spin complete phrases or sentences instead of single words.
Combine Spintax with personalization and Custom Values.
Keep all variations natural and conversational.
Use Spintax to support testing and content variation, not as a replacement for good email practices.
Common Use Cases/ Examples:
- Greetings
{SPIN| Hey|Hi|Hello} {{contact.first_name}} - Appointment Reminders
{SPIN|Just a reminder|Friendly reminder|Quick reminder} about your appointment tomorrow. - Follow-Up Messages
{SPIN|Checking in|Following up|Wanted to circle back} on our previous conversation. - Calls to Action
{SPIN|Would you like to learn more?|Interested in hearing more?|Want to schedule a quick call?} - Email Content Variations
{SPIN|Thanks for your interest|Appreciate your time|Thanks for connecting with us}
How to Use Spintax:
- Open the email editor in GHL Customer Care
Add your content variations inside curly braces after the keyword "SPIN"
{SPIN|}and separate each option with a pipe|.Example:
{SPIN|Hey|Hello|Hi} {{contact.first_name}}
Step 2 of 4: Add your content variations inside curly braces after the keyword "… What this shows Step 2 of 4: Add your content variations inside curly braces after the keyword " SPIN" {SPIN|} and separate each option with a pipe |. What this shows Shows what this covers for step 2 of 4 in the "How to Use Spintax:" section of "Spintax: Create dynamic email variations automatically". This screenshot accompanies step 2 of 4 in the "How to Use Spintax:" section of "Spintax: Create dynamic email variations automatically". At this point in the walkthrough you add your content variations inside curly braces after the keyword " SPIN" {SPIN|} and separate each option with a pipe |. Example: { SPIN |Hey|Hello|Hi} {{contact.first_name}}. This part of the guide covers 4 fields, listed below. The next step is to save your message or template. What this coversAdd your content variations inside curly braces after the keyword " SPIN" {SPIN|} and separate each option with a pipe |. Example: { SPIN |Hey|Hello|Hi} {{contact.first_name}} Fields in this part of the guide Hi JohnHi SmithLearn more about Website DesignSee how Website Design can help your businessButtons and menus referenced "SPIN"SPINUsing Custom Values Inside SpintaxNext stepSave your message or template.Example values- See how Website Design can help your business
- Northgate Dental
Illustrative values showing the expected format. They are not read from the screenshot.
All 4 steps in this procedure
- Open the email editor in GHL Customer Care
- Add your content variations inside curly braces after the keyword " SPIN" {SPIN|} and separate each option with a pipe |. Example: { SPIN |Hey|Hello|Hi} {{contact.first_name}} this image
- Save your message or template.
- When the message is sent, GHL Customer Care automatically selects one of the options at random.
- Save your message or template.
- When the message is sent, GHL Customer Care automatically selects one of the options at random.
Using Custom Values Inside Spintax
You can include Contact Fields and Custom Values directly within your Spintax variations. Each variation can contain different merge fields, allowing you to personalize messages in multiple ways.
Example: {SPIN | Hi {{contact.firstname}} | Hi {{contact.lastname}}}
Possible outputs:
- Hi John
- Hi Smith
You can also use Custom Values within your variations:
{SPIN | Learn more about {{customvalue1}} | See how {{customvalue2}} can help your business}
Possible outputs:
- Learn more about Website Design
- See how Website Design can help your business
Tip: Each variation can contain different text, Contact Fields, or Custom Values, giving you greater flexibility when personalizing emails.
Frequently asked questions
Why Use Spintax?
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