This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into…
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This guide would explain the basic of click tracking and how to use it.
What is Click Tracking?
Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can:
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
Default Behaviour
By default, click tracking is disabled in our system. If you wish to utilize click tracking for your email campaigns, you can enable it manually for each campaign.
Why Do We Need Click Tracking?
Understand Subscriber Engagement: Click tracking helps you understand how your subscribers are engaging with your content. By knowing which links are being clicked, you can gauge interest levels and tailor your content accordingly.
Analyse Link Performance: Click tracking allows you to analyze which links are most popular among your subscribers. This can help you optimize your email layout and content strategy to focus on the most engaging elements.
Where Click Tracking Does Not Work?
Click tracking functionality may not operate under certain conditions. Here are scenarios where click tracking does not function as expected:
1. Disabled Click Performance: If click performance tracking is not enabled during the email send or scheduling process, click tracking data will not be collected. 2. Test Emails: Click tracking does not apply to test emails. For accurate testing of click tracking functionality, it is recommended to send a dummy campaign to selected contacts. 3. Trigger Links: Click tracking is not supported for trigger links in the current version. Trigger links already use redirection and tracking under a centralized system. 4. Non-HTTP/HTTPS URLs: Click tracking only functions for URLs that begin with http:// or https://. Links without these prefixes, such as direct links or those saved in custom values, cannot be tracked. 5. Unsupported Links: Click tracking does not cover clicks on email addresses (mailto:) or anchor links. Ensure all links in your campaign use absolute paths to enable tracking. 6. System-Generated Links: Links such as preview links, unsubscribe links, or affiliate links generated by the system will not be tracked. 7. Syntax Errors or Typos: Links with syntax errors or typos may result in broken links, preventing accurate click tracking. It is advisable to verify all URLs for correctness to ensure effective tracking. 8. Magic Links: For some use cases where the link has the custom values or fields, the link might not work. It is ideal to test it by sending some dummy email campaigns.
How to use it?
Navigate to the Email Marketing section.
Create a new campaign and click on send or schedule.Step 2 of 2: Create a new campaign and click on send or scheduleWhat this shows Step 2 of 2: Create a new campaign and click on send or schedule.What this showsShows what to click for step 2 of 2 in the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot accompanies step 2 of 2 in the "How to use it?" section of "Guide to click tracking in email campaigns". At this point in the walkthrough you create a new campaign and click on send or schedule.Step 2 of 2Image 1 of 9What to clickCreate a new campaign and click on send or schedule.
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 2 steps in this procedure
Navigate to the Email Marketing section.
Create a new campaign and click on send or schedule. this image
Enable click tracking before sending.Step 1 of 1: Enable click tracking before sendingWhat this shows Step 1 of 1: Enable click tracking before sending.What this showsShows what to click for step 1 of 1 in the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot accompanies step 1 of 1 in the "How to use it?" section of "Guide to click tracking in email campaigns". At this point in the walkthrough you enable click tracking before sending. For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Step 1 of 1Image 2 of 9What to clickEnable click tracking before sending.
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
How to use it? (image 3 of 9)What this shows This guide would explain the basic of click tracking and how to use it.What this showsIllustrates the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot appears in the "How to use it?" section of "Guide to click tracking in email campaigns". For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Image 3 of 9
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 3 steps in this procedure
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
How to use it? (image 4 of 9)What this shows This guide would explain the basic of click tracking and how to use it.What this showsIllustrates the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot appears in the "How to use it?" section of "Guide to click tracking in email campaigns". For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Image 4 of 9
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 3 steps in this procedure
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
How to use it? (image 5 of 9)What this shows This guide would explain the basic of click tracking and how to use it.What this showsIllustrates the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot appears in the "How to use it?" section of "Guide to click tracking in email campaigns". For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Image 5 of 9
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 3 steps in this procedure
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
How to use it? (image 6 of 9)What this shows This guide would explain the basic of click tracking and how to use it.What this showsIllustrates the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot appears in the "How to use it?" section of "Guide to click tracking in email campaigns". For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Image 6 of 9
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 3 steps in this procedure
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
After sending, access Campaign Statistics by clicking the three dots next to your campaign.Step 1 of 2: After sending, access Campaign Statistics by clicking the three dots…What this shows Step 1 of 2: After sending, access Campaign Statistics by clicking the three dots next to your campaign.What this showsShows what this covers for step 1 of 2 in the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot accompanies step 1 of 2 in the "How to use it?" section of "Guide to click tracking in email campaigns". At this point in the walkthrough you after sending, access Campaign Statistics by clicking the three dots next to your campaign. The next step is to click on Click Performance to analyze link performance.Step 1 of 2Image 7 of 9What this coversAfter sending, access Campaign Statistics by clicking the three dots next to your campaign.
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
Next stepClick on Click Performance to analyze link performance.All 2 steps in this procedure
After sending, access Campaign Statistics by clicking the three dots next to your campaign. this image
Click on Click Performance to analyze link performance.
Click on Click Performance to analyze link performance.
The click performance report would have all individual links and overview details.
How to use it? (image 8 of 9)What this shows This guide would explain the basic of click tracking and how to use it.What this showsIllustrates the "How to use it?" section of "Guide to click tracking in email campaigns".This screenshot appears in the "How to use it?" section of "Guide to click tracking in email campaigns". For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Image 8 of 9
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 3 steps in this procedure
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
Click on individual links to view contact-specific click details.
FAQs (image 9 of 9)What this shows This guide would explain the basic of click tracking and how to use it.What this showsIllustrates the "FAQs" section of "Guide to click tracking in email campaigns".This screenshot appears in the "FAQs" section of "Guide to click tracking in email campaigns". For context, this section explains: This guide would explain the basic of click tracking and how to use it. What is Click Tracking? Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: Default Behaviour By default, click tracking is….Image 9 of 9
Buttons and menus referencedDefault BehaviourUnderstand Subscriber EngagementAnalyse Link Performance1. Disabled Click Performance2. Test Emails3. Trigger Links4. Non-HTTP/HTTPS URLs5. Unsupported Links6. System-Generated Links7. Syntax Errors or TyposFAQs
All 3 steps in this procedure
See which specific links in your emails are being clicked.
Identify which recipients are engaging with your content.
Determine how many times each link is clicked.
FAQs
Does it work for all campaigns?
No, click tracking does not work for RSS and A/B testing campaigns as now, we are working on it.
Would custom value or trigger links work?
Custom values are supported with click tracking. However, trigger links are not supported yet.
Would campaigns executed through workflows show these metrics?
No, click tracking is not supporting automated campaigns executed through workflows. As of now, this feature is working for use with standard email marketing campaigns only.
Would it work for all campaigns? No, the current implementation would not show any results in Click Performance tab for those emails sent before 13th June, 2024 or for those email campaigns where you have not enabled the option to track.
Frequently asked questions
What is Click Tracking?
Click tracking is a feature that provides insights into how recipients interact with the links in your emails. By enabling click tracking, you can: See which specific links in your emails are being clicked. Identify which recipients are engaging with your content. Determine how many times each link is clicked.
Why Do We Need Click Tracking?
Understand Subscriber Engagement : Click tracking helps you understand how your subscribers are engaging with your content. By knowing which links are being clicked, you can gauge interest levels and tailor your content accordingly. Analyse Link Performance : Click tracking allows you to analyze which links are most popular among your subscribers. This can help you optimize your email layout and content strategy to focus on the most engaging elements. Where Click Tracking Does Not Work? Click tracking functionality may not operate under certain conditions. Here are scenarios where click tracking does not function as expected: 1. Disabled Click Performance : If click performance tracking is not enabled during the email send or scheduling process, click tracking data will not be collected. 2. Test Emails : Click tracking does not apply to test emails. For accurate testing of click…
Does it work for all campaigns?
No, click tracking does not work for RSS and A/B testing campaigns as now, we are working on it.
Would custom value or trigger links work?
Custom values are supported with click tracking. However, trigger links are not supported yet.
Would campaigns executed through workflows show these metrics?
No, click tracking is not supporting automated campaigns executed through workflows. As of now, this feature is working for use with standard email marketing campaigns only.
