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TikTok DMs & Comment Automations

Connect TikTok Messaging in GHL Customer Care to manage DMs and comments in Conversations. Build automations for replies and capture leads.

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On this page
  1. Key Benefits of TikTok DM & Comment Automations
  2. Integrating your TikTok Account
  3. Conversations Inbox for TikTok
  4. Components of TikTok Automation
  5. TikTok DM Automation
  6. TikTok Comment Automation
  7. How to Setup Trigger: TikTok Comment(s) on Reel
  8. How to Setup Action: Reply in Comments
  9. How to Set Up Trigger: Customer Replied
  10. How To Setup Action: TikTok Interactive Messenger
  11. Frequently Asked Questions
  12. Related Articles

Bring TikTok DMs and comments into GHL Customer Care—and let workflows answer for you. The TikTok DM & Comment Automations integration routes every private or public message straight to the Conversations Inbox where automations can nurture, qualify, and convert leads hands-free.

TABLE OF CONTENTS

What are TikTok DM & Comment Automations?

TikTok DM & Comment Automations connects your TikTok account to GHL Customer Care so that:

  • Direct Messages (DMs) and post comments appear inside the Conversations Inbox in real time.
  • Workflows can be triggered by those incoming messages to send interactive replies, assign leads, create tasks, or start nurture sequences.
  • Every touchpoint is stored on the contact record, giving you a complete conversation history across all channels.

Key Benefits of TikTok DM & Comment Automations

  • Unified Inbox: Manage TikTok conversations alongside SMS, Email, WhatsApp, and more in GHL Customer Care Conversations. No tab switching.
  • Faster Response Times: Use workflows to send instant, 24/7 answers that keep prospects engaged.

  • Automation-Driven Efficiency: Use triggers and actions to auto‑reply, route leads, and hand off to agents without manual effort.

  • Conversion Focus: Turn TikTok engagement into CRM contacts and nurture sequences you can track and report on.

  • Scale for Teams: Ideal for agencies and multi‑location brands handling high message volumes with shared inboxes and rules.

  • Real-time notifications: Real-time notifications for TikTok direct messages and comments so teams can respond faster from Conversations.

Integrating your TikTok Account

Before proceeding, make sure your TikTok accounts are integrated with your Sub-Account.

From your Sub-Account dashboard, go Settings > Integrations > TikTok card.

Integrating your TikTok Account (image 1 of 11) What this shows From your Sub-Account dashboard, go Settings > Integrations > TikTok card. What this shows Illustrates the "Integrating your TikTok Account" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Integrating your TikTok Account" section of "TikTok DMs & Comment Automations". The text alongside this image reads: From your Sub-Account dashboard, go Settings > Integrations > TikTok card. The navigation path used here is Settings > Integrations > TikTok. Immediately after, the guide continues: Incoming DMs and comments sync to the inbox just like any other channel, making it easy to. Path: Settings > Integrations > TikTokImage 1 of 11 What this coversFrom your Sub-Account dashboard, go Settings > Integrations > TikTok card.
Buttons and menus referenced Settings > Integrations > TikTok
Next stepIncoming DMs and comments sync to the inbox just like any other channel, making it easy to:

Conversations Inbox for TikTok

Incoming DMs and comments sync to the inbox just like any other channel, making it easy to:

  • See profile photos, usernames, and message history in one thread.
  • Reply manually with text, emojis, media, or saved snippets.
  • Use quick-action buttons to add notes, tags, or tasks.
Delivery failure visibility (TikTok)

If a TikTok message fails to deliver, Conversations provides clearer feedback so you can identify failed sends and take corrective action.

Components of TikTok Automation

Triggers

  • TikTok Comment on a Reel: workflow starts when there is a new comment on your TikTok post. Click here for more info on this Trigger.
  • Customer Replied: select a reply channel like TikTok messenger. Click here for more info on this Trigger

Actions

  • Reply In Comments: reply to a comment with a comment under it. Click here for more info on this action
  • TikTok Interactive Messenger: automate replies or nurture sequences.

TikTok DM Automation

Automate conversational follow-ups when someone sends you a private message.

  • The “Customer Replied” trigger paired with the “Reply Channel = TikTok” filter ensures the workflow fires only for TikTok DMs.
  • Use the TikTok Interactive Messages action to send rich-button replies similar to WhatsApp Interactive Messages.

TikTok Comment Automation

Turn comment sections into lead magnets by:

  • Triggering “TikTok Comment(s) on a Reel” for any or specific posts.
  • Using the “Reply in Comments” action to answer publicly, like the comment, or tag the user.
  • Following up with a DM or assigning the contact to a rep.

How to Setup Trigger: TikTok Comment(s) on Reel

Step 1: Add Trigger

Within the Workflow builder, click + Add New Trigger. Select the TikTok - Comment(s) on a Post trigger.

Step 1: Add Trigger (image 2 of 11) What this shows Within the Workflow builder, click + Add New Trigger. What this shows Illustrates the "Step 1: Add Trigger" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 1: Add Trigger" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Within the Workflow builder, click + Add New Trigger. S elect the TikTok - Comment(s) on a Post trigger. Immediately after, the guide continues: After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account. Image 2 of 11 What to clickWithin the Workflow builder, click + Add New Trigger. S elect the TikTok - Comment(s) on a Post trigger.
Buttons and menus referenced + Add New Trigger.TikTok - Comment(s) on a Post
Next stepAfter clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account.

Step 2: Select Account

After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the Account. 

If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts.

Step 2: Select Account (image 3 of 11) What this shows If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. What this shows Illustrates the "Step 2: Select Account" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 2: Select Account" section of "TikTok DMs & Comment Automations". The text alongside this image reads: If a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts. Immediately after, the guide continues: After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom". Image 3 of 11 What this coversIf a specific account is not selected in the filter, the system will automatically consider all accounts that are integrated at the location level. The automation will then execute across all these connected accounts. Next stepAfter selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom"

Step 3: Select Post Type

After selecting the Page you have to select the Post Type. Post type can be "Published" or "Custom"

  • Published Post: 'Published Posts' tab fetches all posts on your business page - basis this selection, all the posts from your account comes as a dropdown.
  • Custom Post: Custom Post tab allows you to define the post you want to consider by providing an URL
Post Selection Behavior: If a specific post is not selected, the system will automatically include all posts associated with the connected TikTok account.
Step 3: Select Post Type (image 4 of 11) What this shows Post Selection Behavior: If a specific post is not selected, the system will automatically include all posts associated with the connected… What this shows Illustrates the "Step 3: Select Post Type" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 3: Select Post Type" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Post Selection Behavior: If a specific post is not selected, the system will automatically include all posts associated with the connected TikTok account. Immediately after, the guide continues: Select the post or provide the URL of the post you would like to run the automation on. Image 4 of 11 What this coversPost Selection Behavior: If a specific post is not selected, the system will automatically include all posts associated with the connected TikTok account. Next stepSelect the post or provide the URL of the post you would like to run the automation on.
All 2 steps in this procedure
  1. Published Post: 'Published Posts' tab fetches all posts on your business page - basis this selection, all the posts from your account comes as a dropdown.
  2. Custom Post: Custom Post tab allows you to define the post you want to consider by providing an URL

Step 4: Select Post or URL

Select the post or provide the URL of the post you would like to run the automation on.

Step 4: Select Post or URL (image 5 of 11) What this shows Select the post or provide the URL of the post you would like to run the automation on. What this shows Illustrates the "Step 4: Select Post or URL" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 4: Select Post or URL" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Select the post or provide the URL of the post you would like to run the automation on. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better. Image 5 of 11 What to fill inSelect the post or provide the URL of the post you would like to run the automation on.
Fields in this part of the guide Exact Match - Price Inbound message - Price Result - Pass
Next stepAfter selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.
All 2 steps in this procedure
  1. Exact Match - Price Inbound message - Price Result - Pass
  2. Exact Match - Share the Price Inbound message - Share the Price Result - Pass

Step 5: Specify Match Phrase

After selecting the post you have to enter what are you looking for in the comment. You can select from 2 options "Contains Phrase" and "Exact Match". Below are some examples to understand these 2 dropdown better.

  • Exact Match - Price
    Inbound message - Price
    Result - Pass
  • Exact Match - Share the Price
    Inbound message - Share the Price
    Result - Pass
  • Exact Match - Share the Price
    Inbound message - Please share the Price
    Result - Fail
  • Contains Exact Phrase - I bought from you
    Inbound message - I bought from you
    Result - Pass
  • Contains Exact Phrase - I bought from you
    Inbound message - I bought from you yesterday
    Result - Pass
  • Contains Exact Phrase - I bought from you
    Inbound message - I bought one from you
    Result - Fail
When a contact is coming through the trigger, it will be saved as a contact and First Name and Last Name of the contact will be stored.

How to Setup Action: Reply in Comments

Step 1: Go to Actions

Add the “Reply in Comments” action to the workflow

Step 1: Go to Actions (image 6 of 11) What this shows Add the “Reply in Comments” action to the workflow What this shows Illustrates the "Step 1: Go to Actions" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 1: Go to Actions" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Add the “Reply in Comments” action to the workflow. Immediately after, the guide continues: Users can configure up to 10 reply comments, which will be randomly selec ted during execution. Image 6 of 11 What this coversAdd the “Reply in Comments” action to the workflow Next stepUsers can configure up to 10 reply comments, which will be randomly selec ted during execution.

Step 2: Configure Reply Comments

Users can configure up to 10 reply comments, which will be randomly selected during execution.

Step 2: Configure Reply Comments (image 7 of 11) What this shows Users can configure up to 10 reply comments, which will be randomly selec ted during execution. What this shows Illustrates the "Step 2: Configure Reply Comments" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 2: Configure Reply Comments" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Users can configure up to 10 reply comments, which will be randomly selec ted during execution. Immediately after, the guide continues: When creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category. Image 7 of 11 What this coversUsers can configure up to 10 reply comments, which will be randomly selec ted during execution. Next stepWhen creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category.

How to Set Up Trigger: Customer Replied

When creating a workflow click on "Add Trigger". The trigger related to DM automation “Customer replied” is present in the Events category. You can directly search for the trigger or scroll down to the category.

Step 1: Add Trigger

Go to triggers and select from the available triggers based on your use case. Here you should select Customer replied trigger

Step 1: Add Trigger (image 8 of 11) What this shows Go to triggers and select from the available triggers based on your use case. What this shows Illustrates the "Step 1: Add Trigger" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 1: Add Trigger" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Go to triggers and select from the available triggers based on your use case. Here you should select Customer replied trigger. Immediately after, the guide continues: After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok. Image 8 of 11 Where to goGo to triggers and select from the available triggers based on your use case. Here you should select Customer replied trigger
Buttons and menus referenced Customer replied trigger
Next stepAfter clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok

Step 2: Add Reply Channel

After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok

Step 2: Add Reply Channel (image 9 of 11) What this shows After clicking on the trigger the sidebar will open. What this shows Illustrates the "Step 2: Add Reply Channel" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 2: Add Reply Channel" section of "TikTok DMs & Comment Automations". The text alongside this image reads: After clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok. Immediately after, the guide continues: Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’ Based on these configurations, you can define the trigger for the automation. Image 9 of 11 Where to goAfter clicking on the trigger the sidebar will open. There are multiple filters present here. The first step is to select the “Reply channel” filter where filter value = TikTok Next stepUsers can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’ Based on these configurations, you can define the trigger for the automation.

Step 3: Configure Automation Rules

Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’ Based on these configurations, you can define the trigger for the automation.

Step 3: Configure Automation Rules (image 10 of 11) What this shows Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact… What this shows Illustrates the "Step 3: Configure Automation Rules" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 3: Configure Automation Rules" section of "TikTok DMs & Comment Automations". The text alongside this image reads: Users can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’ Based on these configurations, you can define the trigger for the automation. Immediately after, the guide continues: Within the Workflow builder, click + Add New Action. Select the Tiktok Interactive Messenger action. Image 10 of 11 What this coversUsers can configure automation rules for direct messages by setting specific matching conditions, such as ‘Contains Phrase’ or ‘Exact Match Phrase.’ Based on these configurations, you can define the trigger for the automation. Next stepWithin the Workflow builder, click + Add New Action. Select the Tiktok Interactive Messenger action.

How To Setup Action: TikTok Interactive Messenger

Step 1: Add Action

Within the Workflow builder, click + Add New Action. Select the Tiktok Interactive Messenger action.

Step 2: Provide Message

The TikTok Interactive Messenger is fairly straightforward. Here you have to provide the message you want to send to the inbound trigger defined and save the action.

Important Points to Noted:

  • The TikTok Interactive Messenger action, unlike FB & IG does not support a “Reply Type” field where users could have defined values “Reply as DM”, “Reply to Comment via DM”. It will be enabled as soon as TikTok APIs starts supporting it.
  • The TikTok Interactive Messenger action, unlike FB & IG, does not support Templates. It will be enabled incrementally
  • The TikTok Interactive Messenger action does not support Attachments, Buttons, Quick Replies. It will be enabled as soon as TikTok APIs start supporting it.
Step 2: Provide Message (image 11 of 11) What this shows The TikTok Interactive Messenger action, unlike FB & IG does not support a “Reply Type” field where users could have defined values “Reply… What this shows Illustrates the "Step 2: Provide Message" section of "TikTok DMs & Comment Automations". This screenshot appears in the "Step 2: Provide Message" section of "TikTok DMs & Comment Automations". The text alongside this image reads: The TikTok Interactive Messenger action, unlike FB & IG does not support a “Reply Type” field where users could have defined values “Reply as DM”, “Reply to Comment via DM”. It will be enabled as soon as TikTok APIs starts supporting it. The TikTok Interactive Messenger action, unlike FB & IG…. Immediately after, the guide continues: Q: How many reply variations can I add in the Reply in Comments action? Image 11 of 11 What to fill inThe TikTok Interactive Messenger action, unlike FB & IG does not support a “Reply Type” field where users could have defined values “Reply as DM”, “Reply to Comment via DM”. It will be enabled as soon as TikTok APIs starts supporting it. The TikTok Interactive Messenger action, unlike FB & IG, does not support Templates. It will be enabled incrementally The TikTok Interactive Messenger action does not support Attachments, Buttons, Quick Replies. It will be enabled as soon as TikTok APIs start supporting it. Next stepQ: How many reply variations can I add in the Reply in Comments action?
All 3 steps in this procedure
  1. The TikTok Interactive Messenger action, unlike FB & IG does not support a “Reply Type” field where users could have defined values “Reply as DM”, “Reply to Comment via DM”. It will be enabled as soon as TikTok APIs starts supporting it.
  2. The TikTok Interactive Messenger action, unlike FB & IG, does not support Templates. It will be enabled incrementally
  3. The TikTok Interactive Messenger action does not support Attachments, Buttons, Quick Replies. It will be enabled as soon as TikTok APIs start supporting it.

Frequently Asked Questions

Q: How many reply variations can I add in the Reply in Comments action?

Up to ten replies, to be used in a randomized order.

Q: Can I scope automations to a specific post?
Yes. Use the TikTok – Comment(s) On A Reel trigger and select the specific video/post you want to monitor.

Q: Can multiple TikTok accounts be connected?
You can authorize the account(s) you intend to use at the sub‑account level. Scope triggers and filters to the right account when building workflows.

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