# Social Planner - Track Social Performance Using Advance Analytics > Learn how to use GHL Customer Care Social Planner analytics to track weekly performance, interpret key metrics, and optimize your social media content strategy with data. - Source: https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-track-social-performance-using-advance-analytics - Section: Marketing / Social Planner - Reading time: 7 min - Images: 14, each explained below --- We are excited to announce Advanced Analytics within the Social Planner, offering enhanced analytics for your Facebook, Instagram, LinkedIn, Youtube, Pinterest, TikTok, GBP, Threads and Bluesky accounts. With this feature, you can now gain deeper insights into your social media performance across various metrics. This article will cover the available metrics, reports and platform‑specific limitations. --- **TABLE OF CONTENTS** - What are Advanced Analytics in the Social Planner? - [Key Benefits of Social Planner Advanced Analytics](#Key-Benefits-of-Social-Planner-Advanced-Analytics) - Where to Find Social Planner Advanced Analytics - [Supported Social Media Platforms and Limitations](#supported-social-media-platforms-and-limitations) - [Filter by Platform and Account](#filter-by-platform-and-account) - [Available Reports and Metrics](#available-reports-and-metrics) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What are Advanced Analytics in the Social Planner?** Advanced Analytics in GHL Customer Care’s Social Planner provide a consolidated view of your social performance across platforms so you can evaluate posting volume, visibility, and engagement in one place. Use these insights to identify what content performs best, compare platforms side by side, and refine your strategy with confidence.  **Supported platforms include:** Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads and Bluesky. The available metrics vary by platform. --- **Key Benefits of Social Planner Advanced Analytics** - **Comprehensive Social Media Insights:** Track the number of posts, likes, comments, followers, impressions, and reach across many social media platforms from a single dashboard. - **Visualize your Social Post Performance:** Interactive graphs showcase post trends and weekly performance. - **Engagement Breakdown:** Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. - **Platform Comparisons:** Identify which platform drives more engagement, helping you tailor your content strategy accordingly. - **Impressions and Post Reach:** Measure your content’s visibility with Reach and Impressions tracking. - **Gender and Age Demographics:** See your audience breakdown in terms of age groups and gender, providing valuable data to optimize your content for the right audience. --- ## **Where to Find Social Planner Advanced Analytics** To access the analytics dashboard, navigate to **Marketing** > **Social Planner** > **Statistics.** ![Where to Find Social Planner Advanced AnalyticsTo access the analytics dashboard, navigate to Marketing > Social Planner > Statistics. (image 1 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060958735/original/_zoA4wK-B0BvISuLHk3cQxlSHAYoCTmZqA.png) **Where to Find Social Planner Advanced AnalyticsTo access the analytics dashboard, navigate to Marketing > Social Planner > Statistics. (image 1 of 14)** This screenshot appears in the "Where to Find Social Planner Advanced AnalyticsTo access the analytics dashboard, navigate to Marketing > Social Planner > Statistics." section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: TABLE OF CONTENTS What are Advanced Analytics in the Social Planner? Advanced Analytics in GHL Customer Care’s Social Planner provide a consolidated view of your social performance across platforms so you can evaluate posting volume, visibility, and engagement in one place. Use these insights to…. Immediately after, the guide continues: Metric availability varies on each platform. Use the notes below to set expectations and keep analytics flowing without interruption. - What to fill in: TABLE OF CONTENTS What are Advanced Analytics in the Social Planner? Advanced Analytics in GHL Customer Care’s Social Planner provide a consolidated view of your social performance across platforms so you can evaluate posting volume, visibility, and engagement in one place. Use these insights to identify what content performs best, compare platforms side by side, and refine your strategy with confidence. Supported platforms include: Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads and Bluesky. The available metrics vary by platform. Key Benefits of Social Planner Advanced Analytics - Next: Metric availability varies on each platform. Use the notes below to set expectations and keep analytics flowing without interruption. --- ## **Supported Social Media Platforms and Limitations** Metric availability varies on each platform. Use the notes below to set expectations and keep analytics flowing without interruption. #### **Supported Platforms** Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads and Bluesky. #### **Permissions and Reauthentication Alerts** Receive real-time alerts when your connected accounts require re-authentication to access analytics. This ensures continuous access to up-to-date insights without interruptions. Users will be able to see the statistics from the next day / when they reconnect their accounts with upgraded permissions. #### **Post Specific Statistics** Post Specific statistics are shown in the post details modal (Planner - List View) - Platforms supported: Facebook, Instagram, Tiktok personal, LinkedIn page. - Platforms to be supported: Youtube, Pinterest. - Platforms not supported: Google Business profile, TikTok Business, LinkedIn profile, communities. #### **Platform‑Specific Notes** TikTok - Only BUSINESS profiles are supported - May take 1 or 2 days to reflect data due to the TikTok API availability. Pinterest - Takes n-2 days to reflect the correct data. (Similar behaviour is observed on hootsuite and other portals owing to API constraints) LinkedIn - Only Linkedin pages are supported not the Linkedin profiles owing to API constraints. - Verify Total followers - Followers data will be available only until n-2 days (n being the current day). Threads - Impressions and Post Reach not supported - No follower count, gender data, or advanced engagement metrics - T-1 day delay for the metrics except the post count Bluesky - Impressions are supported - Follower metrics, demographics, and advanced engagement breakdowns not supported - T-1 day delay for the metrics except the post count ****Demographic**s** are not supported by any of the newly released Platforms #### **Metric Availability by Platform** | Metric | Facebook | Instagram | LinkedIn | Youtube | Pinterest | TikTok | GBP | Threads | Bluesky | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | No. of Posts | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | | Likes | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ✅ | ✅ | | Comments | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ✅ | ✅ | | Followers | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ✅ | ✅ | | Impressions | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ❌ | | Post Reach | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ❌ | ❌ | | Engagement | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ | ✅ | ✅ | | Top Performing Posts | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ❌ | | Gender Demography | ❌ | ✅\* | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | \*Instagram demographics require ≥ 100 followers; follower-related stats may be limited below that threshold. --- ## **Filter by Platform and Account** To filter based on accounts, open the dropdown in the upper-left and **check the boxes** for the accounts you want included in the metrics. ![Filter by Platform and Account (image 2 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155061043029/original/jpiKNXpihJB15CEk-zezGWykHZcKoXUaTg.png) **Filter by Platform and Account (image 2 of 14)** This screenshot appears in the "Filter by Platform and Account" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. - What this covers: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count - Fields: Only BUSINESS profiles are supported, Impressions and Post Reach not supported, T-1 day delay for the metrics except the post count, Impressions are supported - Controls: Demographic s, Demographic, Metric Availability by Platform, Filter by Platform and Account, check the boxes, All, Available Reports and Metrics, KPI Overview, Social Post Performance, Link Clicks by Socials - Next: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. Full procedure: 1. Only BUSINESS profiles are supported 2. May take 1 or 2 days to reflect data due to the TikTok API availability. Use the selector bar on the left to filter results based on social media platform. Choose **All** for a cross‑platform rollup, or select a specific platform (e.g., Threads, Bluesky) to narrow results. ![Filter by Platform and Account (image 3 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155061043032/original/uui0jDzPG9_II7CyMfIsBWTsOUzJz8xQsw.png) **Filter by Platform and Account (image 3 of 14)** This screenshot appears in the "Filter by Platform and Account" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. - What this covers: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count - Fields: Only BUSINESS profiles are supported, Impressions and Post Reach not supported, T-1 day delay for the metrics except the post count, Impressions are supported - Controls: Demographic s, Demographic, Metric Availability by Platform, Filter by Platform and Account, check the boxes, All, Available Reports and Metrics, KPI Overview, Social Post Performance, Link Clicks by Socials - Next: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. Full procedure: 1. Only BUSINESS profiles are supported 2. May take 1 or 2 days to reflect data due to the TikTok API availability. --- ## **Available Reports and Metrics** **Tip:** Hover over the tooltip (i) next to any metric for definitions, supported platforms, and time‑range details. ### **KPI Overview** Track the number of posts, likes, followers, impressions and comments across all platforms at a glance. - **Number of Posts:** Total number of posts published across all selected social accounts. - **Total Likes:** Total likes on posts published across all selected accounts. - **Total Followers:** Total unique followers who joined across all selected social accounts. - **Impressions:** Total unique impressions on published posts across all selected social accounts. - **Comments:** Total count of comments on published posts across all selected social accounts. ![KPI Overview (image 4 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155061043078/original/h4ZRbfX8ym6dMas2lyPRem0Q9MwakxW3NA.png) **KPI Overview (image 4 of 14)** This screenshot appears in the "KPI Overview" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. - What this covers: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count - Fields: Only BUSINESS profiles are supported, Impressions and Post Reach not supported, T-1 day delay for the metrics except the post count, Impressions are supported - Controls: Demographic s, Demographic, Metric Availability by Platform, Filter by Platform and Account, check the boxes, All, Available Reports and Metrics, KPI Overview, Social Post Performance, Link Clicks by Socials - Next: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. Full procedure: 1. Only BUSINESS profiles are supported 2. May take 1 or 2 days to reflect data due to the TikTok API availability. ### **Social Post Performance** Visualize your Social Post Performance with an interactive graph, showcasing published posts (bars) alongside daily totals for impressions, likes, and comments (lines) so you can track posting trends and weekly performance at a glance. - **Bar Graph (Weekly Posts):** Show the number of posts published per week across all selected social media platforms. - **Line Graph (Engagement):** The overlaying line graphs represent the total number of interactions (comments, likes, and shares) per day, regardless of when the posts were published. ![Social Post Performance (image 5 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155061043083/original/I-hvnhLct33I9n_89JYNLpuKiaRhLgDLSQ.png) **Social Post Performance (image 5 of 14)** This screenshot appears in the "Social Post Performance" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. - What this covers: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count - Fields: Only BUSINESS profiles are supported, Impressions and Post Reach not supported, T-1 day delay for the metrics except the post count, Impressions are supported - Controls: Demographic s, Demographic, Metric Availability by Platform, Filter by Platform and Account, check the boxes, All, Available Reports and Metrics, KPI Overview, Social Post Performance, Link Clicks by Socials - Next: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. Full procedure: 1. Only BUSINESS profiles are supported 2. May take 1 or 2 days to reflect data due to the TikTok API availability. ### **Link Clicks by Socials** The total number of link clicks from posts published across all selected social accounts by social platform. **Important:** Tracking is available only for shortened links created through the Social Planner. [Click here](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-link-shortener) for more information on the link shortener. ![Link Clicks by Socials (image 6 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064028648/original/MsUUFrK6GBBUjaPUJrpm4n38saHa7jkRlw.png) **Link Clicks by Socials (image 6 of 14)** This screenshot appears in the "Link Clicks by Socials" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. - What this covers: Impressions and Post Reach not supported No follower count, gender data, or advanced engagement metrics T-1 day delay for the metrics except the post count - Fields: Only BUSINESS profiles are supported, Impressions and Post Reach not supported, T-1 day delay for the metrics except the post count, Impressions are supported - Controls: Demographic s, Demographic, Metric Availability by Platform, Filter by Platform and Account, check the boxes, All, Available Reports and Metrics, KPI Overview, Social Post Performance, Link Clicks by Socials - Next: Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. Full procedure: 1. Only BUSINESS profiles are supported 2. May take 1 or 2 days to reflect data due to the TikTok API availability. ### **Link Performance** Track the performance of your shortened links across all social platforms, including total clicks per link belonging to a campaign. **Important:** Tracking is available only for shortened links created through the Social Planner. [Click here](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-link-shortener) for more information on the link shortener. ![Link Performance (image 7 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064028719/original/uBekIUwZT6cQSHkajXK6XzcvhGQTVQyTWQ.png) **Link Performance (image 7 of 14)** This screenshot appears in the "Link Performance" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Important: Tracking is available only for shortened links created through the Social Planner. Click here for more information on the link shortener. Immediately after, the guide continues: This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's. - What to click: Important: Tracking is available only for shortened links created through the Social Planner. Click here for more information on the link shortener. - Next: This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's. ### **Number of Posts** This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's. ![Number of Posts (image 8 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060959921/original/_36nCNjC8tPq3G5a1HW3saTkgo2O8-BisA.png) **Number of Posts (image 8 of 14)** This screenshot appears in the "Number of Posts" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's. Immediately after, the guide continues: The unique number of likes, comments, and shares received by posts published broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week. - What this covers: This depicts the platform-wise total number of posts published across all selected social accounts. It shows the current week's posts compared to the previous week's. - Next: The unique number of likes, comments, and shares received by posts published broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week. ### **Engagement** The unique number of likes, comments, and shares received by posts published broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week. ![Engagement (image 9 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155061043134/original/5H8Yok06v6ox50A3e0k8u1l_4jE8sVQ83w.png) **Engagement (image 9 of 14)** This screenshot appears in the "Engagement" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: The unique number of likes, comments, and shares received by posts published broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week. Immediately after, the guide continues: Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week. - What this covers: The unique number of likes, comments, and shares received by posts published broken down by platform. The engagement percentage reflects the change in this week's data compared to the previous week. - Next: Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week. ### **Impressions** Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week. ![Impressions (image 10 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060959934/original/gqWh0O867ZbTEePNREqhouTkioiRK5if4g.png) **Impressions (image 10 of 14)** This screenshot appears in the "Impressions" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week. Immediately after, the guide continues: Analyze post reach to understand the number of people who have seen any content from your page/account/about your page on their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and…. - What this covers: Impressions shows the number of times any published post was displayed on a person's screen. Impression percentage reflects change in this week's data compared to the previous week. - Next: Analyze post reach to understand the number of people who have seen any content from your page/account/about your page on their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and more. The post reach percentage reflects the change in this week's data compared to the previous week. ### **Post Reach** Analyze post reach to understand the number of people who have seen any content from your page/account/about your page on their screen. This includes posts, check-ins, ads, social information from people who interact with your page, and more. The post reach percentage reflects the change in this week's data compared to the previous week.  For Google Business Profile, this number reflects the total number of Call Clicks, Website Clicks, Food orders, Bookings, Food Menu Clicks and Direction Requests. ![Post Reach (image 11 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060959946/original/LOYqnr5J9Sr4JRP3b4kxchXq39AwLafemw.png) **Post Reach (image 11 of 14)** This screenshot appears in the "Post Reach" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: For Google Business Profile, this number reflects the total number of Call Clicks, Website Clicks, Food orders, Bookings, Food Menu Clicks and Direction Requests. Immediately after, the guide continues: Use this report to see your top all-time posts. Top-performing posts are the posts with the highest number of likes among published social posts from the social planner. Click the Eye icon next to any post to view that post within the…. - What this covers: For Google Business Profile, this number reflects the total number of Call Clicks, Website Clicks, Food orders, Bookings, Food Menu Clicks and Direction Requests. - Next: Use this report to see your top all-time posts. Top-performing posts are the posts with the highest number of likes among published social posts from the social planner. Click the Eye icon next to any post to view that post within the Social Media platform. ### **Top Performing Posts** Use this report to see your top all-time posts. Top-performing posts are the posts with the highest number of likes among published social posts from the social planner. Click the Eye icon next to any post to view that post within the Social Media platform. ![Top Performing Posts (image 12 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060960033/original/rmge0cD1bpYwZpfXOc4erYOfottRh8Ua0Q.png) **Top Performing Posts (image 12 of 14)** This screenshot appears in the "Top Performing Posts" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Use this report to see your top all-time posts. Top-performing posts are the posts with the highest number of likes among published social posts from the social planner. Click the Eye icon next to any post to view that post within the Social Media platform. Immediately after, the guide continues: Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to…. - What to click: Use this report to see your top all-time posts. Top-performing posts are the posts with the highest number of likes among published social posts from the social planner. Click the Eye icon next to any post to view that post within the Social Media platform. - Next: Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to identify which platforms best drive engagement, helping you tailor your content strategy accordingly. ### **Engagement Stats** Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to identify which platforms best drive engagement, helping you tailor your content strategy accordingly. ![Engagement Stats (image 13 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060960038/original/w6SqsfMmE_dxa01HkqduE-aJycraMU5LLQ.png) **Engagement Stats (image 13 of 14)** This screenshot appears in the "Engagement Stats" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to identify which platforms best drive engagement, helping you tailor…. Immediately after, the guide continues: Use this report to dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights. Demographic data is only available for those viewers who has shared the data for calculation to…. - What this covers: Get a detailed view of engagement metrics such as total likes, comments, and shares, broken down per platform. Use the selector ribbon to switch between Total Engagement, Total Followers and Total Likes. This report can be used to identify which platforms best drive engagement, helping you tailor your content strategy accordingly. - Next: Use this report to dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights. Demographic data is only available for those viewers who has shared the data for calculation to the respective Social Media Platforms. ### **Gender Demography** Use this report to dive into detailed demographic data, including the gender distribution (male, female, and unknown) and age range insights. Demographic data is only available for those viewers who has shared the data for calculation to the respective Social Media Platforms. **Important:** This metric is not available for Instagram users with fewer than 100 followers. ![Gender Demography (image 14 of 14)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155060960043/original/v-8J6Wvosa_1TWi2GEf9-U8GhhjfoMHrJg.png) **Gender Demography (image 14 of 14)** This screenshot appears in the "Gender Demography" section of "Social Planner - Track Social Performance Using Advance Analytics". The text alongside this image reads: Important: This metric is not available for Instagram users with fewer than 100 followers. Immediately after, the guide continues: Q: What types of metrics can I track using Social Planner analytics? You can track various metrics, including engagement rates, post reach, impressions, clicks, and overall performance of your social media content. This data helps you…. - What this covers: Important: This metric is not available for Instagram users with fewer than 100 followers. - Next: Q: What types of metrics can I track using Social Planner analytics? You can track various metrics, including engagement rates, post reach, impressions, clicks, and overall performance of your social media content. This data helps you assess the effectiveness of your strategies. --- ## **Frequently Asked Questions** **Q: What types of metrics can I track using Social Planner analytics?**You can track various metrics, including engagement rates, post reach, impressions, clicks, and overall performance of your social media content. This data helps you assess the effectiveness of your strategies. **Q: Is there a way to compare the performance of different posts?**Yes, the analytics dashboard allows you to compare the performance of individual posts over time, helping you identify trends and determine which types of content resonate best with your audience. **Q: Can I export the analytics data for reporting purposes?**No, Social Planner currently doesn't provide option to export your analytics but we plan to support this in coming quarters for exporting data in various formats, making it easy to create reports and share insights with your team or stakeholders. **Q:How often is the analytics data updated?**The analytics data is typically updated in real time, allowing you to monitor your social media performance continuously and make timely adjustments to your strategy. **Q: Are there any tips for interpreting the analytics data effectively?**When interpreting analytics data, focus on key performance indicators (KPIs) that align with your goals. Look for patterns over time, compare similar posts, and consider external factors that may influence engagement. **Q: What time range can I view in Social Planner Analytics?**You can currently view analytics data on a weekly basis only. --- ## **Related Articles** - [Social Planner - Meta Threads Integration](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-meta-threads-integration) - [Social Planner - Bluesky Integration](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-bluesky-integration) - [Getting Started - Setup Social Planner](https://docs.ghlcustomercare.com/docs/getting-started-w-ghl-customer-care/marketing-and-lead-generation/getting-started-setup-social-planner) [](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-advanced-csv-for-bulk-scheduling) - [Social Planner - Advanced CSV for Bulk Scheduling](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-advanced-csv-for-bulk-scheduling) [](https://docs.ghlcustomercare.com/docs/ai-employee/content-ai-in-social-planner/how-to-generate-images-for-social-planner-using-content-ai) - [How to generate images for Social Planner using Content AI](https://docs.ghlcustomercare.com/docs/ai-employee/content-ai-in-social-planner/how-to-generate-images-for-social-planner-using-content-ai) - [Social Planner - Link Shortener](https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-link-shortener) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com