Social Planner - Social Listening
TABLE OF CONTENTS What is Social Listening? Why Use It? What You’ll See? How to Use Social Listening Step 1: Open Social Planner and click the Social…
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- Step 1: Open Social Planner and click the Social Listening tab.
- Step 2: Select the specific data source (e.g., hashtag, keyword, song, channel) it will be highlighted, and you can scroll through the complete list with detailed information.
- Step 3: Use date filters to narrow things down and check trends on particular date selected
TABLE OF CONTENTS
- What is Social Listening?
- Why Use It?
- What You’ll See?
- How to Use Social Listening
- Step 1: Open Social Planner and click the Social Listening tab.
- Step 2: Select the specific data source (e.g., hashtag, keyword, song, channel) it will be highlighted, and you can scroll through the complete list with detailed information.
- Step 3: Use date filters to narrow things down and check trends on particular date selected
- Best Practices
- When to Use Which Source?
- Frequently Asked Questions
What is Social Listening?
Social Listening is the process of tracking online conversations, trends, and cultural signals — not just to see what people are saying, but why they are saying it. Instead of waiting to react to what got posted (analytics), listening helps you anticipate what kind of content might resonate next.
In Social Planner, Social Listening gives you real-time trend discovery from multiple sources, helping you spot rising topics and viral content before they peak.
Why Use It?
With Social Listening, you can:
Spot trends early — from Google searches to TikTok breakout songs to trending YouTube videos
Understand cultural moments — what people are talking about, and the emotions behind it
Align your content strategy with what people actually care about
Create smarter campaigns powered by real-time signals
Make data-driven content decisions instead of guessing
What You’ll See?
When you open the Listening tab in Social Planner, you’ll find Trend Discovery powered by multiple data sources:
| Data Source | What it tells you |
| Google Trends | What people are searching for, right now |
| Pinterest Keywords | Rising content ideas and search trends |
| Wikipedia Pageviews | Topics gaining global attention |
| Tiktok Trends | Breakout songs, popular hashtags, viral sounds |
| Youtube Insights | Trending channels, keywords, and videos |
How to Use Social Listening
Use what you discover to inform your content calendar, campaign ideas, or real-time posts.
Step 1: Open Social Planner and click the Social Listening tab.
Step 2: Select the specific data source (e.g., hashtag, keyword, song, channel) it will be highlighted, and you can scroll through the complete list with detailed information.
Step 3: Use date filters to narrow things down and check trends on particular date selected
Watch the real-time trend stats things refresh automatically when filters change.
Best Practices
Weekly/Daily check-ins: Trends move fast. Spend 10–15 mins each week/day in Listening.
Match to audience: Not every global trend fits your brand, so focus on what resonates with your brand.
Act quickly: Use Listening and then immediately schedule in Planner.
Look for the ‘New’ tag next to any keyword, it highlights fresh content that’s starting to spike in popularity.
When to Use Which Source?
Scenario | Best Source |
“What are people searching for right now?” | Google Trends |
| “What content are people planning/saving?” | Pinterest Keywords |
| “Which topics are gaining attention broadly?” | Wikipedia Pageviews |
| “What’s going viral on TikTok?” | TikTok Trends |
| “Which creators/keywords/videos are trending?” | YouTube Insights |
Note:
We’re adding new capabilities to Social Listening such as sentiment and topic analysis, word cloud, competitive analysis, smart alerts, custom dashboards, and more. Stay tuned for these updates soon!
Frequently Asked Questions
Q: The trend looks too broad. What should I do?
Use the date filter to narrow results to a specific timeframe, so you only see what’s trending within your chosen period.
Q: Can I download these insights?
Not at the moment. Social Listening is currently view-only inside the dashboard.
Q: Do I need to connect my social accounts to use Social Listening?
No — Social Listening pulls public trend data from sources like Google, Pinterest, Wikipedia, TikTok, and YouTube.
Q: Can Social Listening actually help in discovering potential leads?
Yes. While it’s not designed as a direct lead-generation tool, it helps you uncover conversations, trending topics, and keywords that your target audience is engaging with. This gives you opportunities to join the right discussions and create content that attracts potential leads.
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