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Social Planner - Post Sync

Automatically sync Instagram posts into Social Planner. Manage content, track engagement, and improve reporting with centralized analytics in GHL Customer Care.

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On this page
  1. Key Benefits of Instagram Post Sync
  2. Instagram Post Sync Settings and Behavior
  3. How To Enable Instagram Post Sync
  4. Method 1: Enable Post Sync While Connecting a Social Account
  5. Method 2: Enable Post Sync from Social Planner Settings
  6. Supported
  7. Limitations
  8. Supported
  9. Limitations
  10. Google Business Profile (GBP)
  11. Supported
  12. Limitations
  13. Threads
  14. Supported
  15. Limitations
  16. Frequently Asked Questions
  17. Related Articles
This feature is currently in Beta. To enable it for your sub-account, navigate to: Settings > Labs.
Search for Instagram Post Sync and enable the feature for your sub-account.

Instagram Post Sync brings your existing Instagram posts into Social Planner so you can view past content and insights in one place. This article explains what the feature does, what gets synced, how setup works, and where to find synced posts and performance data.

TABLE OF CONTENTS

What is Instagram Post Sync in Social Planner?

Instagram Post Sync is a feature that automatically imports your existing Instagram posts into GHL Customer Care’s Social Planner. It enables you to view, manage, and analyze both past and future content from a single platform. By syncing recent posts and updating engagement data regularly, it ensures your reporting remains accurate while reducing the need for manual content recreation.

Key Benefits of Instagram Post Sync

  • Centralized Content Management: View past and scheduled posts in one unified calendar.

  • Improved Reporting Accuracy: Access up-to-date engagement metrics without manual tracking.

  • Time Savings: Eliminate the need to recreate Instagram posts manually.

  • Better Performance Visibility: Analyze how your content is performing over time.

  • Streamlined Workflow: Manage everything from a single dashboard without switching platforms.

Instagram Post Sync Settings and Behavior

Automatically syncing your Instagram content ensures your recent posts are available inside Social Planner without any manual intervention. This keeps your content library complete and up to date.

  • Syncs posts from the last 30 days automatically.

  • Supports images, videos, carousels, and reels.

  • Imports content directly into your Social Planner calendar.

  • Insights are not real-time and refresh every 24 hours.

  • Due to Instagram API limitations:

    • Location tags, collaborator details, and mentions may not be available.

    • Deleted posts on Instagram will still appear in Social Planner (sync is one-way).

    • Supports Instagram Professional accounts connected via Facebook Login or Instagram Login.

How To Enable Instagram Post Sync 

Proper setup ensures your Instagram posts sync correctly and your analytics remain accurate. Following these steps helps establish a seamless connection and syncing process.

Method 1: Enable Post Sync While Connecting a Social Account

You can enable Post Sync directly while connecting your Instagram account.

  1. Go to Marketing > Social Planner.

  2. Click + Socials.

    Step 2 of 5: Click + Socials What this shows Step 2 of 5: Click + Socials. What this shows Shows what to click for step 2 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Post Sync". This screenshot accompanies step 2 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Post Sync". At this point in the walkthrough you click + Socials. For context, this section explains: You can enable Post Sync directly while connecting your Instagram account. The navigation path used here is Marketing > Social Planner. The next step is to in the Connect Socials popup, enable the toggle: Sync Posts Automatically. Step 2 of 5Path: Marketing > Social PlannerImage 1 of 8 What to clickClick + Socials.
    Buttons and menus referenced + Socials.MarketingSocial Planner.Connect Socials popupSync Posts Automatically.Connect
    Next stepIn the Connect Socials popup, enable the toggle: Sync Posts Automatically.
    All 5 steps in this procedure
    1. Go to Marketing > Social Planner.
    2. Click + Socials. this image
    3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
    4. Click Connect Instagram and finish linking your account.
    5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.

  3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.

  4. Click Connect Instagram and finish linking your account.

  5. Once enabled, Social Planner will begin syncing your Facebook posts automatically.

    Step 5 of 5: Once enabled, Social Planner will begin syncing your Facebook posts… What this shows Step 5 of 5: Once enabled, Social Planner will begin syncing your Facebook posts automatically. What this shows Shows what this covers for step 5 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Post Sync". This screenshot accompanies step 5 of 5 in the "Method 1: Enable Post Sync While Connecting a Social Account" section of "Social Planner - Post Sync". At this point in the walkthrough you once enabled, Social Planner will begin syncing your Facebook posts automatically. The navigation path used here is Marketing > Social Planner. Step 5 of 5Path: Marketing > Social PlannerImage 2 of 8 What this coversOnce enabled, Social Planner will begin syncing your Facebook posts automatically.
    Buttons and menus referenced MarketingSocial Planner.+ Socials.Connect Socials popupSync Posts Automatically.Connect
    All 5 steps in this procedure
    1. Go to Marketing > Social Planner.
    2. Click + Socials.
    3. In the Connect Socials popup, enable the toggle: Sync Posts Automatically.
    4. Click Connect Instagram and finish linking your account.
    5. Once enabled, Social Planner will begin syncing your Facebook posts automatically. this image

Method 2: Enable Post Sync from Social Planner Settings

If your Instagram account is already connected, you can enable Post Sync later.

  1. Navigate to Marketing > Social Planner.

  2. Click on Settings.

    Step 2 of 8: Click on Settings What this shows Step 2 of 8: Click on Settings. What this shows Shows what to click for step 2 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". This screenshot accompanies step 2 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". At this point in the walkthrough you click on Settings. For context, this section explains: If your Instagram account is already connected, you can enable Post Sync later. The navigation path used here is Marketing > Social Planner. The next step is to go to Social Accounts > Instagram. Step 2 of 8Path: Marketing > Social PlannerImage 3 of 8 What to clickClick on Settings.
    Buttons and menus referenced Settings.Marketing > Social Planner.Social Accounts > InstagramSync Posts.PlannerStatisticsdisconnectexpiredaccessmessage
    Next stepGo to Social Accounts > Instagram.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings. this image
    3. Go to Social Accounts > Instagram.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.

  3. Go to Social Accounts > Instagram.

  4. Enable the Sync Posts toggle for the page you want.

  5. The system will start syncing posts in the background.

    Step 5 of 8: The system will start syncing posts in the background What this shows Step 5 of 8: The system will start syncing posts in the background. What this shows Shows what this covers for step 5 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". This screenshot accompanies step 5 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". At this point in the walkthrough you the system will start syncing posts in the background. The navigation path used here is Marketing > Social Planner. The next step is to once sync is enabled, open Planner to review synced posts. Step 5 of 8Path: Marketing > Social PlannerImage 4 of 8 What this coversThe system will start syncing posts in the background.
    Buttons and menus referenced Marketing > Social Planner.Settings.Social Accounts > InstagramSync Posts.PlannerStatisticsdisconnectexpiredaccessmessage
    Next stepOnce sync is enabled, open Planner to review synced posts.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Instagram.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background. this image
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
  6. Once sync is enabled, open Planner to review synced posts.
    Step 6 of 8: Once sync is enabled, open Planner to review synced posts What this shows Step 6 of 8: Once sync is enabled, open Planner to review synced posts. What this shows Shows what this covers for step 6 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". This screenshot accompanies step 6 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". At this point in the walkthrough you once sync is enabled, open Planner to review synced posts. The navigation path used here is Marketing > Social Planner. The next step is to open Statistics to review synced performance data. Step 6 of 8Path: Marketing > Social PlannerImage 5 of 8 What this coversOnce sync is enabled, open Planner to review synced posts.
    Buttons and menus referenced PlannerMarketing > Social Planner.Settings.Social Accounts > InstagramSync Posts.Statisticsdisconnectexpiredaccessmessage
    Next stepOpen Statistics to review synced performance data.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Instagram.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts. this image
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
  7. Open Statistics to review synced performance data.
    Step 7 of 8: Open Statistics to review synced performance data What this shows Step 7 of 8: Open Statistics to review synced performance data. What this shows Shows where to go for step 7 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". This screenshot accompanies step 7 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". At this point in the walkthrough you open Statistics to review synced performance data. The navigation path used here is Marketing > Social Planner. The next step is to if you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. Step 7 of 8Path: Marketing > Social PlannerImage 6 of 8 Where to goOpen Statistics to review synced performance data.
    Buttons and menus referenced StatisticsMarketing > Social Planner.Settings.Social Accounts > InstagramSync Posts.Plannerdisconnectexpiredaccessmessage
    Next stepIf you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Instagram.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data. this image
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
  8. If you see a disconnect or expired-access message, follow the reconnect prompt to resume syncing.
    Step 8 of 8: If you see a disconnect or expired - access message, follow the… What this shows Step 8 of 8: If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. What this shows Shows what this covers for step 8 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". This screenshot accompanies step 8 of 8 in the "Method 2: Enable Post Sync from Social Planner Settings" section of "Social Planner - Post Sync". At this point in the walkthrough you if you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. The navigation path used here is Marketing > Social Planner. Step 8 of 8Path: Marketing > Social PlannerImage 7 of 8 What this coversIf you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing.
    Buttons and menus referenced disconnectexpiredaccessmessageMarketing > Social Planner.Settings.Social Accounts > InstagramSync Posts.PlannerStatistics
    All 8 steps in this procedure
    1. Navigate to Marketing > Social Planner.
    2. Click on Settings.
    3. Go to Social Accounts > Instagram.
    4. Enable the Sync Posts toggle for the page you want.
    5. The system will start syncing posts in the background.
    6. Once sync is enabled, open Planner to review synced posts.
    7. Open Statistics to review synced performance data.
    8. If you see a disconnect or expired - access message, follow the reconnect prompt to resume syncing. this image

Platform-Specific Support

LinkedIn (Beta)

LinkedIn Post Sync supports LinkedIn Organization Pages.

Once enabled, Social Planner automatically imports your published LinkedIn posts, allowing you to manage historical content and engagement from a single dashboard.

LinkedIn (Beta) (image 8 of 8) What this shows Once enabled, Social Planner automatically imports your published LinkedIn posts, allowing you to manage historical content and engagement… What this shows Illustrates the "LinkedIn (Beta)" section of "Social Planner - Post Sync". This screenshot appears in the "LinkedIn (Beta)" section of "Social Planner - Post Sync". The text alongside this image reads: Once enabled, Social Planner automatically imports your published LinkedIn posts, allowing you to manage historical content and engagement from a single dashboard. Immediately after, the guide continues: Published LinkedIn posts Historical post sync Reactions Comments Shares. Image 8 of 8 What this coversOnce enabled, Social Planner automatically imports your published LinkedIn posts, allowing you to manage historical content and engagement from a single dashboard.
Buttons and menus referenced LinkedIn Organization Pages
Next stepPublished LinkedIn posts Historical post sync Reactions Comments Shares

Supported

  • Published LinkedIn posts
  • Historical post sync
  • Reactions
  • Comments
  • Shares

Limitations

  • Supports LinkedIn Organization Pages only
  • Personal LinkedIn profiles are not supported
  • Insights refresh every 24 hours
  • PDF, Event, Poll, and Article posts sync successfully but do not display in-app previews
  • Mentions, hashtag highlighting, and tagged-user details are unavailable because of LinkedIn API limitations
  • Deleted LinkedIn posts remain visible inside Social Planner
  • Sync is one-way (LinkedIn → Social Planner)

TikTok (Beta)

TikTok Post Sync supports both Personal and Business accounts.

After connecting your account, Social Planner automatically imports your published TikTok videos so they appear alongside your other social content.

Supported

  • Published TikTok videos
  • Historical post sync
  • Likes
  • Comments
  • Shares
  • Views

Limitations

  • Supports TikTok Personal and Business accounts
  • Insights refresh every 24 hours
  • Videos are displayed using TikTok's hosted player
  • Raw video files cannot be downloaded because of TikTok API restrictions
  • Synced TikTok videos cannot be cloned into new posts
  • Location tags, tagged users, and music details are unavailable because of TikTok API limitations
  • Deleted TikTok posts remain visible inside Social Planner
  • Sync is one-way (TikTok → Social Planner)

Google Business Profile (GBP)

Google Business Profile Post Sync lets you automatically import your published GBP posts into Social Planner, so you can manage historical and new content from a single dashboard.

Once enabled through Labs, Social Planner syncs your supported Google Business Profile posts and refreshes them automatically every 24 hours.

Supported

  • Standard Posts
  • Event Posts
  • Offer Posts
  • Call-to-Action Posts
  • Historical post sync
  • Summary text
  • Images and media
  • Call-to-action buttons
  • Event details
  • Offer details
  • Automatic daily sync
  • Sync status and reconnect notifications

Limitations

  • Available only for Google Business Profile accounts
  • Feature must be enabled through Labs for each location
  • By default, posts from the last 30 days are synced. If there aren't enough recent posts, older posts (up to 365 days) are imported automatically
  • Insights refresh every 24 hours
  • Real-time sync is not supported
  • Cloning is supported only for text-only and single-image posts
  • Multi-image and video posts cannot be cloned due to composer limitations
  • Engagement metrics are limited to data provided by the Google Business Profile API
  • Deleted posts on Google Business Profile continue to appear in Social Planner
  • Sync is one-way (Google Business Profile → Social Planner)

Threads

Threads Post Sync lets you automatically import your existing Threads posts into Social Planner, so you can manage historical content, monitor engagement, and repurpose posts from a single dashboard.

Once enabled through Labs, Social Planner syncs your supported Threads posts and refreshes them automatically every 24 hours.

Supported

  • Text posts
  • Image posts
  • Video posts
  • Carousel posts
  • GIF posts
  • Poll posts
  • Historical post sync
  • Caption text
  • Media and thumbnail previews
  • Location tags
  • Views
  • Likes
  • Replies
  • Reposts
  • Quotes
  • Shares
  • Clone supported Threads posts
  • Automatic daily sync
  • Sync progress and status notifications
  • Reconnect notifications

Limitations

  • Available only for Threads accounts
  • Feature must be enabled through Labs for each location
  • Posts from the last 30 days are synced by default. If there aren't enough recent posts, older posts (up to 365 days) may be imported automatically
  • Sync runs every 24 hours
  • Real-time sync is not supported
  • Cloning is supported for text, image, video, carousel, and GIF posts
  • Polls can be viewed but cannot be cloned because poll creation is not currently supported in the Threads composer
  • Polls may display a “Poll content is not supported in preview” message
  • Text file attachments are not supported for sync or preview
  • Engagement metrics are limited to data available through the Threads API
  • Deleted Threads posts continue to appear in Social Planner
  • Sync is one-way (Threads → Social Planner)

Analytics Refresh

To comply with platform API limits:

PlatformInsight Refresh
InstagramExisting behavior
LinkedInEvery 24 hours
TikTokEvery 24 hours

Frequently Asked Questions

Q: How far back does Instagram Post Sync import posts?

The system automatically syncs posts from the last 30 days.

Q: Are engagement metrics updated in real time?

No, metrics such as likes and comments refresh every 24 hours.

Q: Why are some details like tags or collaborators missing?
Due to Instagram API limitations, certain data such as location tags, mentions, and collaborator details may not be available.

Q: What happens if I delete a post on Instagram?
Deleted posts will still remain visible in Social Planner because syncing is one-way.

Q: Do I need a specific type of Instagram account?
Yes, only Instagram Professional accounts (Business or Creator) are supported.

Q: Where can I see the synced posts?
Synced posts appear in your Social Planner calendar alongside scheduled content.

Q: What should I do if my posts are not syncing?
Check your account connection and reconnect Instagram if prompted.

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