# Social Planner Content Guidelines - Image, Video, and Text > Learn GHL Customer Care's full content rules for social posting. Use text, images, and videos that meet platform standards to ensure compliance, reach, and engagement. - Source: https://docs.ghlcustomercare.com/docs/marketing/social-planner/social-planner-content-guidelines-image-video-and-text - Section: Marketing / Social Planner - Reading time: 4 min --- **TABLE OF CONTENTS** - [Image Guidelines](#image-guidelines) - [Video Guidelines](#video-guidelines) - [Content Length](#content-length) - [Social Posting Rate Limits](#social-posting-rate-limits) - [Additional Social Posting Guidelines](#additional-social-posting-guidelines) **PLEASE NOTE:** 1. Multimedia format - Posting Image(s) and Video(s) together in a single post 2. As you experiment with different kinds of images, you'll realize which works best for your brand. By default, these two sizes are best: 1. **Horizontal (landscape):** 1,024 pixels x 512 pixels 2. **Vertical (portrait):** 800 pixels x 1,200 pixels --- ## **Image Guidelines**

Platform	Type(s)	Size	Aspect Ratio	No. of Images per post
Facebook Post	JPEG, PNG, GIF	10 MB	Any	No Limit - We recommend 10 image(s) per post
Facebook Reel	Not Supported
Facebook Story	JPEG, PNG, GIF	4 MB	Any	1
Instagram Post	JPEG, PNG	8 MB	Aspect ratio between 4:5 and 1.91:1	10
Instagram Reel	Not Supported
Instagram Story	JPEG	8 MB	-	10
YouTube Shorts	Not Supported
YouTube Video	Not Supported
LinkedIn Profile and Pages	JPEG, PNG, GIF	8 MB	Max 6012px X 6012px	9
LinkedIn Carousel (PDF)	JPEG, PNG, GIF	10 MB	-	300
Tiktok Personal	Not Supported
Tiktok Business	Not Supported
Google Business Profile	JPEG, PNG	5 MB	Min 250px X 250px Max 3000px X 3000px	1
Pinterest	JPEG, PNG, BMP, TIFF, WEBP	10 MB	-	1
GHL Customer Care Community	JPG, PNG, SVG, GIF	10 MB	-	10 (Images or Videos)
Threads Post	JPEG, PNG	8 MB	0.01:1 to 10:1	Up to 20 images
Threads Video	MP4, MOV	1 GB	0.01:1 to 10:1	Up to 5 minutes
Bluesky Post	JPEG, PNG	1 MB	Standard web resolution	-
Bluesky video	MP4, MOV	50MB	Recommended 480p–720p	1 video (cannot mix with images)

--- ## **Video Guidelines**

Platform	Type(s)	Size	Duration	No. of Videos per post	Thumbnail Support	Thumbnail Type	Thumbnail Size
Facebook Post	All Formats	1 GB or min 1 sec and max 240 min	240 Minutes	No limit (recommend 10)	Yes	All types	10 MB
Facebook Reel	All Formats	1 GB or min 3 sec and max 90 sec (Min 540 × 960 px)	• Min 3 Sec • Max 90 Sec	1	No	-	-
Facebook Story	All Formats	1 GB or min 3 sec and max 60 sec (Min 540 × 960 px)	• Min 3 Sec • Max 60 Sec	1	No	-	-
Instagram Post	MOV, MP4	100 MB or min 3 sec and max 60 sec (Width 1920 px)	• Min 3 Sec • Max 60 Sec	10	No	-	-
Instagram Reel	-	300MB or min 3 sec and max 15 min	• Min 3 Sec • Max 15 min	1	Yes	All Types	8 MB
Instagram Story	MOV, MP4	100 MB or min 3 sec max 60 sec	• Min 3 Sec • Max 60 Sec	10	No	-	-
YouTube Shorts	• Must be ≤ 60 sec, • Vertical 9:16 recommended • Videos > 9:16 may be cropped • Include #Shorts
YouTube Video	• Width: 240p–8K • Max file size 256 GB • Max length 12 hrs
LinkedIn Profile and Pages	MOV, MP4	500 MB or min 3 sec and max 30 min	• Min 3 Sec • Max 30 Min	9	Yes	JPEG, PNG	10 MB
LinkedIn Carousel (PDF)	Not Supported
Tiktok Personal	MOV, MP4, WebM	• Max 1 GB • Min 3 Sec, Max 180 Sec • Min WxH 360 px • Max WxH 4096 px • FPS 23–60	• Min 3 Sec • Max 180 Sec	1	No	-	-
Tiktok Business	MOV, MP4, WebM	• Max 1 GB • Min 3 Sec, Max 600 Sec • Min WxH 360 px • FPS 23–60	• Min 3 Sec • Max 600 Sec	1	No	-	-
Google Business Profile	Not Supported
Pinterest	MP4 or M4V	Video size: up to 2 GB (lib limit 1 GB) H.264/H.265 Min 4 Sec, Max 5 Min Aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1	• Min 4 Sec • Max 5 Min	1	Yes	JPEG, PNG	10 MB
GHL Customer Care Community	MP4	1 GB	Min 4 Sec	10 (incl. images)	No	-	-
Threads Video	MP4, MOV	1GB	Up to 5 minutes	20 videos (can mix with images)	No	-	-
Bluesky Video	MP4, MOV	50MB	Up to 3 minutes	1 video (cannot mix with images)	No	-	-

--- ## **Content Length**

Platform	Content Length (Text Limit)
Facebook Post	62,000 characters
Facebook Reel	62,000 characters
Facebook Story	62,000 characters
Instagram Post	2,200 characters
Instagram Reel	2,200 characters
Instagram Story	0 characters
YouTube Shorts	5000 characters,
YouTube Video	5,000 characters
LinkedIn Profile and Pages	3,000 characters
LinkedIn Carousel (PDF)	3,000 characters
Tiktok Personal	150 characters
Tiktok Business	2,200 characters
Google Business Profile	1,500 characters
Pinterest (Title)	100 characters
Pinterest (Post)	500 characters
GHL Customer Care Community	100,000 characters
Threads Post	500 characters
Bluesky Post	300 characters

--- ## **Social Posting Rate Limits** These rate limits are for each active user and are different based on which platform you're using: - Google – 100 posts / 24 hours - Facebook – 200 posts / 1 hour - Facebook Reels – 30 posts / 24 hours - Instagram – 25 posts / 24 hours - LinkedIn – 200 posts / 24 hours - TikTok – 15 posts / 24 hours - YouTube – 25 posts / 24 hours - YouTube Global – 2000 posts / 24 hours - Pinterest – 25 posts / 5 minutes --- ## **Additional Social Posting Guidelines**

Platform	OG Meta Link	At least 1 media required	MultiMedia Support
Facebook Post	Yes	No	No
Facebook Reel	No	Yes	No
Facebook Story	No	Yes	No
Instagram Post	No	Yes	Yes
Instagram Reel	No	Yes	No
Instagram Story	Yes	No	No
YouTube Shorts	Max 60 Sec	No	No
YouTube Video	Max 12 Hours	No	No
LinkedIn Profile and Pages	Yes	No	No
LinkedIn Carousel (PDF)	Yes	Yes	No
Tiktok Personal	No	Yes	No
Tiktok Business	No	Yes	No
Google Business Profile	Yes	No	No
Pinterest	No	Yes	No
GHL Customer Care Community	No	Yes	Yes

**OG Meta Tag is available on all platforms except Instagram, Tiktok, and YouTube.** --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com