In GHL Customer Care, you can include an RSS feed (Item and Header) in your direct and automated campaigns using the RSS content block. This allows your…
Assistants need to reach this page over the internet. While it is only running on your machine, these two buttons will not be able to load it.
Each image has a one line explanation. Switch to full detail for the step it belongs to, the fields and buttons involved, examples and the whole procedure.
In GHL Customer Care, you can include an RSS feed (Item and Header) in your direct and automated campaigns using the RSS content block. This allows your subscribers to automatically receive and read updates from online content sources, like blog posts and news articles
How does an RSS Campaign work?
You can insert an RSS item or header element and add your RSS feed URL in the send or schedule section. All feed updates published between the time you schedule the campaign and when the email is sent will be included. You can customise the feed layout by selecting the tags you want to display from the feed. Usual RSS Items When you add an RSS Element, depending on what all details are present in your feed, you can use the respective custom values in the builder and it would automatically get the relevant data. For Example, if you wish to add blog title and content only, Step 1: Add a RSS header to your template
Step 2: Ensure we have {{rss_item.title}} and {{rss_item.content}}. Depending on what field is needed, add the respective custom values Step 3: In your send or schedule section add your RSS URL
Step 4: Schedule your campaign Behaviour: When the campaign is sent, in the template the contact can see all blog titles and content from the day it was scheduled
Details about the RSS header and item block What is RSS header?
This will dynamically populate <channel> tags from your RSS Feed . The RSS Header Element supports the following RSS channel tags - use their respective Custom Value to populate the email with the corresponding tag value:
RSS Tags
Custom Value For HL
<title>
{{rss_feed.title}}
<description>
{{rss_feed.description}}
<link>
{{rss_feed.url}}
<lastBuildDate>
{{rss_feed.date}}
What is RSS Items Block?
The RSS Items block accepts the following Custom Values and will dynamically insert their corresponding RSS Tags:
RSS Tags
Custom Values
Description
<title/>
{{rss_item.title}}
The title of the RSS item, usually a blog post.
title
<description/>
{{rss_item.content}}
A summary of the RSS item in HTML format, which includes information inside the <description> tag. If there is no <description> tag in your feed, it will display the information in the <content:encoded> tag
<link/>
{{rss_item.url}}
The text link to the RSS item online, which can be displayed as text or used in a hyperlink.
content:encoded
<content:encoded/>
{{rss_item.content_full}
The full content of the information inside the <content:encoded> tag for an RSS item, in HTML format. If there is no <content:encoded> tag, it will display the information in the <description> tag.
pubDate
{{rss_item.date}}
The date the RSS item was published, in format `MMM DD, YYYY hh:mm A`. We will provide support for custom formatting in the future.
<dc:creator>
{{rss_item.author}}
The author of the RSS item
media:content
<media:content>
{{rss_item.imageUrl }}
This will provide the src URL of image as text in order to render it as image, use {{rss_img}}
This tag doesn't display anything. It's used to open the customized formatting for individual RSS items.
</item>
{{/rss_items}}
This tag doesn't display anything. It's used to close the customized formatting for individual RSS items.
How to send a RSS Campaign? 1. Find Your RSS Feed URL
Look for the RSS icon in the site’s footer or sidebar.
View the page source and search for rss or xml.
Try common endings like /feed, /rss, or /rss.xml.
Use a browser extension or tools like Feedbucket or CtrlQ to detect the feed.
2. Enter the RSS URL
Go to Send or Schedule → RSS Campaign and paste your feed URL.
2. Enter the RSS URL (image 1 of 7)What this shows Go to Send or Schedule → RSS Campaign and paste your feed URL.What this showsIllustrates the "2. Enter the RSS URL" section of "A basic guide of RSS Campaign".This screenshot appears in the "2. Enter the RSS URL" section of "A basic guide of RSS Campaign". The text alongside this image reads: Go to Send or Schedule → RSS Campaign and paste your feed URL. Immediately after, the guide continues: In the email builder, insert an RSS header or RSS item element.Image 1 of 7Where to goGo to Send or Schedule → RSS Campaign and paste your feed URL.
Buttons and menus referencedSend or Schedule → RSS Campaign
Next stepIn the email builder, insert an RSS header or RSS item element.
3. Add RSS Content
In the email builder, insert an RSS header or RSS item element.
4. Set Custom Values (image 2 of 7)What this shows In the email builder, insert an RSS header or RSS item element.What this showsIllustrates the "4. Set Custom Values" section of "A basic guide of RSS Campaign".This screenshot appears in the "4. Set Custom Values" section of "A basic guide of RSS Campaign". The text alongside this image reads: In the email builder, insert an RSS header or RSS item element. Immediately after, the guide continues: Add the necessary custom fields for your RSS tags.Image 2 of 7What this coversIn the email builder, insert an RSS header or RSS item element.Next stepAdd the necessary custom fields for your RSS tags.4. Set Custom Values
Add the necessary custom fields for your RSS tags.
5. Configure Schedule (image 3 of 7)What this shows Add the necessary custom fields for your RSS tags.What this showsIllustrates the "5. Configure Schedule" section of "A basic guide of RSS Campaign".This screenshot appears in the "5. Configure Schedule" section of "A basic guide of RSS Campaign". The text alongside this image reads: Add the necessary custom fields for your RSS tags. Immediately after, the guide continues: In Send or Schedule → RSS Schedule, set the send time and number of items to include.Image 3 of 7What this coversAdd the necessary custom fields for your RSS tags.
Buttons and menus referencedSend or Schedule → RSS Schedule
Next stepIn Send or Schedule → RSS Schedule, set the send time and number of items to include.5. Configure Schedule
In Send or Schedule → RSS Schedule, set the send time and number of items to include.
5. Configure Schedule (image 4 of 7)What this shows In Send or Schedule → RSS Schedule, set the send time and number of items to include.What this showsIllustrates the "5. Configure Schedule" section of "A basic guide of RSS Campaign".This screenshot appears in the "5. Configure Schedule" section of "A basic guide of RSS Campaign". The text alongside this image reads: In Send or Schedule → RSS Schedule, set the send time and number of items to include. Immediately after, the guide continues: Review and schedule your RSS campaign.Image 4 of 7What this coversIn Send or Schedule → RSS Schedule, set the send time and number of items to include.
Buttons and menus referencedSend or Schedule → RSS Schedule
Next stepReview and schedule your RSS campaign.
6. Schedule Your Campaign
Review and schedule your RSS campaign.
FAQs 1. How to handle a scenario where description is an HTML content?
The values returned by the RSS-based custom variable {{rss_item.title}} are HTML-escaped. For example, if the expression contains &, then the returned HTML-escaped output is generated as & or if your RSS Feed has HTML-based text instead of plain text then it will be rendered as plain text.
If you don't want it to escape a value, use the "triple-stash", {{{:
Eg: if your RSS feed source is something like this
6. Schedule Your Campaign (image 5 of 7)What this shows Eg: if your RSS feed source is something like thisWhat this showsIllustrates the "6. Schedule Your Campaign" section of "A basic guide of RSS Campaign".This screenshot appears in the "6. Schedule Your Campaign" section of "A basic guide of RSS Campaign". The text alongside this image reads: Eg: if your RSS feed source is something like this. Immediately after, the guide continues: without "triple-stash" it will render like this.Image 5 of 7What this coversEg: if your RSS feed source is something like this
Buttons and menus referencedFAQs
Next stepwithout "triple-stash" it will render like this
without "triple-stash" it will render like this
6. Schedule Your Campaign (image 6 of 7)What this shows without "triple-stash" it will render like thisWhat this showsIllustrates the "6. Schedule Your Campaign" section of "A basic guide of RSS Campaign".This screenshot appears in the "6. Schedule Your Campaign" section of "A basic guide of RSS Campaign". The text alongside this image reads: without "triple-stash" it will render like this. Immediately after, the guide continues: once you will use "triple-stash" {{{rss_item.content}}} it will render like this.Image 6 of 7What this coverswithout "triple-stash" it will render like this
Buttons and menus referencedFAQs
Next steponce you will use "triple-stash" {{{rss_item.content}}} it will render like this
once you will use "triple-stash" {{{rss_item.content}}} it will render like this
6. Schedule Your Campaign (image 7 of 7)What this shows once you will use "triple-stash" {{{rss_item.content}}} it will render like thisWhat this showsIllustrates the "6. Schedule Your Campaign" section of "A basic guide of RSS Campaign".This screenshot appears in the "6. Schedule Your Campaign" section of "A basic guide of RSS Campaign". The text alongside this image reads: once you will use "triple-stash" {{{rss_item.content}}} it will render like this. Immediately after, the guide continues: 2. What content can I expect in the next month RSS Campaign? If you have created the campaign on March 10th and scheduled it for March 25th, all blog posts after March 10 would be part of the campaign on March 25th. If you want to limit….Image 7 of 7What this coversonce you will use "triple-stash" {{{rss_item.content}}} it will render like this
Buttons and menus referencedFAQs
Next step2. What content can I expect in the next month RSS Campaign? If you have created the campaign on March 10th and scheduled it for March 25th, all blog posts after March 10 would be part of the campaign on March 25th. If you want to limit the number of posts, in the send or schedule give the maximum number of feeds. If a user specifies "5", we will show most recent 5 blogs in the campaign. 3. What will happen if I have no blogs after the RSS campaign was scheduled. In the next cycle, no campaign would be sent. You can review the same from audit log where you can find an entry of unsuccessful schedule due to no new feeds.
2. What content can I expect in the next month RSS Campaign? If you have created the campaign on March 10th and scheduled it for March 25th, all blog posts after March 10 would be part of the campaign on March 25th. If you want to limit the number of posts, in the send or schedule give the maximum number of feeds. If a user specifies "5", we will show most recent 5 blogs in the campaign. 3. What will happen if I have no blogs after the RSS campaign was scheduled. In the next cycle, no campaign would be sent. You can review the same from audit log where you can find an entry of unsuccessful schedule due to no new feeds.
Frequently asked questions
How does an RSS Campaign work?
You can insert an RSS item or header element and add your RSS feed URL in the send or schedule section. All feed updates published between the time you schedule the campaign and when the email is sent will be included. You can customise the feed layout by selecting the tags you want to display from the feed. Usual RSS Items When you add an RSS Element, depending on what all details are present in your feed, you can use the respective custom values in the builder and it would automatically get the relevant data. For Example, if you wish to add blog title and content only, Step 1: Add a RSS header to your template Step 2: Ensure we have {{rss_item.title}} and {{rss_item.content}}. Depending on what field is needed, add the respective custom values Step 3: In your send or schedule section add your RSS URL Step 4: Schedule your campaign Behaviour: When the campaign is sent, in the template…
Details about the RSS header and item blockWhat is RSS header?
This will dynamically populate <channel> tags from your RSS Feed . The RSS Header Element supports the following RSS channel tags - use their respective Custom Value to populate the email with the corresponding tag value: RSS Tags Custom Value For HL <title> {{rss_feed.title}} <description> {{rss_feed.description}} <link> {{rss_feed.url}} <lastBuildDate> {{ rss_feed.date}} What is RSS Items Block? The RSS Items block accepts the following Custom Values and will dynamically insert their corresponding RSS Tags: RSS Tags Custom Values Description <title/> {{rss_item.title}} The title of the RSS item, usually a blog post. title <description/> {{rss_item.content}} A summary of the RSS item in HTML format, which includes information inside the <description> tag. If there is no <description> tag in your feed, it will display the information in the <content:encoded> tag <link/>…
