# How to Enable and Resell Ad Manager > Learn how to enable and resell Ad Manager in GHL Customer Care, choose pricing plans, and offer tailored ad services to your sub-accounts for added revenue. - Source: https://docs.ghlcustomercare.com/docs/marketing/reselling-ad-manager/how-to-enable-and-resell-ad-manager - Section: Marketing / Reselling Ad Manager - Reading time: 4 min - Images: 11, each explained below --- This article explains how agencies can enable and resell **Ad Manager** for their sub-accounts in GHL Customer Care. It covers setup steps, resale pricing options, client onboarding flow, and billing details to help you efficiently monetize advertising services through the GHL Customer Care platform. --- ## **TABLE OF CONTENTS** - [What is Ad Manager?](#what-is-ad-manager) - [Pre-requisites](#pre-requisites) - [How to enable Ad Manager for your sub-accounts using SaaS configurator](#how-to-enable-ad-manager-for-your-sub-accounts-using-saas-configurator) - [Setting up Reselling for Ad Manager](#setting-up-reselling-for-ad-manager) - [At the Agency Level](#at-the-agency-level) - [Personalizing offers for certain clients/sub-accounts](#personalizing-offers-for-certain-clients-sub-accounts) - [Offering Ad Manager for Free](#offering-ad-manager-for-free) - [Disabling Ad Manager for certain clients](#disabling-ad-manager-for-certain-clients) - [How Clients Discover and Purchase Ad Manager](#how-clients-discover-and-purchase-ad-manager) - [Understanding Billing and Subscriptions](#understanding-billing-and-subscriptions) - [For Agencies](#for-agencies) - [For Sub-Accounts](#for-sub-accounts) - [Final Notes:](#final-notes) - [Related Articles](#related-articles) --- # **What is Ad Manager?** Ad Manager is a GHL Customer Care feature that allows agencies to **offer and manage ad services** for their clients (sub-accounts) directly within the platform. It provides a centralized experience where agencies can: - Create, monitor and optimize ad campaigns for clients. - Set their own pricing and resell the service to sub-accounts. - Simplify campaign management across platforms like **Meta,** **Google and LinkedIn Ads**. Unlike native Ad Manager platforms, this tool is designed for agencies to **package and monetize ad services** efficiently inside GHL Customer Care. **Note:** Ad Manager is a SaaS feature that gives you the tools to resell and manage ad services. It doesn't include ad copywriting or creative design. those remain part of the services your agency can choose to offer alongside the tool. --- ## **Pre-requisites** Before setting up Ad Manager for your clients, make sure: - Your **Agency Stripe Account** is connected. - This is required to collect monthly subscription payments from your clients. - Learn How To Connect Stripe To Your Agency Dashboard Once Stripe is connected, you can manage resale pricing and subscriptions through the **Reselling tab** in your Agency Settings. --- ## **How to enable Ad Manager for your sub-accounts using SaaS configurator** 1. If you offer SaaS services, go to **Agency view > SaaS Configurator**. 2. Select your active SaaS plans and click **Edit Details**. 3. Open the **Addons** **Tab** and ensure **Ad Manager** tile is checked. 4. Click **Save** to apply changes. ![Step 4 of 4: Click Save to apply changes](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055975863/original/wx3QoYLQlwrtF9voCsyMgMviQAIRwzIUoA.png) **Step 4 of 4: Click Save to apply changes** This screenshot accompanies step 4 of 4 in the "How to enable Ad Manager for your sub-accounts using SaaS configurator" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Save to apply changes. For context, this section explains: If you offer SaaS services, go to Agency view > SaaS Configurator. Select your active SaaS plans and click Edit Details. Open the Addons Tab and ensure Ad Manager tile is checked. Click Save to apply changes. - How to confirm: Click Save to apply changes. - Controls: Save, Agency view > SaaS Configurator, Edit Details, Addons, Tab, Ad Manager Full procedure: 1. If you offer SaaS services, go to Agency view > SaaS Configurator. 2. Select your active SaaS plans and click Edit Details. 3. Open the Addons Tab and ensure Ad Manager tile is checked. 4. Click Save to apply changes. <- this image **Note:** All agencies have access to Ad Manager at no cost. “You Pay” is fixed at $0. --- ## **Setting up Reselling for Ad Manager** You can choose to offer Ad Manager to your sub-accounts for free or resell it at your own price. ### **At the Agency Level** 1. Go to **Agency view > Reselling tab**. 2. Locate the **Ad Manager** section/card. 3. Choose your resale preference using the thumbs icons: - ? Yes : You plan to resell Ad Manager. - ? No : You don’t plan to resell. 4. In the **Your Price** field, enter the resale price you’d like your sub-accounts to pay. - Default value is **$0** (free for sub-accounts). 5. Click **Save**. ![Step 5 of 5: Click Save](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055979027/original/g8MMUNpdt5rDwPtW-snEps8foFAQsMkWPQ.png) **Step 5 of 5: Click Save** This screenshot accompanies step 5 of 5 in the "At the Agency Level" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Save. For context, this section explains: Go to Agency view > Reselling tab. Locate the Ad Manager section/card. Choose your resale preference using the thumbs icons: In the Your Price field, enter the resale price you’d like your sub-accounts to pay. Click Save. - How to confirm: Click Save. - Controls: Save, Agency view > Reselling tab, Ad Manager, Your Price, $0 Full procedure: 1. Go to Agency view > Reselling tab. 2. Locate the Ad Manager section/card. 3. Choose your resale preference using the thumbs icons: 4. In the Your Price field, enter the resale price you’d like your sub-accounts to pay. 5. Click Save. <- this image This price will automatically apply to all sub-accounts unless you customize it at the sub-account level. --- ## **Personalizing offers for certain clients/sub-accounts** You can personalize Ad Manager pricing for specific clients to match their plan or package. 1. Go to **Agency view > Sub-Accounts**. 2. Select the client (sub-account) you want to customize. 3. Click **Manage Client > Reselling Tab**. ![Step 3 of 6: Click Manage Client > Reselling Tab](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055980026/original/NkI94A95EP0xg-Jsl7nxDVOoy3nv3SPJdw.png) **Step 3 of 6: Click Manage Client > Reselling Tab** This screenshot accompanies step 3 of 6 in the "Personalizing offers for certain clients/sub-accounts" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Manage Client > Reselling Tab. For context, this section explains: You can personalize Ad Manager pricing for specific clients to match their plan or package. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to scroll to the Ad Manager section. - Path: Click Manage Client > Reselling Tab - What to click: Click Manage Client > Reselling Tab. - Controls: Manage Client > Reselling Tab, Agency view > Sub-Accounts, Ad Manager, Your Customers Pay - Next: Scroll to the Ad Manager section. Full procedure: 1. Go to Agency view > Sub-Accounts. 2. Select the client (sub-account) you want to customize. 3. Click Manage Client > Reselling Tab. <- this image 4. Scroll to the Ad Manager section. 5. Set a custom Your Customers Pay amount for this client. 6. Save your changes. 4. Scroll to the **Ad Manager** section. ![Step 4 of 6: Scroll to the Ad Manager section](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055980502/original/Lgrf-159DdBPWmlMCvj9sYt4Qztu8NKXnw.png) **Step 4 of 6: Scroll to the Ad Manager section** This screenshot accompanies step 4 of 6 in the "Personalizing offers for certain clients/sub-accounts" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you scroll to the Ad Manager section. For context, this section explains: You can personalize Ad Manager pricing for specific clients to match their plan or package. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to set a custom Your Customers Pay amount for this client. - Path: Click Manage Client > Reselling Tab - What this covers: Scroll to the Ad Manager section. - Controls: Ad Manager, Agency view > Sub-Accounts, Manage Client > Reselling Tab, Your Customers Pay - Next: Set a custom Your Customers Pay amount for this client. Full procedure: 1. Go to Agency view > Sub-Accounts. 2. Select the client (sub-account) you want to customize. 3. Click Manage Client > Reselling Tab. 4. Scroll to the Ad Manager section. <- this image 5. Set a custom Your Customers Pay amount for this client. 6. Save your changes. 5. Set a custom **Your Customers Pay** amount for this client. 6. Save your changes. **Note:** - If the client already has Ad Manager active, pricing changes will apply to new subscriptions only — existing subscriptions remain on their current rate. - Once price is set and customer subscribes to that price, the reselling amount cannot be changed unless subscription is canceled and customer resubscribed with the new price. --- ## **Offering Ad Manager for Free** If you wish to include Ad Manager as a free add-on for some clients: 1. Go to **Agency view > Sub-Accounts**. 2. Select the client you want to offer Ad Manager to. 3. Click **Manage Client > Reselling Tab**. ![Step 3 of 5: Click Manage Client > Reselling Tab](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055981229/original/aFCRivQJgQ3iIw_jv_KoGeM1KH-DYobADA.png) **Step 3 of 5: Click Manage Client > Reselling Tab** This screenshot accompanies step 3 of 5 in the "Offering Ad Manager for Free" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you click Manage Client > Reselling Tab. For context, this section explains: If you wish to include Ad Manager as a free add-on for some clients. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. - Path: Click Manage Client > Reselling Tab - What to click: Click Manage Client > Reselling Tab. - Controls: Manage Client > Reselling Tab, Agency view > Sub-Accounts, Ad Manager, Deploy Ad Manager Directly, Your Customers Pay = $0, Save - Next: Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. Full procedure: 1. Go to Agency view > Sub-Accounts. 2. Select the client you want to offer Ad Manager to. 3. Click Manage Client > Reselling Tab. <- this image 4. Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. 5. Click Save. 4. Under **Ad Manager**, check the checkbox for **Deploy Ad Manager Directly** which automatically sets **Your Customers Pay = $0**. ![Step 4 of 5: Under Ad Manager, check the checkbox for Deploy Ad Manager Directly…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055981745/original/4ckpmK8yNdNgKNyj5451bWWl6JpYEozoeQ.png) **Step 4 of 5: Under Ad Manager, check the checkbox for Deploy Ad Manager Directly…** This screenshot accompanies step 4 of 5 in the "Offering Ad Manager for Free" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. The navigation path used here is Click Manage Client > Reselling Tab. The next step is to click Save. - Path: Click Manage Client > Reselling Tab - What this covers: Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. - Controls: Ad Manager, Deploy Ad Manager Directly, Your Customers Pay = $0, Agency view > Sub-Accounts, Manage Client > Reselling Tab, Save - Next: Click Save. Full procedure: 1. Go to Agency view > Sub-Accounts. 2. Select the client you want to offer Ad Manager to. 3. Click Manage Client > Reselling Tab. 4. Under Ad Manager, check the checkbox for Deploy Ad Manager Directly which automatically sets Your Customers Pay = $0. <- this image 5. Click Save. 5. Click **Save**. That sub-account will have instant access to Ad Manager without a paywall. --- ## **Disabling Ad Manager for certain clients** To remove or prevent Ad Manager access for a specific sub-account: 1. Go to **Agency View > Sub-Accounts**. 2. Open **Manage Client > Reselling Tab**. 3. Under **Ad Manager**, toggle **OFF**. 4. Click **Save**. ![Disabling Ad Manager for certain clients (image 7 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055982306/original/V9gNvQLa07v3FJ0sdJ9eEAgokc532onLog.png) **Disabling Ad Manager for certain clients (image 7 of 11)** This screenshot appears in the "Disabling Ad Manager for certain clients" section of "How to Enable and Resell Ad Manager". The text alongside this image reads: Go to Agency View > Sub-Accounts. Open Manage Client > Reselling Tab. Under Ad Manager, toggle OFF. Click Save. The navigation path used here is Agency View > Sub-Accounts. Immediately after, the guide continues: Note: Once a client has purchased or activated Ad Manager, the feature cannot be disabled retroactively for that account. - Path: Agency View > Sub-Accounts - Where to go: Go to Agency View > Sub-Accounts. Open Manage Client > Reselling Tab. Under Ad Manager, toggle OFF. Click Save. - Controls: Agency View > Sub-Accounts, Manage Client > Reselling Tab, Ad Manager, OFF, Save - Next: Note: Once a client has purchased or activated Ad Manager, the feature cannot be disabled retroactively for that account. Full procedure: 1. Go to Agency View > Sub-Accounts. 2. Open Manage Client > Reselling Tab. 3. Under Ad Manager, toggle OFF. 4. Click Save. **Note:** Once a client has purchased or activated Ad Manager, the feature cannot be disabled retroactively for that account. --- ## **How Clients Discover and Purchase Ad Manager** Your clients can find and activate Ad Manager from their account directly: 1. Log in to their sub-account. 2. Go to **Marketing > Ad Manager** from the left menu. 3. Depending on your resale configuration, they’ll see one of the following CTAs: - **“Activate Ad Manager for $X/month”**: if resale price > $0. ![Step 1 of 2: “Activate Ad Manager for $X/month”: if resale price > $0](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055982902/original/UUHlWmnhE-mv0FYweGOECUTV6Hpj6PorVg.png) **Step 1 of 2: “Activate Ad Manager for $X/month”: if resale price > $0** This screenshot accompanies step 1 of 2 in the "How Clients Discover and Purchase Ad Manager" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you “Activate Ad Manager for $X/month”: if resale price > $0. The next step is to “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. - What this covers: “Activate Ad Manager for $X/month”: if resale price > $0. - Controls: “Activate Ad Manager for $X/month”, Marketing > Ad Manager, “Get Started” - Next: “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. Full procedure: 1. “Activate Ad Manager for $X/month”: if resale price > $0. <- this image 2. “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. - **“Get Started”**: if resale price = $0. This is directly the one time onboarding screen which customers will see. ![Step 2 of 2: “Get Started”: if resale price = $0. This is directly the one time…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055983124/original/Ax8xp0PSFoc-6Fw3dQEaob9ujuVtQeER_A.png) **Step 2 of 2: “Get Started”: if resale price = $0. This is directly the one time…** This screenshot accompanies step 2 of 2 in the "How Clients Discover and Purchase Ad Manager" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. - What this covers: “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. - Controls: “Get Started”, Marketing > Ad Manager, “Activate Ad Manager for $X/month” Full procedure: 1. “Activate Ad Manager for $X/month”: if resale price > $0. 2. “Get Started”: if resale price = $0. This is directly the one time onboarding screen which customers will see. <- this image When a client activates Ad Manager: - A subscription is automatically created between their payment method and your agency’s Stripe account. - The client is then guided through the Ad Manager onboarding flow. --- ## **Understanding Billing and Subscriptions** ### **For Agencies** - Agencies no longer pay GHL Customer Care for Ad Manager — the **agency cost is $0**. - Agencies can freely define resale pricing for sub-accounts. - Existing agencies with sub-accounts already using Ad Manager under **Utility** or **Founder’s plans** will continue to see those plan cards — **no cancellations or billing changes** have been made. ![Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055983592/original/9y_GH7kv2sBx1b9Z7yY40CSkIgM8jB48kQ.png) **Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under…** This screenshot accompanies step 3 of 3 in the "For Agencies" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. - What this covers: Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. - Controls: Utility, Founder’s plans, no cancellations or billing changes, agency cost is $0 Full procedure: 1. Agencies no longer pay GHL Customer Care for Ad Manager — the agency cost is $0. 2. Agencies can freely define resale pricing for sub-accounts. 3. Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. <- this image ![Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155055983957/original/kTCvG1HbZD7YkmdvmW8bAQnAidmtdMtpTQ.png) **Step 3 of 3: Existing agencies with sub-accounts already using Ad Manager under…** This screenshot accompanies step 3 of 3 in the "For Agencies" section of "How to Enable and Resell Ad Manager". At this point in the walkthrough you existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. - What this covers: Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. - Controls: Utility, Founder’s plans, no cancellations or billing changes, agency cost is $0 Full procedure: 1. Agencies no longer pay GHL Customer Care for Ad Manager — the agency cost is $0. 2. Agencies can freely define resale pricing for sub-accounts. 3. Existing agencies with sub-accounts already using Ad Manager under Utility or Founder’s plans will continue to see those plan cards — no cancellations or billing changes have been made. <- this image ### **For Sub-Accounts** - Sub-accounts paying agencies for Ad Manager will continue at their current rate. - New sub-accounts will follow the agency’s resale price setup (either $0 or custom). To view billing details: 1. Go to **Agency Settings > Billing**. 2. Locate the **Ad Manager** card. 3. See what each sub-account is currently paying under your resale setup. --- ## **Final Notes:** - Ad Manager is **always free for agencies** — “You Pay = $0.” - Agencies can **monetize through reselling** at their chosen rate. - **Existing subscriptions remain untouched** — continuity and stability are maintained. - Use the ? / ? icons to share whether your agency plans to resell Ad Manager. --- ## **Related Articles** - [Overview of Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)  - [How to Resell Ad Manager with Your SaaS Plan](https://docs.ghlcustomercare.com/docs/marketing/reselling-ad-manager/how-to-resell-ad-manager-with-your-saas-plan) - Ad Manager - Affiliate Tracking  - Best Practices For Using Stripe With Your Agency Dashboard --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com