# Understanding LinkedIn statistics in Ad Manager > GHL Customer Care Ad Manager provides an integrated dashboard for tracking your LinkedIn ad performance alongside Meta and Google campaigns. With LinkedIn… - Source: https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/understanding-linkedin-statistics-in-ad-manager - Section: Marketing / LinkedIn Ads - Reading time: 3 min - Images: 3, each explained below --- GHL Customer Care Ad Manager provides an integrated dashboard for tracking your **LinkedIn ad performance** alongside Meta and Google campaigns. With LinkedIn Statistics, you can monitor results at every level, from overall campaign groups to individual ads. This guide explains **where to find LinkedIn statistics**, the **metrics available** and how to **interpret results** for Lead Generation and Website Traffic campaigns. --- ## **TABLE OF CONTENTS** - [Where to find LinkedIn Statistics](#where-to-find-linkedin-statistics) - [Statistics Hierarchy](#statistics-hierarchy) - [Metrics Overview](#metrics-overview) - [Performance Analytics (Trends Over Time)](#performance-analytics-trends-over-time) - [Detailed Metrics Tables](#detailed-metrics-tables) - [Metrics by Objective](#metrics-by-objective) - [Lead Generation Campaigns](#lead-generation-campaigns) - [Website Traffic Campaigns](#website-traffic-campaigns) - [How to Interpret the Data](#how-to-interpret-the-data) - [Best Practices](#best-practices) --- ## **Where to find LinkedIn Statistics** 1. Navigate to **Marketing > Ad Manager > Statistics tab** on top left. 2. From the platform dropdown, select **LinkedIn**. 3. Choose a **date range** for the performance window you want to analyze. ![Where to find LinkedIn Statistics (image 1 of 3)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054820034/original/3p2xULZEygChrsWES2ONPjLD6XoHiD0I_w.png) **Where to find LinkedIn Statistics (image 1 of 3)** This screenshot appears in the "Where to find LinkedIn Statistics" section of "Understanding LinkedIn statistics in Ad Manager". The text alongside this image reads: Navigate to Marketing > Ad Manager > Statistics tab on top left. From the platform dropdown, select LinkedIn. Choose a date range for the performance window you want to analyze. The navigation path used here is Marketing > Ad Manager > Statistics. Immediately after, the guide continues: LinkedIn data in GHL Customer Care mirrors LinkedIn’s own campaign structure. The hierarchy is. - Path: Marketing > Ad Manager > Statistics - Where to go: Navigate to Marketing > Ad Manager > Statistics tab on top left. From the platform dropdown, select LinkedIn. Choose a date range for the performance window you want to analyze. - Controls: Marketing > Ad Manager > Statistics tab, LinkedIn, date range - Next: LinkedIn data in GHL Customer Care mirrors LinkedIn’s own campaign structure. The hierarchy is: Full procedure: 1. Navigate to Marketing > Ad Manager > Statistics tab on top left. 2. From the platform dropdown, select LinkedIn. 3. Choose a date range for the performance window you want to analyze. --- ## **Statistics Hierarchy** LinkedIn data in GHL Customer Care mirrors LinkedIn’s own campaign structure. The hierarchy is: - **Campaign Group** : Equivalent to Meta Campaigns / Google Campaigns. - **Campaign** : Equivalent to Meta Ad Sets / Google Ad Groups. - **Ad** : Equivalent to Meta Ads / Google Ads. This allows you to drill down: **Campaign Group > Campaign > Ad** ![Statistics Hierarchy (image 2 of 3)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054820181/original/Gvx5KZKVvtSBgkDrAeK0TtUyOSt6eRhiig.png) **Statistics Hierarchy (image 2 of 3)** This screenshot appears in the "Statistics Hierarchy" section of "Understanding LinkedIn statistics in Ad Manager". The text alongside this image reads: This allows you to drill down: Campaign Group > Campaign > Ad. The navigation path used here is Campaign Group > Campaign > Ad. Immediately after, the guide continues: This section talks about the metrics across all the campaign groups. - Path: Campaign Group > Campaign > Ad - What this covers: This allows you to drill down: Campaign Group > Campaign > Ad - Controls: Campaign Group, Campaign, Ad, Campaign Group > Campaign > Ad - Next: This section talks about the metrics across all the campaign groups: Full procedure: 1. Campaign Group: Equivalent to Meta Campaigns / Google Campaigns. 2. Campaign: Equivalent to Meta Ad Sets / Google Ad Groups. 3. Ad: Equivalent to Meta Ads / Google Ads. --- ## **Metrics Overview** This section talks about the metrics across all the campaign groups: - **Impressions** : Total times your ads were displayed. - **Clicks** : Number of ad clicks. - **Conversions** : Actions taken (form submissions or website goals). - **Spend** : Total spend in local currency. - **Average CPC** : Cost per click. - **CPM (Cost per 1000 impressions)** : Average cost for 1000 impressions. - **Cost per Conversion** (if applicable). --- ### **Performance Analytics (Trends Over Time)** Graphs help visualize changes over time: - **Impressions graph** : Audience reach. - **Clicks graph** : Engagement trend. - **Conversions graph** : Conversion activity (Lead submissions or Website goals). --- ### **Detailed Metrics Tables** Each level (Group, Campaign, Ad) includes a detailed table with columns: - **Status** : Active, Paused, In Review. - **Spend** : Total amount spent. - **Impressions** : Number of ad views. - **Clicks** : Number of ad clicks. - **CTR (Click-through Rate)** : Clicks ÷ Impressions (%). - **CPC (Cost per Click)** : Spend ÷ Clicks. - **CPM (Cost per 1000 impressions)** : Spend ÷ Impressions × 1000. - **Leads** (Lead Gen campaigns only). - **CPL (Cost per Lead)** : Spend ÷ Leads. - **Conversions** (Website Traffic campaigns only). - **Cost per Conversion** : Spend ÷ Conversions. ![Detailed Metrics Tables (image 3 of 3)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155054820839/original/_2sT34q36435d1eF6nhpLsRtNfkE0ofP1A.png) **Detailed Metrics Tables (image 3 of 3)** This screenshot appears in the "Detailed Metrics Tables" section of "Understanding LinkedIn statistics in Ad Manager". The text alongside this image reads: Status: Active, Paused, In Review. Spend: Total amount spent. Impressions: Number of ad views. Clicks: Number of ad clicks. CTR (Click-through Rate): Clicks ÷ Impressions (%). CPC (Cost per Click): Spend ÷ Clicks. CPM (Cost per 1000 impressions): Spend ÷ Impressions × 1000. Leads (Lead Gen…. Immediately after, the guide continues: Metrics are tailored to form-based submissions. - What to click: Status: Active, Paused, In Review. Spend: Total amount spent. Impressions: Number of ad views. Clicks: Number of ad clicks. CTR (Click-through Rate): Clicks ÷ Impressions (%). CPC (Cost per Click): Spend ÷ Clicks. CPM (Cost per 1000 impressions): Spend ÷ Impressions × 1000. Leads (Lead Gen campaigns only). CPL (Cost per Lead): Spend ÷ Leads. Conversions (Website Traffic campaigns only). Cost per Conversion: Spend ÷ Conversions. - Controls: Status, Spend, Impressions, Clicks, CTR (Click-through Rate), CPC (Cost per Click), CPM (Cost per 1000 impressions), Leads, CPL (Cost per Lead), Conversions, Cost per Conversion - Next: Metrics are tailored to form-based submissions: Full procedure: 1. Status: Active, Paused, In Review. 2. Spend: Total amount spent. 3. Impressions: Number of ad views. 4. Clicks: Number of ad clicks. 5. CTR (Click-through Rate): Clicks ÷ Impressions (%). 6. CPC (Cost per Click): Spend ÷ Clicks. 7. CPM (Cost per 1000 impressions): Spend ÷ Impressions × 1000. 8. Leads (Lead Gen campaigns only). 9. CPL (Cost per Lead): Spend ÷ Leads. 10. Conversions (Website Traffic campaigns only). 11. Cost per Conversion: Spend ÷ Conversions. --- ## **Metrics by Objective** ### **Lead Generation Campaigns** Metrics are tailored to form-based submissions: - **Leads** : Count of completed forms. - **CPL (Cost per Lead)** : Efficiency of lead capture. - **Conversion Rate** : Leads ÷ Clicks (%). - Other metrics: Status, Spend, Impressions, Clicks, CTR, CPC, CPM. --- ### **Website Traffic Campaigns** Metrics are focused on website actions: - **Conversions** : Post-click actions (e.g., sign-ups, downloads). - **Cost per Conversion** : Spend ÷ Conversions. - Other metrics: Status, Spend, Impressions, Clicks, CTR, CPC, CPM. --- ## **How to Interpret the Data** - **Impressions vs. Clicks** : Gauge whether your ad is engaging enough. - **CTR** : Higher % means ads are resonating with your target audience. - **CPC & CPM** : Reflect ad cost efficiency; use to compare across campaigns. - **Leads & CPL (Lead Gen)** : Measure lead capture efficiency. - **Conversions & Cost per Conversion (Traffic)** : Track ROI for website campaigns. - **Conversion Rate (Leads ÷ Clicks)** : Evaluate form quality & user intent. --- ## **Best Practices** - Always check **Status** : Ads in “In Review” will not deliver until LinkedIn approves. - Use **drilldowns** to compare campaigns within the same group or ads within a campaign. - Customize your view : Use the **Columns** button to add/remove metrics based on what matters most. - Export reports : Click **Export** to generate spreadsheets for deeper client reporting. - Monitor **spend pacing** : Ensure budgets are aligned with campaign goals. - Compare objectives : CPL for Lead Gen vs. Cost per Conversion for Traffic campaigns. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com