# Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager > Create and manage LinkedIn B2B ad campaigns in GHL Customer Care Ad Manager. Connect your LinkedIn account and track ad performance easily. - Source: https://docs.ghlcustomercare.com/docs/marketing/linkedin-ads/creating-and-managing-linkedin-ads-in-ghl-customer-care-ad-manager - Section: Marketing / LinkedIn Ads - Reading time: 6 min - Images: 11, each explained below --- The GHL Customer Care Ad Manager allows you to **create, launch, and manage LinkedIn ad campaigns** without leaving your workspace. By connecting your LinkedIn Ad Account, you can design lead-generation or website-traffic ads, monitor campaign performance, and manage budgets all alongside your Google and Meta ads from one unified dashboard. --- **TABLE OF CONTENTS** - [Overview of LinkedIn Ads in Ad Manager](#overview-of-linkedin-ads-in-ad-manager) - [Key Benefits of LinkedIn Ads in GHL Customer Care](#key-benefits-of-linkedin-ads-in-ghl-customer-care) - [Connecting Your LinkedIn Ad Account](#connecting-your-linkedin-ad-account) - [Campaign Structure in LinkedIn](#campaign-structure-in-linkedin) - [Supported Campaign Objectives](#supported-campaign-objectives) - [Ad Creation & Media Types](#ad-creation-and-media-types) - [Audience Targeting](#audience-targeting) - [Budget & Schedule](#budget-and-schedule) - [Managing Campaigns and Performance Dashboard](#managing-campaigns-and-performance-dashboard) - [How to Create a LinkedIn Ad Campaign](#how-to-create-a-linkedin-ad-campaign) - [Frequently Asked Questions](#frequently-asked-questions) --- # **Overview of LinkedIn Ads in Ad Manager** LinkedIn Ads in GHL Customer Care Ad Manager bring professional B2B advertising directly into your marketing environment. This integration connects with LinkedIn Campaign Manager so you can build campaigns, sync leads in real time, and analyze performance without switching between tools. GHL Customer Care consolidates your ad workflows, budgets, and reports into a single, easy-to-manage interface. LinkedIn Ads inside Ad Manager streamline your paid media management by letting you target professional audiences, monitor engagement metrics, and capture leads all from within the same dashboard where you already manage your other ad platforms. --- ## **Key Benefits of LinkedIn Ads in GHL Customer Care** Running LinkedIn Ads within GHL Customer Care saves time, improves reporting accuracy, and ensures your campaigns reach the right business audiences with minimal effort. - **Unified Dashboard:** Manage Google, Meta, and LinkedIn ads in one place. - **Native Lead Gen Sync:** LinkedIn Lead Gen Form submissions automatically flow into GHL Customer Care CRM. - **Advanced Targeting Filters:** Reach audiences by job title, seniority, company size, industry, skills, and more. - **Real-Time Previews:** Instantly review desktop and mobile layouts before publishing. - **Granular Reporting:** Track CPC, CPM, CPL, conversions, and spend per campaign, group, or ad. --- ## **Connecting Your LinkedIn Ad Account** Connecting your LinkedIn Ad Account to GHL Customer Care Ad Manager allows you to publish, manage, and track ads directly through LinkedIn’s Campaign Manager API. This connection ensures all leads, campaigns, and metrics sync automatically with your CRM. ### **Pre-requisites** Before connecting, confirm that: - **LinkedIn Ad Account**  is active in [LinkedIn Campaign Manager](https://www.linkedin.com/help/linkedin/answer/a426102/create-an-ad-account-in-campaign-manager-as-a-new-advertiser). - **LinkedIn Company Page**  is linked to your ad account. [Learn how.](https://linkedin.com/help/lms/answer/a427419) - **Access Permissions** You must have: - Campaign Manager access to the Ad Account. - Admin access to the LinkedIn Company Page. ### **Steps to Connect Your LinkedIn Ad Account** **Open Ad Manager Settings** To begin, navigate to **Marketing › Ad Manager**, then click the **Settings gear icon** in the top right corner of the dashboard. This opens the Ad Manager Settings page where you can configure or connect ad accounts across supported platforms like Meta, Google, and LinkedIn. ![Steps to Connect Your LinkedIn Ad Account (image 1 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056534519/original/7Qb0nohk-xv3qVF6FLpnJMCob9fk3UJJXA.png) **Steps to Connect Your LinkedIn Ad Account (image 1 of 11)** This screenshot appears in the "Steps to Connect Your LinkedIn Ad Account" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: This opens the Ad Manager Settings page where you can configure or connect ad accounts across supported platforms like Meta, Google, and LinkedIn. Immediately after, the guide continues: On the left side of the Ad Manager Settings page, click LinkedIn under the Platform Settings section. - What this covers: This opens the Ad Manager Settings page where you can configure or connect ad accounts across supported platforms like Meta, Google, and LinkedIn. - Controls: Open Ad Manager Settings, Marketing › Ad Manager, Settings gear icon, Select LinkedIn Platform, LinkedIn, Platform Settings, + Connect Account, Connect Your LinkedIn Account, Connect LinkedIn, Confirm Successful Connection, Ad Manager Settings, Active - Next: On the left side of the Ad Manager Settings page, click LinkedIn under the Platform Settings section. **Select LinkedIn Platform** On the left side of the Ad Manager Settings page, click **LinkedIn** under the **Platform Settings** section. Then click **\+ Connect Account** on the right-hand panel to start linking your LinkedIn Ad Account. ![Steps to Connect Your LinkedIn Ad Account (image 2 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056534546/original/6vFDw6q8SmP4L9hHj0tsemfbpT9tJsYn_g.png) **Steps to Connect Your LinkedIn Ad Account (image 2 of 11)** This screenshot appears in the "Steps to Connect Your LinkedIn Ad Account" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Then click + Connect Account on the right-hand panel to start linking your LinkedIn Ad Account. Immediately after, the guide continues: A pop-up window will appear prompting you to connect your LinkedIn account. - What to click: Then click + Connect Account on the right-hand panel to start linking your LinkedIn Ad Account. - Controls: Open Ad Manager Settings, Marketing › Ad Manager, Settings gear icon, Select LinkedIn Platform, LinkedIn, Platform Settings, + Connect Account, Connect Your LinkedIn Account, Connect LinkedIn, Confirm Successful Connection, Ad Manager Settings, Active - Next: A pop-up window will appear prompting you to connect your LinkedIn account. **Connect Your LinkedIn Account** A pop-up window will appear prompting you to connect your LinkedIn account. Click **Connect LinkedIn** to open a secure login window where you can sign in and authorize GHL Customer Care to access your LinkedIn Ad Account. ![Steps to Connect Your LinkedIn Ad Account (image 3 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056534584/original/Ml-htpyl6hYqTdmdDg2_VQYWgtPA4Wb_zw.png) **Steps to Connect Your LinkedIn Ad Account (image 3 of 11)** This screenshot appears in the "Steps to Connect Your LinkedIn Ad Account" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Click Connect LinkedIn to open a secure login window where you can sign in and authorize GHL Customer Care to access your LinkedIn Ad Account. Immediately after, the guide continues: After signing in and granting permissions, your LinkedIn Ad Account will appear in the LinkedIn section under Ad Manager Settings. - What to click: Click Connect LinkedIn to open a secure login window where you can sign in and authorize GHL Customer Care to access your LinkedIn Ad Account. - Controls: Open Ad Manager Settings, Marketing › Ad Manager, Settings gear icon, Select LinkedIn Platform, LinkedIn, Platform Settings, + Connect Account, Connect Your LinkedIn Account, Connect LinkedIn, Confirm Successful Connection, Ad Manager Settings, Active - Next: After signing in and granting permissions, your LinkedIn Ad Account will appear in the LinkedIn section under Ad Manager Settings. **Confirm Successful Connection** After signing in and granting permissions, your LinkedIn Ad Account will appear in the **LinkedIn** section under **Ad Manager Settings**. You’ll see the account name listed with a green **Active** status and the associated currency (e.g., USD), confirming that your LinkedIn account is now successfully connected to GHL Customer Care Ad Manager. ![Steps to Connect Your LinkedIn Ad Account (image 4 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056535335/original/UfOLvPAGOiiHoonVcP8cd4iGjnAQBHCxqw.png) **Steps to Connect Your LinkedIn Ad Account (image 4 of 11)** This screenshot appears in the "Steps to Connect Your LinkedIn Ad Account" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: You’ll see the account name listed with a green Active status and the associated currency (e.g., USD), confirming that your LinkedIn account is now successfully connected to GHL Customer Care Ad Manager. Immediately after, the guide continues: Notes & Best Practices If your ad account doesn’t appear, check your admin permissions. Each LinkedIn Ad Account must be linked to a Company Page. To disconnect or reconnect, click the bin icon beside the connected account in settings. - What this covers: You’ll see the account name listed with a green Active status and the associated currency (e.g., USD), confirming that your LinkedIn account is now successfully connected to GHL Customer Care Ad Manager. - Controls: Open Ad Manager Settings, Marketing › Ad Manager, Settings gear icon, Select LinkedIn Platform, LinkedIn, Platform Settings, + Connect Account, Connect Your LinkedIn Account, Connect LinkedIn, Confirm Successful Connection, Ad Manager Settings, Active - Next: Notes & Best Practices If your ad account doesn’t appear, check your admin permissions. Each LinkedIn Ad Account must be linked to a Company Page. To disconnect or reconnect, click the bin icon beside the connected account in settings. **Notes & Best Practices If your ad account doesn’t appear, check your admin permissions. Each LinkedIn Ad Account must be linked to a Company Page. To disconnect or reconnect, click the bin icon beside the connected account in settings. ![Steps to Connect Your LinkedIn Ad Account (image 5 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056532769/original/VsN04pwy-OrhiurvjkHI7jtjpFZLKwmAnQ.png) **Steps to Connect Your LinkedIn Ad Account (image 5 of 11)** This screenshot appears in the "Steps to Connect Your LinkedIn Ad Account" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: You’ll see the account name listed with a green Active status and the associated currency (e.g., USD), confirming that your LinkedIn account is now successfully connected to GHL Customer Care Ad Manager. Immediately after, the guide continues: LinkedIn uses a three-tier campaign hierarchy that GHL Customer Care mirrors inside Ad Manager. Understanding this structure helps organize campaigns efficiently for tracking and budgeting. - What this covers: You’ll see the account name listed with a green Active status and the associated currency (e.g., USD), confirming that your LinkedIn account is now successfully connected to GHL Customer Care Ad Manager. - Next: LinkedIn uses a three-tier campaign hierarchy that GHL Customer Care mirrors inside Ad Manager. Understanding this structure helps organize campaigns efficiently for tracking and budgeting. ** --- ## **Campaign Structure in LinkedIn** LinkedIn uses a three-tier campaign hierarchy that GHL Customer Care mirrors inside Ad Manager. Understanding this structure helps organize campaigns efficiently for tracking and budgeting. - **Campaign Group** – Top-level budget container. - **Campaign** – Objective, targeting, and spend layer. - **Ad** – Creative assets and copy. Multiple campaigns can exist within one group, and each campaign can include multiple ads for A/B testing. ![Campaign Structure in LinkedIn (image 6 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056558985/original/9xMN1BO67fZuNLsjGq8TMLSG_BJvTcxz9w.png) **Campaign Structure in LinkedIn (image 6 of 11)** This screenshot appears in the "Campaign Structure in LinkedIn" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Multiple campaigns can exist within one group, and each campaign can include multiple ads for A/B testing. Immediately after, the guide continues: Choosing the correct campaign objective ensures that LinkedIn optimizes delivery based on your marketing goal. - What this covers: Multiple campaigns can exist within one group, and each campaign can include multiple ads for A/B testing. - Controls: Campaign Group, Campaign, Ad - Next: Choosing the correct campaign objective ensures that LinkedIn optimizes delivery based on your marketing goal. --- ## **Supported Campaign Objectives** Choosing the correct campaign objective ensures that LinkedIn optimizes delivery based on your marketing goal. | **Objective** | **Purpose** | | --- | --- | | Lead Generation | Capture qualified B2B leads through LinkedIn Lead Gen Forms that automatically sync with GHL Customer Care. | | Website Traffic | Drive verified clicks to your website and validate landing pages before publishing. | ![Supported Campaign Objectives (image 7 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056535986/original/vMqC49i2xMR9aji9A5gizM6p7gj0WwsZdQ.png) **Supported Campaign Objectives (image 7 of 11)** This screenshot appears in the "Supported Campaign Objectives" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Objective Purpose Lead Generation Capture qualified B2B leads through LinkedIn Lead Gen Forms that automatically sync with GHL Customer Care. Website Traffic Drive verified clicks to your website and validate landing pages before publishing. Immediately after, the guide continues: GHL Customer Care enables you to build visually engaging ad creatives directly in Ad Manager while previewing how they’ll appear to LinkedIn users. - What this covers: Objective Purpose Lead Generation Capture qualified B2B leads through LinkedIn Lead Gen Forms that automatically sync with GHL Customer Care. Website Traffic Drive verified clicks to your website and validate landing pages before publishing. - Controls: Objective, Purpose - Next: GHL Customer Care enables you to build visually engaging ad creatives directly in Ad Manager while previewing how they’ll appear to LinkedIn users. --- ## **Ad Creation & Media Types** GHL Customer Care enables you to build visually engaging ad creatives directly in Ad Manager while previewing how they’ll appear to LinkedIn users. - Choose an ad format: **Single Image**, **Single Video**, or **Carousel**. - Add ad components: **Introduction**, **Description**, **Headline**, **CTA**, and **Destination URL**. - Carousel ads allow unique headlines and URLs for each card. - Use the **Live Preview Panel** to confirm your ad layout for desktop and mobile before publishing. ![Ad Creation & Media Types (image 8 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056536863/original/uM93JWTmMzJ5vsCpami4QEEV-HUGEVRadQ.png) **Ad Creation & Media Types (image 8 of 11)** This screenshot appears in the "Ad Creation & Media Types" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Use the Live Preview Panel to confirm your ad layout for desktop and mobile before publishing. Immediately after, the guide continues: LinkedIn targeting options allow precise audience selection, helping you connect with decision-makers and industry professionals relevant to your offer. - How to confirm: Use the Live Preview Panel to confirm your ad layout for desktop and mobile before publishing. - Controls: Single Image, Single Video, Carousel, Introduction, Description, Headline, CTA, Destination URL, Live Preview Panel - Next: LinkedIn targeting options allow precise audience selection, helping you connect with decision-makers and industry professionals relevant to your offer. --- ## **Audience Targeting** LinkedIn targeting options allow precise audience selection, helping you connect with decision-makers and industry professionals relevant to your offer. - Begin with a **mandatory geographic location**. - Refine targeting by **Job Title**, **Industry**, **Company Size**, **Education**, **Skills**, **Seniority**, **Interests**, or **Traits**. - Create up to **three attribute groups** using: - **OR logic** within each group. - **AND logic** between groups. - Include or exclude attributes for advanced targeting control. ![Audience Targeting (image 9 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056536598/original/Bc9z-gj0MmwiOxnw_dGESEhQ6OQz_LWvJQ.png) **Audience Targeting (image 9 of 11)** This screenshot appears in the "Audience Targeting" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: OR logic within each group. AND logic between groups. Include or exclude attributes for advanced targeting control. Immediately after, the guide continues: GHL Customer Care lets you set and adjust budgets and scheduling parameters directly from Ad Manager, ensuring your campaigns align with your financial and time-based goals. - What this covers: OR logic within each group. AND logic between groups. Include or exclude attributes for advanced targeting control. - Controls: mandatory geographic location, Job Title, Industry, Company Size, Education, Skills, Seniority, Interests, Traits, three attribute groups, OR logic, AND logic - Next: GHL Customer Care lets you set and adjust budgets and scheduling parameters directly from Ad Manager, ensuring your campaigns align with your financial and time-based goals. Full procedure: 1. OR logic within each group. 2. AND logic between groups. 3. Include or exclude attributes for advanced targeting control. --- ## **Budget & Schedule** GHL Customer Care lets you set and adjust budgets and scheduling parameters directly from Ad Manager, ensuring your campaigns align with your financial and time-based goals. - Set a **Daily** or **Lifetime** budget at the Campaign Group level. - Choose optimization mode: **Maximum Delivery (default)** or **Cost Cap**. - Launch campaigns immediately or select specific start and end dates for scheduled promotions. ![Budget & Schedule (image 10 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056536467/original/jfDVQwPr5S_k83YRI2ouvw9QOT4CTyB5VA.png) **Budget & Schedule (image 10 of 11)** This screenshot appears in the "Budget & Schedule" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Launch campaigns immediately or select specific start and end dates for scheduled promotions. Immediately after, the guide continues: The Performance Dashboard helps you monitor and manage all active LinkedIn campaigns from a single screen. You can view key metrics, pause or edit campaigns, and export detailed reports. - What to choose: Launch campaigns immediately or select specific start and end dates for scheduled promotions. - Controls: Daily, Lifetime, Maximum Delivery (default), Cost Cap - Next: The Performance Dashboard helps you monitor and manage all active LinkedIn campaigns from a single screen. You can view key metrics, pause or edit campaigns, and export detailed reports. --- ## **Managing Campaigns and Performance Dashboard** The Performance Dashboard helps you **monitor and manage** all active LinkedIn campaigns from a single screen. You can view key metrics, pause or edit campaigns, and export detailed reports. - Go to **Ad Manager › Statistics › LinkedIn** tab. - Track metrics such as **Impressions**, **Clicks**, **CTR**, **CPC**, **CPM**, **CPL**, **Leads**, **Spend**, and **Conversions**. - Drill down from Campaign Group to Campaign or Ad level for deeper insights. - Pause, resume, or edit campaigns directly from the dashboard. ![Managing Campaigns and Performance Dashboard (image 11 of 11)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155056537215/original/Esig7GWbBbZiD3iC3ZeWg6C_OPVnM4dHmw.png) **Managing Campaigns and Performance Dashboard (image 11 of 11)** This screenshot appears in the "Managing Campaigns and Performance Dashboard" section of "Creating and Managing LinkedIn Ads in GHL Customer Care Ad Manager". The text alongside this image reads: Pause, resume, or edit campaigns directly from the dashboard. Immediately after, the guide continues: After connecting your LinkedIn account, you can build your first campaign directly from Ad Manager. Follow these steps to create and publish your ad. - What this covers: Pause, resume, or edit campaigns directly from the dashboard. - Controls: monitor and manage, Ad Manager › Statistics › LinkedIn, Impressions, Clicks, CTR, CPC, CPM, CPL, Leads, Spend, Conversions - Next: After connecting your LinkedIn account, you can build your first campaign directly from Ad Manager. Follow these steps to create and publish your ad. --- ## **How to Create a LinkedIn Ad Campaign** After connecting your LinkedIn account, you can build your first campaign directly from Ad Manager. Follow these steps to create and publish your ad. 1. Go to **Marketing › Ad Manager › Settings › LinkedIn** and click **\+ Create Campaign**. 2. Select your campaign **Objective** (Lead Generation or Website Traffic). 3. Add creatives: **image**, **video**, or **carousel**, including headline, description, CTA, and destination URL. 4. Define your **Audience Targeting** parameters. 5. Choose **Daily or Lifetime Budget**, optimization mode, and schedule. 6. Review the campaign summary and check the live preview. 7. Click **Publish** — GHL Customer Care pushes your campaign to LinkedIn Campaign Manager and begins tracking results immediately. --- ## **Frequently Asked Questions** **Q: Do I need Admin access on the LinkedIn Page to connect the ad account?** Yes. You must have “Campaign Manager” or higher access, and the Page must already be linked to the Ad Account. **Q: Can I connect multiple LinkedIn Ad Accounts to one GHL Customer Care sub-account?** Yes. You can connect multiple accounts and toggle between them under Ad Manager › Settings › LinkedIn. **Q: Where do LinkedIn leads appear inside GHL Customer Care?** Leads from LinkedIn Lead Gen Forms automatically appear under **Contacts** with the source “LinkedIn Ads.” **Q: My LinkedIn account isn’t appearing—what should I check?** Verify that you have admin-level permissions on the ad account and that it’s linked to a valid Company Page. **Q: Can I disconnect and reconnect my LinkedIn account?** Yes. Click the bin icon under **Settings › LinkedIn** to remove or reconnect an account. **Q: Are carousel ads supported for all objectives?** Yes—carousel format is available for both **Lead Generation** and **Website Traffic** campaigns. **Q: What happens if my LinkedIn ad is disapproved?** The ad’s status displays as “Rejected” in GHL Customer Care, along with LinkedIn’s feedback for resubmission. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com