# How to view Google Ad Campaign Statistics in Ad Manager > This guide explains how to view detailed statistics for your Google Ad Campaigns using the Ad Manager statistics tab in GHL Customer Care. You can review… - Source: https://docs.ghlcustomercare.com/docs/marketing/google-ads/how-to-view-google-ad-campaign-statistics-in-ad-manager - Section: Marketing / Google Ads - Reading time: 2 min - Images: 5, each explained below --- This guide explains how to view detailed statistics for your **Google Ad Campaigns** using the **Ad Manager** statistics tab in GHL Customer Care. You can review performance at a **campaign**, **ad group**, **ad**, and **keyword** level, enabling better optimisation and ROI analysis. --- ## **TABLE OF CONTENTS** - [Step 1 | Access the Statistics tab](#step-1-access-the-statistics-tab) - [Step 2 | Understand the conversion summary panel](#step-2-understand-the-conversion-summary-panel) - [Step 3 | Performance Analytics](#step-3-performance-analytics) - [Step 4 | Dive Into Campaign-level metrics](#step-4-dive-into-campaign-level-metrics) - [Step 5 | View detailed Statistics for an Individual Campaign](#step-5-view-detailed-statistics-for-an-individual-campaign) - [Notes:](#notes) --- ## **Step 1 | Access the Statistics tab** 1. Navigate to **Ad Manager**. 2. Click on the **Statistics** tab at the top of the screen. 3. Select **Google** from the platform dropdown. 4. Choose a **date range** to filter the results. ![Step 1 | Access the Statistics tab (image 1 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885561/original/chhg4lEir3M33pNKN448lYtJp-NdukfWGA.png) **Step 1 | Access the Statistics tab (image 1 of 5)** This screenshot appears in the "Step 1 | Access the Statistics tab" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: Navigate to Ad Manager. Click on the Statistics tab at the top of the screen. Select Google from the platform dropdown. Choose a date range to filter the results. Immediately after, the guide continues: The top section of the Statistics view includes a high-level Conversion Summary with the following metrics. - Where to go: Navigate to Ad Manager. Click on the Statistics tab at the top of the screen. Select Google from the platform dropdown. Choose a date range to filter the results. - Controls: Ad Manager, Statistics, Google, date range - Next: The top section of the Statistics view includes a high-level Conversion Summary with the following metrics: Full procedure: 1. Navigate to Ad Manager. 2. Click on the Statistics tab at the top of the screen. 3. Select Google from the platform dropdown. 4. Choose a date range to filter the results. --- ## **Step 2 | Understand the conversion summary panel** The top section of the Statistics view includes a high-level **Conversion Summary** with the following metrics: - **Impressions**: Total times your ads were displayed. - **Clicks**: Number of user clicks. - **Conversions**: Completed actions attributed to the campaign. - **Average CPC**: Average cost-per-click. - **Cost per Conversion**: Calculated cost to acquire one conversion. - **CPM**: Cost per thousand impressions. - **Client Spends**: Total ad spend by the account. ![Step 2 | Understand the conversion summary panel (image 2 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885580/original/KqT5WJr-dZA296UdsRyLUEJMzx3QB-INhA.png) **Step 2 | Understand the conversion summary panel (image 2 of 5)** This screenshot appears in the "Step 2 | Understand the conversion summary panel" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: Impressions: Total times your ads were displayed. Clicks: Number of user clicks. Conversions: Completed actions attributed to the campaign. Average CPC: Average cost-per-click. Cost per Conversion: Calculated cost to acquire one conversion. CPM: Cost per thousand impressions. Client Spends: Total…. Immediately after, the guide continues: Just below the summary, you will find Performance Analytics in a visual graph format. - What to click: Impressions: Total times your ads were displayed. Clicks: Number of user clicks. Conversions: Completed actions attributed to the campaign. Average CPC: Average cost-per-click. Cost per Conversion: Calculated cost to acquire one conversion. CPM: Cost per thousand impressions. Client Spends: Total ad spend by the account. - Controls: Conversion Summary, Impressions, Clicks, Conversions, Average CPC, Cost per Conversion, CPM, Client Spends - Next: Just below the summary, you will find Performance Analytics in a visual graph format: Full procedure: 1. Impressions: Total times your ads were displayed. 2. Clicks: Number of user clicks. 3. Conversions: Completed actions attributed to the campaign. 4. Average CPC: Average cost-per-click. 5. Cost per Conversion: Calculated cost to acquire one conversion. 6. CPM: Cost per thousand impressions. 7. Client Spends: Total ad spend by the account. --- ## **Step 3 | Performance Analytics** Just below the summary, you will find **Performance Analytics** in a visual graph format: - **Impressions graph** shows how visibility trends over time. - **Clicks graph** reveals engagement volume. - **Conversions graph** helps track conversion trends. You can use these visuals to understand campaign behaviour and spot anomalies or opportunities. ![Step 3 | Performance Analytics (image 3 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885590/original/5aR797yPGZpD0zW-QM-XRDy56PpZobpurw.png) **Step 3 | Performance Analytics (image 3 of 5)** This screenshot appears in the "Step 3 | Performance Analytics" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: You can use these visuals to understand campaign behaviour and spot anomalies or opportunities. Immediately after, the guide continues: Scroll to the Campaign Details table to analyse all your campaigns. - What this covers: You can use these visuals to understand campaign behaviour and spot anomalies or opportunities. - Controls: Performance Analytics, Impressions graph, Clicks graph, Conversions graph - Next: Scroll to the Campaign Details table to analyse all your campaigns: Full procedure: 1. Impressions graph shows how visibility trends over time. 2. Clicks graph reveals engagement volume. 3. Conversions graph helps track conversion trends. --- ## **Step 4 | Dive Into Campaign-level metrics** Scroll to the **Campaign Details** table to analyse all your campaigns: - **Clicks, CTR, CPC, Impressions** - **Sales, Revenue, ROI%, Leads** - **Cost per Lead (CPL), Cost per Sale (CPS)** Use the **search bar** to look up a specific campaign and **export** or **customise columns** as needed. ![Step 4 | Dive Into Campaign-level metrics (image 4 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885618/original/uSS30ImedXyy_CXxD4GkWsO-byt7Wmw83w.png) **Step 4 | Dive Into Campaign-level metrics (image 4 of 5)** This screenshot appears in the "Step 4 | Dive Into Campaign-level metrics" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: Use the search bar to look up a specific campaign and export or customise columns as needed. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: From the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels. - What this covers: Use the search bar to look up a specific campaign and export or customise columns as needed. - Fields: Clicks, CTR, CPC, Impressions, Sales, Revenue, ROI%, Leads, Cost per Lead (CPL), Cost per Sale (CPS) - Controls: Campaign Details, Clicks, CTR, CPC, Impressions, Sales, Revenue, ROI%, Leads, Cost per Lead (CPL), Cost per Sale (CPS), search bar, export, customise columns - Next: From the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels: Full procedure: 1. Clicks, CTR, CPC, Impressions 2. Sales, Revenue, ROI%, Leads 3. Cost per Lead (CPL), Cost per Sale (CPS) --- ## **Step 5 | View detailed Statistics for an Individual Campaign** 1. From the campaign list, click on a **campaign name**. 2. This opens the campaign dashboard with deeper insights at three sub-levels: - **Ad Group Performance**: View metrics like clicks, impressions, conversions for each group. - **Ad Performance**: Understand how each creative performs within ad groups. - **Keyword Performance**: Discover which keywords are driving results or underperforming. ![Step 5 | View detailed Statistics for an Individual Campaign (image 5 of 5)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155046885644/original/QvzQCSHCNnVJmVRM6PplW6leXdICPBU6IA.png) **Step 5 | View detailed Statistics for an Individual Campaign (image 5 of 5)** This screenshot appears in the "Step 5 | View detailed Statistics for an Individual Campaign" section of "How to view Google Ad Campaign Statistics in Ad Manager". The text alongside this image reads: From the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels. Immediately after, the guide continues: Pause low-performing ad groups or keywords. Adjust budgets to high-performing segments. Optimize creatives that show strong engagement. - What to click: From the campaign list, click on a campaign name. This opens the campaign dashboard with deeper insights at three sub-levels: - Controls: campaign name, Ad Group Performance, Ad Performance, Keyword Performance - Next: Pause low-performing ad groups or keywords. Adjust budgets to high-performing segments. Optimize creatives that show strong engagement. Full procedure: 1. From the campaign list, click on a campaign name. 2. This opens the campaign dashboard with deeper insights at three sub-levels: This granularity helps you: - Pause low-performing ad groups or keywords. - Adjust budgets to high-performing segments. - Optimize creatives that show strong engagement. --- ## **Notes:** - Data refreshes periodically. Allow some time after publishing before metrics populate. - Zero conversions may indicate issues with tracking setup or landing page performance. - Use consistent date ranges for accurate comparisons. --- --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com