# Ad Manager - Configure Google Ads Additional Assets at Campaign Level

> Easily set Business Logos, Image Assets, Call Extensions & Sitelinks at the campaign level in Google Ads. Ensure consistency across all ad groups & formats.

- Source: https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-configure-google-ads-additional-assets-at-campaign-level
- Section: Marketing / Google Ads
- Reading time: 5 min
- Images: 7, each explained below

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Configure Business Logos, Image Assets, Call Extensions, and Sitelinks at the campaign level in GHL Customer Care Ad Manager. This guide explains prerequisites, setup steps, fallback behavior, supported placements, and measurement—so you can launch faster and keep assets consistent across ads.

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**TABLE OF CONTENTS**

-   [What is Campaign‑Level Google Ads Additional Assets?](#what-is-campaign-level-google-ads-additional-assets)[](#additional-asset-limits)
-   [Additional Asset Limits](#additional-asset-limits)[](#key-benefits-of-campaign-level-additional-assets)
-   [Key Benefits of Campaign‑Level Additional Assets](#key-benefits-of-campaign-level-additional-assets)[](#how-to-configure-google-ads-additional-assets-at-campaign-level)
-   [How to Configure Google Ads Additional Assets at Campaign Level](#how-to-configure-google-ads-additional-assets-at-campaign-level)[](#fallback-logic)
-   [Fallback Logic](#fallback-logic)[](#frequently-asked-questions)
-   [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles)
-   [Related Articles](#related-articles)

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# **What is Campaign‑Level Google Ads Additional Assets?**

Campaign‑level assets are add‑ons that enhance your Google Ads (e.g., sitelinks, call buttons, logos, images). Configured at the campaign level in GHL Customer Care, they apply across all ad groups and ads in that campaign, helping improve visibility, engagement, and CTR without repeating setup per ad group. These assets provide richer formats for Google Ads and improve performance across Search, Display, and YouTube placements.

In GHL Customer Care Ad Manager, you can add the following campaign‑level assets for Google Ads:

-   **Business Logo**
-   **Image** **Assets**
-   **Call Extensions**
-   **Sitelinks**

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## **Additional Asset Limits**

| Asset Type | Supported Formats | Aspect Ratios | Limits per Campaign | Notes |
| --- | --- | --- | --- | --- |
| **Business Logo** | JPG, PNG | 1:1 (square) | 1 logo | Used across Search, Display, YouTube |
| **Image Assets** | JPG, PNG | 1:1 (square), 1.91:1 (landscape) | Up to 20 images | Max file size: 5 MB per image. Recommended: 2–3 per ratio |
| **Call Extensions** | Phone numbers | N/A | Multiple | Must be Google-approved |
| **Sitelinks** | Text + URL | N/A | 2–20 (recommended 4) | Supports descriptions (optional) |

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## **Key Benefits of Campaign‑Level Additional Assets**

-   **Consistency:** ensures all ads in a campaign share the same branding and CTAs.
    
-   **Relevance:** tailors sitelinks/images to a campaign’s offer or funnel stage.
    
-   **Speed:** centralizes setup so you avoid repeating steps per ad group.
    
-   **Control:** overrides account defaults to test variations by campaign.
    
-   **Visibility:** can improve ad prominence and CTR across eligible placements.
    

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## **How to Configure Google Ads Additional Assets at Campaign Level**

### **Step 1:** Add Image Assets

**Notes:** Avoid **low**\-**quality** visuals, gifs, overlays, or misleading content.
Uploading unsupported ratios (e.g., **4:5**) will trigger a warning message prompting you to crop/resize.
If some images fail, your campaign will still publish with valid text ads and other assets.

-   In the Additional Assets section, click **Upload****Images**.
-   Choose **one** or **more** **images** from the **media****library** or **upload** **new** **files**.
-   You can add **up** **to** **20** images **per** **campaign**.
-   **Supported Guidelines:**  
    -   **Formats**: JPG, PNG
    -   **Aspect****Ratios**: 1:1 (square) and 1.91:1 (landscape)
    -   **File****Size**: Up to 5 MB per image
    -   **Recommended**: Add at least 2–3 images per aspect ratio for better coverage.

![Step 1: Add Image Assets (image 1 of 7)](https://jumpshare.com/share/ZVUSm3ITHwc1GqAWpxor+/Screen+Shot+2026-02-02+at+8.19.35+PM.png)

**Step 1: Add Image Assets (image 1 of 7)**

This screenshot appears in the "Step 1: Add Image Assets" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". The text alongside this image reads: In the Additional Assets section, click Upload Images. Choose one or more images from the media library or upload new files. You can add up to 20 images per campaign. Supported Guidelines. This part of the guide covers 4 fields, listed below. Immediately after, the guide continues: Note: Only 1:1 or square images are eligible.
- What to choose: In the Additional Assets section, click Upload Images. Choose one or more images from the media library or upload new files. You can add up to 20 images per campaign. Supported Guidelines:
- Fields: Supported Guidelines:, Formats: JPG, PNG, Aspect Ratios: 1:1 (square) and 1.91:1 (landscape), File Size: Up to 5 MB per image
- Controls: low, quality, 4:5, Upload, Images, one, more, images, media, library, upload, new
- Next: Note: Only 1:1 or square images are eligible.

Full procedure:

1. In the Additional Assets section, click Upload Images.
2. Choose one or more images from the media library or upload new files.
3. You can add up to 20 images per campaign.
4. Supported Guidelines:

### **Step 2:** Add Business Logo

**Note:** Only **1:1 or square** images are eligible.

1.  Click **\+ Upload Logo**.
2.  Choose an **existing** **image** or **upload** a **new** one from the **media** **library**.
3.  Once uploaded, **click** **the** **logo** to open **editing** **options** like **cropping**.
4.  This logo will appear across placements.

![Step 2: Add Business Logo (image 2 of 7)](https://jumpshare.com/share/oPHDB9B2PrfcjjcttDBu+/Screen+Shot+2026-02-02+at+8.22.50+PM.png)

**Step 2: Add Business Logo (image 2 of 7)**

This screenshot appears in the "Step 2: Add Business Logo" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". The text alongside this image reads: Click + Upload Logo. Choose an existing image or upload a new one from the media library. Once uploaded, click the logo to open editing options like cropping. This logo will appear across placements. Immediately after, the guide continues: Note: Call extensions are mobile - friendly and improve CTR by offering instant dial capabilities. Learn more on how to create a 'Call from ads' conversion action here.
- What to choose: Click + Upload Logo. Choose an existing image or upload a new one from the media library. Once uploaded, click the logo to open editing options like cropping. This logo will appear across placements.
- Controls: 1:1 or square, + Upload Logo, existing, image, upload, new, media, library, click, the, logo, editing
- Next: Note: Call extensions are mobile - friendly and improve CTR by offering instant dial capabilities. Learn more on how to create a 'Call from ads' conversion action here.

Full procedure:

1. Click + Upload Logo.
2. Choose an existing image or upload a new one from the media library.
3. Once uploaded, click the logo to open editing options like cropping.
4. This logo will appear across placements.

### **Step 3:** Configure Call Extensions

**Note:** Call extensions are **mobile**\-**friendly** and **improve** **CTR** by offering **instant** **dial** **capabilities**.  
**Learn** **more** on how to **create a 'Call from ads'** conversion action [**here**](https://support.google.com/google-ads/answer/6095882#).

1.  Click on the **Call Extensions** dropdown.
2.  Choose **one** or **more** **previously** **added** phone **numbers**.  
    
    
![Step 2 of 4: Choose one or more previously added phone numbers](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064006664/original/5SMkbqOFVqP_Bq3f8YSHtCJ0EypacMeB8A.png)

**Step 2 of 4: Choose one or more previously added phone numbers**

This screenshot accompanies step 2 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you choose one or more previously added phone numbers. The next step is to or click on + Create a New Call button from the selection dropdown to add a new number.
- What to choose: Choose one or more previously added phone numbers.
- Controls: one, more, previously, added, numbers, mobile, friendly, improve, CTR, instant, dial, capabilities
- Next: or click on + Create a New Call button from the selection dropdown to add a new number.

Full procedure:

1. Click on the Call Extensions dropdown.
2. Choose one or more previously added phone numbers.  <- this image
3. or click on + Create a New Call button from the selection dropdown to add a new number.
4. Select country and add a valid number and click Create.

    
3.  or click on **\+ Create a New Call** button from the selection dropdown to add a new number.  
    
    
![Step 3 of 4: or click on + Create a New Call button from the selection dropdown to…](https://jumpshare.com/share/y5RNFWZMOX1cP9Iqs2Uo+/Screenshot+2026-02-02+at+8.41.42%E2%80%AFPM.png)

**Step 3 of 4: or click on + Create a New Call button from the selection dropdown to…**

This screenshot accompanies step 3 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you or click on + Create a New Call button from the selection dropdown to add a new number. The next step is to select country and add a valid number and click Create.
- What to choose: or click on + Create a New Call button from the selection dropdown to add a new number.
- Controls: + Create a New Call, mobile, friendly, improve, CTR, instant, dial, capabilities, Learn, more, create a 'Call from ads', here
- Next: Select country and add a valid number and click Create.

Full procedure:

1. Click on the Call Extensions dropdown.
2. Choose one or more previously added phone numbers.
3. or click on + Create a New Call button from the selection dropdown to add a new number.  <- this image
4. Select country and add a valid number and click Create.

    
4.  Select **country** and add a **valid****number** and click **Create**.
    
    
![Step 4 of 4: Select country and add a valid number and click Create](https://jumpshare.com/share/wTrVjht24NID1ou8xLbV+/Screen+Shot+2026-02-02+at+8.43.48+PM.png)

**Step 4 of 4: Select country and add a valid number and click Create**

This screenshot accompanies step 4 of 4 in the "Step 3: Configure Call Extensions" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you select country and add a valid number and click Create.
- What to choose: Select country and add a valid number and click Create.
- Controls: country, valid, number, Create, mobile, friendly, improve, CTR, instant, dial, capabilities, Learn

Full procedure:

1. Click on the Call Extensions dropdown.
2. Choose one or more previously added phone numbers.
3. or click on + Create a New Call button from the selection dropdown to add a new number.
4. Select country and add a valid number and click Create.  <- this image

    

### **Step 4:** Configure Sitelinks

**Note:** **Minimum** **2**, **maximum** **20** and **recommended** **4** sitelink assets should be added for **optimal** **delivery**.

1.  Click the **Sitelinks** dropdown.
2.  Select **one** or **more** **existing** **sitelinks**.  
    
    
![Step 2 of 4: Select one or more existing sitelinks](https://jumpshare.com/share/H2x3lvrVQfBjwpAFNAsS+/Screenshot+2026-02-02+at+8.48.46%E2%80%AFPM.png)

**Step 2 of 4: Select one or more existing sitelinks**

This screenshot accompanies step 2 of 4 in the "Step 4: Configure Sitelinks" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you select one or more existing sitelinks. For context, this section explains: Note: Minimum 2, maximum 20 and recommended 4 sitelink assets should be added for optimal delivery. This part of the guide covers 3 fields, listed below. The next step is to to add a new sitelink, click + Create a new sitelink and fill in.
- What to choose: Select one or more existing sitelinks.
- Fields: Sitelink Text (max 25 characters), Optional Description Line 1 & 2, Final URL
- Controls: one, more, existing, sitelinks, Minimum, maximum, recommended, optimal, delivery, Sitelinks, + Create a new sitelink, Sitelink
- Next: To add a new sitelink, click + Create a new sitelink and fill in:

Example values (illustrative, not read from the screenshot):

- Final URL: https://northgatedental.com

Full procedure:

1. Click the Sitelinks dropdown.
2. Select one or more existing sitelinks.  <- this image
3. To add a new sitelink, click + Create a new sitelink and fill in:
4. Click Create.

    
3.  To add a new sitelink, click **\+ Create a new sitelink** and fill in:
    -   **Sitelink****Text** (max **25** characters)
    -   **Optional Description Line 1 & 2**
    -   **Final URL**
4.  Click **Create**.
    
    
![Step 4 of 4: Click Create](https://jumpshare.com/share/54aCETQUB5QtaudEdww1+/GIF+Recording+2026-02-02+at+8.53.17+PM.gif)

**Step 4 of 4: Click Create**

This animation accompanies step 4 of 4 in the "Step 4: Configure Sitelinks" section of "Ad Manager - Configure Google Ads Additional Assets at Campaign Level". At this point in the walkthrough you click Create. For context, this section explains: Note: Minimum 2, maximum 20 and recommended 4 sitelink assets should be added for optimal delivery. This part of the guide covers 3 fields, listed below.
- What to click: Click Create.
- Fields: Sitelink Text (max 25 characters), Optional Description Line 1 & 2, Final URL
- Controls: Create, Minimum, maximum, recommended, optimal, delivery, Sitelinks, one, more, existing, sitelinks, + Create a new sitelink

Example values (illustrative, not read from the screenshot):

- Final URL: https://northgatedental.com

Full procedure:

1. Click the Sitelinks dropdown.
2. Select one or more existing sitelinks.
3. To add a new sitelink, click + Create a new sitelink and fill in:
4. Click Create.  <- this image

    

**Add Image Assets**

Adding images makes your Search ads more eye-catching across Google surfaces. Upload brand-safe visuals once and let Google place them where they perform best.

**Specifications**

**Quantity**: up to 20 images per campaign  

**Formats**: JPG, PNG

**Aspect ratios:** Square (1:1) and Landscape (1.91:1) only  

**Max size:** 5 MB per image

**Steps**

1.  In the campaign builder, open Image Assets.
2.  Click Upload and select your images.
3.  Confirm each file meets the ratio and size requirements.
4.  Click Save.

Behavior: Google automatically selects relevant images for placements across **Search**, **Display**, and **YouTube**. If some images fail checks, your text ads still publish.

### **Validation & Errors**

-   The builder shows clear messages for policy, aspect-ratio, or file-size issues.
-   Failed assets are skipped; valid assets remain eligible.

**Best Practices**

-   Add 2–3 images per ratio to maximize coverage.
-   Avoid heavy text overlays, watermarks, GIFs, or misleading content.
-   Use crisp, uncluttered imagery that complements headlines/descriptions.

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## **Fallback Logic**

If no assets are added at the campaign level:

-   The system will **default to account-level assets** (if available).
-   If neither is present, the ad may run without these enhancements.

**Note:** Learn more about account-level assets: [Google Ads Support](https://support.google.com/google-ads/answer/7175034) 

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## **Frequently Asked Questions**

**Q: What happens if I upload a non-square logo?  
**Only 1:1 (square) images are eligible. Non-square logos will be discarded. Use the built-in cropping tool to adjust.

**Q: Can I add multiple phone numbers as call extensions?  
**Yes. You can assign multiple approved numbers. Google will rotate them based on location, device, and availability.

**Q: Why is my call extension marked "Disapproved"?  
**Call extensions must meet Google Ads policies. Disapproval reasons include invalid/unverified numbers, country code mismatches, or formatting issues.

**Q: How many site links can I add?  
**You can add **2–20** site links, but **4** is recommended for optimal performance.

**Q: Can I edit an existing site link or phone number?  
**Yes. Use the pencil/edit icon next to the entry to update it.

**Q: What are the benefits of campaign-level assets?**

-   Saves time by applying assets across all ad groups and ads.
-   Maintains brand consistency.
-   Ensures rich ad formats (logos, images, site links, calls) are always included.

**Q: Will these settings override account-level assets?  
**Yes. Campaign-level selections take precedence. If absent, account-level assets are used.

**Q: What happens if I upload images in an unsupported ratio (e.g., 4:5)?  
**Unsupported ratios will trigger a **warning** **message**. The system will prompt you to crop or resize the image to either **1:1** or **1.91:1**. The rejected image will not be published.

**Q: Do failed image uploads stop my campaign from publishing?  
**No. Even if individual images fail, your campaign will still publish with valid text ads and other approved assets.

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### **Related Articles**

-   [Overview of Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)
-   [Ad Manager - Create & Manage Google Ads Offline Conversions](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-manage-google-ads-offline-conversions)
-   [Ads Manager - Audience Segments for Google Ads](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ads-manager-audience-segments-for-google-ads)
-   [Create a new Google Search Ad Campaign](https://docs.ghlcustomercare.com/docs/marketing/google-ads/ad-manager-create-a-google-search-ad-campaign)
-   [How to view Google Ad Campaign Statistics in Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/google-ads/how-to-view-google-ad-campaign-statistics-in-ad-manager)

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