# How to create an email sequence? > Its an automated series of emails sent as a single threaded conversation based on timing, conditions, and user behaviour. Walkthrough video TABLE OF… - Source: https://docs.ghlcustomercare.com/docs/marketing/email-sequences-beta-labs/how-to-create-an-email-sequence - Section: Marketing / Email Sequences - Beta Labs - Reading time: 3 min - Images: 9, each explained below --- Its an automated series of emails sent as a single threaded conversation based on timing, conditions, and user behaviour. **Walkthrough video** **[](https://drive.google.com/drive/folders/1WHX148XXO600dRwiM0hxI-MKWspS_PjN)** ![Figure 1](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155068524123/original/nj852RoAomrxKbdQmYOiN98RBjJTlBP7bg.png) **Figure 1** This screenshot appears in "How to create an email sequence?". The text alongside this image reads: Its an automated series of emails sent as a single threaded conversation based on timing, conditions, and user behaviour. Walkthrough video. Immediately after, the guide continues: What is an Email Sequence? When Should You Use Email Sequences? How to Create an Email Sequence? How to Pause an Email Sequence? - What this covers: Its an automated series of emails sent as a single threaded conversation based on timing, conditions, and user behaviour. Walkthrough video - Controls: Walkthrough video, TABLE OF CONTENTS - Next: What is an Email Sequence? When Should You Use Email Sequences? How to Create an Email Sequence? How to Pause an Email Sequence? Full procedure: 1. What is an Email Sequence? 2. When Should You Use Email Sequences? 3. How to Create an Email Sequence? 4. How to Pause an Email Sequence? **TABLE OF CONTENTS** - [What is an Email Sequence?](#what-is-an-email-sequence) - [When Should You Use Email Sequences?](#when-should-you-use-email-sequences) - [How to Create an Email Sequence?](#how-to-create-an-email-sequence) - [How to Pause an Email Sequence?](#how-to-pause-an-email-sequence) ### **What is an Email Sequence?** An **Email Sequence** is a set of automated emails sent in order, forming a **single threaded conversation** with your contact. Each sequence can include: - Multiple email steps - Time delays between emails - Conditions (e.g., send only if email is opened) - Automatic stopping when a contact replies This allows you to create personalised, behavior-based communication without manual follow-ups. ### **When Should You Use Email Sequences?** Email Sequences are ideal for: - **Follow-ups:** Automatically follow up with leads who haven’t responded - **Welcome Series:** Onboard new users or customers - **Reminders:** Send scheduled reminders for events, demos, or actions - **Nurture Campaigns:** Gradually engage and educate your audience Use sequences when you want to maintain **consistent, timely communication** without manual effort. ### **How to Create an Email Sequence?** 1\. Navigate to Sequences - Go to **Marketing → Email → Campaigns** 2\. Create a New Sequence - Click on **Create New Sequence ![Step 1 of 1: Click on Create New Sequence](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073498872/original/Jn2S8no_mGdTsVnWg4LJi17VOQgwtmQWAQ.png) **Step 1 of 1: Click on Create New Sequence** This screenshot accompanies step 1 of 1 in the "How to Create an Email Sequence?" section of "How to create an email sequence?". At this point in the walkthrough you click on Create New Sequence. For context, this section explains: Add multiple steps to your sequence Define delays between each step. This part of the guide covers 10 fields, listed below. - What to click: Click on Create New Sequence - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Create New Sequence, Marketing → Email → Campaigns, Stop on Reply, delays ** 3\. Set the Trigger - Choose when the sequence should start: - Immediately - At a scheduled time - Depending on sequence type configure the "**Stop on Reply**" ![Step 3 of 3: Depending on sequence type configure the " Stop on Reply "](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073498892/original/26ZrWYBVSGpCcXu-XQneAAqnOAyGNnjgTA.png) **Step 3 of 3: Depending on sequence type configure the " Stop on Reply "** This screenshot accompanies step 3 of 3 in the "How to Create an Email Sequence?" section of "How to create an email sequence?". At this point in the walkthrough you depending on sequence type configure the " Stop on Reply ". This part of the guide covers 10 fields, listed below. - What to fill in: Depending on sequence type configure the " Stop on Reply " - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Stop on Reply, Marketing → Email → Campaigns, Create New Sequence, delays Full procedure: 1. Immediately 2. At a scheduled time 3. Depending on sequence type configure the " Stop on Reply " <- this image 4\. Select Your Audience - Choose from: - Lists - Segments - Individual contacts - Enable **Stop on Reply** if needed 5\. Add Email Steps - Add multiple steps to your sequence - Define **delays** between each step ![Step 2 of 2: Define delays between each step](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073498929/original/ZOSfszurMpzteYezypUOHlsITjbwRewx_g.png) **Step 2 of 2: Define delays between each step** This screenshot accompanies step 2 of 2 in the "How to Create an Email Sequence?" section of "How to create an email sequence?". At this point in the walkthrough you define delays between each step. For context, this section explains: Add multiple steps to your sequence Define delays between each step. This part of the guide covers 10 fields, listed below. - What this covers: Define delays between each step - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: delays, Marketing → Email → Campaigns, Create New Sequence, Stop on Reply Full procedure: 1. Add multiple steps to your sequence 2. Define delays between each step <- this image 6\. Configure Each Step For every email: - Select or design a template (or use plain text) - Set conditions (e.g., send only if previous email was opened/delivered) - Enable tracking as needed ![Step 3 of 3: Enable tracking as needed](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073498974/original/4tt52cnhZimOStO7jOTIiraEPlS1rfvIIw.png) **Step 3 of 3: Enable tracking as needed** This screenshot accompanies step 3 of 3 in the "How to Create an Email Sequence?" section of "How to create an email sequence?". At this point in the walkthrough you enable tracking as needed. For context, this section explains: Add multiple steps to your sequence Define delays between each step. This part of the guide covers 10 fields, listed below. - What this covers: Enable tracking as needed - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Marketing → Email → Campaigns, Create New Sequence, Stop on Reply, delays Full procedure: 1. Select or design a template (or use plain text) 2. Set conditions (e.g., send only if previous email was opened/delivered) 3. Enable tracking as needed <- this image 7\. Review and Launch - Double-check your sequence flow - Activate the sequence. - You would find all emails are threaded in a sequence in our conversations section as well ![Step 3 of 3: You would find all emails are threaded in a sequence in our…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073499021/original/Iv38DJ5V4pqs6UTZxpb3twCyJcsRIPM4PQ.png) **Step 3 of 3: You would find all emails are threaded in a sequence in our…** This screenshot accompanies step 3 of 3 in the "How to Create an Email Sequence?" section of "How to create an email sequence?". At this point in the walkthrough you you would find all emails are threaded in a sequence in our conversations section as well. This part of the guide covers 10 fields, listed below. - What this covers: You would find all emails are threaded in a sequence in our conversations section as well - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Marketing → Email → Campaigns, Create New Sequence, Stop on Reply, delays Full procedure: 1. Double-check your sequence flow 2. Activate the sequence. 3. You would find all emails are threaded in a sequence in our conversations section as well <- this image ![Step 3 of 3: You would find all emails are threaded in a sequence in our…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073499023/original/5iDRHO314e89EfPSXcd8zgFcGTDAKkYTXQ.png) **Step 3 of 3: You would find all emails are threaded in a sequence in our…** This screenshot accompanies step 3 of 3 in the "How to Create an Email Sequence?" section of "How to create an email sequence?". At this point in the walkthrough you you would find all emails are threaded in a sequence in our conversations section as well. This part of the guide covers 10 fields, listed below. - What this covers: You would find all emails are threaded in a sequence in our conversations section as well - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Marketing → Email → Campaigns, Create New Sequence, Stop on Reply, delays Full procedure: 1. Double-check your sequence flow 2. Activate the sequence. 3. You would find all emails are threaded in a sequence in our conversations section as well <- this image 8\. In the list view, click on three dots to access all the statistics - individual email step level and overall email action level. ![How to Create an Email Sequence? (image 8 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155068523657/original/FwCWCB3rKgQkApDtZaNZciGhcGhMVlOwwg.png) **How to Create an Email Sequence? (image 8 of 9)** This screenshot appears in the "How to Create an Email Sequence?" section of "How to create an email sequence?". The text alongside this image reads: 8. In the list view, click on three dots to access all the statistics - individual email step level and overall email action level. This part of the guide covers 10 fields, listed below. Immediately after, the guide continues: 9. To look at all sequences statistics, you can also check the statistics dashboard in email marketing. - What to click: 8. In the list view, click on three dots to access all the statistics - individual email step level and overall email action level. - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Marketing → Email → Campaigns, Create New Sequence, Stop on Reply, delays - Next: 9. To look at all sequences statistics, you can also check the statistics dashboard in email marketing. Full procedure: 1. Choose from: 2. Enable Stop on Reply if needed 9\. To look at all sequences statistics, you can also check the statistics dashboard in email marketing. ![How to Create an Email Sequence? (image 9 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155073499027/original/F0E3oy2eiGNVehd227qTGtpSRx7gKjtJpg.png) **How to Create an Email Sequence? (image 9 of 9)** This screenshot appears in the "How to Create an Email Sequence?" section of "How to create an email sequence?". The text alongside this image reads: 9. To look at all sequences statistics, you can also check the statistics dashboard in email marketing. This part of the guide covers 10 fields, listed below. Immediately after, the guide continues: Users can move a published sequence back to draft. However, any contacts who become eligible for the next step while the sequence is paused or in draft will be skipped. - What this covers: 9. To look at all sequences statistics, you can also check the statistics dashboard in email marketing. - Fields: Immediately, At a scheduled time, Depending on sequence type configure the " Stop on Reply ", Lists, Segments, Individual contacts, Enable Stop on Reply if needed, Define delays between each step, Enable tracking as needed, Double-check your sequence flow - Controls: Marketing → Email → Campaigns, Create New Sequence, Stop on Reply, delays - Next: Users can move a published sequence back to draft. However, any contacts who become eligible for the next step while the sequence is paused or in draft will be skipped. Full procedure: 1. Choose from: 2. Enable Stop on Reply if needed ### **How to Pause an Email Sequence?** Users can move a published sequence back to draft. However, any contacts who become eligible for the next step while the sequence is paused or in draft will be skipped. For example, if Email 2 is set to send only after Email 1 is opened, and Contact A opens Email 1 while the sequence is paused, Contact A will not receive Email 2 and will be skipped. Also note: once Step 1 has been executed, or the first email in Step 1 has been sent, users cannot pause the sequence to edit the trigger or Email Step 1. **FAQs** 1\. What happens if a contact replies? If **Stop on Reply** is enabled, the sequence will automatically stop for that contact. 2\. Can I send both designed and plain text emails? Yes, sequences support both **designed templates** and **plain text emails**. 3\. Can I control who receives each email? Yes, you can apply **conditions** to each step (e.g., based on open or delivery status). 4\. How do I track performance? You can view performance metrics at: - **Sequence level** - **Individual step level** Access stats from the **three-dot menu → Statistics**. 5\. Will emails appear as separate messages? No, emails are sent as part of a **single threaded conversation**, helping maintain context. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com