# Using the Inline Forms/ Surveys Element in email campaign > earn how to add Inline Forms/Surveys to GHL Customer Care emails, choose feedback types, and track responses - Source: https://docs.ghlcustomercare.com/docs/marketing/email-builder-capabilities/using-the-inline-forms-surveys-element-in-email-campaign - Section: Marketing / Email Builder Capabilities - Reading time: 2 min - Images: 9, each explained below --- The Inline Forms/Surveys element lets you collect structured feedback directly inside an email. This article covers how to add forms to your emails and customize these forms to match your branding! --- **TABLE OF CONTENTS** - [What Are Forms/ Surveys Elements?](#what-are-forms-surveys-elements) - [How to Use Form Elements](#how-to-use-form-elements) - [How to Switch the Form Type](#how-to-switch-the-form-type) - [Frequently Asked Questions](#frequently-asked-questions) - [Related Articles](#related-articles) --- # **What Are Forms/ Surveys Elements?** The Forms/ Surveys Element allows you to add pre-built or custom feedback forms (1-10 scoring, like/dislike, 5 stars, etc.). It helps collect and analyze responses via the **Submissions** tab under campaign statistics. These elements can be used to: - Collect product feedback (1-10 scale). - Gather service reviews (5-star ratings). - Use Like/Dislike forms for simple feedback. - Export data for users with low ratings. --- ## **How to Use Form Elements** 1. Go to **Marketing > Emails > Campaigns** and open an existing or create a new campaign. ![Step 1 of 8: Go to Marketing > Emails > Campaigns and open an existing or create a…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064121839/original/FMhNcAUNF45Moh5i-QZDwP-TU-fGTLhnIA.png) **Step 1 of 8: Go to Marketing > Emails > Campaigns and open an existing or create a…** This screenshot accompanies step 1 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you go to Marketing > Emails > Campaigns and open an existing or create a new campaign. The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. The next step is to add the Form Element. - Path: Marketing > Emails > Campaigns - Where to go: Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: Marketing > Emails > Campaigns, TABLE OF CONTENTS, Submissions, How to Use Form Elements, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: Add the Form Element. Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. <- this image 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. 2. Add the **Form Element**. ![Step 2 of 8: Add the Form Element](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064121881/original/qnvJ6P-Py4BQTYPuBhb-MC5N-DqQNL7loA.png) **Step 2 of 8: Add the Form Element** This screenshot accompanies step 2 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you add the Form Element. For context, this section explains: The Inline Forms/Surveys element lets you collect structured feedback directly inside an email. This article covers how to add forms to your emails and customize these forms to match your branding! TABLE OF CONTENTS What Are Forms/ Surveys Elements? The Forms/ Surveys Element allows you to add…. The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. The next step is to choose the feedback type (NPS, ratings, etc.). - Path: Marketing > Emails > Campaigns - What this covers: Add the Form Element. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: Form Element, TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: Choose the feedback type (NPS, ratings, etc.). Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. <- this image 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. 3. Choose the feedback type (NPS, ratings, etc.). ![Step 3 of 8: Choose the feedback type (NPS, ratings, etc.)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064121915/original/FgswXBLtfmyMxKVmrVsqKIxqW8k780rm2A.png) **Step 3 of 8: Choose the feedback type (NPS, ratings, etc.)** This screenshot accompanies step 3 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you choose the feedback type (NPS, ratings, etc.). The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. The next step is to customize the form design, settings and name. - Path: Marketing > Emails > Campaigns - What to fill in: Choose the feedback type (NPS, ratings, etc.). - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: Customize the form design, settings and name. Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). <- this image 4. Customize the form design, settings and name. 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. 4. Customize the form design, settings and name. ![Step 4 of 8: Customize the form design, settings and name](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064121960/original/ZsRUGw7OhKaQPCmcy8driFnJmJF9lRs5og.png) **Step 4 of 8: Customize the form design, settings and name** This screenshot accompanies step 4 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you customize the form design, settings and name. The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. The next step is to set a Success Page URL. - Path: Marketing > Emails > Campaigns - What this covers: Customize the form design, settings and name. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: Set a Success Page URL. Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. <- this image 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. 5. Set a Success Page URL. ![Step 5 of 8: Set a Success Page URL](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064121979/original/7R_uk-ykMdaVv6_koDx1hP8QBjmSnlsQQQ.png) **Step 5 of 8: Set a Success Page URL** This screenshot accompanies step 5 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you set a Success Page URL. For context, this section explains: The Inline Forms/Surveys element lets you collect structured feedback directly inside an email. This article covers how to add forms to your emails and customize these forms to match your branding! TABLE OF CONTENTS What Are Forms/ Surveys Elements? The Forms/ Surveys Element allows you to add…. The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. The next step is to send your campaign and monitor responses via Campaign Statistics > Submissions. - Path: Marketing > Emails > Campaigns - What this covers: Set a Success Page URL. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: Send your campaign and monitor responses via Campaign Statistics > Submissions. Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. 5. Set a Success Page URL. <- this image 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. 6. Send your campaign and monitor responses via **Campaign Statistics** > **Submissions**. ![Step 6 of 8: Send your campaign and monitor responses via Campaign Statistics >…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034970630/original/pXJX67oBV4URhhy3x8QGFuVGYlnEFnfMRQ.png) **Step 6 of 8: Send your campaign and monitor responses via Campaign Statistics >…** This screenshot accompanies step 6 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you send your campaign and monitor responses via Campaign Statistics > Submissions. The navigation path used here is Campaign Statistics > Submissions. This part of the guide covers 8 fields, listed below. The next step is to export the list of respondents if needed. - Path: Campaign Statistics > Submissions - What this covers: Send your campaign and monitor responses via Campaign Statistics > Submissions. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: Campaign Statistics, Submissions, TABLE OF CONTENTS, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: Export the list of respondents if needed. Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. <- this image 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. 7. Export the list of respondents if needed. ![Step 7 of 8: Export the list of respondents if needed](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034970644/original/B9RD7fnV8OuDUvUvZnQAZt3VnV88hNr1eQ.png) **Step 7 of 8: Export the list of respondents if needed** This screenshot accompanies step 7 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you export the list of respondents if needed. The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. The next step is to for pre-built forms, navigate directly to the submission page. - Path: Marketing > Emails > Campaigns - What this covers: Export the list of respondents if needed. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles - Next: For pre-built forms, navigate directly to the submission page. Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. <- this image 8. For pre-built forms, navigate directly to the submission page. 8. For pre-built forms, navigate directly to the submission page. ![Step 8 of 8: For pre-built forms, navigate directly to the submission page](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155034971240/original/8a1eJAFo3R_AJJ8qLRX0WF-6VHIOs6ozJw.png) **Step 8 of 8: For pre-built forms, navigate directly to the submission page** This screenshot accompanies step 8 of 8 in the "How to Use Form Elements" section of "Using the Inline Forms/ Surveys Element in email campaign". At this point in the walkthrough you for pre-built forms, navigate directly to the submission page. The navigation path used here is Marketing > Emails > Campaigns. This part of the guide covers 8 fields, listed below. - Path: Marketing > Emails > Campaigns - What this covers: For pre-built forms, navigate directly to the submission page. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles Full procedure: 1. Go to Marketing > Emails > Campaigns and open an existing or create a new campaign. 2. Add the Form Element. 3. Choose the feedback type (NPS, ratings, etc.). 4. Customize the form design, settings and name. 5. Set a Success Page URL. 6. Send your campaign and monitor responses via Campaign Statistics > Submissions. 7. Export the list of respondents if needed. 8. For pre-built forms, navigate directly to the submission page. <- this image --- ## **How to Switch the Form Type** Users can seamlessly switch between form types during editing. To change the form type, click on the form element. Use the **Change Form Type** dropdown to select a different form type. If you return to the original type in the same session, your previous settings will be restored. ![How to Switch the Form Type (image 9 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064121739/original/AhaxkSIPPefA5RdUezQNmafvSW1GYQtRaA.png) **How to Switch the Form Type (image 9 of 9)** This screenshot appears in the "How to Switch the Form Type" section of "Using the Inline Forms/ Surveys Element in email campaign". For context, this section explains: The Inline Forms/Surveys element lets you collect structured feedback directly inside an email. This article covers how to add forms to your emails and customize these forms to match your branding! TABLE OF CONTENTS What Are Forms/ Surveys Elements? The Forms/ Surveys Element allows you to add…. This part of the guide covers 8 fields, listed below. - Fields: How to Use Form Elements, How to Switch the Form Type, Frequently Asked Questions, Related Articles, How to use the Email Builder and its In-line Editor, Text Element in Email Builder, Video Element in Email Builder, Analytics for Forms and Surveys - Controls: TABLE OF CONTENTS, Submissions, How to Use Form Elements, Marketing > Emails > Campaigns, Form Element, Campaign Statistics, How to Switch the Form Type, Change Form Type, Frequently Asked Questions, Related Articles Full procedure: 1. What Are Forms/ Surveys Elements? 2. How to Use Form Elements 3. How to Switch the Form Type 4. Frequently Asked Questions 5. Related Articles --- ## **Frequently Asked Questions** **Q:Do I need a custom success URL for form responses to be tracked in email campaigns?** No. Form submissions including ratings, Like/Dislike, and scoring are tracked as soon as a contact clicks on the element inside the email. A custom success URL is completely optional. It’s only used to control where the user is redirected after clicking (for example, to a thank-you page or external link). Even if you don’t set a redirect, the submission will still appear in your campaign statistics under the Submissions tab. To identify each form’s response clearly, be sure to give your form a unique title during setup. --- ## **Related Articles** - [How to use the Email Builder and its In-line Editor](https://docs.ghlcustomercare.com/docs/marketing/email-builder-capabilities/how-to-use-the-email-builder-and-its-in-line-editor) - [Text Element in Email Builder](https://docs.ghlcustomercare.com/docs/marketing/email-builder-capabilities/text-element-in-email-builder) - [Video Element in Email Builder](https://docs.ghlcustomercare.com/docs/marketing/email-builder-capabilities/video-element-in-email-builder) - [Analytics for Forms and Surveys](https://docs.ghlcustomercare.com/docs/sites/forms/analytics-for-forms-and-surveys) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com