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FAQ Element in Email Builder

The FAQ Element allows you to add structured question-and-answer sections inside your email templates. It’s designed to help you address common customer…

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  1. What is the FAQ Element in Email Builder?
  2. Key Benefits of the FAQ Element
  3. How To Setup the FAQ Element
  4. Frequently Asked Questions

The FAQ Element allows you to add structured question-and-answer sections inside your email templates. It’s designed to help you address common customer queries directly in your emails, improving clarity, reducing follow-up questions, and creating a more informative reader experience.

TABLE OF CONTENTS

What is the FAQ Element in Email Builder?

The FAQ Element is a drag-and-drop block that lets you organise content in a simple Q&A format. It’s perfect for newsletters, onboarding sequences, product updates, or promotional emails where you want to proactively answer common questions.

Each FAQ item typically includes a question title and a collapsible answer section, allowing recipients to scan for relevant information quickly while keeping your email layout clean and easy to read.

Note: Interaction is dependent on the mail client the email is opened in. Example: Some versions of outlook might prevent the interactivity, in which case we simply keep it expanded (static) at all times.

Key Benefits of the FAQ Element

Using the FAQ Element in your email design provides several advantages:

  • Helps readers find important information quickly.

  • Reduces customer support queries by addressing common concerns.

  • Keeps your email organised with a structured Q&A layout.

  • Easy to customise change colours, fonts, and spacing for a branded look.

  • Fully responsive and optimised for both desktop and mobile devices.

How To Setup the FAQ Element

Follow these steps to add and configure the FAQ Element in your email template:

  1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.

    Step 1 of 8: Navigate to Marketing → Emails → Templates from your sub-account… What this shows Step 1 of 8: Navigate to Marketing → Emails → Templates from your sub-account dashboard. What this shows Shows where to go for step 1 of 8 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". This screenshot accompanies step 1 of 8 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". At this point in the walkthrough you navigate to Marketing → Emails → Templates from your sub-account dashboard. The next step is to open an existing template or click the + New button to create one. Step 1 of 8Image 1 of 4 Where to goNavigate to Marketing → Emails → Templates from your sub-account dashboard.
    Buttons and menus referenced Marketing → Emails → Templates+ NewEmail BuilderAdd Elements (+)FAQ ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
    Next stepOpen an existing template or click the + New button to create one.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard. this image
    2. Open an existing template or click the + New button to create one.
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.
    4. Locate the FAQ Element under the Elements section.
    5. Drag and drop the FAQ Element into your desired section of the email layout.
    6. Click on the FAQ Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Use the Visibility tab to manage Device-Based Visibility or Conditional Sending rules.
    8. Preview your email on both desktop and mobile to ensure the layout looks clean and balanced.

  2. Open an existing template or click the + New button to create one.

    Step 2 of 8: Open an existing template or click the + New button to create one What this shows Step 2 of 8: Open an existing template or click the + New button to create one. What this shows Shows where to go for step 2 of 8 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". This screenshot accompanies step 2 of 8 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". At this point in the walkthrough you open an existing template or click the + New button to create one. The next step is to in the Email Builder, click the Add Elements (+) icon in the left sidebar. Step 2 of 8Image 2 of 4 Where to goOpen an existing template or click the + New button to create one.
    Buttons and menus referenced + NewMarketing → Emails → TemplatesEmail BuilderAdd Elements (+)FAQ ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
    Next stepIn the Email Builder, click the Add Elements (+) icon in the left sidebar.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.
    2. Open an existing template or click the + New button to create one. this image
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.
    4. Locate the FAQ Element under the Elements section.
    5. Drag and drop the FAQ Element into your desired section of the email layout.
    6. Click on the FAQ Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Use the Visibility tab to manage Device-Based Visibility or Conditional Sending rules.
    8. Preview your email on both desktop and mobile to ensure the layout looks clean and balanced.

  3. In the Email Builder, click the Add Elements (+) icon in the left sidebar.

    Step 3 of 8: In the Email Builder, click the Add Elements (+) icon in the left… What this shows Step 3 of 8: In the Email Builder, click the Add Elements (+) icon in the left sidebar. What this shows Shows where to go for step 3 of 8 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". This screenshot accompanies step 3 of 8 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". At this point in the walkthrough you in the Email Builder, click the Add Elements (+) icon in the left sidebar. The next step is to locate the FAQ Element under the Elements section. Step 3 of 8Image 3 of 4 Where to goIn the Email Builder, click the Add Elements (+) icon in the left sidebar.
    Buttons and menus referenced Email BuilderAdd Elements (+)Marketing → Emails → Templates+ NewFAQ ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
    Next stepLocate the FAQ Element under the Elements section.
    All 8 steps in this procedure
    1. Navigate to Marketing → Emails → Templates from your sub-account dashboard.
    2. Open an existing template or click the + New button to create one.
    3. In the Email Builder, click the Add Elements (+) icon in the left sidebar. this image
    4. Locate the FAQ Element under the Elements section.
    5. Drag and drop the FAQ Element into your desired section of the email layout.
    6. Click on the FAQ Element to open the Edit tab on the left panel. Here you can:
    7. (Optional) Use the Visibility tab to manage Device-Based Visibility or Conditional Sending rules.
    8. Preview your email on both desktop and mobile to ensure the layout looks clean and balanced.

  4. Locate the FAQ Element under the Elements section.

  5. Drag and drop the FAQ Element into your desired section of the email layout.

  6. Click on the FAQ Element to open the Edit tab on the left panel. Here you can:

    • Add Questions and Answers: Type or paste your questions and answers directly.

    • Edit Formatting: Use the text toolbar to style your questions (bold, colour, or size).

    • Adjust Layout: Modify padding, spacing, and alignment between FAQ items.

      Step 3 of 3: Adjust Layout: Modify padding, spacing, and alignment between FAQ items What this shows Step 3 of 3: Adjust Layout: Modify padding, spacing, and alignment between FAQ items. What this shows Shows what this covers for step 3 of 3 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". This screenshot accompanies step 3 of 3 in the "How To Setup the FAQ Element" section of "FAQ Element in Email Builder". At this point in the walkthrough you adjust Layout: Modify padding, spacing, and alignment between FAQ items. Step 3 of 3Image 4 of 4 What this coversAdjust Layout: Modify padding, spacing, and alignment between FAQ items.
      Buttons and menus referenced Marketing → Emails → Templates+ NewEmail BuilderAdd Elements (+)FAQ ElementElementsEditVisibilityDevice-Based VisibilityConditional Sendingdesktopmobile
      All 3 steps in this procedure
      1. Add Questions and Answers: Type or paste your questions and answers directly.
      2. Edit Formatting: Use the text toolbar to style your questions (bold, colour, or size).
      3. Adjust Layout: Modify padding, spacing, and alignment between FAQ items. this image

  7. (Optional) Use the Visibility tab to manage Device-Based Visibility or Conditional Sending rules.

  8. Preview your email on both desktop and mobile to ensure the layout looks clean and balanced.

Frequently Asked Questions

Q: How many questions can I add in one FAQ section?

There’s no strict limit, but 3–6 questions per section is ideal for readability. For longer lists, consider splitting FAQs across multiple emails.

Q: Can I style each question differently?

Yes, you can format individual questions and answers using the inline text editor adjusting font size, weight, and color for better emphasis.

Q: Will the FAQ Element adjust for mobile viewing?

Yes, it’s fully responsive and automatically adjusts text wrapping, spacing, and padding for smaller screens.

Q: Can I reuse my FAQ block in other email templates?

Yes, you can duplicate or save the FAQ block as a reusable section to maintain consistency across campaigns.

Frequently asked questions

What is the FAQ Element in Email Builder?
The FAQ Element is a drag-and-drop block that lets you organise content in a simple Q&A format. It’s perfect for newsletters, onboarding sequences, product updates, or promotional emails where you want to proactively answer common questions. Each FAQ item typically includes a question title and a collapsible answer section, allowing recipients to scan for relevant information quickly while keeping your email layout clean and easy to read. Note: Interaction is dependent on the mail client the email is opened in. Example: Some versions of outlook might prevent the interactivity, in which case we simply keep it expanded (static) at all times.

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