# How to Create a Fixed countdown Timer > Create and customize a fixed countdown timer in GHL Customer Care, including timer settings, styling, Brand Colors, Global Custom Colors, and expiration options. - Source: https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/how-to-create-a-fixed-countdown-timer - Section: Marketing / Countdown Timer - Reading time: 2 min - Images: 9, each explained below - Modified on Wed, 26 Aug at 11:47 AM --- A countdown timer is a powerful tool for creating urgency and excitement for upcoming events, product launches, sales, and sign-ups. It visually counts down the time remaining until a specific event or action, encouraging users to act quickly. --- **TABLE OF CONTENTS** - [Where Can You Use a Countdown Timer?](#where-can-you-use-a-countdown-timer) - [How to create a countdown timer?](#how-to-create-a-countdown-timer) - [Step 1: Navigate to Marketing](#step-1-navigate-to-marketing) - [Step 2: Click on New](#step-2-click-on-new) - [Step 3: Select a Template](#step-3-select-a-template) - [Step 4: Choose Timer Type](#step-4-choose-timer-type) - [Step 5: Configure Timer Details](#step-5-configure-timer-details) - [Step 6: Add Links](#step-6-add-links) - [Step 7: Customize Styling](#step-7-customize-styling) - [Step 8: Rename Timer](#step-8-rename-timer) - [Step 9: Save](#step-9-save) - [Related Articles](#related-articles) --- ## **Where Can You Use a Countdown Timer?** - **Product Launch:** Use a countdown timer to build anticipation for the release of a new product. Display the timer on your landing page, emails, and social media to let customers know exactly when the product will become available. - **Event Registration:** If you’re hosting an event, a countdown timer can remind people of the registration deadline or when the event will start. Place the timer on your event page, in invitations, and in follow-up emails to keep potential attendees informed. - **Sale:** For limited-time sales or flash promotions, a countdown timer shows how much time is left to take advantage of special offers. Feature the timer on your sale page, in marketing emails, and on your website to drive urgency. - **Sign-Up:** When running a campaign that requires sign-ups or registrations, a countdown timer can highlight the deadline for joining. Include the timer on your sign-up page and in promotional materials to prompt users to register before time runs out. --- ## **How to create a countdown timer?** #### **Step 1:** Navigate to Marketing Go to the "Marketing" section and select "Countdown Timer." ![Step 1: Navigate to Marketing (image 1 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339126/original/hFELFw_MVcHoLN2m06KtM3PCt90W64aF3w.png) **Step 1: Navigate to Marketing (image 1 of 9)** This screenshot appears in the "Step 1: Navigate to Marketing" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Go to the "Marketing" section and select "Countdown Timer.". Immediately after, the guide continues: Click the "New" button to start creating your timer. - Where to go: Go to the "Marketing" section and select "Countdown Timer." - Next: Click the "New" button to start creating your timer. #### **Step 2:** Click on New Click the "New" button to start creating your timer. ![Step 2: Click on New (image 2 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339138/original/KK-NdrLv2TGJnmLrdBmncv6TOeXMhmGfMQ.png) **Step 2: Click on New (image 2 of 9)** This screenshot appears in the "Step 2: Click on New" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Click the "New" button to start creating your timer. Immediately after, the guide continues: Choose a design template and click "Continue with this template.". - What to click: Click the "New" button to start creating your timer. - Next: Choose a design template and click "Continue with this template." #### **Step 3:** Select a Template Choose a design template and click "Continue with this template." ![Step 3: Select a Template (image 3 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339170/original/FiVNknp63xO5ILJ4bhSwPGbEmF0O9yoNRg.png) **Step 3: Select a Template (image 3 of 9)** This screenshot appears in the "Step 3: Select a Template" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Choose a design template and click "Continue with this template.". Immediately after, the guide continues: Select the type of timer you want: Fixed, Recurring, Dynamic. - What to choose: Choose a design template and click "Continue with this template." - Next: Select the type of timer you want: Fixed, Recurring, Dynamic #### **Step 4:** Choose Timer Type Select the type of timer you want: Fixed, Recurring, Dynamic ![Step 4: Choose Timer Type (image 4 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339220/original/z2N-Z5egW7h1crSmkCmnOFaOL_mqkhKRTQ.png) **Step 4: Choose Timer Type (image 4 of 9)** This screenshot appears in the "Step 4: Choose Timer Type" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Select the type of timer you want: Fixed, Recurring, Dynamic. Immediately after, the guide continues: Set the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines. - What to fill in: Select the type of timer you want: Fixed, Recurring, Dynamic - Next: Set the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines. #### **Step 5:** Configure Timer Details Set the end date and time, select a timezone, and (optional) enable Adapt to Contact Time Zone for localized deadlines. Learn more: [Timezone Adaptation in Countdown Timers](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/timezone-adaptation-in-countdown-timers) ![Step 5: Configure Timer Details (image 5 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339423/original/7CAo4Rx2ggOrjF_9fMGv18aO8N3S36bXyg.png) **Step 5: Configure Timer Details (image 5 of 9)** This screenshot appears in the "Step 5: Configure Timer Details" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Learn more: Timezone Adaptation in Countdown Timers. Immediately after, the guide continues: Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. - What this covers: Learn more: Timezone Adaptation in Countdown Timers - Next: Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. #### **Step 6:** Add Links - **Active Link:** Specify the URL users will be directed to while the timer is active. - **Expired Link:** Specify the URL users will land on after the timer expires. ![Step 6: Add Links (image 6 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339189/original/MUOorZlLiSkFVYPxMHh7JmCZ-21aZbrKlQ.png) **Step 6: Add Links (image 6 of 9)** This screenshot appears in the "Step 6: Add Links" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. Immediately after, the guide continues: Click Styling to customize the timer's appearance, including its colors, fonts, expiry image, and time display format. - What this covers: Active Link: Specify the URL users will be directed to while the timer is active. Expired Link: Specify the URL users will land on after the timer expires. - Next: Click Styling to customize the timer's appearance, including its colors, fonts, expiry image, and time display format. Full procedure: 1. Active Link: Specify the URL users will be directed to while the timer is active. 2. Expired Link: Specify the URL users will land on after the timer expires. #### **Step 7:** Customize Styling Click **Styling** to customize the timer's appearance, including its colors, fonts, expiry image, and time display format. Under **Color options**, you can customize the **Counter color**, **Label color**, **Separator color**, and **Background color**. When you open a color picker, you can select from: - **Brand Colors** from the location's default Brand Board - **Global Custom Colors** configured for the location - **Default Colors** available in the color picker Click **Manage** next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. Colors you add from the timer color picker are saved at the location level and remain available across countdown timers. ![Step 7: Customize Styling (image 7 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339473/original/V08n1q-TRVYiyXUS9MG2_x1CSIw1CiEYiQ.png) **Step 7: Customize Styling (image 7 of 9)** This screenshot appears in the "Step 7: Customize Styling" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Click Manage next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. Colors you add from the timer color picker are saved at the location level and remain available across countdown timers. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Give your timer a descriptive name by clicking on top. - What to click: Click Manage next to Global Custom Colors to open Brand Boards Global Settings and add or edit your reusable colors. Colors you add from the timer color picker are saved at the location level and remain available across countdown timers. - Fields: Brand Colors from the location's default Brand Board, Global Custom Colors configured for the location, Default Colors available in the color picker - Controls: Styling, Color options, Counter color, Label color, Separator color, Background color, Brand Colors, Global Custom Colors, Default Colors, Manage - Next: Give your timer a descriptive name by clicking on top Full procedure: 1. Brand Colors from the location's default Brand Board 2. Global Custom Colors configured for the location 3. Default Colors available in the color picker #### **Step 8:** Rename Timer Give your timer a descriptive name by clicking on top ![Step 8: Rename Timer (image 8 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339528/original/U17DT512p8GeGaKa6TSIEBgXzAS4HE1KuA.png) **Step 8: Rename Timer (image 8 of 9)** This screenshot appears in the "Step 8: Rename Timer" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Give your timer a descriptive name by clicking on top. Immediately after, the guide continues: Click "Save" to finalize and activate your countdown timer. - What this covers: Give your timer a descriptive name by clicking on top - Next: Click "Save" to finalize and activate your countdown timer. #### **Step 9:** Save Click "Save" to finalize and activate your countdown timer. ![Step 9: Save (image 9 of 9)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155031339539/original/oAnUMbmSKqnO9S4dfPu3y7UgJxdJDPPz_g.png) **Step 9: Save (image 9 of 9)** This screenshot appears in the "Step 9: Save" section of "How to Create a Fixed countdown Timer". The text alongside this image reads: Click "Save" to finalize and activate your countdown timer. Immediately after, the guide continues: How to use Countdown Timer in Emails Sync your Countdown Timer in Websites and Funnels How to copy code of a timer? How to use a timer in Funnels. - How to confirm: Click "Save" to finalize and activate your countdown timer. - Next: How to use Countdown Timer in Emails Sync your Countdown Timer in Websites and Funnels How to copy code of a timer? How to use a timer in Funnels --- ## **Related Articles** - [How to use Countdown Timer in Emails](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/how-to-use-countdown-timer-in-emails) - [Sync your Countdown Timer in Websites and Funnels](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/sync-your-countdown-timer-in-email-and-funnels) - [How to copy code of a timer?](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/how-to-use-the-copy-code-feature-in-countdown-timers) - [How to use a timer in Funnels](https://docs.ghlcustomercare.com/docs/marketing/countdown-timer/how-to-use-countdown-timers-in-funnels) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com