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Help Guide: Redirection links in Countdown Timer

TABLE OF CONTENTS What Are Redirection Links? Why Use Them? Where to Access Redirection Links: How to Create a Timer with Redirection What Are…

2 min read385 words3 explained imagesUpdated Wed, 26 Mar, 2025 at 1:43 AM
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On this page
  1. What Are Redirection Links?
  2. Why and When Use Them?
  3. Where to Access Redirection Links:
  4. How to Create a Timer with Redirection:

TABLE OF CONTENTS

Redirection (dynamic) links change automatically based on whether the countdown timer is active or expired.

  • Active Timer: Users are sent to the live offer or event page.
  • Expired Timer: Users are sent to a different page (like an "Offer Expired" or "Waitlist" page).

Why and When Use Them?

Since it's not always intuitive that a countdown timer is clickable, it's better to use the timer link in more obvious ways—like attaching it to a button, using a clear call-to-action like "Click here," or linking it to an image.
Also it is very useful in the case where the timer is used in a builder outside GHL Customer Care, in those cases a user can easily copy and use the link in different elements.

  • Countdown Timer:

    1. Go to Marketing -> Countdown Timer.
    2. Click the Copy Link.
      Step 2 of 2: Click the Copy Link What this shows Step 2 of 2: Click the Copy Link. What this shows Shows what to copy for step 2 of 2 in the "Where to Access Redirection Links:" section of "Help Guide: Redirection links in Countdown Timer". This screenshot accompanies step 2 of 2 in the "Where to Access Redirection Links:" section of "Help Guide: Redirection links in Countdown Timer". At this point in the walkthrough you click the Copy Link. For context, this section explains: TABLE OF CONTENTS What Are Redirection Links? Redirection (dynamic) links change automatically based on whether the countdown timer is active or expired. Why and When Use Them? Since it's not always intuitive that a countdown timer is clickable, it's better to use the timer link in more obvious…. This part of the guide covers 4 fields, listed below. Step 2 of 2Image 1 of 3 What to copyClick the Copy Link.
      Fields in this part of the guide Where to Access Redirection Links:How to Create a Timer with RedirectionCountdown Timer:Email Builder:
      Buttons and menus referenced Copy LinkTABLE OF CONTENTSActive TimerExpired TimerCountdown TimerMarketingEmail BuilderSettingsCopy Redirection LinkActive LinkExpired LinkFAQs
      Example values
      Email Builder:
      priya.raman@northgatedental.com

      Illustrative values showing the expected format. They are not read from the screenshot.

      All 2 steps in this procedure
      1. Go to Marketing -> Countdown Timer.
      2. Click the Copy Link. this image

  • Email Builder:

    1. Go to Settings in the Email Builder.
    2. Click Copy Redirection Link.
      Step 2 of 2: Click Copy Redirection Link What this shows Step 2 of 2: Click Copy Redirection Link. What this shows Shows what to copy for step 2 of 2 in the "Where to Access Redirection Links:" section of "Help Guide: Redirection links in Countdown Timer". This screenshot accompanies step 2 of 2 in the "Where to Access Redirection Links:" section of "Help Guide: Redirection links in Countdown Timer". At this point in the walkthrough you click Copy Redirection Link. For context, this section explains: TABLE OF CONTENTS What Are Redirection Links? Redirection (dynamic) links change automatically based on whether the countdown timer is active or expired. Why and When Use Them? Since it's not always intuitive that a countdown timer is clickable, it's better to use the timer link in more obvious…. This part of the guide covers 4 fields, listed below. Step 2 of 2Image 2 of 3 What to copyClick Copy Redirection Link.
      Fields in this part of the guide Where to Access Redirection Links:How to Create a Timer with RedirectionCountdown Timer:Email Builder:
      Buttons and menus referenced Copy Redirection LinkTABLE OF CONTENTSActive TimerExpired TimerCountdown TimerMarketingCopy LinkEmail BuilderSettingsActive LinkExpired LinkFAQs
      Example values
      Email Builder:
      priya.raman@northgatedental.com

      Illustrative values showing the expected format. They are not read from the screenshot.

      All 2 steps in this procedure
      1. Go to Settings in the Email Builder.
      2. Click Copy Redirection Link. this image
  • Funnels/ Websites/ Stores: In the page that has the timer element, the redirection to expired page is already configured. It is essentially working like a minute timer where the timer would not restart on every refresh and would redirect to the expiry page URL when the timer expires.

How to Create a Timer with Redirection:

  1. Marketing -> Countdown Timer.
  2. Set the Active Link (where users go before the timer expires).
  3. Set the Expired Link (where users go after the timer expires).
    Step 3 of 4: Set the Expired Link (where users go after the timer expires) What this shows Step 3 of 4: Set the Expired Link (where users go after the timer expires). What this shows Shows what this covers for step 3 of 4 in the "How to Create a Timer with Redirection:" section of "Help Guide: Redirection links in Countdown Timer". This screenshot accompanies step 3 of 4 in the "How to Create a Timer with Redirection:" section of "Help Guide: Redirection links in Countdown Timer". At this point in the walkthrough you set the Expired Link (where users go after the timer expires). This part of the guide covers 4 fields, listed below. The next step is to save the timer after selecting the timer properties like when would the timer expire. Step 3 of 4Image 3 of 3 What this coversSet the Expired Link (where users go after the timer expires).
    Fields in this part of the guide Where to Access Redirection Links:How to Create a Timer with RedirectionCountdown Timer:Email Builder:
    Buttons and menus referenced Expired LinkTABLE OF CONTENTSActive TimerExpired TimerCountdown TimerMarketingCopy LinkEmail BuilderSettingsCopy Redirection LinkActive LinkFAQs
    Next stepSave the timer after selecting the timer properties like when would the timer expire.
    Example values
    Email Builder:
    priya.raman@northgatedental.com

    Illustrative values showing the expected format. They are not read from the screenshot.

    All 4 steps in this procedure
    1. Marketing -> Countdown Timer.
    2. Set the Active Link (where users go before the timer expires).
    3. Set the Expired Link (where users go after the timer expires). this image
    4. Save the timer after selecting the timer properties like when would the timer expire.
  4. Save the timer after selecting the timer properties like when would the timer expire.

Now your timer will automatically send users to the correct link, whether the offer is active or expired.
FAQs
1. When can we copy redirection link?
After specifying the active and expired links, a user can copy the redirection link of the timer.
2. Would copy link work for all timer?
For the Dynamic timer, copy like is not available to use it across platform. To use it in our builder, user can copy the link while adding them in an email.
Quick Links
1. Guide for Dynamic Timer
2. Sync Timer in Email and Funnels

3How to use a countdown timer in Funnels

Frequently asked questions

What Are Redirection Links?
Redirection (dynamic) links change automatically based on whether the countdown timer is active or expired. Active Timer : Users are sent to the live offer or event page. Expired Timer : Users are sent to a different page (like an "Offer Expired" or "Waitlist" page).
Why and When Use Them?
Since it's not always intuitive that a countdown timer is clickable, it's better to use the timer link in more obvious ways—like attaching it to a button, using a clear call-to-action like "Click here," or linking it to an image. Also it is very useful in the case where the timer is used in a builder outside GHL Customer Care, in those cases a user can easily copy and use the link in different elements.

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