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Learn the process of re-engaging with customers who missed out on your initial campaign by resending the same content for amplified results. Studies show that users often overlook a significant portion of their emails, presenting an opportunity for a second chance to engage them. However, it's important to balance carefully as repeated emails can lead to complaints and unsubscribes. Here's a guide to help you navigate this process effectively.
Ensure we do not end up with multiple complaints and unsubscribes.
Things to consider before resending:
Timing is crucial: Resend the campaign within a day of the original send time to minimize the risk of unsubscribes and complaints.
Select emails to resend:Choose impactful emails for resending, as they are less likely to result in negative feedback. It is advisable to use it if you regularly see open rates above 20%
Modify the subject lineto catch the recipient's attention and avoid appearing repetitive.
Limit resending to once, as multiple attempts may annoy recipients and can lead to damaged sender reputation
How to resend Emails:
Navigate to the Email Marketing section.
Select the campaign you want to resend and click on the three dots for options.
Step 2 of 5: Select the campaign you want to resend and click on the three dots for…What this shows Step 2 of 5: Select the campaign you want to resend and click on the three dots for options.What this showsShows what to choose for step 2 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened : Best Practices and Guide".This screenshot accompanies step 2 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened: Best Practices and Guide". At this point in the walkthrough you select the campaign you want to resend and click on the three dots for options. The next step is to choose "Resend email to Unopened.".Step 2 of 5Image 1 of 4What to chooseSelect the campaign you want to resend and click on the three dots for options.
Buttons and menus referencedNavigate to the Email Marketing section.Choose "Resend email to Unopened."
Next stepChoose "Resend email to Unopened."All 5 steps in this procedure
Navigate to the Email Marketing section.
Select the campaign you want to resend and click on the three dots for options. this image
Choose "Resend email to Unopened."
Specify the schedule time and the subject line for the resent campaign.
Confirm, and a new campaign with the same content will be scheduled.
Choose "Resend email to Unopened."
Step 3 of 5: Choose "Resend email to Unopened."What this shows Step 3 of 5: Choose "Resend email to Unopened."What this showsShows what to choose for step 3 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened : Best Practices and Guide".This screenshot accompanies step 3 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened: Best Practices and Guide". At this point in the walkthrough you choose "Resend email to Unopened.". For context, this section explains: Navigate to the Email Marketing section. Select the campaign you want to resend and click on the three dots for options. Choose "Resend email to Unopened." Specify the schedule time and the subject line for the resent campaign. Confirm, and a new campaign with the same content will be scheduled. The next step is to specify the schedule time and the subject line for the resent campaign.Step 3 of 5Image 2 of 4What to chooseChoose "Resend email to Unopened."
Buttons and menus referencedChoose "Resend email to Unopened."Navigate to the Email Marketing section.
Next stepSpecify the schedule time and the subject line for the resent campaign.All 5 steps in this procedure
Navigate to the Email Marketing section.
Select the campaign you want to resend and click on the three dots for options.
Choose "Resend email to Unopened." this image
Specify the schedule time and the subject line for the resent campaign.
Confirm, and a new campaign with the same content will be scheduled.
Specify the schedule time and the subject line for the resent campaign.
Step 4 of 5: Specify the schedule time and the subject line for the resent campaignWhat this shows Step 4 of 5: Specify the schedule time and the subject line for the resent campaign.What this showsShows what this covers for step 4 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened : Best Practices and Guide".This screenshot accompanies step 4 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened: Best Practices and Guide". At this point in the walkthrough you specify the schedule time and the subject line for the resent campaign. The next step is to confirm, and a new campaign with the same content will be scheduled.Step 4 of 5Image 3 of 4What this coversSpecify the schedule time and the subject line for the resent campaign.
Buttons and menus referencedNavigate to the Email Marketing section.Choose "Resend email to Unopened."
Next stepConfirm, and a new campaign with the same content will be scheduled.All 5 steps in this procedure
Navigate to the Email Marketing section.
Select the campaign you want to resend and click on the three dots for options.
Choose "Resend email to Unopened."
Specify the schedule time and the subject line for the resent campaign. this image
Confirm, and a new campaign with the same content will be scheduled.
Confirm, and a new campaign with the same content will be scheduled.
Step 5 of 5: Confirm, and a new campaign with the same content will be scheduledWhat this shows Step 5 of 5: Confirm, and a new campaign with the same content will be scheduled.What this showsShows how to confirm for step 5 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened : Best Practices and Guide".This screenshot accompanies step 5 of 5 in the "Navigate to the Email Marketing section." section of "Resend to un-opened: Best Practices and Guide". At this point in the walkthrough you confirm, and a new campaign with the same content will be scheduled.Step 5 of 5Image 4 of 4How to confirmConfirm, and a new campaign with the same content will be scheduled.
Buttons and menus referencedNavigate to the Email Marketing section.Choose "Resend email to Unopened."
All 5 steps in this procedure
Navigate to the Email Marketing section.
Select the campaign you want to resend and click on the three dots for options.
Choose "Resend email to Unopened."
Specify the schedule time and the subject line for the resent campaign.
Confirm, and a new campaign with the same content will be scheduled. this image
Note:
We have set a resend window of 12 hours to 10 days to ensure an optimal balance between maximum engagement and minimum complaints/unsubscribes, following industry standards. It's essential to adhere to this window for best results.
Resend is not available for batch schedule, RSS and A/B Test Campaigns in this release
Rescheduling a resend email is not possible this release, you would have to delete it and schedule the resend again
Currently for SMTP, this feature would not show desired results because of insufficient metrics we are receiving for the logical operation in the backend. We will soon fix this and update.
Resending campaigns to non-openers can significantly enhance engagement metrics if done correctly. By following these guidelines, you can effectively utilize this strategy while minimizing the risk of negative feedback from our audience.
