# Guide to Pre-Built Contact Segments > This "Guide to Pre-Built Contact Segments" offers a comprehensive overview of the pre-built segments available within the platform. These segments allow… - Source: https://docs.ghlcustomercare.com/docs/marketing/campaign-settings-functionalities/guide-to-pre-built-contact-segments - Section: Marketing / Campaign Settings/Functionalities - Reading time: 2 min - Images: 2, each explained below --- This "Guide to Pre-Built Contact Segments" offers a comprehensive overview of the pre-built segments available within the platform. These segments allow users to easily categorize their contacts based on specific criteria, enabling more personalized outreach and streamlined marketing efforts. Whether you're looking to engage leads, nurture existing customers, or target specific demographics, this guide will help you understand how to utilize these pre-built segments to enhance your marketing strategy and improve overall customer relationship management. **TABLE OF CONTENTS** - [What are pre-built segments?](#what-are-pre-built-segments) - [What’s New in Email Builder?](#whats-new-in-email-builder) - [Benefits of this](#benefits-of-this) - [How to Use](#how-to-use) --- We’re excited to announce a new feature designed to simplify your email marketing efforts: **Pre-Built Contact Segments**. Now, you can easily target specific groups of contacts when sending or scheduling emails, improving your campaign’s effectiveness with just a few clicks. ### **What are pre-built segments?** #### **Pre-Built Segments** are predefined groups of contacts that allow you to quickly target specific audiences based on their engagement with your emails. Instead of manually sorting through contacts, these segments automatically categorize your audience based on key behaviors, such as recent interactions or lack of engagement. For example, you can use pre-built segments to: - Reach contacts who have been **actively engaging** with your emails in the last 7, 30, or 60 days. - Target contacts who have **interacted** with your last 5 email campaigns. - Re-engage contacts who have **not interacted** with your recent email campaigns. By leveraging these pre-built segments, you can ensure your messages are sent to the right audience, making your campaigns more effective and efficient. ### **What’s New in Email Builder?** You can now select from several **pre-built contact segments** directly from the send or schedule screen. These segments include: - **Contacts engaged within the last 7, 30, or 60 days.** - **Contacts who interacted with your last 5 email campaigns.** - **Contacts who did not interact with your last 5 email campaigns.** _Engaged contacts_ are defined as those who have opened or clicked on emails sent through workflows, bulk actions, or email marketing campaigns. _Subscribers_ is same as contacts ### **Benefits of this:** - **Targeted Messaging:** Deliver more relevant content to your most engaged contacts. - **Customer Retention:** Create dedicated campaigns to re-engage customers who may be at risk of churning. - **Cost Efficiency:** Save time and resources by not sending emails to disengaged users. ### **How to Use** 1. **Go to** the **Email Marketing → Campaigns** section. 2. **Create a campaign** and proceed to the send or schedule screen. 3. In the **recipient list**, select **Pre-Built Segments**. ![Step 3 of 5: In the recipient list, select Pre-Built Segments](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035864636/original/hQlSjU6LcgMUR9kvjg0oOMFNq3QJu9F_3Q.jpg) **Step 3 of 5: In the recipient list, select Pre-Built Segments** This screenshot accompanies step 3 of 5 in the "How to Use" section of "Guide to Pre-Built Contact Segments". At this point in the walkthrough you in the recipient list, select Pre-Built Segments. The next step is to use the drop-down menu to choose your preferred segment. - What to choose: In the recipient list, select Pre-Built Segments. - Controls: recipient list, Pre-Built Segments, Go to, Email Marketing → Campaigns, Create a campaign, choose your preferred segment, Send, schedule - Next: Use the drop-down menu to choose your preferred segment. Full procedure: 1. Go to the Email Marketing → Campaigns section. 2. Create a campaign and proceed to the send or schedule screen. 3. In the recipient list, select Pre-Built Segments. <- this image 4. Use the drop-down menu to choose your preferred segment. 5. Send or schedule your email. 4. Use the drop-down menu to **choose your preferred segment**. ![Step 4 of 5: Use the drop-down menu to choose your preferred segment](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155035864674/original/9dz94gLkaUIyIshcGSE1TQCMqttX6BngnA.jpg) **Step 4 of 5: Use the drop-down menu to choose your preferred segment** This screenshot accompanies step 4 of 5 in the "How to Use" section of "Guide to Pre-Built Contact Segments". At this point in the walkthrough you use the drop-down menu to choose your preferred segment. The next step is to send or schedule your email. - What to choose: Use the drop-down menu to choose your preferred segment. - Controls: choose your preferred segment, Go to, Email Marketing → Campaigns, Create a campaign, recipient list, Pre-Built Segments, Send, schedule - Next: Send or schedule your email. Full procedure: 1. Go to the Email Marketing → Campaigns section. 2. Create a campaign and proceed to the send or schedule screen. 3. In the recipient list, select Pre-Built Segments. 4. Use the drop-down menu to choose your preferred segment. <- this image 5. Send or schedule your email. 5. **Send** or **schedule** your email. **NOTE:** The segmentation is done at the time of scheduling, not during execution. We will soon support dynamic segment updates during execution. --- **Frequently Asked Questions** **1\. How do I create custom contact segments in addition to the pre-built ones?** You cannot create segments, but under the contacts page you can create smart lists. **2\. Can I modify the criteria of pre-built contact segments?** No, the criteria for pre-built segments are fixed. However, you can create a custom smart list that mimics the pre-built one and adjust the criteria to better fit your requirements. **3\. How often are the pre-built contact segments updated?** The Pre-built segments is updated at your campaign created date. It locks the list of contacts that we part of the segment criteria during creation/ scheduling. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com