Learn One‑Step, Two‑Step, and Dynamic unsubscribe flows in GHL Customer Care emails. Reduce accidental or bot opt‑outs, stay compliant, and set up links correctly.
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Gain precise control over how contacts opt out of emails with configurable unsubscribe flows. Choose One Step, Two Step, or Dynamic to customize the flow while staying compliant. This article explains each flow and how to set it up.
Unsubscribe flows define what happens after a recipient clicks an unsubscribe link in your emails. In GHL Customer Care, you can choose between One Step, Two Step, and Dynamic options to reduce accidental opt‑outs, protect against automated bot clicks, and keep your program compliant while maintaining a smooth experience.
Key Benefits of Configurable Unsubscribe Flows
Selecting the right flow helps strike a balance between deliverability, compliance, and user experience.
Compliance & Control: Ensure a reliable opt‑out process while tailoring the experience to your audience
Bot‑Click Protection: Dynamic adds verification when risk signals are present, limiting bot‑triggered opt‑outs
Fewer Accidental Opt‑Outs: A confirmation step (Two-Step) or time‑based checks (Dynamic) reduce unintended unsubscribes
Simple Configuration: Quickly and easily change the selected flow within the Email Marketing Settings Panel
Works at Scale: Flow selection applies across all campaigns in account, removing the need to update each email campaign individually
Unsubscribe Flow Options
Selecting the right unsubscribe flow balances compliance, deliverability, and user experience. The summaries below explain how each option works so you can pick the best flow for you.
One-Step Flow
Contacts are instantly unsubscribed with a single click, followed by the option to provide feedback. This provides a frictionless experience, reducing complaints and spam reports from frustrated users.
Two-Step Flow
Contacts must confirm their email before being unsubscribed. This adds a layer of confirmation to reduce accidental opt-outs, especially for high-value or engaged lists.
Dynamic Flow (Recommended Option)
Dynamic unsubscribe combines 'Two Step' and 'One Step' unsubscribe flows. Unsubscribe will be immediate (One Step) unless the contact is unsubscribing within 5 minutes of email delivery or the contact is less than 1 hour old, then confirmation is required (Two Step). This balances ease-of-use with protection against bots and accidental opt-outs.
How to Configure Unsubscribe Flows
Unsubscribe Flows Configuration is quick and can be found in the email marketing settings. Follow these steps to choose your desired flow:
Step 1: Navigate to Email
From the dashboard, select Marketing in the left-side navigation bar
Click Emails in the top navigation ribbon
Step 1: Navigate to Email (image 1 of 7)What this shows From the dashboard, select Marketing in the left-side navigation bar Click Emails in the top navigation ribbonWhat this showsIllustrates the "Step 1: Navigate to Email" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Step 1: Navigate to Email" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: From the dashboard, select Marketing in the left-side navigation bar Click Emails in the top navigation ribbon. Immediately after, the guide continues: Using the secondary navigation ribbon, choose Campaigns In the upper right corner, select the Settings (Gear Icon) button to open Email Settings.Image 1 of 7What to chooseFrom the dashboard, select Marketing in the left-side navigation bar Click Emails in the top navigation ribbon
Buttons and menus referencedMarketingEmails
Next stepUsing the secondary navigation ribbon, choose Campaigns In the upper right corner, select the Settings (Gear Icon) button to open Email SettingsAll 2 steps in this procedure
From the dashboard, select Marketing in the left-side navigation bar
Click Emails in the top navigation ribbon
Step 2: Open Email Settings
Using the secondary navigation ribbon, choose Campaigns
In the upper right corner, select the Settings (Gear Icon) button to open Email Settings
Step 2: Open Email Settings (image 2 of 7)What this shows Using the secondary navigation ribbon, choose Campaigns In the upper right corner, select the Settings (Gear Icon) button to open Email…What this showsIllustrates the "Step 2: Open Email Settings" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Step 2: Open Email Settings" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: Using the secondary navigation ribbon, choose Campaigns In the upper right corner, select the Settings (Gear Icon) button to open Email Settings. This part of the guide covers 1 field, listed below. Immediately after, the guide continues: Using the secondary navigation bar on the left, select the Unsubscribe tab to open the unsubscribe settings.Image 2 of 7What to chooseUsing the secondary navigation ribbon, choose Campaigns In the upper right corner, select the Settings (Gear Icon) button to open Email Settings
Fields in this part of the guideUsing the secondary navigation ribbon, choose Campaigns
Buttons and menus referencedCampaignsSettings (Gear Icon)
Next stepUsing the secondary navigation bar on the left, select the Unsubscribe tab to open the unsubscribe settingsAll 2 steps in this procedure
Using the secondary navigation ribbon, choose Campaigns
In the upper right corner, select the Settings (Gear Icon) button to open Email Settings
Step 3: Choose Unsubscribe Tab
Using the secondary navigation bar on the left, select the Unsubscribe tab to open the unsubscribe settings
Step 3: Choose Unsubscribe Tab (image 3 of 7)What this shows Using the secondary navigation bar on the left, select the Unsubscribe tab to open the unsubscribe settingsWhat this showsIllustrates the "Step 3: Choose Unsubscribe Tab" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Step 3: Choose Unsubscribe Tab" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: Using the secondary navigation bar on the left, select the Unsubscribe tab to open the unsubscribe settings. Immediately after, the guide continues: Use the radio selector to choose your unsubscribe flow from the 3 options.Image 3 of 7What to chooseUsing the secondary navigation bar on the left, select the Unsubscribe tab to open the unsubscribe settings
Buttons and menus referencedUnsubscribe
Next stepUse the radio selector to choose your unsubscribe flow from the 3 options:
Step 4: Select an Unsubscribe Flow
Use the radio selector to choose your unsubscribe flow from the 3 options:
One Step
Two Step
Dynamic
Step 4: Select an Unsubscribe Flow (image 4 of 7)What this shows Use the radio selector to choose your unsubscribe flow from the 3 options:What this showsIllustrates the "Step 4: Select an Unsubscribe Flow" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Step 4: Select an Unsubscribe Flow" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: Use the radio selector to choose your unsubscribe flow from the 3 options. This part of the guide covers 3 fields, listed below. Immediately after, the guide continues: Use the P review buttons located next to each option to test the flow. Once selected, use the blue Save button to save your selection.Image 4 of 7What to chooseUse the radio selector to choose your unsubscribe flow from the 3 options:
Fields in this part of the guideOne StepTwo StepDynamic
Next stepUse the P review buttons located next to each option to test the flow. Once selected, use the blue Save button to save your selection.All 3 steps in this procedure
One Step
Two Step
Dynamic
Step 5: Preview Selection
Use the Preview buttons located next to each option to test the flow. Once selected, use the blue Save button to save your selection.
Step 5: Preview Selection (image 5 of 7)What this shows Use the P review buttons located next to each option to test the flow.What this showsIllustrates the "Step 5: Preview Selection" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Step 5: Preview Selection" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: Use the P review buttons located next to each option to test the flow. Once selected, use the blue Save button to save your selection. Immediately after, the guide continues: You can change how the unsubscribe link looks without changing the flow you’ve chosen. To edit the unsubscribe link from the email settings panel, select "How to customize the unsubscribe link" located under the flow selector section.Image 5 of 7How to confirmUse the P review buttons located next to each option to test the flow. Once selected, use the blue Save button to save your selection.
Buttons and menus referencedPreviewSave
Next stepYou can change how the unsubscribe link looks without changing the flow you’ve chosen. To edit the unsubscribe link from the email settings panel, select "How to customize the unsubscribe link" located under the flow selector section.
Customizing Unsubscribe Link
You can change how the unsubscribe link looks without changing the flow you’ve chosen. To edit the unsubscribe link from the email settings panel, select "How to customize the unsubscribe link" located under the flow selector section.
For detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe Links
Customizing Unsubscribe Link (image 6 of 7)What this shows For detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe LinksWhat this showsIllustrates the "Customizing Unsubscribe Link" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Customizing Unsubscribe Link" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: For detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe Links. Immediately after, the guide continues: Q: Will changing unsubscribe settings affect contacts who unsubscribed before? No, changes only apply to emails sent after you update your settings; prior unsubscribe data remains unchanged.Image 6 of 7What this coversFor detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe LinksNext stepQ: Will changing unsubscribe settings affect contacts who unsubscribed before? No, changes only apply to emails sent after you update your settings; prior unsubscribe data remains unchanged.Customizing Unsubscribe Link (image 7 of 7)What this shows For detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe LinksWhat this showsIllustrates the "Customizing Unsubscribe Link" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)".This screenshot appears in the "Customizing Unsubscribe Link" section of "Configuring Unsubscribe Flows (One-Step, Two-Step, Dynamic)". The text alongside this image reads: For detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe Links. Immediately after, the guide continues: Q: Will changing unsubscribe settings affect contacts who unsubscribed before? No, changes only apply to emails sent after you update your settings; prior unsubscribe data remains unchanged.Image 7 of 7What this coversFor detailed guidance on customizing your unsubscribe link, see our separate article: Creating and Managing Custom Unsubscribe LinksNext stepQ: Will changing unsubscribe settings affect contacts who unsubscribed before? No, changes only apply to emails sent after you update your settings; prior unsubscribe data remains unchanged.
Frequently Asked Questions
Q: Will changing unsubscribe settings affect contacts who unsubscribed before? No, changes only apply to emails sent after you update your settings; prior unsubscribe data remains unchanged.
Q: What happens if a contact starts Two-Step but never confirms? The unsubscribe does not complete, and the contact remains subscribed until they confirm.
Q: How do I safely test the Dynamic flow? Send yourself a test email and click the link within 5 minutes of delivery, or use a brand‑new contact (created less than 1 hour ago). You should see an email verification prompt; normal clicks should unsubscribe instantly.
Q: Does my selected flow apply to all emails campaigns? Yes. The flow is set at the account level. All emails sent from that account honor the current selection until you change it.
Q: What are the different unsubscribe flows available? You can choose from One Step (instant unsubscribe), Two Step (email confirmation required), or Dynamic (smart confirmation for suspicious cases)
