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Audiences Tab Overview - Ad Manager Settings

In this article, we will explore how to locate your existing custom and lookalike audiences, along with the actions you can take, such as creating a new…

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  1. Where to find the list of audiences in Ad Manager?
  2. How to create a new audience
  3. What are the other actions that can be performed on the existing audiences?
  4. How to delete an audience

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In this article, we will explore how to locate your existing custom and lookalike audiences, along with the actions you can take, such as creating a new audience, editing the name and description of an existing audience, and deleting an existing audience.

TABLE OF CONTENTS

Where to find the list of audiences in Ad Manager?

You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page.

Where to find the list of audiences in Ad Manager? (image 1 of 10) What this shows You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page. What this shows Illustrates the "Where to find the list of audiences in Ad Manager?" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot appears in the "Where to find the list of audiences in Ad Manager?" section of "Audiences Tab Overview - Ad Manager Settings". The text alongside this image reads: You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page. Immediately after, the guide continues: There are four tabs present under ad manager settings, namely ' Integrations ', ' Pages ', ' Conversions ' and ' Audiences ' with each having a specific function or the information they hold. As part of this article we will be focusing on…. Image 1 of 10 What this coversYou can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page.
Buttons and menus referenced IntegrationsPagesConversionsAudiences
Next stepThere are four tabs present under ad manager settings, namely ' Integrations ', ' Pages ', ' Conversions ' and ' Audiences ' with each having a specific function or the information they hold. As part of this article we will be focusing on the "Audiences" tab and it's constituents.
Where to find the list of audiences in Ad Manager? (image 2 of 10) What this shows You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page. What this shows Illustrates the "Where to find the list of audiences in Ad Manager?" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot appears in the "Where to find the list of audiences in Ad Manager?" section of "Audiences Tab Overview - Ad Manager Settings". The text alongside this image reads: You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page. Immediately after, the guide continues: There are four tabs present under ad manager settings, namely ' Integrations ', ' Pages ', ' Conversions ' and ' Audiences ' with each having a specific function or the information they hold. As part of this article we will be focusing on…. Image 2 of 10 What this coversYou can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page.
Buttons and menus referenced IntegrationsPagesConversionsAudiences
Next stepThere are four tabs present under ad manager settings, namely ' Integrations ', ' Pages ', ' Conversions ' and ' Audiences ' with each having a specific function or the information they hold. As part of this article we will be focusing on the "Audiences" tab and it's constituents.

There are four tabs present under ad manager settings, namely 'Integrations', 'Pages', 'Conversions' and 'Audiences' with each having a specific function or the information they hold. As part of this article we will be focusing on the "Audiences" tab and it's constituents.

Once user clicks on the Audiences tab, they can see the list of all the audiences created within Ad Manager and the audiences already created in Meta platform and pulled in from the connected ad account.

Where to find the list of audiences in Ad Manager? (image 3 of 10) What this shows Once user clicks on the Audiences tab, they can see the list of all the audiences created within Ad Manager and the audiences already… What this shows Illustrates the "Where to find the list of audiences in Ad Manager?" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot appears in the "Where to find the list of audiences in Ad Manager?" section of "Audiences Tab Overview - Ad Manager Settings". The text alongside this image reads: Once user clicks on the Audiences tab, they can see the list of all the audiences created within Ad Manager and the audiences already created in Meta platform and pulled in from the connected ad account. Immediately after, the guide continues: There are two ways to create new audiences(both lookalike and custom audience) which are as follows. Image 3 of 10 What this coversOnce user clicks on the Audiences tab, they can see the list of all the audiences created within Ad Manager and the audiences already created in Meta platform and pulled in from the connected ad account.
Buttons and menus referenced IntegrationsPagesConversionsAudiences
Next stepThere are two ways to create new audiences(both lookalike and custom audience) which are as follows:

How to create a new audience

There are two ways to create new audiences(both lookalike and custom audience) which are as follows:

  1. During the campaign creation flow, both custom and lookalike audiences can be created and the steps to do so are detailed in the respective articles: Create lookalike audiences in Ad Manager and Create custom audiences in Ad Manager. The mentioned articles can be referred for detailed steps on how to create respective audiences.
  2. In the Ad Manager settings > under the Audiences tab, we have the provision to create new audiences by clicking on the 'Create new audience' button which further opens up into two options namely, Lookalike and Custom Audience. On click of either, the respective flow to create the audience begins and user can successfully create an audience which will start showing up in the below shown list of audiences. Refer to the help articles mentioned in point 1 for detailed steps to create an audience.
    Step 2 of 2: In the Ad Manager settings > under the Audiences tab, we have the… What this shows Step 2 of 2: In the Ad Manager settings > under the Audiences tab, we have the provision to create new audiences by clicking on the 'Create new… What this shows Shows what to click for step 2 of 2 in the "How to create a new audience" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot accompanies step 2 of 2 in the "How to create a new audience" section of "Audiences Tab Overview - Ad Manager Settings". At this point in the walkthrough you in the Ad Manager settings > under the Audiences tab, we have the provision to create new audiences by clicking on the 'Create new audience' button which further opens up into two options namely, Lookalike and Custom Audience. On click of either, the respective flow to create the audience begins and user can successfully create an audience which will start showing up in the below shown list of audiences. Refer to the help articles mentioned in point 1 for detailed steps to create an audience. Step 2 of 2Image 4 of 10 What to clickIn the Ad Manager settings > under the Audiences tab, we have the provision to create new audiences by clicking on the 'Create new audience' button which further opens up into two options namely, Lookalike and Custom Audience. On click of either, the respective flow to create the audience begins and user can successfully create an audience which will start showing up in the below shown list of audiences. Refer to the help articles mentioned in point 1 for detailed steps to create an audience.
    All 2 steps in this procedure
    1. During the campaign creation flow, both custom and lookalike audiences can be created and the steps to do so are detailed in the respective articles: Create lookalike audiences in Ad Manager and Create custom audiences in Ad Manager. The mentioned articles can be referred for detailed steps on how to create respective audiences.
    2. In the Ad Manager settings > under the Audiences tab, we have the provision to create new audiences by clicking on the 'Create new audience' button which further opens up into two options namely, Lookalike and Custom Audience. On click of either, the respective flow to create the audience begins and user can successfully create an audience which will start showing up in the below shown list of audiences. Refer to the help articles mentioned in point 1 for detailed steps to create an audience. this image

What are the other actions that can be performed on the existing audiences?

Along with the option to create new audiences, below is the list of actions that can be performed on the existing audiences:

  1. Users can search for a specific audience by clicking on the 'search for audience' box and look for an audience present in the list by typing in the name of the audience.
  2. An additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on:
    All - The list will show all the audiences irrespective of their type that are present within Ad Manager.
    Custom Audience - The list will show only the custom audiences that are present within Ad Manager.
    Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager.
    Step 2 of 3: An additional selection box exists next to the search box to show… What this shows Step 2 of 3: An additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. What this shows Shows what to fill in for step 2 of 3 in the "What are the other actions that can be performed on the existing audiences?" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot accompanies step 2 of 3 in the "What are the other actions that can be performed on the existing audiences?" section of "Audiences Tab Overview - Ad Manager Settings". At this point in the walkthrough you an additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on: All - The list will show all the audiences irrespective of their type that are present within Ad Manager. Custom Audience - The list will show only the custom audiences that are present within Ad Manager. Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager. The next step is to users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience. Step 2 of 3Image 5 of 10 What to fill inAn additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on: All - The list will show all the audiences irrespective of their type that are present within Ad Manager. Custom Audience - The list will show only the custom audiences that are present within Ad Manager. Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager.
    Buttons and menus referenced AllCustom AudienceLookalike AudienceEdit
    Next stepUsers can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience.
    All 3 steps in this procedure
    1. Users can search for a specific audience by clicking on the 'search for audience' box and look for an audience present in the list by typing in the name of the audience.
    2. An additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on: All - The list will show all the audiences irrespective of their type that are present within Ad Manager. Custom Audience - The list will show only the custom audiences that are present within Ad Manager. Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager. this image
    3. Users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience.
  3. Users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit.
    Step 3 of 3: Users can edit the name and description of an existing audience by… What this shows Step 3 of 3: Users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. What this shows Shows what this covers for step 3 of 3 in the "What are the other actions that can be performed on the existing audiences?" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot accompanies step 3 of 3 in the "What are the other actions that can be performed on the existing audiences?" section of "Audiences Tab Overview - Ad Manager Settings". At this point in the walkthrough you users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience. Step 3 of 3Image 6 of 10 What this coversUsers can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience.
    Buttons and menus referenced EditAllCustom AudienceLookalike Audience
    All 3 steps in this procedure
    1. Users can search for a specific audience by clicking on the 'search for audience' box and look for an audience present in the list by typing in the name of the audience.
    2. An additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on: All - The list will show all the audiences irrespective of their type that are present within Ad Manager. Custom Audience - The list will show only the custom audiences that are present within Ad Manager. Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager.
    3. Users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience. this image

    4. A dialog box will appear, allowing you to edit the name and description of the selected audience.


    Step 3 of 3: Users can edit the name and description of an existing audience by… What this shows Step 3 of 3: Users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. What this shows Shows what this covers for step 3 of 3 in the "What are the other actions that can be performed on the existing audiences?" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot accompanies step 3 of 3 in the "What are the other actions that can be performed on the existing audiences?" section of "Audiences Tab Overview - Ad Manager Settings". At this point in the walkthrough you users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience. Step 3 of 3Image 7 of 10 What this coversUsers can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience.
    Buttons and menus referenced EditAllCustom AudienceLookalike Audience
    All 3 steps in this procedure
    1. Users can search for a specific audience by clicking on the 'search for audience' box and look for an audience present in the list by typing in the name of the audience.
    2. An additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on: All - The list will show all the audiences irrespective of their type that are present within Ad Manager. Custom Audience - The list will show only the custom audiences that are present within Ad Manager. Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager.
    3. Users can edit the name and description of an existing audience by clicking on the ellipses present in line with each audience and clicking on Edit. 4. A dialog box will appear, allowing you to edit the name and description of the selected audience. this image

How to delete an audience

The ellipses with the option to Delete is present in line with each audience, user can click on the delete button to remove the corresponding audience from all the draft and paused campaigns provided the audience is not associated to any active campaign.

How to delete an audience (image 8 of 10) What this shows The ellipses with the option to Delete is present in line with each audience, user can click on the delete button to remove the… What this shows Illustrates the "How to delete an audience" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot appears in the "How to delete an audience" section of "Audiences Tab Overview - Ad Manager Settings". The text alongside this image reads: The ellipses with the option to Delete is present in line with each audience, user can click on the delete button to remove the corresponding audience from all the draft and paused campaigns provided the audience is not associated to any active campaign. Immediately after, the guide continues: 1. When a user attempts to delete an audience that is associated with one or more active campaigns, a validation message will appear, indicating that the audience cannot be deleted because it is part of an active campaign. Image 8 of 10 What to clickThe ellipses with the option to Delete is present in line with each audience, user can click on the delete button to remove the corresponding audience from all the draft and paused campaigns provided the audience is not associated to any active campaign.
Buttons and menus referenced Delete
Next step1. When a user attempts to delete an audience that is associated with one or more active campaigns, a validation message will appear, indicating that the audience cannot be deleted because it is part of an active campaign.

1. When a user attempts to delete an audience that is associated with one or more active campaigns, a validation message will appear, indicating that the audience cannot be deleted because it is part of an active campaign.

How to delete an audience (image 9 of 10) What this shows 1. What this shows Illustrates the "How to delete an audience" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot appears in the "How to delete an audience" section of "Audiences Tab Overview - Ad Manager Settings". The text alongside this image reads: 1. When a user attempts to delete an audience that is associated with one or more active campaigns, a validation message will appear, indicating that the audience cannot be deleted because it is part of an active campaign. Immediately after, the guide continues: Note: In order to delete the audience, all active campaigns associated with the audience must be paused first. Image 9 of 10 What this covers1. When a user attempts to delete an audience that is associated with one or more active campaigns, a validation message will appear, indicating that the audience cannot be deleted because it is part of an active campaign.
Buttons and menus referenced Delete
Next stepNote: In order to delete the audience, all active campaigns associated with the audience must be paused first. 
Note: In order to delete the audience, all active campaigns associated with the audience must be paused first.

2. If a user tries to delete a custom audience that has been used to create a lookalike audience, an error message will be displayed, indicating that the deletion cannot proceed unless the associated lookalike audience is removed first.

How to delete an audience (image 10 of 10) What this shows 2. What this shows Illustrates the "How to delete an audience" section of "Audiences Tab Overview - Ad Manager Settings". This screenshot appears in the "How to delete an audience" section of "Audiences Tab Overview - Ad Manager Settings". The text alongside this image reads: 2. If a user tries to delete a custom audience that has been used to create a lookalike audience, an error message will be displayed, indicating that the deletion cannot proceed unless the associated lookalike audience is removed first. Image 10 of 10 What this covers2. If a user tries to delete a custom audience that has been used to create a lookalike audience, an error message will be displayed, indicating that the deletion cannot proceed unless the associated lookalike audience is removed first.
Buttons and menus referenced Delete

Frequently Asked Questions

  1. Is there a limit to the number of audiences I can create?
    While there is no specific limit mentioned, it's best to keep your audience list organized to ensure effective management and utilization. Excessive audiences may complicate your campaign strategies.
  2. How often can I update the criteria for my audiences?
    You can update the criteria for your audiences as often as needed. However, frequent changes may affect the performance and effectiveness of your audience targeting.
  3. What happens to an audience if I delete it?
    Once an audience is deleted, it cannot be recovered. Any campaigns relying on that audience will be affected, so it's important to confirm deletion before proceeding.
  4. Can I use multiple audiences in a single ad campaign?
    Yes, you can use multiple audiences in a single ad campaign, allowing for more targeted advertising strategies. However, make sure to monitor performance across these audiences to optimize results.

Frequently asked questions

Where to find the list of audiences in Ad Manager?
You can go to Ad Manager settings by clicking the settings icon (highlighted in the screenshot below) on the Ad Manager home page. There are four tabs present under ad manager settings, namely ' Integrations ', ' Pages ', ' Conversions ' and ' Audiences ' with each having a specific function or the information they hold. As part of this article we will be focusing on the "Audiences" tab and it's constituents. Once user clicks on the Audiences tab, they can see the list of all the audiences created within Ad Manager and the audiences already created in Meta platform and pulled in from the connected ad account.
What are the other actions that can be performed on the existing audiences?
Along with the option to create new audiences, below is the list of actions that can be performed on the existing audiences: Users can search for a specific audience by clicking on the 'search for audience' box and look for an audience present in the list by typing in the name of the audience. An additional selection box exists next to the search box to show 'All', 'Custom' and 'Lookalike' audiences. On click of each from the list, the behaviour of the list will change based on: All - The list will show all the audiences irrespective of their type that are present within Ad Manager. Custom Audience - The list will show only the custom audiences that are present within Ad Manager. Lookalike Audience - The audience list will show only the lookalike audiences that are present within Ad Manager. Users can edit the name and description of an existing audience by clicking on the ellipses…

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