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Ad Manager - Statistics of Ad campaigns

Monitor Google & Facebook ad performance in Ad Manager. Track clicks, ROI, leads, and sales to analyze results and optimize campaigns with data-driven insights.

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  1. Where is the Statistics Section Present in Ad Manager?
  2. How to Check the Overall Performance of all the Ad Campaigns Present in Ad Manager?
  3. A: Google Ad Platform
  4. B: Facebook Ad Platform
  5. How to See the Statistics of an Individual Campaign to Measure its Performance?
  6. How to See & Save Leads and Sales Details of my Campaigns?
  7. What are the Different Metrics that are Shown in the Tabular Form?
  8. Frequently Asked Questions
  9. Related Articles

In this article we will be illustrating and explaining the process to effectively monitor the ad campaigns created by the users and make data driven decisions based on different metrics. This will serve as a crucial tool for advertisers to measure, analyse, and optimise their advertising campaigns, ultimately driving better results and maximising return on investment.

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TABLE OF CONTENTS

Key Benefits of Statistics for Ad Campaigns in Ad Manager

The merit of having Statistics of the published ad campaigns in Ad Manager is crucial to make moderations to the existing campaigns based on their performance and other parameters which are mentioned as follows. This assists in ad campaign optimising and generate maximum outcome off it.

  1. Performance Analysis- Understand how ads are doing
  2. ROI Measurement- See if ads are making money
  3. Audience Insights- Know who's seeing the ads
  4. Campaign Optimisation- Make ads work better
  5. Budget Allocation- Spend money wisely
  6. Goal Tracking- Check if ads meet objectives
  7. Competitive Analysis- See how ads stack up against rivals

Where is the Statistics Section Present in Ad Manager?

On Ad Manager home screen, there are two tabs present: Campaigns(default selection) and Statistics. Click on Statistics tab, a new screen opens up showing the different metrics associated with all the Published and Paused campaigns.

Where is the Statistics Section Present in Ad Manager? (image 1 of 12) What this shows On Ad Manager home screen, there are two tabs present: Campaigns(default selection) and Statistics. What this shows Illustrates the "Where is the Statistics Section Present in Ad Manager?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "Where is the Statistics Section Present in Ad Manager?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On Ad Manager home screen, there are two tabs present: Campaigns(default selection) and Statistics. Click on Statistics tab, a new screen opens up showing the different metrics associated with all the Published and Paused campaigns. Immediately after, the guide continues: Here's a quick video illustrating the flow of Ad Manager Statistics. Image 1 of 12 What to clickOn Ad Manager home screen, there are two tabs present: Campaigns(default selection) and Statistics. Click on Statistics tab, a new screen opens up showing the different metrics associated with all the Published and Paused campaigns.
Buttons and menus referenced Statistics
Next stepHere's a quick video illustrating the flow of Ad Manager Statistics:

Here's a quick video illustrating the flow of Ad Manager Statistics:

Where is the Statistics Section Present in Ad Manager? (video 2) Open in a new tab

How to Check the Overall Performance of all the Ad Campaigns Present in Ad Manager?

On click of the statistics tab, users can visualise the Performance Analytics and Conversion Summary of all the campaigns along with the tabular representation of different metrics specific to all the campaigns.

On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics.

How to Check the Overall Performance of all the Ad Campaigns Present in Ad Manager? (image 2 of 12) What this shows On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. What this shows Illustrates the "How to Check the Overall Performance of all the Ad Campaigns Present in Ad Manager?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "How to Check the Overall Performance of all the Ad Campaigns Present in Ad Manager?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. Immediately after, the guide continues: Everything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on…. Image 2 of 12 What to chooseOn click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics.
Buttons and menus referenced Performance AnalyticsConversion Summary
Next stepEverything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on Facebook.

A: Google Ad Platform

A: Google Ad Platform (image 3 of 12) What this shows On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. What this shows Illustrates the "A: Google Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "A: Google Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. Immediately after, the guide continues: Everything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on…. Image 3 of 12 What to chooseOn click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. Next stepEverything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on Facebook.
A: Google Ad Platform (image 4 of 12) What this shows On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. What this shows Illustrates the "A: Google Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "A: Google Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. Immediately after, the guide continues: Everything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on…. Image 4 of 12 What to chooseOn click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics. Next stepEverything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on Facebook.

B: Facebook Ad Platform

Everything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on Facebook.

B: Facebook Ad Platform (image 5 of 12) What this shows Everything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which… What this shows Illustrates the "B: Facebook Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "B: Facebook Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: Everything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on Facebook. Immediately after, the guide continues: The existing campaign details table is customisable by selecting which columns to show, users can choose which metrics makes sense to them while visualising the campaign performance and others can be unchecked. This will result in only…. Image 5 of 12 What this coversEverything remains the same for Facebook as we see for Google above, just the addition of another page selector filter is added which helps you further narrow down your statistics view to the campaigns published on specific pages on Facebook.
Buttons and menus referenced Ad SetAd
Next stepThe existing campaign details table is customisable by selecting which columns to show, users can choose which metrics makes sense to them while visualising the campaign performance and others can be unchecked. This will result in only those columns which are relevant to the user to be shown in the table for clear and crisp data analytics.

The existing campaign details table is customisable by selecting which columns to show, users can choose which metrics makes sense to them while visualising the campaign performance and others can be unchecked. This will result in only those columns which are relevant to the user to be shown in the table for clear and crisp data analytics.

For Meta campaigns, you can also analyze results at the Ad Set and Ad level to support deeper optimization.

Note: A date filter can be added by selecting the date range and the statistics within that date range will be shown for all the campaigns present in the list.
B: Facebook Ad Platform (image 6 of 12) What this shows Note: A date filter can be added by selecting the date range and the statistics within that date range will be shown for all the campaigns… What this shows Illustrates the "B: Facebook Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "B: Facebook Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: Note: A date filter can be added by selecting the date range and the statistics within that date range will be shown for all the campaigns present in the list. Immediately after, the guide continues: Note: A page filter can be added by the user enabling them to select a page from the dropdown and the statistics of the campaigns published on the selected page(s) will be shown. Image 6 of 12 What this coversNote: A date filter can be added by selecting the date range and the statistics within that date range will be shown for all the campaigns present in the list.
Buttons and menus referenced Ad SetAd
Next stepNote: A page filter can be added by the user enabling them to select a page from the dropdown and the statistics of the campaigns published on the selected page(s) will be shown. 
Note: A page filter can be added by the user enabling them to select a page from the dropdown and the statistics of the campaigns published on the selected page(s) will be shown.
B: Facebook Ad Platform (image 7 of 12) What this shows Note: A page filter can be added by the user enabling them to select a page from the dropdown and the statistics of the campaigns… What this shows Illustrates the "B: Facebook Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "B: Facebook Ad Platform" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: Note: A page filter can be added by the user enabling them to select a page from the dropdown and the statistics of the campaigns published on the selected page(s) will be shown. Immediately after, the guide continues: On the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc. Image 7 of 12 What to chooseNote: A page filter can be added by the user enabling them to select a page from the dropdown and the statistics of the campaigns published on the selected page(s) will be shown.
Buttons and menus referenced Ad SetAd
Next stepOn the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc.

How to See the Statistics of an Individual Campaign to Measure its Performance?

On the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc.

How to See the Statistics of an Individual Campaign to Measure its Performance? (image 8 of 12) What this shows On the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc. What this shows Illustrates the "How to See the Statistics of an Individual Campaign to Measure its Performance?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "How to See the Statistics of an Individual Campaign to Measure its Performance?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc. Immediately after, the guide continues: User clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown. Image 8 of 12 What this coversOn the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc.
Buttons and menus referenced Meta: view performance by ad set and adMetaad setad
Next stepUser clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown.

User clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown.

How to See the Statistics of an Individual Campaign to Measure its Performance? (image 9 of 12) What this shows User clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown. What this shows Illustrates the "How to See the Statistics of an Individual Campaign to Measure its Performance?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "How to See the Statistics of an Individual Campaign to Measure its Performance?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: User clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown. Immediately after, the guide continues: The columns of individual campaign details metric table is also customisable by selecting which metric columns to show in the individual ad campaign table when visualising the campaign performance. Image 9 of 12 What this coversUser clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown.
Buttons and menus referenced Meta: view performance by ad set and adMetaad setad
Next stepThe columns of individual campaign details metric table is also customisable by selecting which metric columns to show in the individual ad campaign table when visualising the campaign performance.

The columns of individual campaign details metric table is also customisable by selecting which metric columns to show in the individual ad campaign table when visualising the campaign performance.

Meta: view performance by ad set and ad

For Meta campaigns, Statistics also supports performance visibility beyond the campaign level. After you open a campaign, you can drill into ad set and ad performance to identify which audiences and creatives are driving results.

Note: Date filter exists for individual campaigns as well to see the stats of this campaign only within the defined date range.

How to See & Save Leads and Sales Details of my Campaigns?

How to See & Save Leads and Sales Details of my Campaigns? (video 3) Open in a new tab

If leads or sales values for any campaign is greater than 0, then an icon is shown next to the respective number.

How to See & Save Leads and Sales Details of my Campaigns? (image 10 of 12) What this shows If leads or sales values for any campaign is greater than 0, then an icon is shown next to the respective number. What this shows Illustrates the "How to See & Save Leads and Sales Details of my Campaigns?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "How to See & Save Leads and Sales Details of my Campaigns?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: If leads or sales values for any campaign is greater than 0, then an icon is shown next to the respective number. Immediately after, the guide continues: On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details. Image 10 of 12 What this coversIf leads or sales values for any campaign is greater than 0, then an icon is shown next to the respective number.
Buttons and menus referenced Export
Next stepOn click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details.

On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details.

How to See & Save Leads and Sales Details of my Campaigns? (image 11 of 12) What this shows On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details. What this shows Illustrates the "How to See & Save Leads and Sales Details of my Campaigns?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "How to See & Save Leads and Sales Details of my Campaigns?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details. Immediately after, the guide continues: Option to export both the 'leads' and 'opportunities closed' data as a.csv exists by clicking on the 'Export' button. Functionality to export campaign data as a.csv file by clicking on the ' Export ' button is added to all campaigns and…. Image 11 of 12 What to clickOn click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details.
Buttons and menus referenced Export
Next stepOption to export both the 'leads' and 'opportunities closed' data as a.csv exists by clicking on the 'Export' button. Functionality to export campaign data as a.csv file by clicking on the ' Export ' button is added to all campaigns and individual campaign table for users to download the metrics data.
How to See & Save Leads and Sales Details of my Campaigns? (image 12 of 12) What this shows On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details. What this shows Illustrates the "How to See & Save Leads and Sales Details of my Campaigns?" section of "Ad Manager - Statistics of Ad campaigns". This screenshot appears in the "How to See & Save Leads and Sales Details of my Campaigns?" section of "Ad Manager - Statistics of Ad campaigns". The text alongside this image reads: On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details. Immediately after, the guide continues: Option to export both the 'leads' and 'opportunities closed' data as a.csv exists by clicking on the 'Export' button. Functionality to export campaign data as a.csv file by clicking on the ' Export ' button is added to all campaigns and…. Image 12 of 12 What to clickOn click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details.
Buttons and menus referenced Export
Next stepOption to export both the 'leads' and 'opportunities closed' data as a.csv exists by clicking on the 'Export' button. Functionality to export campaign data as a.csv file by clicking on the ' Export ' button is added to all campaigns and individual campaign table for users to download the metrics data.

Option to export both the 'leads' and 'opportunities closed' data as a .csv exists by clicking on the 'Export' button. Functionality to export campaign data as a .csv file by clicking on the 'Export' button is added to all campaigns and individual campaign table for users to download the metrics data.

What are the Different Metrics that are Shown in the Tabular Form?

The various parameters which are essential to understand how an ad campaign is performing are shown in a tabular form against each campaign. It is crucial for advertisers to measure, analyse, and optimise their advertising campaigns, ultimately driving better results and maximising return on investment. 

Given below is a brief information on each campaign details table column headers in statistics:
  1. Clicks: The total number of times users have clicked on your ad. This metric helps gauge interest in your offer.
  2. Revenue: The total income generated from your ad campaign, often measured through sales or conversions attributed to the ad.
  3. ROI%: Return on Investment is a percentage that measures the return on your advertising spend.
  4. CPC: Cost per Click is the average amount you pay for each click on your ad.
  5. CTR: Click-Through-Rate is the percentage of people who clicked on your ad after seeing it.
  6. Sales: The total number of purchases made as a result of the ad campaign. This metric directly correlates to the success of sales-focused campaigns.
  7. CPS: Cost per Sale is the average cost incurred for each sale generated through the ad. It’s calculated by dividing total ad spend by the number of sales.
  8. Leads: The number of potential customers who have shown interest in your product or service, typically by submitting their contact information.
  9. Results: The number of times that your ad achieved an outcome, based on the objective selected.
  10. CPL: Cost per Lead is the average cost of acquiring a lead.
  11. Impressions: The total number of times your ad was displayed to users, regardless of whether it was clicked.
  12. Spend: The total amount of money spent on the ad campaign. This includes all costs associated with running the ads.
  13. Reach: Displays the number of unique users who saw your ad at least once.
  14. Frequency
    : Indicates how often your ad was shown to each unique user (calculated as Impressions/Reach).

Frequently Asked Questions

Q: What key metrics can I track in the Ad Manager?
In Ad Manager, you can track various metrics such as impressions, clicks, conversions, click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS), among others.

Q: How often are the campaign statistics updated?
Campaign statistics are updated in real-time, allowing you to monitor performance and make adjustments as needed.

Q: Can I filter statistics by specific time periods?
Yes, you can filter statistics by custom date ranges, allowing you to analyze campaign performance over specific periods.

Q: What should I do if my ad performance is below expectations?
If your ad performance is lacking, consider adjusting your targeting, reviewing your ad creative, or testing different ad formats. Utilize the statistics to identify areas for improvement.

Q: How can I compare the performance of multiple ad campaigns?
You can compare the performance of multiple ad campaigns by using the comparison feature in the Ad Manager, which allows you to view key metrics side by side.

Q: Is there a way to export the campaign statistics?
Yes, you can export your campaign statistics to a CSV file for further analysis or reporting purposes.

Q: What do I do if I notice discrepancies in the data?
If you notice discrepancies in your data, first check the filtering settings. If issues persist, contact GHL Customer Care support for assistance in troubleshooting.

Frequently asked questions

Where is the Statistics Section Present in Ad Manager?
On Ad Manager home screen, there are two tabs present: Campaigns(default selection) and Statistics . Click on Statistics tab, a new screen opens up showing the different metrics associated with all the Published and Paused campaigns. Here's a quick video illustrating the flow of Ad Manager Statistics:
How to Check the Overall Performance of all the Ad Campaigns Present in Ad Manager?
On click of the statistics tab, users can visualise the Performance Analytics and C onversion Summary of all the campaigns along with the tabular representation of different metrics specific to all the campaigns. On click of the filter at top left of the statistics page, users can choose the platform for which they want to see the metrics.
How to See the Statistics of an Individual Campaign to Measure its Performance?
On the statistics tab, a table is shown giving the campaign performance details based on different metrics like clicks, ROI, CPC, CTR, etc. User clicks on the individual campaign name and a new page with stats specific to the ad campaign selected will be shown. The columns of individual campaign details metric table is also customisable by selecting which metric columns to show in the individual ad campaign table when visualising the campaign performance. Meta: view performance by ad set and ad For Meta campaigns, Statistics also supports performance visibility beyond the campaign level. After you open a campaign, you can drill into ad set and ad performance to identify which audiences and creatives are driving results. Note: Date filter exists for individual campaigns as well to see the stats of this campaign only within the defined date range.
How to See & Save Leads and Sales Details of my Campaigns?
If leads or sales values for any campaign is greater than 0, then an icon is shown next to the respective number. On click of the leads or sales icon, a modal opens up showing the respective 'Leads' and 'Opportunities Closed' details. Option to export both the 'leads' and 'opportunities closed' data as a .csv exists by clicking on the 'Export' button. Functionality to export campaign data as a .csv file by clicking on the ' Export ' button is added to all campaigns and individual campaign table for users to download the metrics data.
What are the Different Metrics that are Shown in the Tabular Form?
The various parameters which are essential to understand how an ad campaign is performing are shown in a tabular form against each campaign. It is crucial for advertisers to measure, analyse, and optimise their advertising campaigns, ultimately driving better results and maximising return on investment. Given below is a brief information on each campaign details table column headers in statistics: Clicks : The total number of times users have clicked on your ad. This metric helps gauge interest in your offer. Revenue : The total income generated from your ad campaign, often measured through sales or conversions attributed to the ad. ROI% : Return on Investment is a percentage that measures the return on your advertising spend. CPC : Cost per Click is the average amount you pay for each click on your ad. CTR : Click-Through-Rate is the percentage of people who clicked on your ad after…

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