# Ad Manager - Create New Facebook Ad Campaigns > Learn how to create Meta campaigns in GHL Customer Care, manage ad sets and ads, set budgets and audiences, and publish faster with clear testing limits and tips. - Source: https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-new-facebook-ad-campaigns - Section: Marketing / Ad Campaign Creation and Management - Reading time: 7 min - Images: 13, each explained below --- Kickstart your Facebook and Instagram advertising directly from GHL Customer Care Ad Manager. This guide explains how to create a Meta campaign, understand the Campaign → Ad Set → Ad structure, manage multiple variations, and publish with confidence.  --- **TABLE OF CONTENTS** - [What is Facebook Campaign Creation in GHL Customer Care Ad Manager?](#what-is-facebook-campaign-creation-in-ghl-customer-care-ad-manager)[](#key-benefits-of-facebook-campaign-creation) - [Key Benefits of Facebook Campaign Creation](#key-benefits-of-facebook-campaign-creation)[](#few-prerequisite-for-ad-manager) - [Few Prerequisite for Ad Manager](#few-prerequisite-for-ad-manager)[](#campaign-structure-meta) - [Campaign structure (Meta)](#campaign-structure-meta)[](#how-to-create-a-meta-campaign-in-ghl-customer-care-ad-manager) - [How To Create a Meta Campaign in GHL Customer Care Ad Manager](#how-to-create-a-meta-campaign-in-ghl-customer-care-ad-manager)[](#frequently-asked-questions) - [Frequently Asked Questions](#frequently-asked-questions)[](#related-articles) - [Related Articles](#related-articles) --- # **What is Facebook Campaign Creation in GHL Customer Care Ad Manager?** **Note:** Ensure your Facebook integration is connected before you begin. See **[Connect Facebook with Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-manager-setup-and-configuration/how-to-get-started-with-meta-campaigns-in-ad-manager)**. Facebook campaign creation in GHL Customer Care lets you build and launch Meta ads without leaving your CRM. You select a goal, define your audience and budget, add creatives, and publish—all from a streamlined interface that mirrors Meta’s structure while simplifying common tasks. Meta campaigns created in GHL Customer Care are sent to your connected Meta ad account and follow Meta’s publishing and review policies. --- ## **Key Benefits of Facebook Campaign Creation** - **Speed:** Build campaigns, ad sets, and ads from one place in GHL Customer Care. - **Clarity:** Stay organized using Meta’s hierarchy for clean testing and reporting. - **Scalability:** Add up to 10 ad sets and 10 ads to expand tests without starting from scratch. - **Consistency:** Reuse audiences, creatives, and forms to keep brand and data quality high. - **Control:** Publish, pause, duplicate, and edit with simple **ellipsis (⋮)** menus at each level. --- ## **Few Prerequisite for Ad Manager ** 1\. Selection of a pricing model from Agency view > Reselling is the first step in the Ad Manager journey. It is best to set the reselling offer of Ad Manager to sub-accounts before proceeding further. 2\. Toggling ON/OFF Ad Manager for a sub-account will ensure the visibility of Ad Manager tab under sub-account > marketing. It is ON by default for all the sub-accounts. 3\. Ad Manager can be enabled for the sub-account by the agency and for every user, it can be enabled from staff > permissions of Ad Manager. 4\. In Ad Manager, the first step is to connect your Meta Ad account, multiple Facebook pages by logging into your Facebook account via LeadConnector App. Ad Manager allows connecting multiple Facebook pages and one ad account. ![Few Prerequisite for Ad Manager (image 1 of 13)](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155037532285/original/5ivQOSgleO5reIeXFTHE5mSU7HxMF2EqfQ.jpeg) **Few Prerequisite for Ad Manager (image 1 of 13)** This screenshot appears in the "Few Prerequisite for Ad Manager" section of "Ad Manager - Create New Facebook Ad Campaigns". The text alongside this image reads: Speed: Build campaigns, ad sets, and ads from one place in GHL Customer Care. Clarity: Stay organized using Meta’s hierarchy for clean testing and reporting. Scalability: Add up to 10 ad sets and 10 ads to expand tests without starting from scratch. Consistency: Reuse audiences, creatives, and forms…. Immediately after, the guide continues: Meta campaigns in GHL Customer Care Ad Manager follow a three-level hierarchy: Campaign → Ad Set → Ad. - How to confirm: Speed: Build campaigns, ad sets, and ads from one place in GHL Customer Care. Clarity: Stay organized using Meta’s hierarchy for clean testing and reporting. Scalability: Add up to 10 ad sets and 10 ads to expand tests without starting from scratch. Consistency: Reuse audiences, creatives, and forms to keep brand and data quality high. Control: Publish, pause, duplicate, and edit with simple ellipsis (⋮) menus at each level. - Controls: ellipsis (⋮), Few Prerequisite for Ad Manager - Next: Meta campaigns in GHL Customer Care Ad Manager follow a three-level hierarchy: Campaign → Ad Set → Ad. Full procedure: 1. Speed: Build campaigns, ad sets, and ads from one place in GHL Customer Care. 2. Clarity: Stay organized using Meta’s hierarchy for clean testing and reporting. 3. Scalability: Add up to 10 ad sets and 10 ads to expand tests without starting from scratch. 4. Consistency: Reuse audiences, creatives, and forms to keep brand and data quality high. 5. Control: Publish, pause, duplicate, and edit with simple ellipsis (⋮) menus at each level. --- ## **Campaign structure (Meta)** Meta campaigns in GHL Customer Care Ad Manager follow a three-level hierarchy: **Campaign** → **Ad Set** → **Ad**. When you create a campaign, Ad Manager automatically creates 1 ad set and 1 ad to help you get started. **Limits:** - **Up to 10 ad sets** **per** **campaign** - **Up to 10 ads per ad set** --- ## **How To Create a Meta Campaign in GHL Customer Care Ad Manager** This guided workflow follows the exact order of controls in GHL Customer Care. Move step by step, then review settings before publishing for a clean, policy‑ready submission. ### **Step 1:** Create a Campaign 1. Go to **Marketing** > **Ad****Manager**. 2. On the Ad Manager home screen, click on the **\+ Create Campaign** button and from the following screen select the platform to publish your ad campaign, i.e. **Facebook**. 3. On click of Next you can select to either **Start from Scratch** or use the **Ad Manager templates** (refer the following help article to learn more on [How to create Ad campaigns using Templates](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-ad-campaigns-using-templates)) to create a Facebook ad campaign. 4. Click **Next** to start defining your ad campaign.  ![Step 1: Create a Campaign (image 2 of 13)](https://jumpshare.com/share/EKGGmI81uFaxri6wDbIB+/GIF+Recording+2026-02-10+at+8.26.00+PM.gif) **Step 1: Create a Campaign (image 2 of 13)** This animation appears in the "Step 1: Create a Campaign" section of "Ad Manager - Create New Facebook Ad Campaigns". The text alongside this image reads: Go to Marketing > Ad Manager. On the Ad Manager home screen, click on the + Create Campaign button and from the following screen select the platform to publish your ad campaign, i.e. Facebook. On click of Next you can select to either Start from Scratch or use the Ad Manager templates (refer the…. The navigation path used here is Marketing > Ad Manager. Immediately after, the guide continues: Objective: Your campaign objective is the goal you want to achieve with your ads. The goal objective with Lead Generation is achieved using the Facebook form integration, the user can create their new forms or utilise the other forms…. - Path: Marketing > Ad Manager - Where to go: Go to Marketing > Ad Manager. On the Ad Manager home screen, click on the + Create Campaign button and from the following screen select the platform to publish your ad campaign, i.e. Facebook. On click of Next you can select to either Start from Scratch or use the Ad Manager templates (refer the following help article to learn more on How to create Ad campaigns using Templates) to create a Facebook ad campaign. Click Next to start defining your ad campaign. - Controls: Marketing, Ad, Manager, + Create Campaign, Facebook, Start from Scratch, Ad Manager templates, Next - Next: Objective: Your campaign objective is the goal you want to achieve with your ads. The goal objective with Lead Generation is achieved using the Facebook form integration, the user can create their new forms or utilise the other forms. [Learn How to create the Facebook Form in Ad Manager ] Special Ad Category: If your ad falls under special categories, ensure to select an appropriate category from the list to comply with local laws and regulations for smooth campaign review. If not, select the NOT APPLICABLE option. Full procedure: 1. Go to Marketing > Ad Manager. 2. On the Ad Manager home screen, click on the + Create Campaign button and from the following screen select the platform to publish your ad campaign, i.e. Facebook. 3. On click of Next you can select to either Start from Scratch or use the Ad Manager templates (refer the following help article to learn more on How to create Ad campaigns using Templates) to create a Facebook ad campaign. 4. Click Next to start defining your ad campaign. ### **Step 2:** Select Campaign Objective & Special Ad Category 1. **Objective:** Your campaign objective is the goal you want to achieve with your ads. The goal objective with **Lead Generation is achieved using the Facebook form integration**, the user can create their new forms or utilise the other forms. \[Learn [How to create the Facebook Form in Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager)\] 2. **Special Ad Category:** If your ad falls under special categories, ensure to select an appropriate category from the list to comply with local laws and regulations for smooth campaign review. If not, select the **NOT APPLICABLE** option. **Facebook's Special Ad Category has limited targeting options, including restrictions on the following audiences:** **Lookalike audiences:** These are not allowed for Special Ad Category ads. However, you can create a Lookalike audience outside of Facebook and upload it as a custom audience. **Saved audiences:** These are not allowed for Special Ad Category ads. **Zip codes or postal codes:** These are not allowed for Special Ad Category ads. If you select specific locations, they will include a minimum of a 15-mile or 25km radius. **Detailed targeting:** Most demographic, behaviour, and interest options are not available.  **Other restrictions for Special Ad Category ads include:** Age defaults to 18-65+ and can't be edited. Gender includes all genders only and can't be edited. ### ![Step 2: Select Campaign Objective & Special Ad Category (image 3 of 13)](https://jumpshare.com/share/Z7Yh1oFnrmIV0QzDJXey+/GIF+Recording+2026-02-10+at+8.37.03+PM.gif) **Step 2: Select Campaign Objective & Special Ad Category (image 3 of 13)** This animation appears in the "Step 2: Select Campaign Objective & Special Ad Category" section of "Ad Manager - Create New Facebook Ad Campaigns". The text alongside this image reads: Facebook's Special Ad Category has limited targeting options, including restrictions on the following audiences: Lookalike audiences: These are not allowed for Special Ad Category ads. However, you can create a Lookalike audience outside of Facebook and upload it as a custom audience. Saved…. Immediately after, the guide continues: Note: You can add up to 10 ad sets per campaign. - What to choose: Facebook's Special Ad Category has limited targeting options, including restrictions on the following audiences: Lookalike audiences: These are not allowed for Special Ad Category ads. However, you can create a Lookalike audience outside of Facebook and upload it as a custom audience. Saved audiences: These are not allowed for Special Ad Category ads. Zip codes or postal codes: These are not allowed for Special Ad Category ads. If you select specific locations, they will include a minimum of a 15-mile or 25km radius. Detailed targeting: Most demographic, behaviour, and interest options are not available. Other restrictions for Special Ad Category ads include: Age defaults to 18-65+ and can't be edited. Gender includes all genders only and can't be edited. - Next: Note: You can add up to 10 ad sets per campaign. ### **Step 3:** Configure Ad Set Level Details **Note:** You can add **up to 10 ad sets** per campaign. 1. Give a **Name** for your **Ad** **Set**. ![Step 1 of 6: Give a Name for your Ad Set](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064608054/original/CJI1QxUDe7-KerSpWdPZZaKeNykUJ_qGQw.png) **Step 1 of 6: Give a Name for your Ad Set** This screenshot accompanies step 1 of 6 in the "Step 3: Configure Ad Set Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you give a Name for your Ad Set. For context, this section explains: Give a Name for your Ad Set. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower…. The next step is to choose Facebook Page (Your Facebook page or Instagram account represents your business in ads). - What this covers: Give a Name for your Ad Set. - Controls: Name, Ad, Set, up to 10 ad sets, Facebook Page, Instagram, Account, daily, lifetime, Geographic Location - - Next: Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) Full procedure: 1. Give a Name for your Ad Set. <- this image 2. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) 3. Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) 4. Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. 5. Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. 6. Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. 2. Choose **Facebook Page** (Your Facebook page or Instagram account represents your business in ads) 3. Choose **Instagram** **Account**. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) ![Step 3 of 6: Choose Instagram Account. (Choose an Instagram account for your ad. If…](https://jumpshare.com/share/kH3NTAhO8l5SMid1MzXg+/Screen+Shot+2026-02-10+at+8.50.42+PM.png) **Step 3 of 6: Choose Instagram Account. (Choose an Instagram account for your ad. If…** This screenshot accompanies step 3 of 6 in the "Step 3: Configure Ad Set Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.). The next step is to select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. - What to choose: Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) - Controls: Instagram, Account, up to 10 ad sets, Name, Ad, Set, Facebook Page, daily, lifetime, Geographic Location - - Next: Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. Full procedure: 1. Give a Name for your Ad Set. 2. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) 3. Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) <- this image 4. Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. 5. Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. 6. Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. 4. **Select Placement:** The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. > > **Note:** Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. ![Step 4 of 6: Select Placement: The places where you can run your ads are called…](https://jumpshare.com/share/ju0gSrK3wu4Yiq4BhERA+/GIF+Recording+2026-02-10+at+8.52.59+PM.gif) **Step 4 of 6: Select Placement: The places where you can run your ads are called…** This animation accompanies step 4 of 6 in the "Step 3: Configure Ad Set Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. The next step is to choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. - What to choose: Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. - Controls: up to 10 ad sets, Name, Ad, Set, Facebook Page, Instagram, Account, daily, lifetime, Geographic Location - - Next: Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. Full procedure: 1. Give a Name for your Ad Set. 2. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) 3. Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) 4. Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. <- this image 5. Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. 6. Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. 5. **Choose Budget:** The average amount that you want to spend on this ad campaign by selecting either **daily** or **lifetime** budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can **select the start and end date and time for lifetime budgets** using the date pickers. **Note:** The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. ![Step 5 of 6: Choose Budget: The average amount that you want to spend on this ad…](https://jumpshare.com/share/vsUHcoeZiYGHdahFLAfc+/GIF+Recording+2026-02-10+at+9.00.50+PM.gif) **Step 5 of 6: Choose Budget: The average amount that you want to spend on this ad…** This animation accompanies step 5 of 6 in the "Step 3: Configure Ad Set Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. The next step is to configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. - What to choose: Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. - Controls: daily, lifetime, up to 10 ad sets, Name, Ad, Set, Facebook Page, Instagram, Account, Geographic Location - - Next: Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. Full procedure: 1. Give a Name for your Ad Set. 2. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) 3. Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) 4. Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. 5. Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. <- this image 6. Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. 6. **Configure Audience Controls: ** **Geographic Location -** Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. **Note:** Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. ![Step 6 of 6: Configure Audience Controls: Geographic Location - Campaign can be…](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064607095/original/pnY7aepWgtpomIJEbsS9JIEOPJjH53ebVQ.png) **Step 6 of 6: Configure Audience Controls: Geographic Location - Campaign can be…** This screenshot accompanies step 6 of 6 in the "Step 3: Configure Ad Set Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. - What this covers: Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. - Controls: Geographic Location -, up to 10 ad sets, Name, Ad, Set, Facebook Page, Instagram, Account, daily, lifetime Full procedure: 1. Give a Name for your Ad Set. 2. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) 3. Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) 4. Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. 5. Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. 6. Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. <- this image **Optional Settings of Intended Audience can be defined to narrow down the audience -** The user can add more specific setup for each option. **Note:** More details on the Intended audience section can be found in this [article](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-audience-controls). ![Step 6 of 6: Configure Audience Controls: Geographic Location - Campaign can be…](https://jumpshare.com/share/llwMF0cD0prMdRX06f67+/Screen+Shot+2026-02-10+at+9.11.44+PM.png) **Step 6 of 6: Configure Audience Controls: Geographic Location - Campaign can be…** This screenshot accompanies step 6 of 6 in the "Step 3: Configure Ad Set Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. - What this covers: Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. - Controls: Geographic Location -, up to 10 ad sets, Name, Ad, Set, Facebook Page, Instagram, Account, daily, lifetime Full procedure: 1. Give a Name for your Ad Set. 2. Choose Facebook Page (Your Facebook page or Instagram account represents your business in ads) 3. Choose Instagram Account. (Choose an Instagram account for your ad. If it's not connected, the ad will use your Facebook Page name, profile picture, description, and follower count.) 4. Select Placement: The places where you can run your ads are called placements. Automatic placements enable us to get the best results available from across all default placements based on budget allocated and help control costs. Manual placements allows user to select the places where they would like to show the ads for brand safety and optimisation. The user can enable the toggle to get the Manual placement selection options. Note: Available manual placements depend on the placements currently supported by Meta. Instagram Explore Feed is no longer available as a selectable ad placement. For existing draft campaigns that previously included Instagram Explore Feed, the placement is removed automatically when the ad set is saved. No user action is required. 5. Choose Budget: The average amount that you want to spend on this ad campaign by selecting either daily or lifetime budget. It will be charged from the card added to your Meta Ad account. Lifetime budgets can be increased or decreased by pausing and editing a campaign. You can select the start and end date and time for lifetime budgets using the date pickers. Note: The currency shown will be the one that's setup in your connected Ad account and the start-end date timezone will be the timezone you're in while creating the campaign. 6. Configure Audience Controls: Geographic Location - Campaign can be adjusted to run for specific location or can exclude a specific location in certain country/state. Note: Choosing a broad area to show your ads within can improve results. For example, by adding a country instead of several cities. Optional Settings of Intended Audience can be defined to narrow down the audience - The user can add more specific setup for each option. Note: More details on the Intended audience section can be found in this article. <- this image ### **Step 4:** Configure Ad Level Details **Note:** You can add **up to 10 ads** per **ad set.** 1. Give a **Name** for your **Ad**. ![Step 1 of 3: Give a Name for your Ad](https://jumpshare.com/share/4z65Iv3k02pEUJc73Bgb+/Screen+Shot+2026-02-10+at+9.22.29+PM.png) **Step 1 of 3: Give a Name for your Ad** This screenshot accompanies step 1 of 3 in the "Step 4: Configure Ad Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you give a Name for your Ad. For context, this section explains: Give a Name for your Ad. You will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.) Ad Text & Media: It will allow user to add the primary text, headline…. The next step is to you will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.). - What this covers: Give a Name for your Ad. - Controls: Name, Ad, up to 10 ads, ad set., Objective you selected at Campaign Level, Primary, text, optional, characters, Button, Single, Carousel - Next: You will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.) Full procedure: 1. Give a Name for your Ad. <- this image 2. You will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.) 3. Ad Text & Media: It will allow user to add the primary text, headline, description and media like image(s) and video(s) both in single and carousel mode. 2. You will be asked to choose between **Website URL, Facebook Lead Form, Conversation Form** depending on the **Objective you selected at Campaign Level** (Lead Generation, Website Traffic, Engagement, Sales.) ![Step 2 of 3: You will be asked to choose between Website URL, Facebook Lead Form…](https://jumpshare.com/share/9dlalReminr9cNSxtxog+/Screen+Shot+2026-02-10+at+9.26.15+PM.png) **Step 2 of 3: You will be asked to choose between Website URL, Facebook Lead Form…** This screenshot accompanies step 2 of 3 in the "Step 4: Configure Ad Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you you will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.). The next step is to ad Text & Media: It will allow user to add the primary text, headline, description and media like image(s) and video(s) both in single and carousel mode. - What to choose: You will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.) - Controls: Objective you selected at Campaign Level, up to 10 ads, ad set., Name, Ad, Primary, text, optional, characters, Button, Single, Carousel - Next: Ad Text & Media: It will allow user to add the primary text, headline, description and media like image(s) and video(s) both in single and carousel mode. Full procedure: 1. Give a Name for your Ad. 2. You will be asked to choose between Website URL, Facebook Lead Form, Conversation Form depending on the Objective you selected at Campaign Level (Lead Generation, Website Traffic, Engagement, Sales.) <- this image 3. Ad Text & Media: It will allow user to add the primary text, headline, description and media like image(s) and video(s) both in single and carousel mode. 3. **Ad Text & Media:** It will allow user to add the primary text, headline, description and media like image(s) and video(s) both in single and carousel mode. - **Primary** **text** is **optional**, the recommended character is **125** **characters**. - Select **Button**. (Learn More, Buy Now, Contact Us, etc.) Get Offer CTA for Lead Gen Ads is available. - **Multi-advertiser ads:** These ads in Meta are a type of advertising format that allows multiple advertisers to showcase their products or services within the same ad space. This checkbox is checked by default and can be turned off by the publisher. **An explanation on how it works:** When a potential shopper interacts with an ad, a multi-advertiser carousel may appear below it that displays products from other businesses. The products in the carousel are usually related to the ad that the user engaged with. Using this can results in increased reach, cost efficiency and cross promotion amongst other benefits. **Note:** Multi-advertiser ads may not be a fit for all types of campaigns, especially if there’s a need for clear brand separation or unique messaging for each business. - Upload **Single** or **Carousel** of **Images** or **Single** **Video**. Images are allowed up to **8MB** and Video are allowed up to **1GB**. - **Headline** is **required** field for ad campaign, the **recommended** character is **40****characters**. - **Description** is **optional**, the **recommended** character is **30****characters**. ![Step 6 of 6: Description is optional, the recommended character is 30 characters](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/155064610038/original/CmNg9pJt9l-MJASRMccKQUpuhWF4CrKPLw.jpeg) **Step 6 of 6: Description is optional, the recommended character is 30 characters** This screenshot accompanies step 6 of 6 in the "Step 4: Configure Ad Level Details" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you description is optional, the recommended character is 30 characters. - What this covers: Description is optional, the recommended character is 30 characters. - Controls: Description, optional, recommended, characters, up to 10 ads, ad set., Name, Ad, Objective you selected at Campaign Level, Primary, text, Button Full procedure: 1. Primary text is optional, the recommended character is 125 characters. 2. Select Button. (Learn More, Buy Now, Contact Us, etc.) Get Offer CTA for Lead Gen Ads is available. 3. Multi-advertiser ads: These ads in Meta are a type of advertising format that allows multiple advertisers to showcase their products or services within the same ad space. This checkbox is checked by default and can be turned off by the publisher. An explanation on how it works: When a potential shopper interacts with an ad, a multi-advertiser carousel may appear below it that displays products from other businesses. The products in the carousel are usually related to the ad that the user engaged with. Using this can results in increased reach, cost efficiency and cross promotion amongst other benefits. Note: Multi-advertiser ads may not be a fit for all types of campaigns, especially if there’s a need for clear brand separation or unique messaging for each business. 4. Upload Single or Carousel of Images or Single Video. Images are allowed up to 8MB and Video are allowed up to 1GB. 5. Headline is required field for ad campaign, the recommended character is 40 characters. 6. Description is optional, the recommended character is 30 characters. <- this image ### **Step 5:** Review and Publish - Click on the **Review** button. **Verify** all the **details** of aesthetics, media, content, budget and other options before taking your campaign live. - Click on the **Publish** **Campaign** **Now** button. - Click on **Confirm**. ![Step 3 of 3: Click on Confirm](https://jumpshare.com/share/vGi0UQCQsVSlF6l9Ywqt+/GIF+Recording+2026-02-10+at+9.37.45+PM.gif) **Step 3 of 3: Click on Confirm** This animation accompanies step 3 of 3 in the "Step 5: Review and Publish" section of "Ad Manager - Create New Facebook Ad Campaigns". At this point in the walkthrough you click on Confirm. For context, this section explains: Click on the Review button. Verify all the details of aesthetics, media, content, budget and other options before taking your campaign live. Click on the Publish Campaign Now button. Click on Confirm. - How to confirm: Click on Confirm. - Controls: Confirm, Review, Verify, details, Publish, Campaign, Now Full procedure: 1. Click on the Review button. Verify all the details of aesthetics, media, content, budget and other options before taking your campaign live. 2. Click on the Publish Campaign Now button. 3. Click on Confirm. <- this image --- ## **Frequently Asked Questions** **Q: Where can I put my budget—at the campaign or ad set level?** Use the ad set’s budget controls in GHL Customer Care for the clearest mapping between audience tests and spend. **Q: How many ad sets and ads can I create?** Up to **10 ad sets** per campaign and **10 ads** per ad set. **Q: My ad is rejected—what should I check first?** Verify Special Ad Category, content compliance, and destination quality. Adjust and resubmit. **Q: Can I clone Ad Sets and Ads?** Yes. **Q: How can I edit a published or in‑review campaign?** Checkout our article on [Editing a Published or In‑Review Meta Ad Campaigns.](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/editing-a-published-or-in-review-meta-ad-campaigns) --- ### **Related Articles** - [Overview of Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)  - [Connect Facebook with Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-manager-setup-and-configuration/how-to-get-started-with-meta-campaigns-in-ad-manager)  - [Ad Manager Audience controls](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-audience-controls)  - [Create custom audiences in Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/create-custom-audiences-in-ad-manager) - [Create a Facebook Form in Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager) --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com