# The Ultimate Real Estate Consultant Playbook: 5 Strategies to Attract More Clients, Close More Deals & Build a Referral-Driven Business > Set Up GHL Customer Care the Right Way & Start Winning More Listings, Buyers, and Referrals TABLE OF CONTENTS Why This Playbook Matters Step 1: Get Found… - Source: https://docs.ghlcustomercare.com/docs/industry-guides/real-estate-consultant/the-ultimate-real-estate-consultant-playbook-5-strategies-to-attract-more-client - Section: Industry Guides / Real Estate Consultant - Reading time: 5 min --- **Set Up GHL Customer Care the Right Way & Start Winning More Listings, Buyers, and Referrals** **TABLE OF CONTENTS** - [Why This Playbook Matters](#why-this-playbook-matters) - [Step 1: Get Found Online with Google & Local SEO](#step-1-get-found-online-with-google-and-local-seo) - [Why This Matters](#why-this-matters) - [What To Do First](#what-to-do-first) - [Step 2: Automate Follow-Ups & Stop Losing Leads](#step-2-automate-follow-ups-and-stop-losing-leads) - [Why This Matters](#why-this-matters-2) - [What To Do First](#what-to-do-first-2) - [Step 3: Collect Reviews That Attract New Clients](#step-3-collect-reviews-that-attract-new-clients) - [Why This Matters](#why-this-matters-3) - [What To Do First](#what-to-do-first-3) - [Step 4: Launch Small, High-Converting Ad Campaigns](#step-4-launch-small-high-converting-ad-campaigns) - [Why This Matters](#why-this-matters-4) - [What To Do First](#what-to-do-first-4) - [Step 5: Stay Top of Mind with Social Content](#step-5-stay-top-of-mind-with-social-content) - [Why This Matters](#why-this-matters-5) - [What To Do First](#what-to-do-first-5) - [Final Thoughts: Set Up, Automate & Scale](#final-thoughts-set-up-automate-and-scale) --- ## Why This Playbook Matters You're great at selling homes, navigating negotiations, and closing deals—but staying top-of-mind with buyers and sellers takes more than just hustle. Here’s the reality: ✅ 97% of homebuyers begin their search online. ✅ 75% of real estate leads go to the agent who follows up first. ✅ Referrals drive 50%+ of business for top-performing agents. If you’re not showing up in local searches, automating your follow-ups, or collecting reviews, you’re losing listings to competitors who are. This playbook shows you how to set up GHL Customer Care step-by-step to automate your lead generation, follow-ups, social media, and reviews—so your brand works even while you’re at a showing. Grow your Real Consultant Business - **Sign Up Today with GHL Customer Care** --- ## What You’ll Learn ✅ The 5 fastest ways to generate and convert buyer & seller leads. ✅ How to automate your outreach, showings, and appointment booking. ✅ How to boost your online presence and reputation with reviews. ✅ How to use GHL Customer Care to do everything in one place—while you’re out closing deals. --- ## Step 1: Get Found Online with Google & Local SEO ### Why This Matters When someone wants to buy or sell a home, they Google it first. If you're not showing up in the top results, your competitors are. ✅ 85% of homebuyers use Google to find agents. ✅ Agents with 50+ Google reviews get 300% more inbound calls. ### What To Do First ✅ **Claim & Verify Your Google Business Profile (GBP)** If you're not listed, you're invisible. Set it up to appear in "real estate consultant near me" searches. ✅ **Add Your Target Markets as Service Areas** Include neighborhoods, zip codes, and cities. ✅ **Use a Call Tracking Number** Swap your number with a GHL Customer Care tracking number to monitor which listings and sources generate leads. ✅ **Automate Review Requests After Every Closing** Build credibility by collecting consistent Google and Facebook reviews. ✅ **Post Weekly on GBP** Highlight recently sold homes, client wins, or open house events. #### [How to Set Up Google Business Profile](https://support.google.com/business/answer/3038177?hl=en) #### [How to Set Up a Call Tracking Number](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/call-tracking-and-missed-call-text-back-through-google-business-profile) #### [How to Automate Google Reviews](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/how-to-setup-workflow-triggers-for-google-and-facebook-reviews) #### [How to Optimize Your Google Business Profile](https://docs.ghlcustomercare.com/docs/integrations/google-integrations/how-to-integrate-google-business-profile-gbp-with-ghl-customer-care) --- ## Step 2: Automate Follow-Ups & Stop Losing Leads ### Why This Matters Real estate leads go cold in minutes. Agents who follow up in under 5 minutes see up to 9X more conversions. ✅ 75% of sellers work with the first agent they speak with. ✅ Agents who automate their pipeline close 40% more deals. #### [How to Set Up Chat Widget](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget) ### What To Do First ✅ **Enable Missed Call Text-Back** If you miss a call, GHL Customer Care will instantly text the lead back so they stay engaged. ✅ **Add a Smart Chat Widget to Your Website** Let buyers and sellers ask questions or schedule a consultation directly. #### [Setting up Missed Call Text Back](https://docs.ghlcustomercare.com/docs/phone-system/messaging/where-and-how-to-configure-the-missed-call-text-back-feature) ✅ **Create Follow-Up Sequences for Buyers & Sellers** Send emails, texts, and reminders tailored to their journey—whether they’re browsing or actively buying. #### [Setting Up Recurring Follow Ups](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/creating-calendars/recurring-appointments) ✅ **Use Booking Links for Home Consultations or Market Reviews** Eliminate back-and-forth scheduling with auto-updating calendars. ✅ **Use AI to Respond 24/7** ConversationAI can handle FAQs like: “Is this home still available?”, “What’s the price per sq. ft?”, or “Can I get pre-approved?” #### How to Set Up Ai-Powered HVAC Follow-Ups [How to Set Up Voice AI Agent](https://docs.ghlcustomercare.com/docs/ai-employee/voice-ai/how-to-create-voice-ai-agents) [How to Set Up Conversation AI Agent](https://docs.ghlcustomercare.com/docs/ai-employee/conversation-ai-goals-prompts-and-actions/appointment-booking-in-conversation-ai) --- ## Step 3: Collect Reviews That Attract New Clients ### Why This Matters ✅ 91% of buyers & sellers trust online reviews as much as personal referrals. ✅ Top-performing agents often have 100+ 5-star reviews. ### What To Do First ✅ **Send Review Requests Post-Closing** Use GHL Customer Care to automatically trigger email/SMS review requests when a transaction closes. ✅ **Direct Clients to Google, Zillow, and Facebook** More reviews = More trust = More inbound listings. ✅ **Handle Negative Feedback Instantly** Get notified immediately of low-star reviews and resolve issues privately. ✅ **Display Reviews on Your Website & Funnels** Let your past clients do the selling for you. #### **[How to Automate Reviews & Reputation Management](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi)** --- ## Step 4: Launch Small, High-Converting Ad Campaigns ### Why This Matters Paid ads are a shortcut to filling your pipeline—if you run them smartly. ✅ 68% of sellers found their agent through Google or Facebook. ✅ Facebook ads for real estate average $7-$15 per lead. #### [How to Run Google LSA](https://ads.google.com/intl/en_us/home/local-services-ads/) [How To Integrate LSA with GHL Customer Care](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/calendar-integrations/setting-up-reserve-with-google-for-local-services-ads) ### What To Do First ✅ **Run Facebook Lead Ads for Buyer & Seller Guides** Offer value (e.g., “Get Your Free Home Value Report”) in exchange for contact info. ✅ **Use Retargeting Ads for Site Visitors & Past Leads** Remind potential clients who visited your site but didn’t book. ✅ **Launch Google Local Services Ads (LSAs)** Show up at the top of search results and only pay for verified leads. ✅ **Track Leads by Source Using Call Tracking Numbers** Know which campaigns are delivering results and optimize spend. #### [Setting Up Call Tracking Number Pool](https://docs.ghlcustomercare.com/docs/phone-system/calling/how-to-set-up-call-tracking-number-pool) #### **[](https://docs.ghlcustomercare.com/docs/industry-guides/hvac/the-ultimate-hvac-business-playbook-5-strategies-to-secure-more-jobs-accelerate)[](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)[](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)[How to Run Ads That Converts](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)** --- ## Step 5: Stay Top of Mind with Social Content ### Why This Matters ✅ 77% of buyers and sellers look up agents on social media. ✅ Consistent posting increases trust and builds local brand recognition. #### [How to Share your reviews on Social Media](https://docs.ghlcustomercare.com/docs/marketing/social-planner/share-your-reviews-as-posts-on-social-media-using-social-planner) ### What To Do First ✅ **Use Social Media Planner to Schedule Weekly Posts** Share property tours, market updates, “just sold” listings, and behind-the-scenes. #### [How to Create a Blog for Real Estate Consultant](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-create-a-blog) [](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-create-a-blog)[](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-create-a-blog)[How to Set Up RSS Feed for Blogs](https://docs.ghlcustomercare.com/docs/sites/blog/rss-feed-for-blogs) [](https://docs.ghlcustomercare.com/docs/marketing/rss-guide/how-to-send-rss-email-campaign-s)[](https://docs.ghlcustomercare.com/docs/marketing/rss-guide/how-to-send-rss-email-campaign-s)[How to Set Up RSS Email Campaign](https://docs.ghlcustomercare.com/docs/marketing/rss-guide/how-to-send-rss-email-campaign-s) ✅ **Add Weekly Google Business Profile Posts** Keeps you active in local search. ✅ **Post Client Testimonials & Video Walkthroughs** People trust agents they can see and hear from regularly. ✅ **Repurpose Blogs & Email Campaigns Into Posts** Use AI tools inside GHL Customer Care to help generate this content. #### How to Analyze the Social Media & Content Strategy That Works --- ## Final Thoughts: Set Up, Automate & Scale Once you’ve completed this 5-step setup: ✅ You’ll rank higher in Google ✅ Capture more buyer/seller leads automatically ✅ Convert more inquiries into clients ✅ Get repeat referrals from past clients ✅ Run everything from one centralized platform Your real estate business deserves systems that scale. **Don’t let another client slip through the cracks.** **Set up your GHL Customer Care** account now and start closing more deals effortlessly. --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com