# Full Pipeline: The Real Estate Consultant’s Ad Blueprint for Consistent Closings > Attract Buyers. Book Listings. Fill Your Calendar. Powered by GHL Customer Care. TABLE OF CONTENTS Why This Playbook Matters What You'll Learn Step 1: Get… - Source: https://docs.ghlcustomercare.com/docs/industry-guides/real-estate-consultant/full-pipeline-the-real-estate-consultant-s-ad-blueprint-for-consistent-closings - Section: Industry Guides / Real Estate Consultant - Reading time: 6 min --- **Attract Buyers. Book Listings. Fill Your Calendar. Powered by GHL Customer Care.** **TABLE OF CONTENTS** - [Why This Playbook Matters](#why-this-playbook-matters) - [What You'll Learn](#what-youll-learn) - [Step 1: Get Found with Google Search & Local Service Ads (LSA)](#step-1-get-found-with-google-search-and-local-service-ads-lsa) - [Why It Matters](#why-it-matters) - [1.1 Set Up Google Local Services Ads (LSA)](#1-1-set-up-google-local-services-ads-lsa) - [1.2 Run Buyer & Seller PPC Ads](#1-2-run-buyer-and-seller-ppc-ads) - [1.3 Enable Call Tracking on Your GBP & Website](#1-3-enable-call-tracking-on-your-gbp-and-website) - [Step 2: Run Facebook & Instagram Ads for Local Lead Gen](#step-2-run-facebook-and-instagram-ads-for-local-lead-gen) - [Why It Matters](#why-it-matters-2) - [Real Estate Facebook Ads Work Best For:](#real-estate-facebook-ads-work-best-for) - [2.1 Create High-Converting Ad Campaigns](#2-1-create-high-converting-ad-campaigns) - [2.2 Run Retargeting Ads to Convert Window Shoppers](#2-2-run-retargeting-ads-to-convert-window-shoppers) - [2.3 Automate Every Lead That Comes In](#2-3-automate-every-lead-that-comes-in) - [Step 3: Capture & Convert Every Lead with GHL Customer Care Automation](#step-3-capture-and-convert-every-lead-with-ghl-customer-care-automation) - [Why It Matters](#why-it-matters-3) - [3.1 Use a Chat Widget on Your Real Estate Website](#3-1-use-a-chat-widget-on-your-real-estate-website) - [3.2 Set Up Text-to-Lead Campaigns](#3-2-set-up-text-to-lead-campaigns) - [Step 4: Track & Optimize Your Ad ROI](#step-4-track-and-optimize-your-ad-roi) - [Why It Matters](#why-it-matters-4) - [4.1 Assign Tracking Numbers to Every Ad Campaign](#4-1-assign-tracking-numbers-to-every-ad-campaign) - [4.2 Monitor CPL, Conversion Rate & Booking Rate](#4-2-monitor-cpl-conversion-rate-and-booking-rate) --- ## Why This Playbook Matters Many real estate consultants depend heavily on referrals, open houses, or third-party platforms like Zillow and Realtor.com. But that leaves them vulnerable to market shifts, slow months, and rising competition. Today’s buyers and sellers search online before ever calling a real estate expert. ### Industry Reality: ✅ 97% of homebuyers start with Google ✅ 68% of seller leads say ads influenced who they contacted ✅ 71% of real estate leads are lost due to slow or no follow-up ✅ Ads with automated follow-ups convert up to 4x better If your competitors are running Google and Facebook ads—and you’re not—you're losing listings, buyer leads, and long-term clients without even knowing it. This playbook is your blueprint for using GHL Customer Care to run ads that drive qualified real estate leads and turn clicks into closings. --- ## What You'll Learn ✅ How to dominate Google & Facebook ads for buyer and seller leads ✅ How to set up retargeting ads to capture leads who didn’t convert ✅ How to use lead magnets (home valuation, pre-listing consults, etc.) to increase opt-ins ✅ How to track every call & form submission to measure ROI ✅ How to automate lead follow-ups using GHL Customer Care ✅ How to build your own predictable client pipeline **Power up your marketing today—Start with GHL Customer Care!** --- ## Step 1: Get Found with Google Search & Local Service Ads (LSA) ### Why It Matters When homeowners think about selling or buying, the first thing they do is search “real estate agent near me” or “home value in \[City\].” You need to appear on Page 1—and ideally at the top. Google Ads (PPC) and Google Local Services Ads (LSA) are the fastest way to get there. --- ### 1.1 Set Up Google Local Services Ads (LSA) ✅ Appear at the top of results for high-intent searches like: - “Top real estate consultant in \[City\]” - “Sell my house fast” - “Home value estimator” ✅ Only pay for valid leads (calls, messages—not just clicks) ✅ Apply for the Google Guaranteed badge (improves trust & CTR by 30%) ✅ Target sellers, investors, FSBOs, or relocations **Example Use Case:** A Los Angeles-based consultant running LSAs for “Home Value Reports in West Hollywood” generated 17 listing appointments in 30 days at $18 per lead. #### [How to Set Up Google Local Services Ads](https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS) --- ### 1.2 Run Buyer & Seller PPC Ads ✅ Target high-intent keywords like: - “Real estate agent in \[ZIP\]” - “Home valuation tool” - “Condos for sale in \[Neighborhood\]” ✅ Link to funnels with offers like: - “Get Your Home’s Value in 2 Minutes” - “Tour This Week’s Off-Market Listings” ✅ Use call tracking in GHL Customer Care to measure what’s working **Budget Tip:** Start at $30/day and focus on hyper-local high-ROI services (e.g., new listings, distressed sales, probate properties) #### [How to Set Up PPC Campaigns for Real Estate Consultant](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup) --- ### 1.3 Enable Call Tracking on Your GBP & Website ✅ Use GHL Customer Care call tracking numbers across all ads ✅ Recover missed opportunities with SMS text-back ✅ Log every inbound call automatically into your CRM **Example:** A missed-call follow-up automation recovered 22% of lost seller calls within one week for a Chicago-based agent. [How to Create New Ad Campaign](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-new-facebook-ad-campaigns) [How to Create Carousal Adds](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/carousel-ads-in-ad-manager) --- ## Step 2: Run Facebook & Instagram Ads for Local Lead Gen ### Why It Matters Most buyers and sellers don’t start with intent they start by browsing. Facebook and Instagram are the best way to warm them up before they start searching. #### [Overview about the Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager) #### [Connect Facebook with Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-manager-setup-and-configuration/how-to-get-started-with-meta-campaigns-in-ad-manager) ### Real Estate Facebook Ads Work Best For: ✅ Generating seller leads via home value offers ✅ Capturing buyer leads via listing previews ✅ Building brand trust with testimonials and local content --- ### 2.1 Create High-Converting Ad Campaigns ✅ Use listing photos, walkthrough videos, or “Just Listed” posts ✅ Highlight real testimonials or 5-star Google Reviews ✅ Promote offers like: - “Get a Custom Home Valuation” - “How Much Could Your Home Sell For?” - “Tour 5 New Listings This Week in \[ZIP\]” **Targeting Tips:** - Age 30–65+ - Zip codes around your listings - Interests: Zillow, real estate investing, home decor **Example Ad:** Offer: “Curious What Your Home Is Worth in Today’s Market?” CTA: “Click to Get a Free Personalized Report in 2 Minutes!” [How to Create Facebook Ads](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager) --- ### 2.2 Run Retargeting Ads to Convert Window Shoppers ✅ Retarget website visitors who didn’t book a call or fill out the form ✅ Use urgency (limited-time CMA, early access to off-market homes) ✅ Focus on listing leads who clicked but didn’t follow through **Example:** “You checked out listings in \[Area\] — still thinking of moving? Let’s chat!” [How to Set Up Retargeting Ads using Custom Audience Segment](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/create-custom-audiences-in-ad-manager) --- ### 2.3 Automate Every Lead That Comes In ✅ Sync every Facebook/Instagram lead into GHL Customer Care ✅ Auto-trigger email & SMS follow-ups ✅ Use AI to respond instantly with: - Booking links - Market reports - Pre-listing checklists **Pro Tip:** 75% of leads who aren’t followed up with in 5 minutes go cold—use GHL Customer Care to follow up instantly.[](https://docs.ghlcustomercare.com/docs/workflows/facebook-instagram-events-workflow-triggers/workflow-trigger-facebook-lead-form-submitted) [With the Help of Workflows Automate Your Facebook Lead Follow-Ups](https://docs.ghlcustomercare.com/docs/workflows/facebook-instagram-events-workflow-triggers/workflow-trigger-facebook-lead-form-submitted) ## Step 3: Capture & Convert Every Lead with GHL Customer Care Automation ### Why It Matters Ads bring leads. Automation turns them into appointments. --- ### 3.1 Use a Chat Widget on Your Real Estate Website ✅ Enable Live Chat + SMS Chat ✅ Capture contact info before visitors leave ✅ Offer auto-responses like: - “Want a list of homes under $700K?” - “Need a quick home value report?”[](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget)[](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget) [How to Set Up Chat Widgets for Real Estate Consultant](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget) --- ### 3.2 Set Up Text-to-Lead Campaigns ✅ Run SMS-based campaigns: - “Text SELL to 55555 for a free home value report” - “Text TOUR to get this weekend’s open house schedule” ✅ Place QR codes on yard signs, flyers, postcards ✅ Automate confirmation & appointment scheduling How to Use Text-to-Lead Campaigns for Real Estate Consultant --- ## Step 4: Track & Optimize Your Ad ROI ### Why It Matters What you track = what you scale. Most consultants burn money on ads they don’t measure. --- ### 4.1 Assign Tracking Numbers to Every Ad Campaign ✅ Know which platform brought which lead ✅ Identify cost per lead and cost per appointment ✅ Reinvest only in your highest-performing funnels #### [How to Set Up Call Tracking for Real Estate Consultant Ads](https://docs.ghlcustomercare.com/docs/phone-system/calling/how-to-set-up-call-tracking-number-pool) --- ### 4.2 Monitor CPL, Conversion Rate & Booking Rate ✅ Use GHL Customer Care’s dashboards to see: - Lead source - Booking source - Close rate per campaign **Example:** An agent using tracking in Scottsdale cut ad spend by 28% and got 2x the listings by focusing only on top-performing Google ads + FB seller funnel combo. --- ## Final Thoughts: Your Listings Shouldn’t Be Your Only Lead Magnet With this ads playbook, you can: ✅ Attract more buyer and seller leads ✅ Convert faster with AI + automation ✅ Save time with instant follow-up ✅ Scale by optimizing what's working With GHL Customer Care, your ads turn into automated lead machines not just clicks and forms. --- ### Ready to Power Up Your Real Estate Lead Generation? ✅ Build your funnel ✅ Launch your first ad ✅ Automate the follow-up ✅ Track every dollar **Sign up with GHL Customer Care** **and take full control of your pipeline today.** --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com