# Leadflow Listings: The Real Estate Agent’s Proven Ads Strategy to Stay Booked & Closing > Get More Listings, More Buyers, and Close More Deals—Without Chasing Cold Leads TABLE OF CONTENTS Why This Playbook Matters What You'll Learn: Step 1… - Source: https://docs.ghlcustomercare.com/docs/industry-guides/real-estate-agent/leadflow-listings-the-real-estate-agent-s-proven-ads-strategy-to-stay-booked-clo - Section: Industry Guides / Real Estate Agent - Reading time: 4 min --- **Get More Listings, More Buyers, and Close More Deals—Without Chasing Cold Leads** **TABLE OF CONTENTS** - [Why This Playbook Matters](#why-this-playbook-matters) - [What You'll Learn:](#what-youll-learn) - [Step 1: Get Found with Google Ads & Local Services Ads (LSA)](#step-1-get-found-with-google-ads-and-local-services-ads-lsa) - [Why It Matters](#why-it-matters) - [1.1 Set Up Google Local Services Ads](#1-1-set-up-google-local-services-ads) - [1.2 Run High-Intent Google PPC Ads](#1-2-run-high-intent-google-ppc-ads) - [1.3 Use Call Tracking & Instant Follow-Ups](#1-3-use-call-tracking-and-instant-follow-ups) - [Step 2: Run Facebook & Instagram Ads](#step-2-run-facebook-and-instagram-ads) - [Why It Matters](#why-it-matters-2) - [2.1 Launch Local Lead Ads on Facebook](#2-1-launch-local-lead-ads-on-facebook) - [2.2 Retarget Visitors Who Didn’t Book](#2-2-retarget-visitors-who-didnt-book) - [2.3 Automate Follow-Ups](#2-3-automate-follow-ups) - [Step 3: Capture & Convert Leads with Automation](#step-3-capture-and-convert-leads-with-automation) - [3.1 Add a Chat Widget to Your Website](#3-1-add-a-chat-widget-to-your-website) - [3.2 Run Text-to-Lead Campaigns](#3-2-run-text-to-lead-campaigns) - [Step 4: Track, Test & Scale](#step-4-track-test-and-scale) - [4.1 Track Your Real ROI](#4-1-track-your-real-roi) - [4.2 A/B Test Ads for Better Results](#4-2-a-b-test-ads-for-better-results) --- ### Why This Playbook Matters Most agents rely on referrals, open houses, or yard signs. But in today’s digital-first housing market, if you’re not visible online — you’re invisible. **Industry Metrics:** - 97% of home buyers use the internet to search for properties - 70% of real estate leads go with the first agent who responds - Paid ads generate 200–400% ROI when combined with instant follow-ups If your competitor is running ads and you're not — you're already behind. --- > This playbook shows you exactly how to build a lead-generation machine using Facebook, Instagram, Google, and retargeting ads — with zero tech stress. **Power up your marketing today— Start with GHL Customer Care!** --- ### What You'll Learn: ✅ Generate exclusive buyer & seller leads ✅ Dominate Google Local Services Ads (LSA) ✅ Retarget & bring back site visitors who didn’t book ✅ Automate follow-ups to close faster ✅ Track every lead, ad, and appointment in one place --- ## Step 1: Get Found with Google Ads & Local Services Ads (LSA) ### Why It Matters When someone decides to buy or sell, they Google “Realtor near me.” And 3 out of 4 people go with the first agent who responds. --- ### 1.1 Set Up Google Local Services Ads Appear at the top of search results with keywords like: - “Top realtor in \[City\]” - “Sell my house fast” - “Buy a home near \[Zip Code\]” - LSAs are pay-per-lead (not click) - Google Guaranteed badge increases conversion rates by up to 30% **Use Case:** An agent in Phoenix using “sell my house fast” LSA ads booked 22% of leads into appointments with automation. #### [How to Set Up Google Local Services Ads](https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS) --- ### 1.2 Run High-Intent Google PPC Ads Target keywords like: - “Realtors near me” - “Homes for sale \[City\]” - “Free home value report” Pair ads with a GHL Customer Care landing page CTA like “Find Out What Your Home Is Worth Today” Start with $25–$50/day focused on high-intent keywords. #### [How to Set Up PPC Campaigns for Real Estate Agent](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup) --- ### 1.3 Use Call Tracking & Instant Follow-Ups - Use GHL Customer Care tracking numbers on your website & GBP - Trigger missed-call texts & voicemail drops - Follow up via SMS and email in real time **Stat:** 78% of real estate leads go cold if not followed up in 5 minutes ✅ Text-back automation helps recover 25–35% of missed leads [How to Create New Ad Campaign](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-new-facebook-ad-campaigns) [How to Create Carousal Adds](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/carousel-ads-in-ad-manager) --- ## Step 2: Run Facebook & Instagram Ads ### Why It Matters Your future clients scroll more than they search. Stay top of mind with targeted, local ads. #### [Overview about the Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager) #### [Connect Facebook with Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-manager-setup-and-configuration/how-to-get-started-with-meta-campaigns-in-ad-manager) --- ### 2.1 Launch Local Lead Ads on Facebook Use: - Just Listed / Just Sold visuals - Client testimonials - Seasonal offers or downloadable guides Target: - Homeowners 30–60 - Zip-code radius or neighborhoods you farm **Example:** “Get a free CMA for your home in \[Area\]. No obligation.” **Use Case:** An agent in Orlando spent $200 on seller ads and booked 7 listing appointments in 10 days.[](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager) [](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager)[How to Create Facebook Ads for Real Estate Agent](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager) --- ### 2.2 Retarget Visitors Who Didn’t Book - Show ads to people who visited your website but didn’t opt in - Promote downloadable guides or free consults “Still thinking about selling? Grab your free prep checklist.” Retargeting improves conversion rates by 2.3x. [How to Set Up Retargeting Ads using Custom Audience Segment](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/create-custom-audiences-in-ad-manager) --- ### 2.3 Automate Follow-Ups - Sync Facebook/IG leads to GHL Customer Care CRM - Trigger instant SMS, email drip, and voicemail drops - Use AI chatbot to answer FAQs and book appointments **Stat:** Leads followed up within 5 minutes are 9x more likely to convert [With the Help of Workflows Automate Your Facebook Lead Follow-Ups](https://docs.ghlcustomercare.com/docs/workflows/facebook-instagram-events-workflow-triggers/workflow-trigger-facebook-lead-form-submitted) ## Step 3: Capture & Convert Leads with Automation --- ### 3.1 Add a Chat Widget to Your Website Let people text instead of calling — even during showings or weekends. Offer value like: ✅ “Free home value report” ✅ “Instant tour request” ✅ “Pre-approval consultation” [How to Set Up Chat Widgets for Real Estate Agent](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget) --- ### 3.2 Run Text-to-Lead Campaigns “Text HOMEVALUE to 55555” on: - Open house signs - Flyers - Business cards Trigger follow-up workflows that deliver your lead magnet or home value report. How to Use Text-to-Lead Campaigns for Real Estate Agent --- ## Step 4: Track, Test & Scale --- ### 4.1 Track Your Real ROI - Use GHL Customer Care’s reporting to monitor CPL, CPA, and conversion sources - Reallocate budget to top-performing ads - Pause under performers automatically #### [How to Set Up Call Tracking for Real Estate Agent Ads](https://docs.ghlcustomercare.com/docs/phone-system/calling/how-to-set-up-call-tracking-number-pool) --- ### 4.2 A/B Test Ads for Better Results - Test creative, CTA, and headlines - Try “Sell in 30 Days” vs. “Maximize Your Sale Price” - Compare video ads vs. carousels ✅ Agents who A/B test 3 ad variants see 2x more conversions --- ## Final Thoughts: Ads That Work While You Work With this playbook, you can: ✅ Get more listings and buyer leads ✅ Stay top of mind with high-converting ads ✅ Respond instantly using automation ✅ Build a repeatable system to scale your growth --- ### Your Next Steps: ✅ Launch Google LSAs & high-intent PPC campaigns ✅ Run Facebook lead & retargeting ads ✅ Automate follow-ups with GHL Customer Care ✅ Track, optimize, and scale what works **Want to dominate your local market with ads that actually convert? Start with GHL Customer Care today.** --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com