# PipeLine Profits: The Proven Ads Strategy to Keep Your Plumbing Business Booked Solid > TABLE OF CONTENTS Why This Playbook Matters? What You'll Learn? Step 1: Get Found with Google Ads & Local Services Ads Step 2: Run Facebook & Instagram… - Source: https://docs.ghlcustomercare.com/docs/industry-guides/plumbing/pipeline-profits-the-proven-ads-strategy-to-keep-your-plumbing-business-booked-s - Section: Industry Guides / Plumbing - Reading time: 4 min --- **TABLE OF CONTENTS** - [Why This Playbook Matters?](#why-this-playbook-matters) - [What You'll Learn?](#what-youll-learn) - [Step 1: Get Found with Google Ads & Local Services Ads](#step-1-get-found-with-google-ads-and-local-services-ads) - [Step 2: Run Facebook & Instagram Ads to Target Local Customers](#step-2-run-facebook-and-instagram-ads-to-target-local-customers) - [Step 3: Capture & Convert Every Lead with AI & Automation](#step-3-capture-and-convert-every-lead-with-ai-and-automation) - [Step 4: Track & Optimize Every Ad for Maximum ROI](#step-4-track-and-optimize-every-ad-for-maximum-roi) - [Final Thoughts: More Ads = More Jobs](#final-thoughts-more-ads-more-jobs) ### **Why This Playbook Matters?** Most plumbers rely on referrals, HomeAdvisor, or word-of-mouth. But in a digital-first world, that won’t fill your schedule consistently. **Industry Metrics**: ✅ 86% of customers search Google before hiring a plumber ✅ 75% of homeowners book with the first plumber who contacts them ✅ Businesses that appear in the top 3 Google results get **2X more calls** > If your competitors are running ads and you’re not, you're already losing out—even before a wrench hits the pipe. This playbook shows you exactly how to build a lead engine through ads—with **zero guesswork**. **Power Up your marketing today - Get Started with GHL Customer Care** --- ### **What You'll Learn?** ✅ How to dominate Google Local Services Ads (LSA) and get booked first ✅ How to target local homeowners & property managers on Facebook/Instagram ✅ How to set & control your ad budget for ROI ✅ How to track every lead & automate your follow-ups ✅ How to bring back lost leads using retargeting ads ✅ How to do it all with GHL Customer Care—no tech experience needed --- ### **Step 1: Get Found with Google Ads & Local Services Ads** #### **Why It Matters?** When a pipe bursts, no one waits. They **Google it. Then book fast.** You need to be at the top—**or someone else gets that call.** **Fact**: LSA (Local Services Ads) cost less per job than traditional Google Ads when set up correctly. #### **1.1 Set Up Google Local Services Ads (LSA)** - Appear at the top for searches like: - “Emergency plumber near me” - “Drain cleaning services” - “Toilet repair urgent” - Only pay for verified leads - Get the **Google Guaranteed** badge to increase trust & conversions (up to 30% higher) **Example**: A plumbing company targeting “24/7 leak repair” saw a **35% conversion rate** and $25 CPL via LSA. #### [How to Set Up Google Local Services Ads](https://support.google.com/localservices/answer/6224841?hl=en&co=GENIE.CountryCode%3DUS) --- #### **1.2 Run High-Intent Google Search Ads (PPC)** Bid on job-ready keywords like: - “Plumber open now” - “Water heater installation in \[City\]” - “Sewer inspection specialists” Pair with GHL Customer Care call tracking to see what works. Optimize landing pages with CTAs like “Book Emergency Service Now.” **Pro Tip**: Start with **$30–$50/day**. Focus on high-intent keywords first. [How to Set Up Google Ads for Plumbers](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup)[](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup)_[](https://docs.ghlcustomercare.com/docs/reporting/tracking-and-attribution/how-to-set-up-google-ads-offline-conversion-actions-google-platform-side-setup)_ --- #### **1.3 Call Tracking for Google Business** - Use a **tracking number** on your GBP & website - Recover lost leads with **Missed-Call Text-Back** - Automate follow-up via SMS/Email/WhatsApp **Example**: 50% of calls to plumbers go unanswered after hours. Text-back automation recovers **20–30%** of these leads. [How to Create New Ad Campaign](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-new-facebook-ad-campaigns) [How to Create Carousal Adds](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/carousel-ads-in-ad-manager) --- ### **Step 2: Run Facebook & Instagram Ads to Target Local Customers** #### **Why It Matters?** People may not search daily, but when their sink overflows or water heater dies—they need you fast. Social ads keep you **top of mind** so they call **you** first. #### [Overview about the Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager) #### [Connect Facebook with Ad Manager](https://docs.ghlcustomercare.com/docs/marketing/ad-manager-setup-and-configuration/how-to-get-started-with-meta-campaigns-in-ad-manager) #### **2.1 Create High-Converting Facebook Ads** **Use:** - **Before/After Photos** of water damage restoration - **Customer testimonials** - **Seasonal Offers** (e.g., “Winter Pipe Check – $59 only!”) **Target by**: - Zip codes + radius - Homeowners 30–65+ - Interests like home improvement, real estate **Example**: ✅ Offer: “$50 off Water Heater Installation this week!” ✅ Copy: “Need hot water again? Schedule your install now & save!” [How to Create Facebook Ads for Plumbing](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/how-to-create-a-facebook-form-in-ad-manager) --- #### **2.2 Use Retargeting Ads** - Show ads to site visitors who didn’t book - Offer second-chance incentives (10% off if booked today) - Promote seasonal maintenance (pipe insulation in winter, AC drain line clean-up in summer) **Example**: “Still dealing with a slow drain? Book today & save 10%!” [How to Set Up Retargeting Ads using Custom Audience Segment](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/create-custom-audiences-in-ad-manager) --- #### **2.3 Automate Lead Follow-Ups** All leads sync with GHL Customer Care CRM. Automate: - SMS - Email drip - AI Chatbot (answer FAQs, schedule jobs) 75% of leads that don’t get followed up in **5 minutes** are lost. Use **GHL Customer Care workflows** to follow up within seconds. #### [With the Help of Workflows Automate Your Facebook Lead Follow-Ups](https://docs.ghlcustomercare.com/docs/workflows/facebook-instagram-events-workflow-triggers/workflow-trigger-facebook-lead-form-submitted) --- ### **Step 3: Capture & Convert Every Lead with AI & Automation** #### **3.1 Use Chat Widgets on Your Website** - ### Let visitors text you instead of calling - Capture leads while you’re on a job - Convert more traffic with lead magnets like “Free Pipe Inspection” #### [How to Set Up AI Chat Widgets](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget) --- #### **3.2 Text-to-Lead Campaigns** ✅ “Text PLUMB to 55555 for a free quote!” ✅ Use QR codes on vans, invoices, and door hangers Automate replies and follow-ups using GHL Customer Care campaigns. #### How to Use Text-to-Lead Campaigns for Plumbing --- ### **Step 4: Track & Optimize Every Ad for Maximum ROI** #### **4.1 Monitor CPL, CPA, and ROI** - #### Know your **cost per lead**, **cost per booked job**, and **customer lifetime value** - Reallocate budget to winning ads - Pause underperformers #### [How to Set Up Call Tracking for Plumbing Ads](https://docs.ghlcustomercare.com/docs/phone-system/calling/how-to-set-up-call-tracking-number-pool) --- #### **4.2 A/B Test Everything** - Test images, videos, and copy - Try new CTAs or discount formats - Optimize based on **CTR & conversion rates** Plumbing companies that test 3 versions of an ad get **2x more conversions** than those that don’t. --- ### **Final Thoughts: More Ads = More Jobs** **With this ad strategy, you’ll:** ✅ Dominate Google search results ✅ Target local homeowners before they need you ✅ Convert every lead with automation ✅ Grow your plumbing business on autopilot > Turn your ads into a 24/7 lead engine—**Start with GHL Customer Care today!** --- --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com