# Glow Online: Med Spa Guide to Reputation Management & Review Automation > Before a client walks through your doors, they’ve already checked your reviews. Maybe they searched “best med spa near me,” looked at your star rating… - Source: https://docs.ghlcustomercare.com/docs/industry-guides/medical-spa/glow-online-med-spa-guide-to-reputation-management-review-automation - Section: Industry Guides / Medical Spa - Reading time: 3 min --- Before a client walks through your doors, they’ve already checked your reviews. Maybe they searched “best med spa near me,” looked at your star rating, read a few glowing testimonials—or saw one negative comment you forgot to respond to. That impression? It sticks. Your reputation is your digital aura. It speaks before you do. And in a beauty-forward, trust-driven industry like medical aesthetics, it’s often the deciding factor in whether someone books with you or your competitor. This guide shows you how to: - Collect 5-star reviews consistently (without begging) - Automate post-treatment review requests - Showcase real client love across your site and socials - Flag and manage negative feedback proactively - Use GHL Customer Care to make the whole thing hands-free Let’s build a glowing, high-converting reputation that reflects the luxe experience you deliver. --- **TABLE OF CONTENTS** - [Step-by-Step: Automating Review Requests in GHL Customer Care](#step-by-step-automating-review-requests-in-ghl-customer-care) - [Step 1: Build a Post-Treatment Review Workflow](#step-1-build-a-post-treatment-review-workflow) - [Step 2: Personalize Your Messages](#step-2-personalize-your-messages) - [Step 3: Use Tags to Trigger Requests Based on Service](#step-3-use-tags-to-trigger-requests-based-on-service) - [Managing Negative Reviews Gracefully](#managing-negative-reviews-gracefully) - [Showcasing Your 5-Star Reputation](#showcasing-your-5-star-reputation) - [Real Results](#real-results) - [TL;DR Checklist](#tl-dr-checklist) --- ## **Step-by-Step: Automating Review Requests in GHL Customer Care** ### **Step 1: Build a Post-Treatment Review Workflow** Right after a treatment is when your client feels their best. That’s when you ask for feedback. Use GHL Customer Care’s workflows to: - Set a **1–2 hour delay** post-appointment - Send a **text + email** asking for a quick review - Include a direct link to your Google or Yelp review page - Optional: Add a reminder message 24 hours later if they haven’t responded  How to Build Review Request Workflows --- ### **Step 2: Personalize Your Messages** Example SMS: > “Hi \[First Name\], thank you for choosing \[Your Spa Name\] today! If you loved your visit, would you mind leaving us a quick review? It helps so much. ? \[Review Link\]” Make it: - Warm, but not overdone - Easy to click - From a recognizable sender name [**Learn how to configure SMS here**](https://docs.ghlcustomercare.com/docs/marketing/sms-and-email-templates/text-snippets-templates)  --- ### **Step 3: Use Tags to Trigger Requests Based on Service** Want to send different messages to Botox clients vs. facial clients? Use tags. - Add a tag at checkout (e.g., “Botox Client”) - Create review workflows by tag category - Customize messages to mention specific treatments This adds a layer of personalization that feels elevated and thoughtful. [**Learn how to configure workflows here**](https://docs.ghlcustomercare.com/docs/workflows/contact-workflow-triggers/workflow-trigger-note-added)  --- ## **Managing Negative Reviews Gracefully** Even the best med spas get the occasional off day—or unfair review. The key is how you respond. Tips: - **Respond publicly** within 24–48 hours - Stay professional, empathetic, and solutions-oriented - Invite the reviewer to connect offline to resolve the issue Example reply: > “Hi \[Name\], we’re so sorry your visit didn’t meet expectations. We’d love the opportunity to make it right—please contact us directly at \[email\] so we can connect. Your feedback matters to us.” [**Find how to address negative reviews in detail here**](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/how-to-address-negative-reviews-and-manage-reputation-with-ghl-customer-care)  --- ## Showcasing Your 5-Star Reputation Don’t let those amazing reviews sit in your inbox. Use GHL Customer Care to: - Embed reviews on your website home and service pages - Add testimonials to landing pages and lead magnets - Turn reviews into Instagram stories or carousel posts  [Guide to Sharing Reviews on Social Media](https://docs.ghlcustomercare.com/docs/workflows/workflow-triggers/t-c-filter-for-forms-surveys-quizzes-in-workflows) --- ## Real Results > "Our spa went from 18 to 76 reviews in 90 days—all automated through GHL Customer Care. Clients love that we ask for their feedback, and it’s helped us rank #1 on Google Maps in our area." > > — Valeria --- ## TL;DR Checklist ✅ Set up an automated post-treatment review workflow ✅ Personalize review request messages based on service ✅ Respond to all reviews within 24–48 hours ✅ Showcase your reviews across web, ads, and social ✅ Use tags to make follow-ups feel tailored and luxe --- **Need help getting this all dialed in? Start a free trial. Let’s make your med spa the top-rated name in town.** --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com