# The Cleaning & Maintenance Business Getting Started Playbook: 5 Power Moves to Attract Clients & Accelerate Payments > Unlock our Cleaning & Maintenance Business Playbook! Discover 5 proven power moves to attract more clients, get paid faster, and keep your schedule fully booked. - Source: https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/the-cleaning-maintenance-business-getting-started-playbook-5-power-moves-to-attr - Section: Industry Guides / Cleaning And Maintenance - Reading time: 6 min --- ## **Automate, Streamline & Grow with Ease!** **TABLE OF CONTENTS** - [Automate, Streamline & Grow with Ease!](#automate-streamline-and-grow-with-ease) - [What You’ll Learn?](#what-youll-learn) - [Step 1: Get Found on Google & Dominate Local Search](#step-1-get-found-on-google-and-dominate-local-search) - [Step 2: Automate Follow-Ups & Stop Losing Leads](#step-2-automate-follow-ups-and-stop-losing-leads) - [Step 3: Automate Reviews & Build a Reputation That Sells For You](#step-3-automate-reviews-and-build-a-reputation-that-sells-for-you) - [Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)](#step-4-launch-a-small-high-roi-ad-campaign-no-guesswork-needed) - [Step 5: Post Weekly & Stay Visible with Social Media](#step-5-post-weekly-and-stay-visible-with-social-media) - [Final Thoughts: Your Fast-Track to More Clients, More Revenue & More Free Time](#final-thoughts-your-fast-track-to-more-clients-more-revenue-and-more-free-time) ### **Why This Playbook Matters?** #### You're an expert at making spaces spotless, keeping homes and offices pristine, and ensuring properties are well-maintained—but how do you keep a steady stream of customers booking your services? #### Many cleaning & maintenance businesses **rely only on referrals** or hope word-of-mouth brings in clients, but the truth is: #### **89% of customers search online** before booking a cleaning service. **70% of leads go to the first company that follows up.** **Recurring bookings & loyal customers** are the key to steady revenue. #### ❌ **If you're not ranking, responding, or advertising correctly—you’re losing money.** #### This **Getting Started Playbook** will show you the **5 most important steps** to setting up **GHL Customer Care** the right way—so you start getting **more clients, securing repeat business, and growing your brand effortlessly.** Grow Your Business Now - **Sign Up With GHL Customer Care** --- ### **What You’ll Learn?** #### ✅ The **5 fastest ways** to get clients & turn them into recurring customers. ✅ How to **rank on Google**, collect more reviews, and appear at the top when people search. ✅ How to **automate follow-ups, bookings & invoices** so you stop losing money. ✅ How to **use GHL Customer Care to do it all in one place**—while you focus on delivering high-quality cleaning services. --- ### **Step 1: Get Found on Google & Dominate Local Search** #### **Why This Matters?** ####  **76% of cleaning service customers hire** from the first page of Google. Businesses with **100+ Google reviews get 3X more bookings**. #### If you **aren’t showing up on Google**, your competitors are getting the jobs instead. #### **What To Do First:** #### ✅ **Claim & Verify Your Google Business Profile (GMB)** – If you haven’t done this yet, **you’re invisible to customers**. #### [How to Set Up Google Business Profile](https://support.google.com/business/answer/3038177?hl=en) ✅ **Set Up Service Areas** – List all the zip codes & neighborhoods you serve so Google ranks you in local searches. ✅ **Add a Call Tracking Number** – Replace your Google listing number with a **GHL Customer Care tracking number** to see where leads are coming from. #### [How to Set Up a Call Tracking Number](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/call-tracking-and-missed-call-text-back-through-google-business-profile) ✅ **Automate Google Reviews** – More 5-star reviews = **higher rankings & more calls**. #### [How to Automate Google Reviews](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/how-to-setup-workflow-triggers-for-google-and-facebook-reviews) ✅ **Post Weekly Updates** – Google **ranks active businesses higher**—use GHL Customer Care to **schedule posts automatically**. #### [How to Optimize Your Google Business Profile](https://docs.ghlcustomercare.com/docs/integrations/google-integrations/how-to-integrate-google-business-profile-gbp-with-ghl-customer-care) ####  **Example:** "We helped over 250 homes stay fresh this month! Need a spotless home? Book your cleaning today!" (Post this on your Google Business Profile weekly.) --- ### **Step 2: Automate Follow-Ups & Stop Losing Leads** #### **Why This Matters?** ####  **Leads go cold in 5 minutes**—if you don’t respond, they’ll hire someone else.  **Automating follow-ups increases conversions by 40%**. #### **What To Do First:** #### ✅ **Set Up a Chat Widget on Your Website** – So customers can **text you without calling**. #### [How to Set Up Chat Widget](https://docs.ghlcustomercare.com/docs/sites/chat-widget/getting-started-with-chat-widget) ✅ **Enable Missed Call Text-Back** – If you miss a call, **GHL Customer Care texts the lead back automatically**, so you don’t lose the job. #### [Setting up Missed Call Text Back](https://docs.ghlcustomercare.com/docs/phone-system/messaging/where-and-how-to-configure-the-missed-call-text-back-feature) ✅ **Send Instant Follow-Ups** – Automate **SMS, email, and WhatsApp reminders** to book appointments. #### [Setting Up Recurring Follow Ups](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/creating-calendars/recurring-appointments) ✅ **Add a Booking Link** – Let customers **schedule their own cleaning service** online **without waiting** for a call back. ✅ **Use AI to Handle Inquiries** – ConversationAI and Voice AI **answer common questions & schedule jobs automatically**. #### How to Set Up Ai-Powered Cleaning Jobs Follow-Ups [How to Set Up Voice AI Agent](https://docs.ghlcustomercare.com/docs/ai-employee/voice-ai/how-to-create-voice-ai-agents) [How to Set Up Conversation AI Agent](https://docs.ghlcustomercare.com/docs/ai-employee/conversation-ai-goals-prompts-and-actions/appointment-booking-in-conversation-ai) ####  **Example:** _"Hi \[Name\], thanks for inquiring about our cleaning services! We have a few slots available this week. Book here: \[Booking Link\]"_ --- ### **Step 3: Automate Reviews & Build a Reputation That Sells For You** #### **Why This Matters?** ####  **Businesses with 50+ reviews rank 270% higher** in Google searches.  **90% of customers trust online reviews** as much as personal referrals. #### **What To Do First:** #### ✅ **Enable Review Requests in GHL Customer Care** – Every cleaning job should trigger an **automatic SMS & email asking for a review**. ✅ **Direct Customers to Google & Facebook** – The more **5-star reviews you have, the more leads Google sends you**. ✅ **Monitor & Respond to Reviews** – Google **ranks businesses higher** that **respond to every review—good or bad**. ✅ **Set Up Negative Review Alerts & Dispute Bad Reviews** – Catch **bad reviews instantly** and **fix the issue** before it affects your reputation. ✅ **Showcase Reviews on Your Website & Social Media** – Let **your happy customers sell for you**. **[](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi)**[](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi)[How to Automate Reviews & Reputation Management](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi)[](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi)**[](https://docs.ghlcustomercare.com/docs/reputation-management-and-reviews/review-requests/maximizing-customer-engagement-with-reviews-ai-a-guide-to-suggestive-and-auto-pi)** ####  **Example:** _"We’d love to hear your feedback! If we made your home sparkle, leave us a quick review: \[Review Link\]"_ --- ### **Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)** #### **Why This Matters?** #### **60% of homeowners click on ads when searching for cleaning services.** Even **$10/day on ads** can bring a **steady stream of clients**. #### **What To Do First:** #### ✅ **Set Up Google Local Services Ads (LSA)** – Only **pay for valid leads**, not clicks. #### [How to Run Google LSA](https://ads.google.com/intl/en_us/home/local-services-ads/) [How To Integrate LSA with GHL Customer Care](https://docs.ghlcustomercare.com/docs/calendars-and-appointments/calendar-integrations/setting-up-reserve-with-google-for-local-services-ads) ✅ **Run Facebook Lead Ads** – Target **local homeowners & office managers** who need professional cleaning services. #### [How to Run Facebook Ads from GHL Customer Care](https://docs.ghlcustomercare.com/docs/marketing/ad-campaign-creation-and-management/ad-manager-create-new-facebook-ad-campaigns) ✅ **Enable Retargeting Ads** – Keep showing ads to **people who visited your website but didn’t book** yet. #### [Setting Up Call Tracking Number Pool](https://docs.ghlcustomercare.com/docs/phone-system/calling/how-to-set-up-call-tracking-number-pool) ✅ **Use Call Tracking in Ads** – Know exactly **which ad is bringing in the most jobs**. [](#)[](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)[](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager)[How to Run Cleaning and Maintenance Ads That Converts](https://docs.ghlcustomercare.com/docs/marketing/getting-started-w-ad-manager/overview-of-ad-manager) ####  **Example:** _"Your neighbors love our cleaning services! Book today & get 20% off your first clean. Call now: \[Phone Number\]"_ --- ### **Step 5: Post Weekly & Stay Visible with Social Media** #### **Why This Matters?** ####  **77% of homeowners check social media before hiring a cleaning company.** Posting consistently = **More bookings & referrals**. #### **What To Do First:** #### ✅ **Post Weekly on Google Business** – Google **ranks active businesses higher**. ✅ **Use Facebook & Instagram to Share Before & After Photos** – Show off your best work! #### [How to Share your reviews on Social Media](https://docs.ghlcustomercare.com/docs/marketing/social-planner/share-your-reviews-as-posts-on-social-media-using-social-planner) ✅ **Start a Blog & Email Newsletter** – Share **cleaning tips & home care hacks**. #### [How to Create a Blog for HVAC](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-create-a-blog) [](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-create-a-blog)[](https://docs.ghlcustomercare.com/docs/sites/blog/how-to-create-a-blog)[How to Set Up RSS Feed for Blogs](https://docs.ghlcustomercare.com/docs/sites/blog/rss-feed-for-blogs) [](https://docs.ghlcustomercare.com/docs/marketing/rss-guide/how-to-send-rss-email-campaign-s)[](https://docs.ghlcustomercare.com/docs/marketing/rss-guide/how-to-send-rss-email-campaign-s)[How to Set Up RSS Email Campaign](https://docs.ghlcustomercare.com/docs/marketing/rss-guide/how-to-send-rss-email-campaign-s) ✅ **Use Social Media Scheduling** – GHL Customer Care **auto-posts** for you, so you don’t have to do it manually. How to Analyze the Social Media & Content Strategy That Works ####  **Example:** _"Tired of dust and clutter? We make your home spotless! Book today & enjoy a fresh, clean space. \[Booking Link\]"_ --- ### **Final Thoughts: Your Fast-Track to More Clients, More Revenue & More Free Time** #### These **5 power moves** will **set you up for success in GHL Customer Care.** #### ✅ Optimize your **Google Business Profile & tracking** ✅ Automate **lead capture & follow-ups** ✅ Start **collecting & responding to reviews** ✅ Run **small, targeted ads** for instant leads ✅ Post **valuable content** & use automation to stay active online **Let's Further Break it Down For You -** ####  [Spotless Rankings: The Cleaning & Maintenance Business Guide to Dominating Google Search](https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/spotless-rankings-the-cleaning-maintenance-business-guide-to-dominating-google-s)  [Spotless Success: Mastering Retention & Referrals for Explosive Growth in Cleaning & Maintenance](https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/spotless-success-mastering-retention-referrals-for-explosive-growth-in-cleaning)  [Sparkling Ads: The Blueprint to Sweep Up More Clients for Your Cleaning & Maintenance Business](https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/sparkling-ads-the-blueprint-to-sweep-up-more-clients-for-your-cleaning-maintenan)  [Sparkle & Scale: The Cleaning & Maintenance Social Media Domination Playbook](https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/sparkle-scale-the-cleaning-maintenance-social-media-domination-playbook)  [Spotless Content Strategy: The Cleaning & Maintenance Playbook](https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/spotless-content-strategy-the-cleaning-maintenance-playbook) ####  [Polished Performance: The Ultimate Daily Operations Playbook for Cleaning & Maintenance](https://docs.ghlcustomercare.com/docs/industry-guides/cleaning-and-maintenance/polished-performance-the-ultimate-daily-operations-playbook-for-cleaning-mainten) ### **Want to grow faster?** **Sign up with GHL Customer Care today & book more cleaning jobs instantly!** --- Documentation for GHL Customer Care. Support: support@ghlcustomercare.com